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MA400 Output 4

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This blog includes the powerpoint link in SlideShare, 2 embedded videos and the links to the 7 digital assets

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RKE Farm & Resort Digital Marketing Campaign Video Report

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RKE Farm & Resort Digital Marketing Campaign Video Report

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#AffordableLeisureMoments

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RKE Farm & Resort- Digital Marketing Campaign Powerpoint

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Inputs for PRESENT Section:
The budget constraint and current pandemic situation makes the middle-middle class breadwinners confine their celebrations mostly to their homes, thereby limiting it to less suited events. Unless their homes are spacious, typical filipino traditions of celebrating with extended family members are no longer possible while observing current covid-19 health protocols, such as social distancing. The pains from constrained budget and safety makes families discontented with their supposedly enjoyable family gatherings.

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Inputs for PRESENT Section: The budget constraint and current pandemic situation makes the middle-middle class breadwinners confine their celebrations mostly to their homes, thereby limiting it to less suited events. Unless their homes are spacious, typical filipino traditions of celebrating with extended family members are no longer possible while observing current covid-19 health protocols, such as social distancing.

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https://youtu.be/DKysBQ4DHzY

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Triple Fresh Formula for Shinier Teeth Fresher Breath and Refreshing Clean for Teens at Heart

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How To Guess An Existing Brand's Unique Selling Proposition and Primary Target Market

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https://youtu.be/heInw5sWvNA

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Digital Marketing Campaign Video Report (15 minute max)

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Digital Marketing Campaign Video Report (15 minute max)

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Digital Marketing Campaign Video Report (15 minute max)

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Digital Marketing Campaign Video Report (15 minute max)

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https://youtu.be/v0RwVqMjMKs

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Digital Marketing Campaign Video Report (15 minute max)

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Digital Marketing Campaign Video Report (15 minute max)

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https://kapeatsining.ph

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https://web.facebook.com/KapeAtSining

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https://www.instagram.com/kapeatsining/

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https://twitter.com/KapeatSining

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https://bit.ly/3k3YJXM

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https://bit.ly/2WawbU3

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https://t.me/kapeatsining

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You can view and join @kapeatsining right away.

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https://www.lazada.com.ph/shop/kape-at-sining

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Shop online with Kape At Sining now! Visit Kape At Sining on Lazada.

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https://shopee.ph/kape.at.sining

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Kape At Sining, Online Shop | Shopee Philippines

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Kape at Sining is a coffee essentials shop in the heart of Manila, and showcases local, fine art. Locally sourced coffee beans + art gallery. Check out Kape At Sining deals and product reviews online now!

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#11Ps #Marketing Plan #DigiMa #V86.6 #VCoach #AGSB

Read more

1. 1. Kape at Sining Marketing Plan Las Marias. Manusig. Nazareno. Porticos.

2. 2. Stephen Las Marias Kelvin Manusig Ryan Nazareno Carla Porticos The Team

3. 3. MARKETING PLAN OUTLINE

4. 4. Outline: Kape at Sining Marketing Plan KAPE AT SINING: BRINGING FILIPINO COFFEE AND ARTISTRY TO YOUR HOME 2. Problems are having no credible platform and access to Filipino coffee and artistry 3. Present choices are buying coffee in cafes and artworks in exhibits or through family and friends 4. Proposition (USP) is BRINGING FILIPINO COFFEE AND ARTISTRY TO YOUR HOME or as one-stop shop for Philippines' finest coffee beans and art pieces 5. Positioning of Kape At Sining offers high quality local coffee experience and art pieces at the convenience of your home 1. Profile of PTM: ABC1 Millenial Professionals who value Filipino coffee and artistry

5. 5. 6. Peso Market Size of Kape at Sining is valued at ₱10.6M 7. Product Strategy of Kape At Sining offers a variety of locally sourced coffee beans and art pieces to suit the palate and the eyes of consumers 8. Price Strategy of Kape at Sining observes strategic pricing against its competitors/the industry 9. Promotions Strategy of Kape At Sining is mainly present on key online platforms 11. Panalo Winning Strategy is differentiation by highlighting itself as one-stop shop that uniquely offers both coffee and art 10. Place Strategy of Kape At Sining utilizes its website, e-commerce, and social media platforms for a wider reach of its target market. Outline: Kape at Sining Marketing Plan KAPE AT SINING: BRINGING FILIPINO COFFEE AND ARTISTRY TO YOUR HOME

