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For our music video, we decided to have a target audience of
teenage girls around the teenage age. This is because we have decided
on creating a music video based on the indie-pop genre. Our genre of music
video had a large impact on choosing our target audience.
It is important that we had a specific target audience when creating our music
video as it has allowed us to effectivly develop our video and cater to their
specific expectations of what should be included in our piece.

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Pitch feedback allowed us to see whether our target audience understood the codes and conventions, as well as theories and representations that we were trying to portray within our music video. This is important for us to consider as it is very important that we have the ability to reach members of our target audience. Without this ability, our piece would be unsuccessful.

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Evaluation Question 3 - What have you learned from you audience feedback?

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Evaluation Question 3 - What have you learned from you audience feedback?

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We used a range of social media, including Facebook, Instagram, Snapchat and WhatsApp, in order to gain a wide range of feedback from different members of our target audience. This has been important for us to look at as it has allowed us gain feedback from a range of people, which allows us to gain a range of opinions on how to improve the representation of the artist.

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From conducting our Survey Monkey we asked members of our target audience questions about our music video. This then allowed us to develop and improve our ideas for our music video. This has been hugely beneficial for us when looking at the importance of audience feedback as it has allowed us to consider what should be included in order to produce the most effective piece when targeting a specific audience.

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By conduction a peer interview, it has allowed us to look at the pros and cons of the music video. It has allowed us to see which aspects our peers may have enjoyed and may not have, which is essential when considering the impact that this will have on our target audience. As well as this, it has allowed us to look at which elements need improving based on their opinions, which is important . Overall, the peer feedback was successful as they enjoyed multiple elements of our music video, such as the editing that we chose to include. However, we found that a lot of our peers were unable to clearly understand the theorist, as we chose to interpret Levi-Strauss' theory of binary opposites. From this, we found that we would have to find more creative ways to make this clear to our audience.

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From conducting interviews with our target audience, it has allowed us to consider which elements that our target audience did and didn't like. This has been hugely beneficial when trying to get the most effective feedback for the indie-pop genre. As well as doing this, we have been able to consider the what parts that our audience like.

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By receiving feedback from our peers, it gas allowed us to consider different aspects to include in our music video. For example, the feedback has allowed us to consider the editing techniques and what makes them effective to our target audience.

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When considering our audiences feedback, it has been hugely influential on considering whether members of our target audience would understand the codes and conventions of an indie-pop music video. As well as this, it has showed us the specific areas of improvement that we would have to include when considering the best way to reach a specific target audience.

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Class sketches have allowed us to consider what elements of our planning would most fit the genre as well as the lyrics. This has been beneficial for us in the planning stages as it has allowed us to consider the best way in which to add and plan on how we were going to produce an effective piece.

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From having access to a 'Wordle', it has allowed us to look a common themes that occur in the lyrics of our music video. This then meant that we were able to look at common ideas that we could apply to the acting scenes, m-e-s and editing techniques that we could apply to the music video. As well as this, it allowed us to look at lyrics that have been repeated, highlighting elements of the music video that we may consider to include.