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"our minds usually are ruing what was or worrying about what is to come" (6).

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"our minds usually are ruing what was or worrying about what is to come" (6).

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Ruing means regretting, so basically this section is describing how our minds are always either regretting or worrying - we always focus on the negative.

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this means that we are more likely to have conflicting dream or thoughts because humans like a good story

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"our minds quite naturally gravitate toward life’s challenges"

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"our minds quite naturally gravitate toward life’s challenges"

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This might mean that our minds mostly pay attention to lies challenges and darker subjects.

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our minds usually are ruing what was or worrying about what is to come

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statistical anomalies market forecasting modles.

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"only in humans does the mind find itself in incessant conflict"

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''statistical anomalies''.

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Anomalies are something that deviates from what is standard, normal, or expected.

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n fact, day or night, our minds quite naturally gravitate toward life’s challenges.

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" incessant conflict over even the most innocuous of activities."

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i under lined “Statistical Anomalies

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"our minds quite naturally gravitate toward life’s challenges"

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"our minds quite naturally gravitate toward life’s challenges"

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AT first i didnt understand but now i understand that our minds aremore intrigued to liffes challenges

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aquaphobic a phobia of water

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it is only stories steeped in conflict that truly grab our attention.

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it is only stories steeped in conflict that truly grab our attention.

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lexicon
the vocabulary of a person, language, or branch of knowledge
we think this means that in the story the name for the protagonist is hero so you are more connected to the main character.

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"In storytelling lexicon"
we think that this means that people that use a smart vocabulary  that are telling stories because the definition that we found was "the vocabulary of a person, language, or branch of knowledge."

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the aquaphobic Chief Brody isn’t alone on that sinking boat as a killer shark 

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the aquaphobic Chief Brody isn’t alone on that sinking boat as a killer shark 

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"in story telling lection"
we think that this means that people who use a smart vocabulary

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im not sure what it means

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I notice that most humans are more likely to focus on the the negative and not so much in the positive. also I dont know what lexion.

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Lexicon means the vocabulary of a person, language, or branch of knowledge.

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incessant conflict over even the most innocuous of activities.

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"our minds usually are ruing what was or worrying about what is to come" (6).

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"our minds usually are ruing what was or worrying about what is to come" (6).

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Ruing means regretting, so basically this section is describing how our minds are always either regretting or worrying - we always focus on the negative.

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"only in humans does the mind find  itself in incessant conflict" I think that it means that that the brain is in constant conflict because the definition for incessant that I found was (of something regarded as unpleasant) continuing without pause or interruption.  Meaning that the brain was always thinking about negative things most of the time

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"only in humans does the mind find  itself in incessant conflict" I think that it means that that the brain is in constant conflict because the definition for incessant that I found was (of something regarded as unpleasant) continuing without pause or interruption.  Meaning that the brain was always thinking about negative things most of the time

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our minds usually are ruing what was or worrying about what is to come.
I think this section is about the bad stuff that has happened or is to. come

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My most confusing moment from part #1 was "the stories of human existence are always rife with conflict" because I wasn't sure what "rife" meant.

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One confusing part i heard/saw was  neuroeconomics

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A confusing part was when the author wrote, "our minds usually are ruing what was or worrying about what is to come."

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My challenging moment was Only in humans does the mind find itself in an incessant conflict over even the most innocuous of activities.

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Only in humans does the mind find itself in an incessant conflict over even the most innocuous of activities.

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Only in humans does the mind find itself in an incessant conflict over even the most innocuous of activities.

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Since innocuous meansm non-harmful then I think this is Only in humans does the mind find itself in an icessant conflict over even the most non-harmful of activities or something like that

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a difficult moment was when it said "ruing what was or worrying about what is to come."

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My difficult line is.....Fabian Guerrero  

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My difficult line is.....Fabian Guerrero  

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Since ruing means regretting, I think this section is basically describing how our minds focus on the negative.

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Only in humans does the mind find itself in an incessant conflict over even the most innocuous of activities.

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Only in humans does the mind find itself in an INCESSANT conflict over even the most INNOCUOUS of activities.

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Only in humans does the mind find itself in an INCESSANT conflict over even the most INNOCUOUS of activities.

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incessant - regarded as unpleasant
innocuous - not harmful or offensive
Knowing this I think this means that our brains find something harmful even when it's not even that insulting.

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a challenging moment is humans does the mind find itself 

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a challenging moment is humans does the mind find itself 

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My most confusing part in part #2 was "or, in storytelling lexicon" because I did not know what lexicon meant.

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 cortisol and oxytocin create a potent neuro-chemical cocktail

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 cortisol and oxytocin create a potent neuro-chemical cocktail

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I think it means like Cortisol and Oxytocin mix

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One difficult part for me was "no matter how deep we dig in our heels, we just can’t resist the gravity of alternate worlds.”

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Taken together, then, cortisol and oxytocin create a potent neuro-chemical cocktail

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Taken together, then, cortisol and oxytocin create a potent neuro-chemical cocktail

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Since cocktail is a alcoholic drink then I think this is Taken together, then, cortisol and oxytocin create a potent neuro-chemical substance or something like broth or combination.

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one confusing part i found was when it says "create a potent neuro-chemical cocktail" what does potent mean?

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Taken together, then, cortisol and oxytocin create a POTENT neuro-chemical cocktail

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Taken together, then, cortisol and oxytocin create a POTENT neuro-chemical cocktail

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potent - heaving great power
Knowing this I think it means that cortisol and oxytocin create a strong chemical in our brains that releases them.