6. 6. 1. Profile of PTM

7. 7. * DEMOGRAPHICS 27-40 years old, A to C1 market, men and women, working professionals 1. Profile of Millenial Professionals ABC1 Millenial Professionals who value Filipino coffee and artistry * PSYCHOGRAPHICS Appreciate the authentic Filipino taste of coffee beans and the Filipino ingenuity in arts, stock up on coffee and collect art pieces, enjoy the comforts of their homes and see paintings on their walls * BEHAVIOR Drink coffee every day before going to work & invest in local art pieces and put value in the authentic Filipino taste of coffee beans & in the Filipino ingenuity and artistry ABC1 Millenial Professionals

8. 8. 2. Problems of Millenial Professionals

9. 9. * Extra effort to go to places known for its local coffee beans and artworks 2. Problems of Millenial Professionals No credible platform and access to Filipino coffee and artistry * Tedious search for quality local coffee beans and works of art

10. 10. 3. Present Choices

11. 11. * Buy coffee in coffee shops/cafes and artworks in exhibits * Ask family/friends to buy them local coffee beans/to commission works of art 3. Present Choices Present solutions of Millenial Professionals

12. 12. 4. Unique Selling Proposition

13. 13. 4. Kape At Sining's USP (Unique Selling Proposition) Kape At Sining is your one-stop shop for Philippines' finest coffee beans and art pieces BRINGING FILIPINO COFFEE AND ARTISTRY TO YOUR HOME #LocallyAuthentic #Coffee&ArtAYourFingertips #OneStopShop 3. With complete selection of coffee beans and gallery of artworks 1. Authentic Filipino products 2. Can purchase via brand's online platforms

14. 14. 5. Positioning

15. 15. 5. Positioning of Kape At Sining Kape At Sining offers high quality local coffee experience and art pieces at the convenience of your home Benefits Matrix One Stop Shop Variety Affordability Locally Sourced Website E-Commerce Social Media

16. 16. 6. Peso Market Size

17. 17. 6. Peso Market Size of Kape At Sining Peso Market Size of Kape at Sining is valued at ₱10.6M. The combination of coffee and art is a specialized market where no public data are available. The group funneled the overall population of the Philippines focusing on the Filipinos between the age range of 27 - 40 years old coming from socio-economic classes ABC1.

18. 18. 6.1 Peso Market Size of Kape At Sining *The projected market share is the conservative forecast of the owners. This is in consideration that Kape at Sining only started its operations in July 2021. **The projected average sales per person is also computed by the owners. It was assumed that for every 100 buyers of coffee, a person buys a piece of art and commissions are at 30%.

19. 19. 7. Product Strategy

20. 20. 7. Product Strategy of Kape At Sining Kape At Sining offers a variety of locally sourced coffee beans and art pieces to suit the palate and eyes of consumers. To date, Kape at Sining offers 4 flavors in 2 sizes to suit the needs of the consumers. All art pieces are curated from talented Filipino artists with varying themes, texture, and aesthetics.

21. 21. 8. Price Strategy

22. 22. 8. Price Strategy of Kape At Sining Kape at Sining is competitively priced against its direct competitors Kape at Sining stands within the price range of its competitors Culinary Exchange and Gourmet Farms. Kape at Sining Culinary Exchange Gourmet Farms Cost: ₱220 - ₱560 Cost: ₱205 - ₱411 Cost: ₱380 - ₱920 Per Espresso Shot: ₱14 - ₱ 18 Per Espresso Shot: ₱8 - ₱ 13 Per Espresso Shot: ₱24 - ₱29 250 - 500 grams 400 - 500 grams 250 - 500 grams

23. 23. 8.1 Price Strategy of Kape At Sining Art pieces strategically follow the art industry pricing based on size and degree of artistry Kape at Sining follows the pricing of the artists. It stands as a platform to market the art pieces and earns 30% commission based on the selling price. Kite Pagmulat sa Nakaraan Rush Hour Globalisasyon Gene-E

