# data[].attributes.headline
How to Do Category Pages SEO for Maximum ROI?

# data[].attributes.subject
How to Do Category Pages SEO for Maximum ROI?

# data[].attributes.body
Category pages should act as a hub, connecting users to sub-categories, related products or services, or even blog posts. Here is how you can optimize them.

# data[].attributes.attachment_link.title
How to Do Category Pages SEO for Maximum ROI?

# data[].attributes.attachment_link.description
Category pages should act as a hub, connecting users to sub-categories, related products or services, or even blog posts. Here is how you can optimize them.

# data[].attributes.body
Page experience can influence SEO in more than one way, which is why it is no longer a “nice to have” element of your website; it’s a necessity for SEO success.

# data[].attributes.attachment_link.description
Page experience can influence SEO in more than one way, which is why it is no longer a “nice to have” element of your website; it’s a necessity for SEO success.

# data[].attributes.body
List of top 6 SEO trends of 2024 going on right now. Optimize your website’s search performance specially organic rankings while using these SEO tactics.

# data[].attributes.attachment_link.description
List of top 6 SEO trends of 2024 going on right now. Optimize your website’s search performance specially organic rankings while using these SEO tactics.

# data[].attributes.body
Google AI Overviews offers users a short, easy-to-read summary right at the top of search results. Find in-depth details about this new Google SERP feature.

# data[].attributes.attachment_link.description
Google AI Overviews offers users a short, easy-to-read summary right at the top of search results. Find in-depth details about this new Google SERP feature.

# data[].attributes.headline
10 Best Practices for XML sitemap optimization

# data[].attributes.subject
10 Best Practices for XML sitemap optimization

# data[].attributes.body
In the world of digital media, reaching out to customers is essential. Today’s business functions are based on the rate of optimization of content. Under such a circumstance the SEO services seek to enhance the webpage that you have.

# data[].attributes.attachment_link.title
10 Best Practices for XML sitemap optimization

# data[].attributes.attachment_link.description
Follow these 10 best practices for XML sitemap optimization to index your website fast in Search Engines. Need any help, email: info@seotonic.com.

# data[].attributes.headline
What is a CDN? How can it help the SEO of your website?

# data[].attributes.subject
What is a CDN? How can it help the SEO of your website?

# data[].attributes.body
Content is the buzzword in today’s market. All businesses starting from small to large ones rely on the elaborate distribution of their content to reach customers across geographical boundaries.

# data[].attributes.attachment_link.title
What is a CDN? How can it help the SEO of your website?

# data[].attributes.attachment_link.description
Get details about what is a CDN and how can it help the SEO of your website. How a CDN works? Benefits of a CDN to your SEO Strategy.

# data[].attributes.body
Business directories are online platforms for featuring different categories of businesses based on their location, town, or niche. They are listed systematically in groups or categories presenting key information in a readable and user-friendly format.

# data[].attributes.attachment_link.readable_text
Top 10 Business Directories of UK

Business directories are online platforms for featuring different categories of businesses based on their location, town, or niche. They are listed systematically in groups or categories presenting key information in a readable and user-friendly format. They provide a base for information to the consumers to understand, contact, and locate businesses easily. The directories will display information about the business profile which includes the business name, contact details, address, pictures, opening and closing hours. The essential function of all business directories is the same, but the features and user experience can vary from site to site.
Why should businesses consider registering in directories?
Business directories help in giving your brand the correct exposure and visibility on the internet. More reasons are elaborated below-

Increase your chances of discovery - Submitting your profile in directories will increase your chances of exposure. Even if people do not search using your brand name, you can come up in the search engine if they are looking for something similar.

Create and boost your brand image - Your brand name will come up whenever someone searches for products and services related to your business. Even if they don't contact you directly, your brand name and image will be visible which can help in your brand awareness.

Enhance your SEO results - SEO is a technique employed to increase visibility and exposure by helping you rank in search engines. Listing in online business directories can help you support your existing content by giving you the extra boost in SEO results.

Increase your Google rank - As already discussed above, SEO is a practice of building exposure and visibility to your business. If SEO is implemented effectively, it can help you rank in the top pages of Google. You can increase your Google ranking by taking professional help from an SEO agency.

Inbound links - Inbound links or backlinks are hyperlinks on third party pages that can direct users to your page. It is a process of link building. When you create your profile on directories, consumers are likely to use the inbound link to move to your website if they find your profile impressive.

When you are flooded with choices, it gets difficult to choose out the most suitable one. We have compiled a list of top business directories of the UK to narrow down your options. Have a look-

1. Google Business Profile (earlier GMB) - It is one of the top-ranked business directories in the world. When users search up for products and in your local area, google results show up from the directories. This can help you drive a substantial amount of traffic to your website. No wonder it is ranked no 1 in the UK.

2. Bing Places - It is often considered as the less popular sister of Google, but don't undermine its reach and power. It is an important platform for local businesses that can help provide the correct amount of exposure by boosting your SEO results.

3. Yell - It is one of the UK's leading online directories with an extensive range of categories. It is user-friendly and available both in the form of a website and app. Users only have to enter a search item and fill in their postal code to get the desired results. You can easily get visibility and exposure by using this platform.

4. Yahoo Local - Yahoo is another relevant directory useful for your business and brand. It has now powered with Yext and enables submissions to multiple directories at once if you have a premium account. They also have a commendable 24×7 support team to assist you with all your needs and inquiries.

5. Yelp - People often confuse Yelp with Yell for the similar-sounding names. Yelp is a well-recognised business directory in the UK for its stellar services and user experience. Not only businesses but artists can also sign up in Yelp to promote their events and services. It has a huge database.

6. Com - Ranked in the top 500 websites of the UK, 192.com is a one-stop shop for consumers. Listing on this platform can help you boost your SEO results and give your business the correct exposure by helping you connect with prospects.

7. FreeIndex - You can list for free on this platform. It is one of the most popular business directories in the UK with over 1.5 million registered users and 650000 user reviews. You can see your business ranking on the site by completing your profile. List your quote and get ready to connect with customers.

8. Cylex UK - Founded in 1998, Cylex has active users in more than 35 countries and 200+ employees. You can take the help of professionals to build a strong profile to make sure that you have a dominating online presence and exposure. You can sign up for free and upgrade to access premium features.

9. UK Small Business directory - You can also sign up for free on this website and add your listing. Around 260,000 businesses are listed on this platform making it one of the top directories in the UK. It is owned and managed by TJS Marketing limited. Businesses are categories in bronze, silver and gold listings.

