# data[].attributes.headline
Expand into more ancillary (own fleet of coaches for last mile destination) services leveraging brand power

# data[].attributes.subject
Expand into more ancillary (own fleet of coaches for last mile destination) services leveraging brand power

# data[].attributes.headline
Take use of the boom in the tourism industry and expand towards different geographies (short haul I.e India to Sri lanka)

# data[].attributes.subject
Take use of the boom in the tourism industry and expand towards different geographies (short haul I.e India to Sri lanka)

# data[].attributes.headline
Providing for not only low cost provider but also medium scale cost providers 

# data[].attributes.subject
Providing for not only low cost provider but also medium scale cost providers 

# data[].attributes.headline
Move towards the long haul air line business.

# data[].attributes.subject
Move towards the long haul air line business.

# data[].attributes.headline
Can divert the low cost user to business users which would allow businesses and business travelers to save (leveraging quick turnaround and high productivity capabilities).

# data[].attributes.subject
Can divert the low cost user to business users which would allow businesses and business travelers to save (leveraging quick turnaround and high productivity capabilities).

# data[].attributes.headline
ensure consistent practices with suppliers & dealers - sourcing for raw material, procurement, labour

# data[].attributes.subject
ensure consistent practices with suppliers & dealers - sourcing for raw material, procurement, labour

# data[].attributes.headline
Disintermediate and provide total  tour packages.

# data[].attributes.subject
Disintermediate and provide total  tour packages.

# data[].attributes.headline
code sharing with other flights when expanding in to the global market  

# data[].attributes.subject
code sharing with other flights when expanding in to the global market  

# data[].attributes.headline
focus on market orientation form of business in offering products and services (customer service, baggage policy, employee services....)

# data[].attributes.subject
focus on market orientation form of business in offering products and services (customer service, baggage policy, employee services....)

# data[].attributes.headline
consider M&A ?- airline business in other regions of the world

# data[].attributes.subject
consider M&A ?- airline business in other regions of the world

# data[].attributes.headline
consider investments in other forms of transport like Virgin does

# data[].attributes.subject
consider investments in other forms of transport like Virgin does