# data[].attributes.body
Social

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Functional social needs

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Social and functional needs

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Social needs

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Q3
Social and functional needs

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individual consultations with financial advisors and professionals

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Functional needs

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Functional and social. Personal wealth management and insurance car loans

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Q3
Social beeds

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functional and hedonic

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Make a family account
To consider they functional needs

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- 24/7 access
- available world wide
- WiFi, data or phone call access

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Convience: information can be obtained whenever they want

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Functional and social needs specific to their job/carrier USAA will have a personal representative at hand/call

# data[].attributes.body
Functional needs

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Hedonistic, cause it is cognitive stimulation. They provide a lot of benefits to customers.

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Ussa provides customize service for individuals and professional advices

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Functional e.g. Help them to manage the money matters. symbolic &social e.g. Social status  

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Functional e.g. Help them to manage the money matters. symbolic &social e.g. Social status  

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Functional and social. To ca

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Convinient to use and access their financial transactions because most of customers which are military families and they have to be far away from their home. Bank provide convinient servive both online and phone call

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Social. Try to provide different services to serve customers' needs.

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Social. Try to provide different services to serve customers' needs.

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Social and functional needs.
Each family member can access the family account.

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Functional
NonSocial
Symbolic

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1.Functional because they provide the service to their customers who were far away from home 2.symbolic

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Functional needs

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social needs - want to get hold of their families while they are away

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Functional needs: usaa

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edMarry,cars,home,children's education,financial security,retirement.

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Functional and social needs.

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Fam

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Functional:family member can use their account. Symbolic: call customers sergeant,show respect
:

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Family’s account, plan of requirement, insurance

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Functional, provide cell phone banking. arrange an individual consultation with USAA financial advisor

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Functional, provide cell phone banking. arrange an individual consultation with USAA financial advisor

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Make a call

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Off offer gre

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Email, APP, phone, message

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Provide online information’

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Individual consultant finacial

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App, email

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Online access and over the phone personal communication

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Q2: they provide website and app survice which can be accessed anywhere and anytime . Besides,

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An app for scanning and depositing check, also daily text ,assages

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Call, phone, online

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Arrange an individual consultation,provide professional advice. Social media communication

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Offering the online services which are available 24/7 by phone and internet.

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Q2:
Consumers can make a call and speak with representatives to get some advice on choosing right product

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Q2: they have a large number of representatives to offer customers advice

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They they provide Financial advisor to customers, and let them feel communication respect

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They can speak to financial advisors at any time to get advice and info as well as 24/7 access to the website which provides them with the information they are seeking

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They pro

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Trained 12,000 representatives to help people to access info and give them some suggestions.

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Email

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One to one consultant

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Get information at own pace and to have to have like seminars etc.

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They addoped the application and they come to their customer and give them some advices.

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They addoped the application and they come to their customer and give them some advices.

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Ability: low cogition ability,customers don't know who to ask for information so USAA makes it easier according to life wvent

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Provide convenience for customers

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They focuses on consumers needs

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target specific customer

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Application

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Aim marketing towards military personnel

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Focus on the special needs, values, goals

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By marketing to military personnel and their families, they made themselves available 24/7 from anywhere in the world

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Because it will become more relevant and easier to access for

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Provide Esay connect function to customers

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Did marketing research and knew customers needs and wants as well as their lifestyle

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Question 1
The bank understanded their customer need

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provide service which satisfy customers' needs

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provide value that customers appreciate

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Focus on specific group-military

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Personal

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provide the value that customer appreciate and focus on customers' needs.

# data[].attributes.subject
provide the value that customer appreciate and focus on customers' needs.

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USSA focuses on these consumer's particular needs, goals, values,

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USSA made the method to get information easier by phone or online and the phone reps were trained in order to provide best service.

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Early adopter of app so customers don't have to visit branch