# data[].attributes.body
“The idea for this project started with an observation of meditation videos, most of them featuring ocean and beach-inspired sounds. We thought how ironic it is that, though most of us view the ocean as a source of calmness, relaxation, or a holiday destination, we are, as humans, an incredible source of pain and noise for all the creatures living in it. Nature is so giving. It warms us, heals us, relaxes us and as long as we keep taking from it without giving back, it will keep hurting in silence until someone really sees or hears. This information really resonated with us and became very close to our hearts, and so we decided to build a campaign around it ".

# data[].attributes.attachment_link.readable_text
Peapod Digital Labs (PDL) is the digital, ecommerce and commercial engine of Ahold Delhaize USA, one of the nation's largest grocery retail groups which includes brands such as Food Lion, Giant Food, The GIANT Company, Hannaford and Stop & Shop. Its Trends team is focused on innovation and new product design for the general merchandise and seasonal gifting ranges that are sold by the U.S. brands. With the goal of creating standout products that sell through quickly in store, they're constantly on the lookout for the latest trends and consumer insights.
Read full case study

# data[].attributes.attachment_link.description
Peapod Digital Labs (PDL) is the digital, ecommerce and commercial engine of Ahold Delhaize USA, one of the nation's largest grocery retail groups which includes brands such as Food Lion, Giant Food, The GIANT Company, Hannaford and Stop & Shop.

# data[].attributes.attachment_link.description
The Future Laboratory makes better futures happen for global businesses. Our products & services empower businesses to make the right decisions & mitigate risks

# data[].attributes.attachment_link.title
THE CHOICE - Creative Conscience Call to ACTION

# data[].attributes.attachment_link.title
WGSN: The world's leading consumer trend forecaster

# data[].attributes.body
Market trend analysis is a process of evaluating changes in the market. A trend is an assumed future development that potentially has a long-term effect on a selected industry or the market in general.

A market trend analysis involves looking at past and current market data and identifying dominant patterns within the market and among consumers. By taking into account shifts in consumer preferences and broader market trends, companies can design market scenarios to build foolproof marketing strategies.

For example, what we now consider junk food was seen as just any meal in the 1960s; however, today, there is a shift towards healthy food and vegan nutrition. Such a trend has a far-reaching effect on various sectors, from tourism and retail, to catering, to agriculture.

# data[].attributes.body
One of the services offered by The Future Industry is LS: N Global, their trend intelligence platform in which, by registering as a member, you can take advantage of all the services it offers such as news, trends, reports, webinars focused on their various sectors (fashion, beauty, food and drink..) and much more.

# data[].attributes.body
They help their clients engage with their future consumers, deliver thought-leadership, build and future-proof brands, and create innovation in their industry or category.
The services that The Future Laboratory offers enable their clients to identify and prioritize the trends that matter most, plot the strategic direction they need to take and execute these plans to realize longer-term growth opportunities and remove the risk or doubt in the process.

# data[].attributes.body
Their clients

# data[].attributes.body
The Future Laboratory makes better futures happen for businesses

# data[].attributes.body
The Future Laboratory is one of the world’s most renowned futures consultancies. With a unique blend of trend forecasting, consumer insight, foresight, brand strategy and innovation, they inspire and future-proof organizations.
They have offices in London and Melbourne, and have worked with more than 1,000 businesses in 50 countries. They assemble unique teams of journalists, writers, visual researchers and innovation analysts to document the new and the next across 14 industry sectors worldwide.
They have a trends intelligence platform, LS:N Global which helps their clients to harness market trends, understand and adapt to emerging consumer needs, position their brands for success and keep them ahead of their competitors.

# data[].attributes.body
On the Creative Conscience web page you can find events, news, awards and much more but what struck me most among the news is the project created by Paola Delgado.
Paola Delgado, Art Director and Creative behind this "Ultrasounds of the Ocean" campaign. After graduating from Creative Conscience Summer School in 2020, Paola realized that she could do more to build positive change in the world.

# data[].attributes.body
Consumer habits have changed in well-developed countries. People have unlimited access to basic goods, and most of us own more than we need. So, how are brands supposed to persist when they have already satisfied the demands of so many people? They need to change the reason they exist.

# data[].attributes.body
Why is it brilliant? Because people have already met their basic needs and want to have a real impact on the environment and society. This will now be possible by choosing brands they identify with.

# data[].attributes.body
Conscious branding is a new trend, assuming that the main goal of a brand is no longer growth and more income, but first and foremost a visible impact on the world around us (both globally and locally). What matters the most to conscious brands are the values they stand for. The brand purpose, product and target audience (society) should be built around them. Conscious brands don’t care about building the largest community possible, but one that shares the same values and wants to change the world in the same way.

