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1. MLA WC Entry: Animalogic. "Margay: The Cat That Thinks It's a Monkey." Youtube, 16 October 2020,
https://www.youtube.com/watch?v=oTNY3SyYXi4

2. Views/ Access-- 535,683 views, 18k likes, 1,018 comments

3. Appeals: There is an even mixture of Logos and Pathos in this video. Pathos is used by emphasizing the big eyes of these cats and their small size. Logos is also used in giving information about why these cats are in danger.

4. Popular Culture Concept: Identity and Stereotype are present here. These cats have made a name for themselves because of the way they climb trees. This also plays into stereotype because people do not expect to see cats in trees the way the Margays are.

Margays are known as monkey cats, and they are constantly being targeted by poachers. They are also targets because of their fur, which people make into coats. this video brought major awareness to these cats.

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Margay: The Cat That Thinks It's a Monkey

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1. MLA WC Entry: Mowbray, Sean. "The small cats nobody knows: Wild felines face intensifying planetary risks." Mongabay, Glenn Scherer, 17 February 2022,
https://news.mongabay.com/2022/02/the-small-cats-nobody-knows-wild-felines-face-intensifying-planetary-risks/

2. Views/ Access-- Very recently published so there are no comments.

3. Appeals: Logos is used as appeal here because of the different facts on the endangered small wild cats. There is good information about different species of cats and why they are at risk.

4. Popular Culture Concept: Agency is present because of the ways that this organization gives facts and information on ways small wild cats are being destroyed.

Several different small wild cat species have become endangered due to different factors. Poaching and habitat destruction are two of the biggest threats to small cats.

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The small cats nobody knows: Wild felines face intensifying planetary risks

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Very reclusive and hard to research, the world's 33 species of small cats are already under pressure due to habitat loss and human-wildlife conflicts, while being increasingly threatened by climate change and pollution.

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1. MLA WC Entry: BBC. "World's smallest cat." Youtube, 5 January 2018,
https://www.youtube.com/watch?v=W86cTIoMv2U&t=1s

2. Views/ access-- 47,566,700 views, 1.5 mil likes, 76,264 comments

3. Appeals: Pathos is seen here with adorable footage of the tiny Rusty Spotted cat. The video portrays this small wild cat species as harmless making viewers feel love and compassion for them.

4. Popular Culture Concept: Identity can be seen in this video as well as people's interactions with the video. These cats are amongst the smallest in wild cat species. Over 47 million people are now aware of them because of their size.

Rusty Spotted cats are some of the smallest wildest cats on the planet. Although they are little, they have big leaps as well as big attitudes. People loved learning about this adorable cat.

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Small Wild Cat Species (Little Cats Big Hearts)

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Small Wild Cat Species (Little Cats Big Hearts)

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1. MLA WC entry: SHIBweb. "Earth's Most Endangered Small Wild Cats." Youtube, 23 April 2012,
https://www.youtube.com/watch?v=x5HwbM-EqLQ

2. Views/ access-- 37,042 views, 301 likes, 9 comments

3. Appeals: An appeal through Logos is made with the population of each cat being included. Pathos can also be seen with the video clips of the cats, which makes viewers feel sympathy and fear for their decreasing numbers.

4. Popular Culture Concept: Agency is seen here by someone trying to change the life of endangered small wild cat species by making a video to promote awareness.

Viewers learn about and see clips of different endangered wild cats. The population of each cat is included giving even more specific details.

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1. MLA WC Entry: Animalogic. "Tiger Cat: The Smallest Cat In The Americas." Youtube, 20 November 2020,
https://www.youtube.com/watch?v=py2is2vw164

2. Views/ access-- 378,816 views, 11k likes, 561 comments

3. Appeals: Logos is one of the main appeals used here as there are multiple facts about Tiger cats. For example, what they hunt, why they are hunted, and information about their size and features.

4. Popular Culture Concept: This video shows agency towards the end by spreading awareness on the dangers to Tiger cats.

Tiger cats tend to resemble Margay cats, but they are two different species. Like Margays however, Tiger cats are also endangered to due habitat destruction and poaching.