10. Hotfrog UK - It is one of the reputed business directories in the UK with millions of users. Hotfrog can serve all your business needs. Sign up for free and list your products and services online. An attractive profile helps in capturing the attention of the users and increasing exposure.

Wrapping up-
Starting a business for the first time can give you a lot of anxiety and sleepless nights thinking about its survival. The mantra for the growth and success of any business lies in its strategy for customer attraction and retention. SEO is one of the vital elements for business exposure and expansion. If you are new to the online world of business, take help from professionals to help you build a strong online presence. Ensure that you have an impeccable online profile with the help of an SEO agency. You can choose any business directory from the mentioned ones as all of them have the same utility but make sure to build an impressive profile. Good Luck!

# data[].attributes.attachment_link.title
Top 10 Business Directories of UK For Linking your Website

# data[].attributes.attachment_link.description
Business directories are online platforms for featuring different categories of businesses based on their location, town, or niche. They are listed systematically in groups or categories presenting key information in a readable and user-friendly format. They provide a base for information to the consumers to understand, contact, and locate businesses easily.

# data[].attributes.headline
Best Local SEO Content Strategy For Targeting 100+ Areas

# data[].attributes.subject
Best Local SEO Content Strategy For Targeting 100+ Areas

# data[].attributes.body
SEO or Search Engine Optimization is one of the vital elements to the success of any business. Local SEO helps in gaining visibility in local search results.

# data[].attributes.attachment_link.readable_text
Best Local SEO Content Strategy For Targeting 100+ Areas

SEO or Search Engine Optimization is one of the vital elements to the success of any business. Local SEO helps in gaining visibility in local search results. It is mostly useful for small and regional businesses. If you learn to use it strategically, you can easily gain exposure and attract prospects to your business or brand. Local customers tend to be repetitive with the use of your service if they are satisfied thereby forming a base of loyalty. Your business can also grow from recommendations from your satisfied customers to other locals. To sum it up, local SEO is the process of applying search engine optimization techniques to gain visibility and exposure in google to attract the targeted prospects.
What kind of business needs Local SEO?
If you are a business that specifies in providing services that cater to a local audience, you must upgrade your SEO strategies to appear on local searches. You can do it by signing up in Google My Business to create your free business account on google. Update your profile with relevant keywords to enhance visibility. Here are some of the common businesses that can benefit from local SEO-

Bars and restaurants - These are the most searched local businesses in any given area. Before visiting any restaurant or bar, consumers tend to search online and look for reviews to choose out the best one. Online customer reviews also play a crucial role in building your brand name.

Medical and Health Services - Medical and health services are also one of the top local searches. If you own a clinic with specialized medical services, don't forget to list yourself on Google My Business.

Law firms - People generally look nearby for lawyers and law firms. You can take the help of an SEO agency to optimize your profile to increase visibility and exposure.

Plumbers - Google is the one of the first places you run to search for contact numbers of plumbers during an emergency. Why? To get in contact with the local plumbers to run to your rescue. Plumbing services are one of the most benefitted from local SEO.

The list of local businesses can go on and on. If you happen to open your startup with regional targets, ensure to create an SEO-friendly website with the help of an SEO agency. As a business person or an entrepreneur, you should know where and when to invest for growth and success.

Have a look at some of the strategies which can help you reach a wider audience in local markets-

Build an impressive landing page - If you want your products and services to reach more areas in your location, focus on building a landing page that is informative and attractive. You can take the help of images and visuals to capture the attention of your audience. Not all people will like to read long blogs about your services, it can easily irritate people who are not used to reading. They want quick and to the point information, which you can make available on your landing page. Make the page responsive and user-friendly to avoid any kind of user annoyance. Keep your contact details on a click tab or keep the option of live messages open for better user interaction.

Ensure to get reviews from customers - Consumers often tend to check reviews before deciding on using any service or product. Positive reviews from customers go a long way in providing your brand with the right kind of exposure and visibility. Ensure to ask customers to write a review after a positive experience. Also, make it a part of staff training to ask for customer reviews. Reviews also help in the word-of-mouth promotions creating a wider reach. Try to address as many reviews as possible, both positive and negative, and resolve issues publically, if any. You can also send a personalized text or email thanking consumers for their time and politely ask them to leave their reviews.

Base your website content on local news or stories - Nothing attracts people more than stories they can relate to. Try to tap on local events and stories to present to the people. Adding a personal touch to your content will relate on a deep level with your consumers which can bring their attention to your brand in a positive light. You can write blogs about local events of importance or make a video documentary on interesting personal stories of people and your brand's involvement in it. If your consumers are scattered in different parts of an area, focus on delivering high-quality content to serve specific areas. An SEO agency can help you optimize your website.

Invest in optimization of your website for mobile users - Most local searches happen through mobile phones. They are handy and easily accessible, therefore most people prefer and find it convenient to use mobile phones for searches. You can take professional assistance to optimize your website for mobile usage. You can do it by enhancing your website loading time, using attractive and legible fonts. You can also use infographics or video content to make your website look impressive.

Use local keywords - A user will search for local products and services by using location-specific keywords. Take the help from an SEO agency to identify those keywords and use them strategically in your content to enhance exposure.

Conclusion-
Local SEO and its effective use can create the right amount of exposure for your business or brand. It is substantial to the success of any business. Businesses all over the world invest heavily in SEO services to capture the right market and audience. If you are new to the field of business and online marketing, you should take the help of professionals to give the right boost to your business. Marketing your business needs a proper strategy and execution. It is a multi-layered process, which can help you positively if done correctly. We tried to present a few strategies to improve your reach to wider areas. Hope it helped!

# data[].attributes.attachment_link.title
Best Local SEO Content Strategy For Targeting 100+ Areas

# data[].attributes.attachment_link.description
SEO or Search Engine Optimization is one of the vital elements to the success of any business. Local SEO helps in gaining visibility in local search results. It is mostly useful for small and regional businesses. If you learn to use it strategically, you can easily gain exposure and attract prospects to your business or brand.

# data[].attributes.headline
Reviews From your Customers – Where & How to Get the Right Ones for Your Business

# data[].attributes.subject
Reviews From your Customers – Where & How to Get the Right Ones for Your Business

# data[].attributes.body
Reviews are like report cards for a business.  With the onset of online business, it is easier to assess products and services with the help of reviews. People nowadays rely on self-research.

