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Watch the video and discuss the question :

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Watch the video and discuss the question :

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1. What types of decision making process that used by the Fresh Direct?
2. How the decision making process can be implemented using the informations sytems and what types of tools that you can see in the video?

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Improving decision making in Fresh Direct

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Gan Eihan 1161200831
Amanda Tan 1161200673
Veronica Bong 1161200711
Toh zhi Min 1161200672
Lee Boon Ying 116200712
Yew Xui San 1161200813
Lai Li Ying 1161201642
Virginia Lee 1161201075

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NG KAI XIN 1161201283
CHAN WEN YING 1161200985
CHONG KAH SHEN 1161200947
LIM ZHI SIANG 1161200762
LOW JIUNN YAN 1161200716
ONG CHEE XIANG 1161200870
Jeffrey Yeo Zi Jian 1161200911

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Hwong Fang Fang 1161201130
Teoh Hui Enn 1161200951
WONG PEI YEE 1161201076
WONG CHAI YEE 1161201074
JONATHAN CURTIS DEIVA 1161201168
LEW WEI YANG 1161201121
WONG PUI YIN 1161201249
CHIN JIA HUEI 1161201123
GAN KER VOON 1161201164

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1141228319 Ahmad Farid Bin Mohd Khalil
1161200952 Irfan SyahPutra
1161301196 tay chin han
1161201199 lee chun tack

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Jason Ackerman, Founder, Vice Chairman, CFO who make the decision.

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HWONG FANG FANG

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FreshDirect adopted a comprehensive enterprise data base system from SAP which utilized a number of business intelligence applications to track orders and customers.

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Convey the data into report and real time information that improve the ability of manager to manage the customer issue in delivery process

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-unstructured >because thier manager provider judgment to solve problem

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SAP ERP manage the production throughout the plan. There is a lot of data flowing through SAP ERP system. The normal data is analyse that using the technology to convert into report of real-time information to give managers to differ the field and react to customer quickly

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When the truck were delayed, will show up to the operational agent and use the information around it to make the best remedial solution

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Types of decision making process :Intelligence
fresh direct discover, identifying and understanding the problem occurring in the organization.
FreshDirect adopted a comprehensive enterprise data base system from SAP which utilized a number of business intelligence applications to track orders and customers.

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Type of decision making process that used by the Fresh Direct is SAP. Fresh Direct use the SAP system to identifying and understanding the data