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age, race, gender,

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Active Lifestyle (Exercise)
Sedentary (Workplace, Office lifestyle).

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Ability to understand what you are reading.

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Ability to understand what you are reading.

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income, disabilities, mobility

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Workplace, home life , hobby

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People have six motives for buying any product or service:

1) Desire for financial gain
2) Fear of financial loss
3) Comfort and convenience
4) Security and protection
5) Pride of ownership
6) Satisfaction of emotion
*** The five buying decisions came in a sequential, building order.

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Ability to understand and comment what we are seeing or reading.

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Age, gender, ethnicity

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Purchase intentions:
Some of the factors are as follows:
1. Stimulus/Trigger: The cue that triggers a buyer towards considering a product or a brand to be included in their consideration set. (etc.)

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Customer attitude constitutes three components:
1. Cognitive information
2. Affective information
3. Information relating to the customer’s previous behavior and prospective intentions.
Basically, this composition includes thoughts, feelings, and behaviors about products or services that consumers have learned.

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How consumers’ environment (friends, family, media, etc.) influences their behavior.
Consumer behavior is often influenced by different factors. Marketers should study consumer purchase patterns and figure out buyer trends. In most cases, brands influence consumer behavior only with the things they can control;

A type and B type personalities

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Social people and people who love to be alone

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Social people and people who love to be alone

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People who prefere socialize by using technology 

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People who prefere socialize by using technology 

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People could or not adapt to the new way of doing business

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People could or not adapt to the new way of doing business

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The origin of the different cultures living in Canada

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The origin of the different cultures living in Canada

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Going to the different Festival is a good approach

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Going to the different Festival is a good approach

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Restaurants
Crafts stores

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We socialize in a different way because of COVID-19.  We are getting use to virtual contact.

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We socialize in a different way because of COVID-19.  We are getting use to virtual contact.