# data[].attributes.attachment_link.readable_text
Reviews From your Customers - Where & How to Get the Right Ones for Your Business

Reviews are like report cards for a business. With the onset of online business, it is easier to assess products and services with the help of reviews. People nowadays rely on self-research. They go through customer reviews online before purchasing any products or services to determine their authenticity. Reviews play an essential role in the success of any business. It can also help you with local SEO if you are a business looking for expansion. However, getting positive reviews from customers can be tricky. There are several online sites available for product listings and customer reviews.

This blog will help you choose the most suitable one for your business.

Keep on reading to know where and how you get the right reviews for your business-

Google Business Profile (earlier known as Google My Business) - Google reviews have a direct influence on the purchasing wants of prospects. Your ratings show in Google Maps result and Google local park whenever a user does a local search. Many users believe in the authenticity of google reviews and base their decision on them. You have to properly optimize your business site to be able to appear on google. At first, you have to set verified accounts with local directories. Train your employees to ask for reviews from the customers. You can also write personal emails to request reviews. You also have to make sure that your products and services are satisfactory for customer usage. If you do not put an effort into addressing loopholes and optimizing user experiences, you can never get your desired rating. A good review in Google can help your business boost and expand.

Amazon - It is one of the first online platforms to allow customer reviews in 1995. Amazon reviews are considered to be the most relied upon resources for customers to make an informed decision. If you ever decide to list your products on Amazon, you will be open to reviews and ratings from consumers. Influencing user ratings can be tough on Amazon as they are purely based on user experiences. If your product is satisfactory you will get good ratings. The problem arises when users find your products to be inefficient, which may sometimes happen. What you can do to address bad reviews is reply politely to every comment with a promise to address the problem. Interactions with customers make them feel valued and important, which can help you to get a better rating. There are around 300 million users in Amazon who can see these ratings. You will be rated on a scale of 1 to 5 stars. A higher number of stars and ratings can prove to be beneficial in the sales of your product.

Trip Advisor - Trip Advisor is a popular site for people looking for hotels, airlines, entertainment, or restaurants. It is the largest travel site in the world, with over 225 million reviews. Users can also describe their experiences in the form of comments and photographs. It also has a broad range of content on airfares, travel guides, rental listings, and more. Trip advisor is a one-stop site for travelers all around the world. If you belong to any of these industries, you can make a successful profile by taking the help of an SEO agency to make you appear on the top of the popularity index. Good reviews can provide you with an edge to appear on popular indexes. Make it part of staff training to make them ask for reviews from guests when they check out. Guests are more likely to write positive reviews if their experience is enjoyable during their stay. Monitor previous reviews to address any loopholes from your end.

Social Media - Social media sites are emerging business hubs. Even if you start as small as selling arts and crafts online, your reviews will matter a lot in providing the right kind of exposure to your startup. You can use sites like Facebook, Instagram, and even WhatsApp to market your products and sell online, even if you don't have a website. Whenever you post a product to market online, prospects will approach you. If they decide to avail your service or products, ask them to write a review for the same. You can then share screenshots of those reviews online or ask users to leave comments on your post. It is very important to engage with comments to increase your visibility on the site. Remember to always address customer conflicts and resolve them publically to leave a good impression on users.

Hubspot's Marketplace - Hubspot's Marketplace is one of the largest business spaces online where you can browse through tools and apps which is connected to your Hubspot account. It offers a variety of tools that helps users to add new features to their accounts. The reviews are categorized based on the product that you want to install. You can find different sections for marketing, sales, service tools, finance, and other popular apps. Your products are rated on a scale of 1 to 5 stars. Users have to answer specific questions before reviewing. These questions help other users to understand the different aspects of a specific product or service, as it is explained in a detailed manner. Customers can upvote reviews that they agree with. Try to interact with reviews frequently to increase engagement.
Conclusion-
Reviews play a very important role in forming an impression of your products and services. Careless and reckless behavior on your part can have a huge impact on user ratings and reviews. Customers are the ultimate earning source for a business. Positive reviews and feedbacks from customers can help you build a successful brand. You have no control over the content and sentiment of a review but can address customers' concerns by creating a positive dialog publically. Try to address as many reviews as you can to form a good impression among consumers. There are multiple customer sites on the internet, choose the one that your target customers use the most.

# data[].attributes.attachment_link.title
Reviews From your Customers - Where & How to Get the Right Ones for Your Business

# data[].attributes.attachment_link.description
Reviews are like report cards for a business. With the onset of online business, it is easier to assess products and services with the help of reviews. People nowadays rely on self-research. They go through customer reviews online before purchasing any products or services to determine their authenticity.

# data[].attributes.headline
How to use Google Search Console and optimize your website’s performance

# data[].attributes.subject
How to use Google Search Console and optimize your website’s performance

# data[].attributes.body
Do you own a website? If you don’t – that’s fine, it isn’t too late. But, if you own a website and aren’t monitoring its performance on Google, better get started.

# data[].attributes.attachment_link.title
How to use Google Search Console and optimize your website’s performance - SEO Tonic

# data[].attributes.attachment_link.description
Do you own a website? If you don’t – that’s fine, it isn’t too late. But, if you own a website and aren’t monitoring its performance on Google, better get started. How to monitor your site’s performance? –Create a Google Search Console account. Google Search Console (GSC) is a platform that contains…

# data[].attributes.attachment_link.embed_code
How to use Google Search Console and optimize your website’s performance

# data[].attributes.body
Many people will tell you to create a website because once you own a business, you need a website. This reason is the tip of the iceberg. The real reason is that you need a website because it’s where your customers are spending most of their time.

# data[].attributes.headline
How can interactive content help your website SEO?

# data[].attributes.subject
How can interactive content help your website SEO?

# data[].attributes.body
Picture yourself on a stage and the audience is a bunch of five-year olds. Your goal is to keep them from getting distracted and have them look at you while you talk to them. Since they’re five-year olds, you know how distracted they are as kids.

# data[].attributes.attachment_link.title
How can interactive content help your website SEO? - SEO Tonic

# data[].attributes.attachment_link.description
Picture yourself on a stage and the audience is a bunch of five-year olds. Your goal is to keep them from getting distracted and have them look at you while you talk to them. Since they’re five-year olds, you know how distracted they are as kids. So, you’ll put on a show, ask questions, make jokes,…

# data[].attributes.attachment_link.embed_code
How can interactive content help your website SEO?

# data[].attributes.headline
Google confirms Page Title Update in Search Results

# data[].attributes.subject
Google confirms Page Title Update in Search Results

# data[].attributes.body
Google is here with yet another update and we’re excited to share it with you. The leading search engine has officially announced and confirmed that it is updating the process in which it generates web page titles.