24. 24. 9. Promotions Strategy

25. 25. 9. Promotions Strategy of Kape At Sining Kape At Sining communicates via key online platforms 1. WEBSITE 2. FACEBOOK 3. INSTAGRAM 4. TWITTER 5. YOUTUBE 6. VIBER & TELEGRAM

26. 26. 9.1 Promotions Strategy of Kape At Sining Kape At Sining observes social media marketing FB SOCIAL MEDIA MARKETING

27. 27. 9.2 Promotions Strategy of Kape At Sining Kape At Sining has penetrated e-commerce platforms 1. SHOPEE 2. LAZADA

28. 28. 10. Place Strategy

29. 29. Website E-Commerce Social Media The website is also a platform to market and sell products, and doubles as an online gallery for curated art pieces of local artists. Kape at Sining uses Lazada and Shopee for easier access to shipping logistics and to widen consumer reach. Kape at Sining uses social media primarily Facebook and Instagram to answer product inquiries faster. These are also connected to other online and e-commerce platforms. 10. Place Strategy of Kape At Sining Kape At Sining utilizes its website, e-commerce, and social media platforms for a wider reach of its target market.

30. 30. 11. Panalo Winning Strategy

31. 31. 11. Panalo Winning Strategy of Kape At Sining Kape At Sining differentiates itself as one-stop shop that uniquely offers both coffee and art Targets ABC Millenial Professionals Strategically priced in the market One-stop shop for Philippines' finest coffee and art

32. 33. Summary: Kape at Sining Marketing Plan KAPE AT SINING: BRINGING FILIPINO COFFEE AND ARTISTRY TO YOUR HOME 2. Problems are having no credible platform and access to Filipino coffee and artistry 3. Present choices are buying coffee in cafes and artworks in exhibits or through family and friends 4. Proposition (USP) is BRINGING FILIPINO COFFEE AND ARTISTRY TO YOUR HOME or as one-stop shop for Philippines' finest coffee beans and art pieces 5. Positioning of Kape At Sining offers high quality local coffee experience and art pieces at the convenience of your home 1. Profile of PTM: ABC1 Millenial Professionals who value Filipino coffee and artistry

33. 34. 6. Peso Market Size of Kape at Sining is valued at ₱10.6M 7. Product Strategy of Kape At Sining offers a variety of locally sourced coffee beans and art pieces to suit the palate and the eyes of consumers 8. Price Strategy of Kape at Sining observes strategic pricing against its competitors/the industry 9. Promotions Strategy of Kape At Sining is mainly present on key online platforms 11. Panalo Winning Strategy is differentiation by highlighting itself as one-stop shop that uniquely offers both coffee and art 10. Place Strategy of Kape At Sining utilizes its website, e-commerce, and social media platforms for a wider reach of its target market. Summary: Kape at Sining Marketing Plan KAPE AT SINING: BRINGING FILIPINO COFFEE AND ARTISTRY TO YOUR HOME

34. 35. Kape at Sining Marketing Plan Las Marias. Manusig. Nazareno. Porticos.

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11Ps #Marketing Plan #DigiMa #V86.6 #VCoach #AGSB Read more 1. Kape at Sining Marketing Plan Las Marias. Manusig. Nazareno. Porticos. 2. Stephen Las Marias Kelvin Manusig Ryan Nazareno Carla Porticos The Team 3. MARKETING PLAN OUTLINE 4. Outline: Kape at Sining Marketing Plan KAPE AT SINING: BRINGING FILIPINO COFFEE AND ARTISTRY TO YOUR HOME 2.

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https://rkeresort.wordpress.com

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https://www.facebook.com/rkeresort

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https://www.instagram.com/rkeresort/

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https://invite.viber.com/?g2=AQBJHhRpg2xWY03SffiT8mQZy2SPiXYzsxC4Jwhqd4YmJ532VOqBmrbDriWcBC7P

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https://www.tiktok.com/@rkeresort?

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https://www.youtube.com/channel/UC-yaQisEVA7RSUqyg-6qkGw

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Twitter account: @RkeResort

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https://www.linkedin.com/in/rkeresort/

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Home | Easy-Cook (wixsite.com)

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OUR STORY

Easy cook was formed in the middle of the night among a group of friends. A group of friends seeking to answer questions to the following questions:

"What's a good food to eat right now?"