# data[].attributes.body
Creative-Conscience is a  creative community and global not-for-profit organization who believe that creative thinking and innovation can make positive change.
Their mission is to embed purpose-driven creative thinking into every institution, brand and organization across the world.
They empower, mentor and reward their creative community to use their talents for positive social and environmental impact.
This is done through their creative change-maker events, training programs and the global Creative Conscience Awards.

# data[].attributes.body
The  STEPIC methodology also guides other annual flagship forecasts – Future Innovations, which explores 12 areas that will have a long-term impact on society and industry, and Future Drivers, which provides a comprehensive analysis of the six major forces that will change the way make and sell products in two years’ time. Their  Big Ideas reports pick up on the themes covered in both these reports, but with a more specific focus on how they relate to product development.

# data[].attributes.body
Every January, WGSN publishes five Big Ideas reports covering each of the industries they serve – Fashion, Interiors, Beauty, Food & Drink, and Consumer Tech. These reports highlight six need-to-know trends that will come to fruition in two years. Each trend aligns with one of the six pillars of STEPIC methodology, which analyses developments in society, technology, the environment, politics, industry and creativity.

# data[].attributes.body
One of the strengths of this company is always keeping up with the times, essential for new emerging industries and to help their marketing. WGSN's team of experts discusses new ideas for 2024 in the categories of fashion, interiors, beauty, consumer technology and food and drink.

# data[].attributes.body
The rapid growth of the digital market has ushered in a new era of human involvement in all aspects of life. For business-centric industries, the combined effect of digital technologies in promotion and marketing has proven to be of great value for online commerce and distribution.

The various channels and means of marketing are responsible for the great increase in brand awareness. Trends in the digital scene, including SEO, online video content sharing, pay-per-click advertising, online blog advertising, viral marketing strategies, social media software applications (such as Facebook, Snapchat, Tumblr, and others) are vital . Incorporated into the business approach, they elevate brand awareness and perhaps even provide a significant boost to business marketing.

Online branding - or E-branding - can usually take advantage of any form of digital marketing trends. Branding strategy can significantly provide a way to differentiate your brand from other competitors with WGSN will be able to position you and your brand in the best possible position in this competitive market. As the trend promotes your brand, it creates awareness in the general public of the company's various products and services developed for customer satisfaction.

# data[].attributes.body
3 WORKSHOP

The last workshop I attended, very similar to WGSN, concerns companies that help emerging businesses predict new market trends and the correct strategy to follow. This workshop was not only very useful for my course but also for my future career in the world of marketing advertising, it is very important to know what customers like and are interested in nowadays and those who will come tomorrow.

# data[].attributes.body
2 WORKSHOP

As a second workshop I participated in Creative Conscience meeting and this too is easily connected with marketing and my course

# data[].attributes.body
1 WORKSHOP

As a first workshop, I found it interesting how WGSN was relevant to my course and my future career in the marketing world is a company that focuses on helping many industries with a unique blend of global expert insights, unique data & analytics tools, and cross-industry knowledge.

# data[].attributes.body
This company helps its customers understand consumer behavior and lifestyles, create products with confidence, and trade at the right time.

They deal with a wide range of industries such as :

Fashion
Home & Interiors
Beauty, Health & Wellness
Food & Drink
CPG & FMCG
Consumer Electronics
Transportation
Media & Entertainment
Packaging
Hospitality & Travel
Lifestyle
Agencies & Advertising
Finance

# data[].attributes.body
WGSN (Worth Global Style Network) is a global  trend forecasting company combined with data science to help  get ahead of the right trends. Is a parent  of and organisation called Ascential which formerly EMAP, is a British business-to-business media business specialising in exhibitions & festivals and information services.

# data[].attributes.body
Trends in marketing change from time to time due to the way consumers behave in terms of life changes from time to time and the way they consume content changes and businesses have to follow it because ultimately the consumer is the one who decides. As a Digital Marketing student in this Electives week, I focused on three important workshops that were very relevant to my course and my future career in the world of marketing.

# data[].attributes.attachment_link.readable_text
Any funds raised through our work go directly back into our work as a charity/not for profit. We focus solely on creative thinking for social and environmental impact. We work with creatives from all over the planet, empowering, rewarding and training creative thinkers to use their talents and skills to build a better, fairer, healthier, sustainable and regenerative world.

# data[].attributes.attachment_link.description
Creativity for a better world. We are a creative community and global not-for-profit organisation who believe that creative thinking and innovation can make positive change.