# data[].attributes.attachment_link.readable_text
Google is here with yet another update and we're excited to share it with you. The leading search engine has officially announced and confirmed that it is updating the process in which it generates web page titles.

Will it impact SEO rankings? That depends because if your title tag seems confusing and not relevant to the reader, Google will change it. The change will be done based on how relevant and easy it is for the reader to comprehend.

If Google replaces your title tag, it is likely that the keyword you used gets replaced too. However, it won't make much of a difference as you've added those keywords in your content on the web page.

In today's blog, we're going to talk about title tags, its significance, Google's new update, and how it affects SEO.
What is a title tag and why is it used?
A title tag is an HTML component that showcases the title of a web page. This title tag that signified a page's title is displayed as the section of a search snippet on Google's search results. It is a clickable headline that users can click after they've found the search results they were searching through relevant keywords.

Therefore, these clickable headlines are crucial for user experience, social sharing and experts at an SEO agency.

This title tag follows a concise description of a page's content. It defines in a short line what the page is all about. It tells the reader what to expect and if it doesn't then the reader leaves the site after reading a few lines. This increases the bounce rate on a website that hasn't done a good job at writing the title tag.

Sometimes, title tags are wrongly used as click bait to pages that do not promise relevant content to the user. That is why it is essential that title tags be written to suit the reader's intent.

For instance, if you're writing about an education institute that provides online training for a nation-wide competitive exam. The way you write the title tag makes all the difference and not that it has a character limit, that is, 65-70 characters. There are keywords to be considered too. So, if the SEO expert has shared keywords with the SEO content writer, the process of optimization demands that you add those keywords. However, in the process of adding relevant keywords, you might make the title confusing and robotic.

Example: Keyword: Best Online IELTS Training

If the above keyword has to be inserted in the title tag, it means you have to generate a title that looks natural with the keyword.

Title tag: Best Online IELTS Training Institute Near You

This title tag is followed by a Meta Description that is meant to further elaborate on the offer.
What does the title tag update mean for website owners and SEO experts?
Danny Sullivan from Google confirms the search engine is updating the way it creates web page titles in search results.

He says that until recently a system was in place for generating titles that change based on the query issued. However, the new system will no longer entail this method as it is producing titles that work better for documents entirely. The titles will describe what they are about and communicate the topic regardless of the query.

As an SEO agency, noticed the system change where Google is replacing web page titles with other on-page text. Sullivan says that Google has gone beyond HTML text to create titles. This has happened for over a decade. The system, on the other hand, is making more use of such text. To put it simply, Google is making use of the text that humans can see when they arrive at the web page. The search engine considers the main visual title shown on a page which is often placed within <H1> tags, header tags, of which are made large and noticeable via style treatments.

So, while this is being done, Google is considering other text in the page or using text within the links that point at pages.
What is Google up to with this new system?
So, why is Google doing this and what does this new system hope to achieve?

Google is using more than HTML title tag text. It wants to rule out the event when the HTML title tag doesn't adequately describe what it's about. This is because title tags are either too long or are stuffed with too many keywords. Also, it may contain no text or boilerplate text which refers to text that can be reused in new contexts and applications without major changes to the original.

The objective is to produce readable and accessible titles for pages. There are further instances where Google plans to make it simpler for readers. It will add site names where needed and deemed helpful for the reader. In addition, the most relevant portion will be selected when an extremely long title is encountered.

However, optimizing HTML title tags is not a process to do away with, because it still remains to be a responsibility. So, focus on creating great HTML title tags because creating unique titles are better created by humans. However, Google is smart and wants to make sure that it helps you create the best title. So, if you haven't created the best title tag then Google will simply assist by producing a better one that benefits the readers.

This means that Google will replace your title tag if it's not up to the mark and does not meet the reader's requirement. This is an update you cannot opt out of, at least, not yet. One would just have to wait and watch whether Google is doing a better job at grabbing the reader's attention during title tag replacements.

We recommend that to generate a great title tag, you need to consider first the reader's style of comprehension. Thereafter, look at the keywords, but if this is something you need an SEO agency for, connect with us.

# data[].attributes.attachment_link.title
Google confirms Page Title Update in Search Results - SEO Tonic

# data[].attributes.attachment_link.description
Google is here with yet another update and we’re excited to share it with you. The leading search engine has officially announced and confirmed that it is updating the process in which it generates web page titles. Will it impact SEO rankings? That depends because if your title tag seems confusing a…

# data[].attributes.body
Google recently introduced a link spam algorithm update in July this year. This algorithm can identify spammy links and nullify them. Site owners are warned that this update can shake things up in their ranking activities based on the link spams introduced.

# data[].attributes.attachment_link.readable_text
Google recently introduced a link spam algorithm update in July this year. This algorithm can identify spammy links and nullify them. Site owners are warned that this update can shake things up in their ranking activities based on the link spams introduced.

As an SEO agency, we want to make sure that you are aware of this update to take necessary action for your website. Will this update, prepare for backlinks removal while you work towards link building.
What is link spam?
Before we move on to tell you more about the algorithm, we want to tell you about link spam and how it works.

A link spam refers to the posting of unrelated links on discussion forums, blog comments, websites, or guest books. Some site owners have resorted to such activity with the objective to lead website visitors to their product pages. However, the user might feel tricked into being led to a site that does not provide any value.

For instance, suppose you are reading an article that talks about the best electrician in town. How to find out whether the technician is right for your work? The article gives a list of factors that define the great qualities a technician should have. You find a link within the article embedded in a line that says, find best technicians here, so you click the link only to be led to a site that sells electrical equipment. So, the user has spent time reading an article that was eventually of no value because they could be led to a real technician.

In much the same way, link spam is also known as comment spam, blog spam or wikispam. Link spammers usually are known to leave comments that have links but lack value.

Why do link spammers do this? They're not trying to cheat you, but it inadvertently goes in that direction.

Here's why - their objective is to increase the number of external links made to a site that the site owner wishes to promote. This helps increase page rankings and improves the intended site's search engine's results page (SERP). Increasing rank positions leads to higher visibility above competitors, which means more visitors who eventually become paid customers.
Is link spamming that bad?
You could say that link spamming is innocent, but at the same time addictive and misleading. Google is all about protecting its users from being misled and preventing them from missing out on valuable content.

