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Diversity within the company does not exclude any group, showing the community that we are a melting pot of different people and backgrounds.

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A PR crisis can arise at any time, and for a number of issues. Having a contingency plan in place for future issues makes a major difference. Owning up to any mistakes promptly and  officially can also minimize issues.

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To reach a larger audience, Southwest will utilize a number of PR tools, from the Southwest.com website, to social media and press conferences. This will ensure that a higher number of consumers are reached.

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SOUTHWEST AIRLINES
DIVERSITY CAMPAIGN

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By utilizing the diversity campaign, Southwest airlines shows consumers that the company is dedicated to  improving the company, which will improve the company image.

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To reach a larger audience, the Marketing team will collaborate with the PR team to reach our target demographics. This will also show consumers that Southwest is diverse in finding talent.

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A Press conference discussing the diversity initiative allows consumers and media to ask questions specific to the campaign, as well as gain a better insight.