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Q1 Define segmentation?
Segmentation means to divide the marketplace into parts, or segments, which are definable, accessible , actionable and profitable and have a growth potential.

Q2 What are variables that can be used to segment a market?
Demographics, geographics, psychographic

Q3 Who are the two sets of BIC target consumers?
-The retailer's to whom it sells directly.
-The end consumers that the retailer's supply.

Q4 What types of segmentation approach use by BIC?
-Geographicals
-Behavioral
-Demographic

Q5 What are three distinct types of writing instruments shopper identifies by BIC research?
-Best value for money
-seeking specific benefits
-Impulse buy

Q6 Which consumption-related segmentation is featured in this AD?
From this ad, company in order to attract more customer, they coordinate with Hari Raya and launch a promotion that is if a customer buy Proton Inspira, they will get Modenas GT128 for free. So, benefit segmentation is featured. This also can made due win position between company and customer.

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Define segmentation?
Segmentation means to divide the marketplace into parts, or segments, which are definablr, accessible , actionable and profitable and have a growth potential.

What are variables that can be used to segment a market?
Demographics, geographics, psychographic

Who are the two sets of BIC target consumers?
The retailer's to whom it sells directly.
The end consumers that the retailer's supply.

What types of segmentation approach use by BIC?
Usage rate, usage situation, benefit segmentation and perceived brand loyalty

What are three distinct types of writing instruments shopper identifies by BIC research?
-Best value for money
-seeking specific benefits
-Impulse buy

Which consumption-related segmentation is featured in this AD?
That is because if a customer buy Proton Inspira, they will get Modenas GT128 for free. So, benefit segmentation is featured.

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Answer for discussion questions by NUR AINA BT AHMAD POZI(B061510042)

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Answer for discussion questions by NUR AINA BT AHMAD POZI(B061510042)

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Proton used demographic segmentation to attract consumer to purchase their car.Besides,Proton used used different race and religion that focused on Muslim people during Hari Raya.In addition,Proton used behavioral segmentation.During festival season the company used Ad to attract customer.

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Q1 Define segmentation
Definition of segmentation: Process of defining and subdividing a large homogenous market into clearly identifiable segments having similar needs, want or demand characteristic.

Q2 What are the variable that can be used to segment a market?
-Geographic
-Demographic
-Behavioral

Q3 What are the two sets of BIC target consumer?
-The retailer to whom it sell directly

-The end consumers that the retailers supply

Q4 What types of segmentation approach by BIC
-Geographicals segmentation

-Behavioral segmentation
-Demographic segmentation

Q5: What are the three distinct types of writing instrument shopper indentifies by BIC's research?
-Best value for money
-Seeking specific benefits
-Impulse buy

Q6 Which consumption related segmentation is featured in this ad?(Study Case)
From this ad, we can see the Proton use the demographic segmentation in this ad. Proton target Malay is this advertisement because they have a tradition that celebrate Hari Raya in their hometown especially for those who haven't own the vehicle. In an addition, Proton also use the benefits segmentation by offer the customer Modenas GT 128 as a free gift when buying the Proton Inspira.

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ANSWER FOR THIS QUESTION- NOOR ASYIQIN BINTI ABDUL MANAF

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ANSWER FOR THIS QUESTION- NOOR ASYIQIN BINTI ABDUL MANAF

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Q1: DEFINE SEGMENTATION
The define of segmentation is the process to identifying sets of characteristics that distinguish particular groups of customers from others and separating into a different market.
Q2: WHAT ARE THE VARIABLES THAT CAN BE USED TO SEGMENT A MARKET?
i.     Demographic
ii.    Geodemographic
iii.   Usage
iv.   Behavioural
Q3: WHAT ARE THE TWO SETS OF BIC TARGET CONSUMERS?
i.   The retailers it sells directly
ii. The end consumers that the retailers supply
Q4: WHAT TYPES OG SEGMENTATION APPROACH YSE BY BIC?
i.   Behavioral
ii. Demographic
iii. Geographical
Q5: WHAT ARE THE THREE DISTINCT TYPES OF WRITING INTRUMENT SHOPPER IDENTIFIES BY BIC’S RESEARCH?
i.Best value of money
ii. Impulse buy
iii. Seeking specific benefits