Link spamming started in website guest books, where spammers would repeatedly paste links to the site being endorsed or promoted. Around 2003, it got worse, where spammers started to attack open comments in blog posts.

As of now, many blog software systems have devised ways to eliminate or reduce link spamming to a great extent.

But, there's always a twist and a loophole for spammers. They found a way around locked doors. They refrained from targeting common sites, and started looking elsewhere, like wikis. Wikispam was created as a result, and therefore, wikis, Wikipedia have pages in their sandbox testing. These are filled with spammed links along with active pages that are defaced by links.

However, when spammers are present, search engines get wary. Search engines like Google do not support such spammers and hence, decide to remove the spammer's website from the search results page.

Also, there is a manually effective way for site owners to prevent spammers from adding out-of-context links to their comments section. The site owner can manually check the comments and approve or disapprove them, depending on the nature of the comment. There are even banned words that are blacklisted to help detect spam.

So, now that you understand what spammers can do and how they create link spams, let's move on to the much talked about update.
Why is everyone talking about the link spam update?
Based on Google's announcement about the update, it is clear that particular emphasis is laid on targeting links from sponsored, guest, and affiliate content.

The update announced casually reminds site owners to mark up affiliate content with the appropriate 'rel' values. Google mentions the algorithm update at the end of the blog post, leaving many wondering whether it's to get site owners to pay attention. This advice is crucial and explains how to handle links within content that is used for exchanging value and nothing else.

Google alerts site owners to qualify links with caution when linking out to other sites. As a site owner, you must add tags to links that share value with the reader. Google is not entirely neglecting your brand objectives and only focusing on creating value for the customer. That is why when you share a link, and as it sends the users to your website, make sure your link provides them with meaningful and valuable information. At the same time, you can create content that encourages the user to take action like buying a product or reading more about your brand.

Moving on; Google singles out affiliate links, sponsored links, and guest content to recommend the following actions:

Affiliate links: Google asks affiliate marketing site owners to qualify their links with rel="sponsored". This should be done regardless of whether the links were created manually or dynamically.

Sponsored link posts: Advertisements or paid placement links can be marked up with the rel="sponsored" value.

Guest post links: Guest post links are to be marked up with the rel="nofollow" value.

Suppose a website does not qualify in the above types of links, Google will issue manual actions to such site owners.

If you want a professional SEO agency to conduct a thorough backlinks removal analysis for your website, connect with us. We provide SEO services and offer successful link building results. You can book a free consultation session with us to understand where you are headed, and how you need to tackle link spamming issues. We'll make sure that your ranking efforts are not wasted due to minor issues that can be managed by our expert team.﻿

# data[].attributes.attachment_link.title
Google link spam algorithm in July'21 - SEO Tonic

# data[].attributes.attachment_link.description
Google recently introduced a link spam algorithm update in July this year. This algorithm can identify spammy links and nullify them. Site owners are warned that this update can shake things up in their ranking activities based on the link spams introduced.

# data[].attributes.body
Do you have an ecommerce website where you’ve tirelessly worked on creating and managing products pages, blog posts and the works? However, in all of your consistent efforts, is ranking each product page getting you nowhere?

# data[].attributes.attachment_link.readable_text
Do you have an ecommerce website where you've tirelessly worked on creating and managing products pages, blog posts and the works? However, in all of your consistent efforts, is ranking each product page getting you nowhere?

You've come to the right SEO agency to solve this problem. Today, we're going to point out why your ecommerce SEO strategy may not be working for you as effectively as it should.
How to rank product pages of a website
You may be following all the rules in the book. You've published blog after blog, countless articles and press releases. However, surprisingly, your website's product pages are not ranking at all. In the entire process, your blogs are ranking well, while the product pages can't seem to find the light of day.

What could possibly be the reason?

The Google shopping feed or the Google Merchant center is a platform for businesses to list your shop or products. So, when customers search for products on Google property, they're likely to find them on this platform.

This platform allows some of the products to appear organically in search results. You can submit your products for free and give your products a little more visibility.

You have to enter accurate details of your products on the Google shopping feed, including price and availability. You even get to showcase your products to buyers across paid and unpaid channels by uploading your info into surfaces across Google, shopping actions, shopping ads, etc.

This merchant center that showcases your products offers actionable insights on pricing, merchandising and more to drive your business strategy.

If you are already using the Google shopping feed that is helping you rank competitively with bigger sites then you're going in the right direction. However, we suggest that you continue with this ecommerce SEO strategy while also moving on to the next step in the solution, and that is the internal link.

Use your blog articles to internally link them to product pages. Firstly, identify content that your target audience is interested to read and get links to; create that content and then ask for a link.

Embed the link to a product page, which once gained to popular pages can be filtered to crucial product pages.

Check the content that is doing well on your blogs; the blogs that are ranking well. Then use internal linking within those blogs to actual product pages.

One important factor to consider is not to internally link too many product pages. Identify the highest selling products and narrow them down to the ones you see most people searching. Only link those product pages in your blog posts.

What happens if you internally link all or most of your product pages? Google will deem your product pages as not relevant. Look at this way; too much of anything is bad, right? So, if you internally link too many product pages, you're telling Google that all your pages are important, and so, none of them are as important as the other. In the process, your product pages fail to rank at all.

Your homepage is another essential element to use from your ecommerce SEO toolbox. Link some of the sections of your homepage to product pages from where products are bought the most. Again, this means that you do not create a homepage linking to every product page.

Linking to a few pages is better than linking with too many pages. So, identify a few products that you would like your website visitors to click and check.

You may have seen some websites where services are linked to their internal service pages. While this works for service-related companies, product pages too can benefit from the same.

For instance, if a company sells sports shoes online. The homepage can have content about the company, its USP, etc. Another section of the homepage can talk about the 'our best selling sports shoes' or 'customers are buying more of these sports footwear' and then add a few, probably four or five different types of sports shoes that you want your customers to browse. Link those shoes to your internal product pages, and this activity can get some of your product pages to rank effectively.

Sometimes, it's not your fault. Your competitors are way ahead of you and so, time plays a crucial role here. You will just have to do what you do, keep doing it, be consistent, until you rank on par and eventually cross competitor ranking.

So, what are we talking about here? Low rankings versus the competitor's high rankings - sometimes, the low rankings of your products pages are low because of the competitor's high ranking ability. Let's face it, you're doing everything right, but your competitor is delivering what you can't yet provide to your customers.