"How can we cook when we're so busy?"
"Can we get food that's fresh?"

All of which, spurred that same group of friends to establish this small start-up to help give people that is busy with the hustle and bustle of life a chance to cook their own set menu the way they like it. With the ready-set-packed fresh ingredients that we have prepared for you, we feel that we have the answers to the questions above.

OPENING HOURS

Mon - Fri: 9am - 7pm
Sat-Sun: 10am - 8pm

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OUR STORY Easy cook was formed in the middle of the night among a group of friends. A group of friends seeking to answer questions to the following questions: "What's a good food to eat right now?" "How can we cook when we're so busy?""Can we get food that's fresh?"

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Easy Cook - Home | Facebook

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Easy Cook PH on Viber

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Easy Cook, Online Shop | Shopee Philippines

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Easy Cook, Online Shop | Shopee Philippines

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We will provide you with all the fresh ingredients that you need to easily make a delicious meal in the right proportions. Check out Easy Cook deals and product reviews online now!

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Easy Cook - YouTube

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Share your videos with friends, family, and the world

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Easy Cook (@easycook.ph) • Instagram photos and videos

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Easy Cook (easycookph) - Profile | Pinterest

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Easy Cook (easycookph) - Profile | Pinterest

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Easy Cook | A small start-up to help give people a chance to cook their own set menu the way they like it with the ready-set-packed fresh ingredients that we have prepared.

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https://www.facebook.com/groups/376028107374291

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https://www.facebook.com/dadonduty.ph

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www.daddyondutyph.wordpress.com

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https://invite.viber.com/?g2=AQB0G7bwPAMvgk3aMESjqWo5Iw%2BMi0WDAeI7MUljxD9hAV2lmUcytWqBguIwwXji

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https://www.instagram.com/dadonduty.ph/

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https://www.youtube.com/channel/UCZR0lC4x5liVKgPDVuLOW6w

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Share your videos with friends, family, and the world

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www.linkedin.com/in/dadondutyph

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Kape At Sining Digital Marketing ZYX Model

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Kape At Sining Digital Marketing ZYX Model

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Kape at Sining Marketing ZYX Model Final

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ZYXModel #DigitalMarketing #V86.6 #VCoach #AGSB

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11p Marketing Plan & ZYX Marketing Campaign (I can't update the above post)

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Ateneo Graduate School of Business
Digital Marketing Subject V86.6
Vcoach Bong De Ungria
Dad on Duty Baby Bags
Jose Miguel Gemora
Rimpi Pawra
Bryan Sheldon Yu

Read more

1. 1. Dad on Duty (Baby Bags) Jose Miguel Gemora Rimpi Pawra Bryan Sheldon Yu Digital Marketing V86.6 VCoach Bong De Ungria

2. 2. Marketing Plan Part 1

3. 3. Dad on Duty 01 Profile: Juan the Busy Working Dad with a Toddler or infant 02 Problem: Looking for More Efficient and Comfortable Baby Bag 03 Present: Baby bags (designed for Mommy's, Fashion, Style, Capacity, Bulky) Messenger bags and sling bags repurposed for Baby bags. 04 Proposition: A Baby Bag that maximizes on function before style, but still looks good. The swiss army knife of baby bags. Marketing Plan Outline

4. 4. Dad on Duty 05 Positioning: Working Dads, Class A-B, with children current age 3 years and below. Expectant Dad's 06 Peso: Market Size Php 157k per Month 07 Product: Dad on duty bags. The swiss army knife of baby bags 08 Price: Mid Range Outline

5. 5. Dad on Duty 09 Place: No Physical Store. Deliver anywhere in the Philippines 10 Promo: Via Facebook and other Social Media 11 Panalo: Niche Strategy Focusing on Working Dads (w/ child 3 years and below) Outline

6. 6. Juan is a Dad with Toddler or infant ● Age: 28 to 50 years old ● At least one child below 3 years of age ● Class AB ● Dads who accompany their child out to unavoidable visits during Pandemic(Doctors Visits) ● Wants to provide bonding moments for his family going to Malls, Parks, travel Abroad and so on. (New Normal) 1: Profile

