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This infographic from Brighton School of Business and Management contains lots of information about Generation Z such as who are generation Z, what their interests are, what their workplace demands are and the like.

[Click image for full size version]

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What to Expect from Gen Z: New Grads Entering the Workforce [Infographic]

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This infographic from Brighton School of Business and Management contains lots of information about Generation Z such as who are generation Z, what their interests are, what their workplace demands are and the like. [Click image for full size version]

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Tim Elmore

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Members of Generation Z (people born between 1990 and 1999) say work/life balance is their primary career concern, according to a recent report from the Creative Group and Enactus.

The report was based on data from a survey of 770 members of Generation Z living in the United States.

Some 28% of respondents say balancing work and personal obligations is their top future career concern.

Making enough money is the next biggest concern (26% cite), followed by finding a stable job (23%).

Other key findings from the report:

77% of respondents say they will need to work harder than earlier generations to have a satisfying and fulfilling professional life.

41% say midsize organizations are the ideal work environment, followed by large organizations (38%); only 14% say startups are the ideal environment.

Face-to-face interaction is the communication method of choice for 74% of respondents.

Honesty/integrity is the top quality sought in a boss (cited by 38% of respondents); mentoring ability is second (21%).

Check out the infographic for more insights:

About the research: The report was based on data from a survey of 770 members of Generation Z living in the United States.
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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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How Generation Z Feels About Work and Careers [Infographic]

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Members of Generation Z (people born between 1990 and 1999) say work/life balance is their primary career concern, according to a recent report from the Creative Group and Enactus. The report was based on data from a survey of 770 members of Generation Z living in the United States.

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Connecting with Students of the Digital Generation

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Everyone

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Want to know what skills will be demand in future? Here's a look at the top 10 skills that will be most sought after in 2020.

The top 10 skills are based on 'The Future of Jobs' Report by Word Economic Forum.

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Top 10 skills that will be in demand in 2020 (Infographic) - Monsterindia.com

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Want to know what skills will be demand in future? Here's a look at the top 10 skills that will be most sought after in 2020. The top 10 skills are based on 'The Future of Jobs' Report by Word Economic Forum.

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What do we know about the generation after millennials? | Jason Dorsey | TEDxHouston

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start at 2:19

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From the Baby Boomers to Generation Z, each generation thinks and relates in different ways. Check out this video to learn what research has to say about each generation's communication styles. To order the 5th Anniversary Edition of Generation iY, visit http://generationiy.com.