In this case, what you can do is simply wait, while you keep working on your ecommerce SEO strategy. Also, check if you've managed to write relevant content on your product page. For instance, product comparisons and meaningful descriptions that enable the product page to bring more value to the website visitor.

You're not doing anything wrong, but it's your competitor that's strong. For instance, if you are selling sports shoes, you can't touch the ranking skies of Nike or Adidas. Only time and patience with consistent strategies implemented by your SEO agency can get you ranking in higher positions.

Ranking a website requires a generic set of requirements that an SEO agency can do for you easily. However, the efforts put in need to also measure the activities performed for product pages on ecommerce websites. As an SEO agency, SEOTonic works to deliver the highest ranking results for your brand.

Our services include local SEO, link building, blogging and link removal strategies. We also perform organic marketing specific to your industry, ranging from auto dealers, rentals, dental financial furniture, and more.

Book a free SEO consultation session with us, and we'll help you understand the less explored avenues of organic marketing to benefit your brand. Let's connect to scale your business growth and rank your brand's website among top competitors.

# data[].attributes.attachment_link.title
How to rank product pages of a Website - SEO Tonic

# data[].attributes.attachment_link.description
Do you have an ecommerce website where you've tirelessly worked on creating and managing products pages, blog posts and the works? However, in all of your consistent efforts, is ranking each product page getting you nowhere? You've come to the right SEO agency to solve this problem.

# data[].attributes.body
The earlier you start deploying organic marketing activities through an SEO agency, the better your chances of ranking higher. It’s what is advocated time and again by SEO professionals, not for the sake of doing business, but to make every keyword and search term count.

# data[].attributes.attachment_link.readable_text
The earlier you start deploying organic marketing activities through an SEO agency, the better your chances of ranking higher. It's what is advocated time and again by SEO professionals, not for the sake of doing business, but to make every keyword and search term count. To put it simply, branding is every businesses source of bread and butter. However, the primary online marketing activity that most companies neglect is SEO.

In today's blog, we'll explore a crucial stage in the business cycle of an early-stage start-up. The process involves developing a go-to-market strategy and the initial product launch.

During the initial days of a start-up, you plan your first product launch, considering risks and uncertainties of the outcome. You face pressure from the stakeholders and deadlines that require you to be on the ball. It can get to you over a period of time if you don't have a solid go-to-market strategy in place. Remember that investing in growth requires its share of planning and deep thought. There is no fixed price by an SEO agency when it comes to strategizing for brands.

Therefore, what you need is a product-market fit that efficiently satisfies a specific market segment. Getting the right product-market fit is necessary for a short-term and long-term growth, including monthly business revenue.
Making a Go-To-Market strategy for your business
You will find several blog posts about the perfect strategy; however, the approach working for successful businesses covers the following aspects.

Some businesses interact with their customers or interview them with specific and general questions. Companies find this process useful as solutions come directly from the customer.

Using A/B testing with groups of target users to validate the product and identifying issues like edge cases and compatibility problems with other systems.

Setting a feedback method of approach from the set groups mentioned above. This method helps companies to determine the potential audience and see how the product brings value or makes a difference enough to purchase the product.

By implementing the above three methods, a brand is better able to formulate:

a pricing strategy

a core market messaging

defining competitors

an idea of the customer's way of using your product, and in conjunction with other products

The process can help you target relevant customers, but it might reduce the wider set of audiences by weeding out uninterested customers. While this is a good practice, stakeholders might fail to recognize its potential. At this point, it becomes essential to explain and educate stakeholders of the strategy involved here. Even though one might feel that exposing a brand to all industries or random audiences seems ideal, it makes no lasting impact. The real way is to target a smaller audience, but one that will most definitely buy your products and services. It's like having 10 to 12 quality friends instead of a larger group of 200 friends who never interact with you but are simply warming your friend's list on Instagram.
The significance of targeting a narrower audience
Your SEO agency will help filter the audience based on your niche. In doing so, you get potential customers that are serious and genuinely interested in what you have to offer.

Now, depending on your niche, SEO activities can result in a narrower audience. That can sometimes mean that third-party keyword research tools begin to decrease. This happens in emerging markets where search volumes are lower and phrases are not yet picked up due to lack of PPC spends and marketing data.

So, a thorough and logical go-to-market strategy can help you devise a targeted SEO strategy for creating value propositions.

Let's look at how an SEO strategy can help you.

Not everyone selling products online are truly competing with Amazon and eBay. Therefore, not every brand doing similar business is your competitor.

SaaS product-related companies have a small set of competitors, but these are likely to overlap with other SaaS products. It's an aspect you need to factor in, while potential customers consider alternate options.

Direct your focus on keyword research

Develop the right set of keywords depends on the messaging your audience is doing in online searches to find related products and services. Therefore, focus keywords should be based on researching the problems your target audience is facing. By helping your audience seek a solution only available with your product, you or your SEO agency will be able to find keywords relevant for your brand's marketing approach.

Look towards entering forums such as Quora and StackOverflow for tech or SaaS-related products if your audience is looking for systems, infrastructure and engineered solutions. Similarly, slack communities, Facebook groups, and Reddit are platforms more suitable for general marketers. Make sure to not enter forums with a sales-ready message. This might result in members staying away from you. Worst case scenario, the admin might remove you for being too promotional. You need to be a problem-solver rather than constantly sharing updates and new information about the products and services you are selling.

It's good to get in new customers, but focus of equal strength should also be on retaining those customers. Retention does not start after you have converted a customer; it begins during the discovery stage and travels along the funnel of consideration and conversion. You have to retain a customer the moment you get them in for the first time.

This practice helps companies develop a trusted and meaningful bond with their customers. There are several variables to factor in with the customer buying process and journey. Customers have personal experience, expectation, and estimate the good from the bad product.

Therefore, your brand's message should represent the product or service that can meet the user's requirements. As competitive as this seems, which it is, your communication needs to allow the user to correctly estimate the usefulness of your service deliveries. In short, meet their expectations perfectly. If you are successful at meeting the user's demands and expectation, you are converting them into daily subscriptions, and retaining them for future purchases.

Let your SEO agency provide you the best go-to-market strategy to scale your business growth. If you haven't hired an SEO firm, connect with us for a free SEO consultation session to discuss your requirements and give you the right direction. We charge our services at affordable prices, especially for start-ups.﻿

# data[].attributes.attachment_link.title
SEO for Start-ups in Affordable Price - SEO Tonic

# data[].attributes.attachment_link.description
The earlier you start deploying organic marketing activities through an SEO agency, the better your chances of ranking higher. It's what is advocated time and again by SEO professionals, not for the sake of doing business, but to make every keyword and search term count.