Based on the poster, PROTON use demographic segmentation to attact their people to buy the product. The people that buy Proton Inspira will get Modenas GT 128 For worth RM5300 so it will make many people will get attracted and encourage them to buy the car. Nowadays, the people loved with the free gift such as that proton do on  their poster. So, people will interesting to buy proton product. The people who buy the car will get a new motorcycles by lower price. This is a good offered by company and people can save their money for buy other things.

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ANSWER FOR DISCUSSION QUESTIONS BY NUR AINA BT AHMAD POZI(B061510042)

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ANSWER FOR DISCUSSION QUESTIONS BY NUR AINA BT AHMAD POZI(B061510042)

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NURUL MAIZATUL AKMAL BT ISA (B061510222)

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NURUL MAIZATUL AKMAL BT ISA (B061510222)

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Q1. Define Segmentation?

Segmentation is the process to divide the marketplace into parts, segments, which are defineable, accessible,actionable, and profitable and have a growth potential.

Q2. What are the variables that can be used to segment a market?

Geographic

Demographic

Psychographic

Behavioral

Usage

Q3. Who are the two sets of BIC target consumers?

From the retailers to whom its sells directly while the end consumers that the retailers supply

Q4. What types of segmentation approach used by BIC

Demographic segmentation that use differences in age,gender,family size and most frequently used segmentation variable

Behavioral segmentation

Q5. What are 3 distinct types of writing instrument shopper identifies by BIC'S research

Best value for money

Seeking specific benefits

Impulse buy

BIC CASE STUDY

WHICH CONSUMPTION-RELATED SEGMENTATION IS FEATURED IN THIS AD?

The consumption-related segmentation that featured in this Proton ads to  attract more people to buy a new model of PROTON INSPIRA. From the PROTON ads showed that the behavioral segmentation , which is PROTON was targeted the customers that come from different background with every different model of cars. On the ads, the PROTON INSPIRA is one of the model of PROTON. Many of their customers believe that the PROTON cars is the best for them. Its means that, Proton was give the loyalty status to their customers. PROTON also use the Demographic segmentation which they use this ads on the Aidilfitri event to gain attention from Malay people who is celebrate the celebration. Proton knows that Malay people need something new on their celebration suah as a new car and the car they need to go back to village to celebrate the Aidilfitri with their beloved family.

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BIC Case Study

Q1 : Define Segmentation.
- Divide something into parts. While market segmentation is the process of dividing a market into different group of customers, in order to create different product to meet their specific needs.

Q2 : What are the variables that can be used to segment a market?
- Geographic segmentation
- Psychographic segmentation
- Behavioristic segmentation

Q3 : Who are the  two sets of BIC target consumers?
- The retailers to whom it sells directly
- The end consumers that the retailers supply

Q4 : What types of segmentation approach use by BIC?
- By looking at the behavior or need of consumers

Q5 : What are the three distinct types of writing instrument shopper identifies by BIC's research?
- Best value for money
- Seeking specific benefits
- Impulse buy

Which consumption related segmentation is featured in this ad?
- Demographic segmentation which is during seasonal time like Hari Raya. To attract buyer, Proton make a promotion with every purchase of Proton Inspira, buyer can get a chance to get Modenas GT128.

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Answer for Discussion Question and BIC case study- Looi Kah Hong (B061510103)

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Answer for Discussion Question and BIC case study- Looi Kah Hong (B061510103)

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Which Consumption-Related Segmentation Is Featured in This Ad?( Discussion Question )

From the advertisement, Benefit Segmentation is featured. As we knew, if the customer buy a Proton Inspira, the customer will get a Modenas GT128 motorcycle which cost RM5300. Thus from this, we can said that Modenas motorcycle is the special benefit that the consumer who buy Proton Inspira look for. Due to the benefit sought represent the customer needs, thus it will attract more customer and bring more business opportunity to proton company

Define segmentation?
The process of defining and subdividing a large homogenous market into clearly identifiable segments having similar needs, wants, or demand characteristics. Its objective is to design a marketing mix that precisely matches the expectations of customers in the targeted segment.