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Tiger Cat: The Smallest Cat In The Americas

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1. MLA WC entry: Nature on PBS. "Meet the Deadliest Cat on the Planet." Youtube, 25 October 2018, https://www.youtube.com/watch?v=nl8o9PsJPAQ&t=82s

2. Views/ access-- 13,294,970 views, 337k likes, 29,521 comments

3. Appeals: Ethos is an appeal made with footage of the Black-footed cat in action. The Black-footed cat was tracked with a radio collar providing footage of why they are the deadliest cats on Earth.

4. Popular Culture Concept: Black-footed cats have become more well known because of their ability to hunt. They have created an Identity for themselves because of this.

Black-footed cats may look like regular house cats, but they are titled the deadliest wild cat. With a 60% kill success rate they top lions who only average 20% success. Over 13 million people were interested in learning about these small but deadly cats.

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1.MLA WC Entry: Animalogic. "Sand Cat: The King of the Desert." Youtube, 6 March 2020,
https://www.youtube.com/watch?v=y8kTYCex8RU&t=38s

2. Views/ access--7,020,594, 190k likes, 9,523 comments

3. Appeals: There are multiple appeals being made in this video such as Logos, Pathos and Ethos. Pathos is seen throughout the video with image of the big-eared Sand Cats. Viewers are likely to feel emotions such as joy when seeing these cute cats. Ethos and Logos can be seen with footage of these wild cats hunting in their environment.

4.Popular Culture Concept: Sand cats are a very unique species of cats and that can be seen here as Identity. They have special features such as big ears and fur on their paws to deal with the conditions of the desert.

Sand cats are the only species of wild cats to reside in the harsh conditions within the desert. They have features that allow them to live in their habitat comfortably. This video was able to reach over 7 million people.

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1. MLA WC entry: soapachu. "The margay. Native to Central and South America here she will spend most of her life in the tress. She has flexible ankle joints that allow her to descend trees head-first and she will even give birth up in the tree canopy. 8.8lbs/ 4kg." Twitter, 13 November 2020, 12:53 p.m.,  https://twitter.com/soapachu/status/1327323688925097989

2. Views/ access-- 1,368 likes

3. Appeals: Logos is seen with the different facts about Margays and how they have flexible ankles and will even give birth in trees.

4. Popular Culture Concept: Stereotype can be seen here as many people do not expect cats to reside in trees.

Margays enjoy life on trees and people are curious about them.

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The margay. Native to Central and South America where she will spend most of her life in the trees. She has flexible ankle joints that allow her to descend trees head-first and she will even give birth up in the tree canopy. 8.8lbs / 4kg

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The margay. Native to Central and South America where she will spend most of her life in the trees. She has flexible ankle joints that allow her to descend trees head-first and she will even give birth up in the tree canopy. 8.8lbs / 4kg https://t.co/n1kgehziDo

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The leopard cat. You are underperforming and she's not impressed. There are populations on Borneo and Sumatra. 8.4lbs / 3.8kg and hunts rodents and insects in the trees https://t.co/tKgbVWBaOz

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The margay. Native to Central and South America where she will spend most of her life in the trees. She has flexible ankle joints that allow her to descend trees head-first and she will even give birth up in the tree canopy. 8.8lbs / 4kg pic.twitter.com/n1kgehziDo
— badly-drawn bee 🐝 (@soapachu) November 13, 2020

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The margay. Native to Central and South America where she will spend most of her life in the trees. She has flexible ankle joints that allow her to descend trees head-first and she will even give birth up in the tree canopy. 8.8lbs / 4kg https://t.co/n1kgehziDo

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The leopard cat. You are underperforming and she's not impressed. There are populations on Borneo and Sumatra. 8.4lbs / 3.8kg and hunts rodents and insects in the trees https://t.co/tKgbVWBaOz

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The margay. Native to Central and South America where she will spend most of her life in the trees. She has flexible ankle joints that allow her to descend trees head-first and she will even give birth up in the tree canopy. 8.8lbs / 4kg https://t.co/n1kgehziDo

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The margay. Native to Central and South America where she will spend most of her life in the trees. She has flexible ankle joints that allow her to descend trees head-first and she will even give birth up in the tree canopy. 8.8lbs / 4kg

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The leopard cat. You are underperforming and she's not impressed. There are populations on Borneo and Sumatra. 8.4lbs / 3.8kg and hunts rodents and insects in the trees https://t.co/tKgbVWBaOz

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1. MLA WC entry: soapachu. " The flat-headed cat. Which seems a) a bit mean on the part of the naturalist who named them, and b) like bad 17th century taxidermy. Native to southeast Asia, super endangered and part-aquatic." Twitter, 13 November 2020, 12:44 p.m.,
https://twitter.com/soapachu/status/1327321463020539916?lang=en

2. Views/ access-- 1,491 likes

3. Appeals: An appeal through Pathos is made with use of pictures of the Flat-headed cats which enables viewers to feel pity for the cats. Logos is also used with facts about where the cats reside.