# data[].attributes.body
Those who have a Google My Business (GMB) account are aware of its functions and features. However, like many other brands with GMB accounts, you too must have some commonly related queries. Most of the questions are technically related since the benefits and value provided to your business are well known.

# data[].attributes.attachment_link.readable_text
Those who have a Google My Business (GMB) account are aware of its functions and features. However, like many other brands with GMB accounts, you too must have some commonly related queries. Most of the questions are technically related since the benefits and value provided to your business are well known.

Today, we'll explore some of the common GMB questions business owners ask on the GMB help community platform.
Top 5 GMB questions - answered
Many small, less established local businesses may not hire digital marketing agencies to set up and manage their GMB account. So, it's the hired intern, a non-digital staff member, or the owners themselves who handle the account. We recommend joining the GMB help community forum to get your doubts resolved. This forum has helped those struggling with technical issues, but we're your local SEO geeks if you'd instead hire local SEO services.

Anyway, getting back to the questions asked and the solutions provided.
Our GMB profile shows updates that we didn't make. Why is this happening?
Sometimes, Google does this sneaky thing of adding services, features, or updates that aren't true about your business. Its algorithm is not fooling around; it's just that Google uses information from varied online sources to assess accuracy and completion.

For instance, a company provides services for developing customized software solutions. However, Google somehow managed to update the company's GMB profile by adding Tango dance classes.

How did Google manage this?!?

The software company mentioned a testimonial and case study about a Tango dance instructor who happened to be their client. The client had hired their services to develop software that recorded dance steps and analyzed every movement to assess and improvise.

So, Google fetched this information as it assumed that the software company also provided tango dance lessons.

In its aim to help businesses get the perfect profile, Google goes around checking social media platforms, online directories, official business accrediting websites, review sites, etc., to make updates.

That's why it's essential to check your GMB profile frequently. Suppose you want to check edits made to your listing. Open your GMB profile account and head over to the 'Info' section. Any updates made will appear in different text colors to catch your attention.

You will then find an option that will help you edit the updated change, which solves the issue.
My business model comes under a category that is not provided in the category list.
Google has more than 3000 categories, and it gets smarter every day. Because of the vast number of industry types, you might lose yourself in trying to find the one category that matches precisely with your business.

Pleper.com is a website that shows the entire list of GMB categories. So, visit this website if you want to get a closer look before selecting a category.

What happens if you still don't find the category with an exact match? Find the closest match and move on! Google is nothing but an intelligent algorithm that will make the correct associations related to your business. So, if your company sells GYM equipment and you select the category 'fitness center', Google will allow your site to appear in search results when potential clients type similar search terms.

Suppose, one fine day; you find a category that perfectly fits your business; you can always change and update. However, frequent category updates can trigger an account suspension. So, make no changes in categories unless absolutely necessary.

If you are still facing issues with updating your GMB account, connect with our SEO agency to help you.
My GMB postcard PIN displays an error prompt when I enter the PIN.
An error in pin code can mean more than a few factors. Firstly, remember that the PIN verification code is valid for not more than 30 days. If it's been more than 30 days since you requested the postcard, the code is deemed invalid.

The second reason could be that you made a few more changes to your GMB account while waiting for the verification PIN code to arrive. If you make changes in transit, the algorithm is led to think that your account is due for a new verification. This process invalidates the code that was on its way to your home or office address.

Now that's a rare issue and should not happen, but it's best not to make GMB account updates until you apply the PIN code.
The edits I make go into pending review for a long time. How do I speed up the process?
Google takes about 48 hours to evaluate and review your GMB listing. It checks whether you've followed Google's guidelines for representing your business on its platform.

If Google hasn't approved your edits, it will share notifications like "Pending" or "Some edits are pending".

Please make sure that you aren't constantly heading over to your account and updating new information. Wait until the review process is complete.

Also, another crucial point to note, more severe than the above, is your type of category. For instance, if your business falls under the category where spams commonly occur, like garage door companies, locksmiths, plumbers, etc., GMB will scrutinize your business to see if you own a legitimate business.

Now, GMB is all about local business listings, so an address is mandatory. That is why if you don't have an address to prove your company's location, that's a GMB terms violation right there! You could opt for local SEO services to resolve the issue.

However, if you are a service area business provider, then select service areas like zip codes, cities, states, counties, etc. You will have to contact the GMB support team to approve your pending once updated your address or listing.
My PIN postcard hasn't arrived yet. Can I resend the instructions?
Some people do not receive postcards as a result of violating address rules or using fake addresses. Do not use a PO Box, phony address, virtual office, UPS box, or co-working space as your address. This will not make you eligible to have a GMB account.

However, if you do not receive a postcard within 14 business days, request another postcard from your GMB account.

We hope these common questions can help solve some of the struggles you may have while setting your GMB account. If you still can't catch a break with GMB and you need help from an SEO agency, we're here, ready to connect for providing you with local SEO services.

# data[].attributes.attachment_link.title
Top 5 GMB Questions - Answered - SEO Tonic

# data[].attributes.attachment_link.description
Those who have a Google My Business (GMB) account are aware of its functions and features. However, like many other brands with GMB accounts, you too must have some commonly related queries. Most of the questions are technically related since the benefits and value provided to your business are well known.

# data[].attributes.headline
Tracking Serious Customers on your Website through SEO

# data[].attributes.subject
Tracking Serious Customers on your Website through SEO

# data[].attributes.body
Do you have a website that is gaining recognition as you work towards developing its value on several fronts? Knowing about website traffic and measuring it are two different sides of the game.

# data[].attributes.attachment_link.title
Tracking Serious Customers on your Website through SEO

# data[].attributes.attachment_link.description
Do you have a website that is gaining recognition as you work towards developing its value on several fronts? Knowing about website traffic and measuring it are two different sides of the game. If you want to track and measure the traffic coming to your website, you can hire an SEO agency to do the same.

# data[].attributes.headline
How to Optimise URL Structures that is User-Centric

# data[].attributes.subject
How to Optimise URL Structures that is User-Centric

# data[].attributes.body
When creating a URL structure for your blog or a website, you are allowed to name the URL. There are certain factors to consider when structuring the link format of your site.

# data[].attributes.attachment_link.readable_text
A URL structure looks like this: http://www.topic-name.com

When creating a URL structure for your blog or a website, you are allowed to name the URL. There are certain factors to consider when structuring the link format of your site. However, the guiding rule that you should follow at all times is to ensure that the URL is user-centric.