7. 7. Daddy Juan wants what's best 2: Problem ● Juan is a Busy Father. But a family man and goes out to bond with the children ● Needs to Carry All Baby Essentials in one Baby Bag ● Baby's needs are urgent, so he needs to give comfort to the baby as quickly as possible. Otherwise tantrums ● Easy Washable, Low maintenance (Pandemic) ● Malls, Airports, Tour buses, Attractions, are crowded, the Baby bags might snag, Backpacks might hit someone as you turn (New Normal) ● He works all day, so he needs a pack that is comfortable and not strain, or give shoulder and back pains ● He might be exposed to the Elements

8. 8. Mummy bags & Maternity Bags Bulky, Style before function 3: Present Choices Juan's Current Choices Man Packs For Men but not customized according to purpose. Tactical Packs

9. 9. The Swiss Army Knife of Baby Bags 4: Proposition ●Prioritizes Function than Style ●All the Essentials in one small package ●Flexible ●Quick Access to Contents ●Freedom of Movement ●Durable and Rugged ●Easily Washable due to Nylon Material

10. 10. What Dad on Duty offers ● Prioritizes ○ Function ○ Quick Access to Contents ○ Modularity ○ Flexibility ○ Portability ● At the Cost of ○ Medium Range Price ○ Medium Capacity ● But like the others be ○ Water resistant ○ Durable ○ Effortlessly Washable 5: Positioning

11. 11. Php 157k Per month ● 1,516,042 Live Births for 2020 ● 126,336 Average Monthly Births ● Class AB is 1% of Population and has 1,263 AB Dads with infants ● Assume 5% market share. 63 purchases per month ● 63 x Php 2499 = Php 157,437 Market Size ● Roughly Php 157,437 per month 6: Peso Market Size

12. 12. The Swiss Army Knife of Baby Bags ● Organized Main pouch with Front and Side pouches ● Inspired by Military Gears ○ Modular ○ Portable ○ Speed & Efficiency ○ Freedom of Movement ● Uses Military Grade Materials ○ Cordura 1000D (Nylon) 7: Product

13. 13. Middle Range Strategy ● Tactical Bags Php 4000 above ● Mommy Bags Php 2000-4000 ● Ordinary Backpacks Php 2000-4000 ● Dad on Duty Php 2499 ● Maternity Bags Php 400-1000 ● Cheap Chinese Knockoff Php 200-1000 8: Price

14. 14. Nationwide Reach ● No Physical Store ● Facebook and Instagram Orders ● Customer Shoulders Delivery Fee ● Utilize Logistic Companies for Deliveries ● Can be contacted via ○ Email ○ Mobile ○ Instagram ○ Messenger ● Receive Payment thru ○ Gcash ○ COD by logistic company ○ Online Bank Transfers 9: Place

15. 15. We can reach you buy ● Facebook Page ● Facebook Ads ● Instagram Page ● Youtube Channel ● Chat ● Promotional Videos ● Promotional Photos 10: Promotion https://www.instagram.com/dadonduty.ph / https://web.facebook.com/dadonduty.ph INSTAGRAM FACEBOOK https://www.youtube.com/channel/UCZR 0lC4x5liVKgPDVuLOW6w YOUTUBE

16. 16. Dad on Duty is a Niche Player ● Targets only AB Daddy caring for infants or Toddlers ● Specific solution to a specific problem ● Does not compete with price ● Nationwide Reach ● Has Indirect competitors only 11: Panalo

17. 17. Marketing Campaign Part 2

18. 18. 01 Z Campaign Objective Brand Awareness and Brand Curiosity 02 Y Campaign Rationale Awareness is the first step on Customer Path 03 X Campaign Tasks Promote Brand Awareness on Facebook 04 Campaign Results Good Start Dad on Duty Marketing Plan Outline

19. 19. Z = Light the Torch Brand Awareness Target market must be made aware of the unique solution ● Have 2000 reach ● Have 300 page likes Brand Curiosity Entice curiosity to further explain features of product. ● Have 50 engagements Z: Campaign Goals

20. 20. Y = Why Brand Awareness? ● Brand awareness = first step on customer path ● PTM cannot buy if PTM doesn't know ● Product, and solution is new ● Solution is effective but radical ● Experienced the problem but unaware of the solution ● Curiosity may generate word of mouth ● Selling the sizzle might be ineffective if PTM does not know the Steak ● Benefits should be well communicated Y: Campaign Rationale

