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#AdoptPureLove | Logan Ryan :30 | Shelter Pet Adoption | Ad Council

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This is a previous ad done for dog adoption. This has a lot of amazing elements to it that I'd love to carry into my promo. This video though has a different message to what I'm trying to convey, the message here is convincing people to keep their adopted pets whereas I'm convincing people to adopt as opposed to buying from a dog breeder.

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This is a great video pointing out the flaws in dog breeding and helped give me some keywords and ideas for more in depth research.

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The Bizarre Truth About Purebred Dogs (and Why Mutts Are Better) - Adam Ruins Everything

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This is the design palette that I have decided to go with. I've chosen this particular font because most importantly it is easy to read and also conveys feelings of playfulness and informality while still being able to send a strong message.
The colours I've chosen follow the same feelings as the font of fun, energy, excitement and seeming very natural. I want people to feel excited about my message and as it's about dog adoption I wanted to pick a natural colour tone.

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I plan on targeting my promotional video at young people, between the ages of 21 - 30, who plan on purchasing a puppy or would like to own a puppy in the future.

I plan on capturing their attention by creating an emotional bond between the viewer and adoption dogs at a rescue. I wish to achieve this by showing the viewer a point of view perspective of a dog in the rescue waiting for someone who may never come.

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After making my list of possible ideas I realised that I felt most passionately about those ideas that involved animals and felt very strongly about dog adoption and the inbreeding, poor conditions and unethical behavior of dog breeders. As such I decided to centre my message on pro dog adoption and do this by focusing on the flaws of pure breed dogs and dog breeding.

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1.  Legalize drugs
2. Dog Rental Business
3. Anti cyber bullying campaign
4. Semi Permanent Tattoos
5. Clean water for Disadvantaged communities
6. Homes for the homeless
7. Converting to Nuclear Energy
8. Legalizing Abortion
9. Give animals human rights
10. New Zealand become part of Australia
11. Decreasing the minimum drinking age
12. Fitness standards for modelling
13. Plane ticketing based on weight
14. Criminalizing Tobacco
15. Aptitude test for voting
16. Age cut off for Voting
17. New schooling curriculum
18. Conscription into retail/hospitality
19. Bring back Gladiator Fighting
20. Rating system for other peoples driving
21. Virtual reality used for physical therapy
22. Bring back the Monarchy
23. Mandatory blood donations
24. Buy Nothing Day
25. Cane Toads as pets
26. Donate to CEOs
27. Holiday in Syria
28. Ban Public Holidays
29. All court hearings to be resolved by rap battle
30. Lingerie for men
31. Ban all religion
32. Convince vegans to eat meat
33. Remove all water restrictions
34. Criminalize pre marital sex
35. Promoting the use of Dugong meat
36. Campaign to remove Tasmania from Australia
37. Bring back child labour
38. Have all shops and services open 24/7
39. Emeralds are the new Diamond
40. Feral cats to become a protected species
41. Convince everyone to exclusively use bottled water
42. Have all holidays on one day
43. Repair/recycle all old items
44. Replace/throw out all old items
45. Schooling as optional
46. A new multinational tax system
47. Shoes for dogs
48. Create your own spirits company
49. Campaign for casual workwear
50. Eradicate exams
51. Implement a one child policy
52. A dating show where everyone follows old Victorian etiquette
53. Gumtree but for human organs
54. Ban pipeapple from pizza
55. RSPCA Pet adoption
56. Ban dog breeding
57. Vampire awareness
58. A system that automatically tracks spending and keeps a budget for you
59. One website that keeps track of all your bills
60. A service that chooses gifts for your friends and family
61. A ride share company but for expensive/premium trips (eg. Yachts, Private Jet, helicopters etc.)
62. A dating app for your pets
63. An app that helps you order at a bar
64. A gameshow where contestants have to survive on a remote island and build there own society from nothing
65. A competition to find the worlds most annoying person
66. Convince the world to stop using the internet
67. Light up tattoos
68. A universal remote control to open your house, car, garage etc.
69. A monthly sex toy subscription service
70. Professional photography service for personal Instagram accounts
71. A smart waterbottle that tracks how much water you've drunk
72. A mobile breathalyzer app
73. A wearable device that tracks all your health information into an app
74. A smart toilet that keeps track of your health from your bowel movements
75. Shoes made from recycled car tyres
76. Buy local from small business campaign
77. A company that helps you get off the grid
78. Permanent Aftershave/perfume
79. Schools to go paperless
80. A more creative school curriculum