Also, why are we emphasising the importance of a URL and its structure for SEO? You will soon find out as you read further.
What is a user-centric URL?
Web addresses play a minimal ranking role, so adding a keyword doesn't make a difference. Google does not want you to focus as much on URLs with a keyword. It instead wants you to make sure that the user understands what the link name is suggesting. That makes it easier for users to decide whether they want to click on your site link.

So, the guiding rule is to make sure that your readers understand what your URL means. In other words, the user should not be confused or misinterpret the URL for what it stands.

For instance, a blog is published on a website. The topic is how to bake a velvet cake. The URL should clearly describe the same.

Option1: Correct messaging in URL - http://www.velvet-cake-recipe.com

Option 2: Incorrect messaging in URL - http://www.best-velvet-cake.com

From the above URLs, it is clear to the reader that option 1 reveals the primary intention of the blog topic. The user knows that when they click on the link, they will read an article that teaches them how to bake a velvet cake.

However, in the second option, the reader would be confused. Although this option uses a relevant keyword, it doesn't specify the correct blog topic. This incorrect messaging in the URL misleads the user. When the user is misled, it doesn't take long for your web page's bounce rate to increase.
How to optimise URL Structures that is user-centric
Here's a straightforward guide to help you structure your URLs to gain your user's attention and make Google happy.
Users prefer lower case URLs
URL is flexible enough to allow you to use a mixed case. However, when it comes to users reading your URL, they find it easier to read links with small cases. Upper case sentences in links are complex for readers to read too. So, it would be best to use links with a lower case.

Correct option - Lower case URL - http://www.velvet-cake-recipe.com

Incorrect option - Mixed case URL - http://www.Velvet-Cake-Recipe.com

Incorrect option - Upper case URL - http://www.VELVET-CAKE-RECIPE.com
Avoid using underscores
Do not use underscores in links as they cannot be seen as clearly in a URL. Hyphenated links are more readable to users.

Incorrect option - Underscored URL - http://www.velvet_cake_recipe.com

Correction option - Hyphenated Link - http://www.velvet-cake-recipe.com
Accurate keywords for category URL structures
Most site owners believe that using the keyword with the highest traffic will fetch better results. While this is true for page ranking activities, it doesn't apply to URLs as much. Use the keyword if it correctly defines the blog's topic or the content on that web page.

If a low traffic keyword suits the topic of the content published, then using it would be a better option. That is because the high traffic keyword may not necessarily convey the category of that specific page.
Avoid superfluous words
Some content management systems display the category of a URL. While this can be perceived as simplifying a site link's purpose, it's not as significant. A URL can do without a category feature in the link. However, if you must use a category, then make sure that it's not explicitly evident.

So, instead of a link structure that looks like this - /category/velvet-cake

You may use a link structure that looks like this - /velvet-cake

The word 'category' is not needed, and so, it does not find any purpose in a URL.
Add a URL title that doesn't need updating in the future
Some URLs may have a date inserted. Such blogs may need updating for the following years. That is because a blog that defines the year may not hold any significance once the year has passed.

Readers would like to read about the top cake shops in Mumbai 2023 because they are present in that year. In that case, you have to ensure that the date is changed every year and update the latest cake types. Therefore, it is essential to maintain a URL without a date.
Trailing Slash in URLs
Most websites have main pages, which then lead into sub-sections. For instance, the services page is the parent page, while the specific services within this page will be called the children pages.

Trailing slashes are used in URLs for children pages.

Parent page - http://www.brand-services.com

Children page - http://www.brand-services.com/strategising/

The service delivering expertise on strategising is a children's page, and therefore the resulting URL comes with a trailing slash.

However, Google is flexible with the use of trailing slashes in URLs. You don't have to use them, but if you do, use them consistently across your website.
URLs for SEO Purposes
SEO-friendly URLs, or as we would like to call them - user-centric URLs have significant relevance than one might expect. Google is becoming increasingly flexible with URLs in SERPs; however, other search engines like Bing still show them.

Structured links provide users with an easy way to read links before they click. This step helps websites gain relevant click-through rates rather than ones that result in increased bounce rates.

Also, shorter URLs make it easier for the user to remember and share with others.

Note that all reasons for a URL's structure to be a certain way points to the user's convenience. So, whenever you construct a URL structure, ensure that it is readable and memorable from a user's perspective.

Shortened URLs are more prone to sharing. Sharing URLs makes a webpage popular, and popularity gels well with SEO practices.

The URL is the least noticed format, but it helps in ranking web pages. Let us, your SEO experts, ensure that your web page URLs are in no way compromise on the quality of the structure. We'll make sure that your users find your URLs share-worthy. Contact us for a free consultation on the best SEO practices for your website.

# data[].attributes.attachment_link.title
How to Optimise URL Structures that is User-Centric

# data[].attributes.attachment_link.description
A URL structure looks like this: http://www.topic-name.com When creating a URL structure for your blog or a website, you are allowed to name the URL. There are certain factors to consider when structuring the link format of your site. However, the guiding rule that you should follow at all times is to ensure that the URL is user-centric.

# data[].attributes.headline
How can an SEO Company help with Structured Data Codes?

# data[].attributes.subject
How can an SEO Company help with Structured Data Codes?

# data[].attributes.body
Do you use structured data codes for your website? If you haven’t, then let us do that for you. We are an SEO-based firm that caters to ranking your brand’s website so that relevant customers can find you easily.

# data[].attributes.attachment_link.title
How can an SEO Company help with Structured Data Codes?

# data[].attributes.attachment_link.description
Do you use structured data codes for your website? If you haven't, then let us do that for you. We are an SEO-based firm that caters to ranking your brand's website so that relevant customers can find you easily. One of the essential services among the many that we provide is improving structured data.

# data[].attributes.headline
Guide to Write the Best Alt Text for an Image

# data[].attributes.subject
Guide to Write the Best Alt Text for an Image

# data[].attributes.body
That’s how search engine crawlers will look at a broken link image that lacks a description. There will be no clear understanding of what the image is all about, but can this affect the ranking of your website?

# data[].attributes.attachment_link.title
Guide to Write the Best Alt Text for an Image

# data[].attributes.attachment_link.description
Can you describe an image that you can't see? Confusing, isn't it? That's how search engine crawlers will look at a broken link image that lacks a description. There will be no clear understanding of what the image is all about, but can this affect the ranking of your website?