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failing to see visible objects when our attention is directed elsewhere

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the focusing of conscious awareness on a particular stimulus, as in the cocktail party effect

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diminished sensitivity as a consequence of constant stimulation

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the principle that, to be perceived as different, two stimuli must differ by a constant minimum percentage

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the minimum difference between two stimuli required for detection 50% of the time. We experience the difference threshold as a just noticeable difference.

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the activation, often unconsciously, of certain associations, thus predisposing ones perception, memory, or response

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below ones absolute threshold for conscious awareness

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a theory predicting how and when we detect the presence of faint stimulus “signal” amid background stimulation “noise”. Assumes there is no single absolute threshold and that detection depends partly on a persons experience, expectations, motivations, and level of fatigue

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the minimum stimulation needed to detect a particular stimulus 50% of the time

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the study of relationships between the physical characteristics of stimuli, such as their intensity, and our psychological experience of them

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information processing guided by higher-level mental processes, as when we construct perceptions drawing on our experience and expectations.

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analysis that begins with the sensory receptors and works up to the brain’s integration of sensory information

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the process of organizing and interpreting sensory information, enabling us to recognize meaningful objects and events

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the process by which our sensory receptors and nervous system receive and represent stimulus energies from our envi