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Taken together, then, cortisol and oxytocin create a potent neuro-chemical cocktail that not only focuses our attention on the plight of the story’s protagonist caught up in conflict but also creates a powerful empathetic connection with that individual. The difficult part is "potent neuro-chemical cocktail."

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one confusing part is oxytocin creates a potent neuro-chemical cocktail that focus everyones attention

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one confusing part is oxytocin creates a potent neuro-chemical cocktail that focus everyones attention

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One confusing part was when it says "Taken together, then, cortisol and oxytocin create a potent neuro-chemical cocktail that not only focuses our attention on the plight of the story’s protagonist caught up in conflict but also creates a powerful empathetic connection with that individual"

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potent  what douse it mean

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One confusing part for me is What all of this mental chemistry means, says Zak, is that story effectively alters our perceptions because it quite literally alters our brains.

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in storytelling lexicon" because i dont know what a lexicon is/means

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My most confusing moment from part #3 was "borrowed from Campbell’s ‘monomyth’ architecture," because I didn't know what "monomyth" meant.

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In essence, we become one and the same with the story’s protagonist or, in storytelling lexicon, its ‘hero.’

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In essence, we become one and the same with the story’s protagonist or, in storytelling lexicon, its ‘hero.’

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- francisco

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A confusing part is when the people released more oxytocin in the version of the book when ben was dying of cancer

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A confusing part is when the people released more oxytocin in the version of the book when ben was dying of cancer

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my confusing part in part 3 was when it says "then it behooves marketers to borrow from Freytag’s Dramatic Arc" what does behooves mean?

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" linguistic trajectory" because I dont know what that means

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for this part i was confused with  Campbell’s ‘monomyth’ architecture, for example, to create the massively popular Star Wars film series. 

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for this part i was confused with  Campbell’s ‘monomyth’ architecture, for example, to create the massively popular Star Wars film series. 

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one confusing part is monomyth architecture because I don't know what it means 

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one confusing part is monomyth architecture because I don't know what it means 

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if our brains instinctively focus on stories and form empathetic connections to those engaged in internal or external conflict; then it behooves marketers to borrow from Freytag’s Dramatic Arc to create stories that have, as their centerpiece, a conflict their brand can solve.

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if our brains instinctively focus on stories and form empathetic connections to those engaged in internal or external conflict; then it behooves marketers to borrow from Freytag’s Dramatic Arc to create stories that have, as their centerpiece, a conflict their brand can solve.

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behooves means a duty or responsibility so I think this means if our brains instinctively focus on stories and form empathetic connections to those engaged in internal or external conflict; then it makes it the marketers duty or responsibility to borrow from Freytag’s Dramatic Arc to create stories that have, as their centerpiece, a conflict their brand can solve.

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By way of example he uses the story of ‘Ben,’ a fictitious two-year-old boy dying of cancer.

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By way of example he uses the story of ‘Ben,’ a fictitious two-year-old boy dying of cancer.

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Fictitious. I Think this means it is a story of a fiction boy who is dying of cancer

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In a sense, it is a story of Everyman since, ostensibly, each of us faces the ultimate biological clock and is keenly aware of his/her mortality. The difficult part was the word "ostensibly."

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Everyman since, OSTENSIBLY, each of us faces the ultimate biological clock and is KEENLY aware of his/her mortality.

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Everyman since, OSTENSIBLY, each of us faces the ultimate biological clock and is KEENLY aware of his/her mortality.

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ostensibly - apparently
keenly - intensely
Knowing this I think this means that our brains are really aware of dying.

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One confusing part was when the author said, " linguistic trajectory." because i don't know what that means.

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Freytag’s i dont now hat it means

Fabian..

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One confusing part is when iy says it behooves marketers to borrow from Freytag's Dramatic Arc. I don't know what behooves means.

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a challanging part was in story telling lexicon because i also dont know what that means

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One difficult part for me was "no matter how deep we dig in our heels, we just can’t resist the gravity of alternate worlds.”

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How does our brain react when there's choosing involved in it.

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How does our brain react when there's choosing involved in it.

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Like if someone offers you something like Cake or Cupcakes what would you choose, what would you pick? You have to think about the good and bad of choosing.

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“Jaws,” for example, the aquaphobic Chief Brody isn’t alone on that sinking boat as a killer shark moves in

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“Jaws,” for example, the aquaphobic Chief Brody isn’t alone on that sinking boat as a killer shark moves in

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How people make the movies or shows more "Intense".

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How people make the movies or shows more "Intense".

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Directors that make shows and movies need a conflict in the story so that they can make the story feel more real and like you are there. Like where are they gonna put the show in, how are the characters gonna act, and how will the whole show end up as like in Space (STAR WARS), Pokemon, Harry Potter and Indiana Jones, you name it, that's how they make the shows more "Intense".

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In “Jaws,” for example, the aquaphobic Chief Brody isn’t alone on that sinking boat as a killer shark moves in 

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In “Jaws,” for example, the aquaphobic Chief Brody isn’t alone on that sinking boat as a killer shark moves in 

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Monomyth is very similar to a story arc its just that it's a hero's story arc

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the aquaphobic Chief Brody isn’t alone on that sinking boat as a killer shark

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It means a hero's journey

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It means a hero's journey. in that context I think it is referring the story arc

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scientists have found that the most effective stories follow a kind of linguistic trajectory

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Studies do indeed confirm that our dreams are far more likely to be filled with conflict and difficulty than their sunnier opposites.

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Studies do indeed confirm that our dreams are far more likely to be filled with conflict and difficulty than their sunnier opposites.

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I'm pretty sure this means we'll most likely dream of monsters eating us alive than enjoying a nice cup of lemonade meaning our brain thinks more often of negatives than positives -camila canales