# data[].attributes.body
Demographics
• men
• 20-40
• Middle class
• Dating stage, single ready to mingle
Psychographics
• smell good
• Want some confidence
• Mingling with other singles
• Staring at terry crews
Behavioristic
• Use the product daily
• Buy every few weeks Geographics
• USA
• Western markets

# data[].attributes.body
Paul and Alice

# data[].attributes.body
Demographics:

ages 25-75

Typically women, but men as well

Married people

White, Blacks, Asians

Psychographics:

Clean people

Orderly and neat

People who like to spend money

Geographics:

United States

World

Behavioristics:

Used often

Bought monthly

People who aren’t price sensitive

# data[].attributes.body
Demographics:
- middle aged women (aged 38-52)
- stay at home moms
- middle class
- married
Geographics:
- United States
Psychographics:
- busy lifestyle
- value neatness and cleanliness
Behavioristics:
- used daily
- bought every few weeks

# data[].attributes.body
Demographics: 18-30 year old men, middle/upper class, single

Geographics: West coast US

Psychographics: value looking good, wants to impress others
Behavioristics: loyal to a brand

# data[].attributes.body
Demographics: Both genders, ages 18+, middle and upper class
Psychographics: Healthy people who enjoy being clean
Behavioristic: Buy once a month, brush teeth daily, use every day
Geographics: Urban and Rural areas around the world.

# data[].attributes.body
Demographics: Men, 18 years and up, middle to upper class
Psychographics: value smooth skin, value looking fresh
Behavioristics: people who online shop, people who spend a lot of money.
Geographics: sold in the US

# data[].attributes.body
Jeremy and Pranav

# data[].attributes.body
Demographics: Men with facial hair, fathers, ages 25-50
Psychographics: ones who love their kids/want mementos, value shaving, enjoy custom prints
Behavioristics: shave 3-4 times per week, switch blades every 4 months, rarely purchase new razors
Geographic: men who shop online, U.S. customers, men in urban/suburban areas

# data[].attributes.body
Demographics 12-20 the boys
Geographics- sold everywhere
Physchographics- tropical lovers,
Behaviroistics- loyal to the brand, no price