4. Popular Culture Concept: Stereotype can be found because most cats are not aquatic nor do they all have flat heads.

In one simple tweet viewers learn about Flat-headed cats and ho they are endangered.

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The flat-headed cat. Which seems a) a bit mean on the part of the naturalist who named them, and b) like bad 17th century taxidermy. Native to Southeast Asia, super endangered and part-aquatic.

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The flat-headed cat. Which seems a) a bit mean on the part of the naturalist who named them, and b) like bad 17th century taxidermy. Native to Southeast Asia, super endangered and part-aquatic. https://t.co/SKpPr5RvTt

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The Guiña. What you get if you cross a domestic cat, a panther and a bear, but make it really small, because this one comes in at 5.5lbs / 2.4kg. Native to Argentina and Chile. https://t.co/3Gk2zeVp31

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The flat-headed cat. Which seems a) a bit mean on the part of the naturalist who named them, and b) like bad 17th century taxidermy. Native to Southeast Asia, super endangered and part-aquatic. pic.twitter.com/SKpPr5RvTt
— badly-drawn bee 🐝 (@soapachu) November 13, 2020

# data[].attributes.attachment_link.metadata.attachment_props_source.data.text
The flat-headed cat. Which seems a) a bit mean on the part of the naturalist who named them, and b) like bad 17th century taxidermy. Native to Southeast Asia, super endangered and part-aquatic. https://t.co/SKpPr5RvTt

# data[].attributes.attachment_link.metadata.attachment_props_source.includes.tweets[].text
The Guiña. What you get if you cross a domestic cat, a panther and a bear, but make it really small, because this one comes in at 5.5lbs / 2.4kg. Native to Argentina and Chile. https://t.co/3Gk2zeVp31

# data[].attributes.attachment_link.metadata.attachment_props.original_text
The flat-headed cat. Which seems a) a bit mean on the part of the naturalist who named them, and b) like bad 17th century taxidermy. Native to Southeast Asia, super endangered and part-aquatic. https://t.co/SKpPr5RvTt

# data[].attributes.attachment_link.metadata.attachment_props.text
The flat-headed cat. Which seems a) a bit mean on the part of the naturalist who named them, and b) like bad 17th century taxidermy. Native to Southeast Asia, super endangered and part-aquatic.

# data[].attributes.attachment_link.metadata.attachment_props.referenced_tweets[].text
The Guiña. What you get if you cross a domestic cat, a panther and a bear, but make it really small, because this one comes in at 5.5lbs / 2.4kg. Native to Argentina and Chile. https://t.co/3Gk2zeVp31

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Most people are not aware of the many small wild cat species in the world. Because of this, small wild cats frequently have their habitats destroyed or they themselves are killed. Lack of awareness makes the small wild cats seem useless. In past years however, more people have begun to spread information about small wild cats hoping to help protect them and their homes.

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1. MLA WC entry: "Black-footed Cat Project." International Society for Endangered Cats (ISEC) Canada, 2014, https://wildcatconservation.org/black-footed-cat-project/

2. Views/ Access-- 10 Comments

3. Popular Culture Concept: Agency is present here with a project dedicated specifically to Black-footed cats in order to change their lives.

4. Appeals: An appeal through Logos is made with the use of facts and statistics regarding the Black-footed cats.

A small wild cat species, Black-footed cats, have a project that people are donating to in order to help protect their habitat.

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International Society for Endangered Cats (ISEC) Canada

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Black-footed Cat Project - International Society for Endangered Cats (ISEC) Canada

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What is known today about the home range, behaviour and food spectrum of the Black-footed Cat has been found during this field study in South Africa.