21. 21. X = All Systems Go ● Create 15 second videos to sell the sizzle ● Create 30 second videos to explain the steak ● Create FB page ● Influence Friends, Family, and Families to Like the FB page ● Post pictures to communicate benefits ● Boost the page ● Boost an Ad with call to action to inquire ● Share Videos and posts to Facebook Groups that permits Buy and Sell X: Campaign Tasks

22. 22. Moment of Truth Objectives vs Results Brand Awareness ● Achieved 5363 total reach vs objective of 2000 reach ● Achieved 229 Page likes vs objective of 300 page likes Brand Curiosity ● Achieved 396 page & 1602 videos engagement vs objective of 50 engagement Results Z: Campaign Results Results as of 2:00 pm Sept 4, 2021

23. 23. Moment of Truth Results Z: Campaign Results Attraction (1587/5363) Engagements/Reach ● =0.30 or 30% Curiosity (18/1587) Messages/Engagements ● =0.0113 or 1.13%

24. 24. Z: Campaign Results 1

25. 25. Z: Campaign Results 2

26. 26. ● We created two campaigns (video format that is 39 secs long and a static image showing the bag) ● The video format gained more traction when it comes to reach and engagement. It is noted that we spent more for the video format but also the cost per click for both campaigns is cheaper for the video format ● Audience reached were mostly men which is actually our target market ● The group also thought that aside from men, maybe another target market are the wives who usually are the decision makers when it comes to baby stuff. Campaign Results Summary

27. 27. Marketing Plan 1. Profile: Juan the Busy Working Dad with a Toddler or infant 2. Problem: Looking for More Efficient and Comfortable Baby Bag 3. Present: Baby bags (designed for Mommy's, Fashion, Style, Capacity, Bulky) Messenger bags and sling bags repurposed for Baby bags. 4. Proposition: A Baby Bag that maximizes on function before style, but still looks good. The Swiss army knife of baby bags. 5. Positioning: Working Dads, Class A-B, with children current age 3 years and below. Can also be Dads with pregnant wife or upcoming Dads 6. Peso: Php 157k per Month 7. Product: Dad on duty bags. The swiss army knife of baby bags 8. Price: Mid Range 9. Place: No Physical Store. Deliver anywhere in the Philippines 10. Promo: Via Facebook and other Social Media 11. Panalo: Niche Strategy Focusing on Working Dads (w/ child 3 years and below) Summary

28. 28. Marketing Campaign 1. Z Campaign Objective: Brand Awareness and Brand Curiosity 2. Y Campaign Rationale: Awareness is the first step on Customer Path 3. X Campaign Tasks: Promote Brand Awareness on Facebook 4. Campaign Results: Good Start Summary

29. 29. Dad on Duty (Baby Bags) Jose Miguel Gemora Rimpi Pawra Bryan Sheldon Yu Digital Marketing V86.6 https://www.instagram.com/dadonduty.ph / https://web.facebook.com/dadonduty.ph VCoach Bong De Ungria INSTAGRAM FACEBOOK

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Digital Marketing V86.6 Dad on Duty Baby Bags MA 400

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Ateneo Graduate School of Business Digital Marketing Subject V86.6 Vcoach Bong De Ungria Dad on Duty Baby Bags Jose Miguel Gemora Rimpi Pawra Bryan Sheldon Yu Read more 1. Dad on Duty (Baby Bags) Jose Miguel Gemora Rimpi Pawra Bryan Sheldon Yu Digital Marketing V86.6 VCoach Bong De Ungria 2.

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First 15 second Video

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2nd 15 second Video

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30 second Video

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Kape At Sining: Product, Place, and USP 15s

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Kape At Sining: Product, Place, and USP 15s

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Kape At Sining (15s) - Product, Place, USP

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Kape At Sining (15s) - Primary Target Market & Pain

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Dad on Duty - Digital Marketing Plan

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Kape At Sining Digital Marketing Campaign Report

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Kape At Sining Digital Marketing Campaign Report

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Kape At Sining - 15min video Digital Marketing Plan

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www.kapeatsining.wordpress.com