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The Future Laboratory goes by these seven human needs in order to feel progressive and thrive in society. These are the follwoing:

Fulfilment
Belonging
Curiosity
Attainment
Security
Purpose
Identity

The reason why these 7 needs matter is to become and understand a leading innovator in this sector you need to put all of these needs into your products and services so that your customers feel valued.  This will put you one step ahead of other companies in the business world.

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The company has two departments, those being the Foresight and Strategy Department.

Foresight Department: This consists of LS:N Global Membership and Presentations .

Due to being a member you get special access to the companies foresight and trend intelligence platform.
You also get their experts to tell you about the trends of life through the lens of your business through presentations. You use this information however you want and try improve your brand with it.

Strategy Department: This consists of Foresight reports and Strategy services.

The Strategic services has been created in order to help align business objectives with any goals they have in the future, that being increasing the amount of attention from advertisement of even revenue.

The foresight reports give intel on leadership PR reports and internal industry/sector reports.

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The Futures Laboratory has worked with over 1000 companies in over 50 countries. The fact that they have worked with some of the biggest companies in the world, some of them being Google, Nike, Coca Cola , Sony and Facebook is quite a feat.

This makes newer companies want to work with them due the higher ups working with them. You could say its somewhat of a stamp of approval. That the people at Futures Laboratory know what they're doing.

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The Futures Laboratory is one of the worlds most renowned futures consultancies.
The Laboratory has worked with over 1000 businesses

From this alone i can tell using my business skills that this company has been very successful and whatever marketing strategy and promotion they're using has been very effective.

This is probably due to the companies service being very good and producing results

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"We make better futures happen for business"

This is a great business goal. As a Digital Marketing student just having a motto like this will intrigue companies to want to work with you and state your methods

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As a Digital marketing student i want to work with companies and organizations that  have peoples best interest at heart.

I would also like to be able to work with companies who carem about the environment, not producing free house gases and causing global warming.

In addition to this I'd try influence the company i'd work for to help donate some funds in order to help people in need

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Positive Creative Activists while being Creative Mischief Makers 

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Positive Creative Activists while being Creative Mischief Makers 

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Positive activists in standing up for justice and fighting back against corruption.

Creative Mischief Makers for the ones who are ignorant to the damage that has been done due to corruption.

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Creativity has changed the course of history 

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Creativity has changed the course of history 

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Creativity is powerful.
Abolishment of slavery movement
Suffragettes Movement  (Women to vote)
Civil Right Movement (Black Rights)

These movements came from creative people who wanted to change the world

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Every choice we make can change the world 

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Every choice we make can change the world 

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Financial institutions money laundering more than 3 billion USD of dark money.

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Will you create happiness, hopefulness, empathy stability, honestly, equality opportunity, preservation 

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Will you create happiness, hopefulness, empathy stability, honestly, equality opportunity, preservation 

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Will you create more hate, destruction, corruption, madness, sadness, pain, shame , isolation and explotation

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Will you create more hate, destruction, corruption, madness, sadness, pain, shame , isolation and explotation

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lets imagine a better world

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For each research activity XD studio goes through these stages.

Define : Figure out the problem and what needs to be done about it. Creating the solution to the problem.

Plan: Recruit users to join in the survey/ to give information/feedback.

Collect: Gathering all the information. Did you use more than one strategy in order to get the information. Qualitive or Quantitive?

Analyse and Understand: Find the pattern in the information given. Is something recurring? If so is that the real negative?

Communicate: Give feedback to the board. Tell them what needs to be done and how it will be done. Create a time frame for improvement. Advise team on how to carry it out.

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User research is an ART as well as a Science. That applies a wide range of methods (methodology), analytic techniques and storytelling skills.

This is all in order to gather information and distill it into insights which the company or business can use in order to elevate and improve products, innovation or services.

This technique is used to help organisations, businesses and even governments.

In order for this to be effective a large group of people would be needed to help sample and filter information which is relevant to what the company. This information will be off consumer opinions and needs. Some evidence might be provided to determine if points or valid or not.

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Methodologies and Methods (User Research)

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Methodologies and Methods (User Research)

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There are 3 types of methods to extract data from people. those three being Qualitive, Quantitively and Observation and Usability Testing.

All three of theses methods are quite self explanatory.

Qualitive comes from quality. This information would be answers with in depth understanding. Questions such as Why, How and What should be used. To gain a better understanding of the users judgement and reasoning. The information's value isn't represented in numbers.

Quantitively is all about numbers and statistics. Relying more on large amounts of people. If a large quantity of people agree/ vote on a similar thing the company need to find the correct response/ solution to the want/ need of their consumers.

Observation testing all relies on the representative users.
These people are those can know enough about user needs, opinions, struggles, and preferences to serve as a proxy for them.  This method can be used to see if the users can finish any task you've given them, see if its too advanced or use friendly and use the information given to help making quality of life changes to help the overall experience.

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User research is still quite a new field and is still developing.
A lot of studies have been used to build it some being psychology, marketing, ergonomics, anthropology and user interface. All of those fields all have different skills and strategies that can be used to extract useful information from consumers which will overall help improve the company and produce a good turnaround.

Me being a marketing student I know that surveys are an effective way of getting information from consumers where you can hear about consumers opinions, wants, and what the person enjoys and likes.

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What is turnaround?
Turnaround is using the information you've been given. The business will give the information to the teams. Decisions will be made within weeks and changes should happen which will improve the current situation.

User Research is:
A study of targeted users, including their needs, motivations, behaviors and pain points.

To inspire and inform design decisions.

Quick turnaround.
Iterative.
Smaller samples.

User Research isn't:

Academic, policy and market research where in general:

There's a slower turnaround.
Less research iteration.
There are large samples/ data sets.

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"We look beyond the customer to the human, shaping ideals and solutions around real lives, to create sustainable business futures. We call this elevating the human experience".

From this quote by XD Studios they claim  to create opportunities for others and offer financial stability.

This goes hand in hand with the quote "elevating the human experience" do them aiming to improve the lifestyle of humans and the costs of wants and needs

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For my Reading Week project I have decided to go into certain skills I'll need during my career. By improving these skills ill be able to be more affective the field I've decided to focus on.