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The logo carries across all of the products in the Echosmith brand, from the website to the merchandise.

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Though the shared branding across all the products - predominantly the website, album and music video - the audience can enjoy a fictional diegesis of the brand. In the case of Echosmith, the fanbase can escape into a diegesis where everyone is treated equally (i.e. everyone is a 'cool kid'). Although the music video is the one platform that literally illustrates this fictional diegesis, the shared branding across all platforms makes the audience feel 'at home' in the website and with the album, supporting their decision to buy into this 'world' the band has created.

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The nature of the merchandise too is very much geared to the audience. As fans of Echosmith, they are likely to enjoy Echosmith's bright, colourful aesthetic, as well as their inclusive ethos on 'being cool' and 'standing together'. This carries over into the look of their apparel, which sports bright colours. There is also examples of synergy between the music videos and the merchandised products through the use of lyrics that project the shared values of the band and audience (e.g. 'I wish that I could be like the cool kids' and 'come together'). This merchandise satisfies the audience's needs to feel included with the band somehow, and also assert their personal identity through the messages on the clothing.

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The product has been tailored to specifically appeal to the audience. For example, on the website, Echosmith's new EP is only available for digital download. This is because young audiences are generally more consumptive of digital music than physical CDs.

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Their music video, album cover and website are all places that advertise the Echosmith brand. This is effective in three main ways:

They can reach the audience in three unique ways; website from online, album cover from physical (i.e. the shops), music video on TV (i.e. MTV Music).

They synergise together to repeat the band's identity across all platforms.

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The website acts as a hub for all of the artist's products. Echosmith's website houses their music, merchandise, tour tickets, as well as advertising the product of the band itself.

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Social media provides Echosmith with a big part of their product placement. Their Twitter, Facebook and Instagram accounts all advertise the album and give updates leading up to it's release. This is the case with their upcoming new album 'Inside A Dream', which is pinned to the top of their Twitter feed. This is an effective place to advertise purchasing opportunities as social media is a common area that young people to access on an everyday basis.

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This connectivity between the album and the website was effective in promoting their album; their audience of young indie pop fans have a low expendable income, and so the chance to listen to new music of their favourite genre is very appealing.

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The sampler also provided a promo for their 2013 Warped Tour (see left), which was heavily promoted on their website. This was an effective marketing strategy; as web traffic flocked to the website to receive free music, they would be made very aware of the upcoming Echosmith tour, as well as the whole 'Talking Dreams' album. If they are appealed by the music and the qualities of the band, then they may be very interested in buying tickets/the album.

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Echosmith have had some successful promotional strategies. For example, on May 31st 2013 they released three songs from their new album 'Talking Dreams' on their website for free download. This was part of a Summer Sampler campaign.

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Prices shown on the website are reflective of the audience they are aimed at. Echosmith's audience is fans of indie pop aged approximately between 12-25 (similar to ours). These people are likely to have a low income, or reliant on family for funds/gifts. These prices are low enough to be accepted and bought by young people, who have likely saved up to buy the music or merchandise. The more expensive items (e.g. the tour tickets, the deluxe bundle - both are $30 and above) are more likely going to be bought by family members (parents) as gifts for fans of Echosmith, or extremely avid fans who are willing to save up to get the whole Echosmith experience.

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Merchandise (T-Shirt) - $19.99

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Cheapest Tour Tickets - $24.99 + Service Fee and Tax ($33.99 in all)

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Digital EP for 'Talking Dreams' -  £5.99