What are the variables that can be used to segment a market?
-Demographic,
-Geographic,
-Psychographic,
-Behavioral and so on

Who are the two sets of BIC target consumers?

i.              the retailers to whom it sells directly
ii.             the end consumers that the retailers supply.

What types of segmentation approach use by BIC?
-Demographics,
-usage,
-behavior or needs of consumers

What are the three distinct types of writing instrument shopper identifies by BIC’s research?
-Best value for money,

-Seeking specific benefits
-Impulse buy

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Q1 DEFINE SEGMENTATION
Process of defining and subdividing a large homogenous market into clearly identifiable segments having similar needs, want or demand characteristic.

Q2 WHAT ARE THE VARIABLE THAT CAN BE USED TO SEGMENT A MARKET
·Geodemographic- Based on geography and demographics

·Demographics- Based on age, gender, marital status, family life cycle, income, education and occupation

·Green Consumers

·Personal Traits

·Lifestyles- By psychographics include activities, interests and opinions

·Sociocultural- Segment based on cultural values, sub-cultural membership and cross cultural affiliations

Q3 WHO ARE THE TWO SETS OF BIC TARGET CONSUMERS
-The retailer to whom it sell directly.

-The end consumers that the retailers supply.

Q4 WHAT TYPES OF SEGMENTATION APPROACH USE BY BIC
-Demographic segmentation

-Geographicals segmentation

-Behavioral segmentation

Q5 WHAT ARE THEREE DISTINCT TYPES OF WRITING INSTRUMENT SHOPPER IDENTIFIES BY BIC RESEARCH
Best value for money - typically for offices and households

Seeking specific benefits -personalized item that will be kept as personal belonging to that individual.
Impulse buy -unplanned instrument that can attract consumer.

Q6 WHICH CONSUMPTION RELATED SEGMENTATION IS FEATURED IN THIS AD?
From this advertisement, we can see that Proton offer to the customer by buying the Proton Inspira they will get free gift which is motorcycle Modenas GT 128 worth RM 5300. So from this advertisement we can see the Proton use the benefits segmentation by understand the consumer needs and wants and offer the customer buying giving a free when buying the Proton Inspira. Besides that, Proton also used the demographic segmentation in this ad. During Raya Aidilfitri had being a tradition for the Malay to celebrate Hari Raya in their hometown. So for those who haven’t own the vehicle to going back hometown, this is the chance that Proton offer to the customer especially for the middle class Malay that haven’t own their vehicle. Besides that, this also an opportunity for other racer in middle class income to own their vehicle.

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RABIATUL ADAWIYAH BINTI MOHD BANI (B061510246)

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RABIATUL ADAWIYAH BINTI MOHD BANI (B061510246)

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Q1: ​Define segmentation?

Divide the marketplace into parts, or segments, which are definable, accessible, actionable, and profitable and have a growth potential

Q2: ​What are the variables that can be used to segment a market?

a) geographic

b) demographic

c) psychographic

d) behavioral

Q3: ​Who are the two sets of BIC target consumers?

a) the retailer to whom it sells directly

b) the end consumers that the retailer supply

Q4:​What types of segmentation approach use by BIC?

a) geographic- world, region or country

b) demograpic- gender age family

Q5: ​What are the three distinct types of writing instrument shopper identifies by BIC’s research?

a) those who are seeking the best value of money

b) those who are seeking specific benefits

c) impulse buyer

Which consumption related segmentation is featured in this ad?

According to this ad, demographic segmentation is used in this advertisement. We all know that demographic is a market segmentation according to age, race, religion, gender, family size, ethnicity, income, and education. For an example, Hari raya is a good season to make a promotion or discount because not only for the Muslims but also all races wants to looks good during hari raya. So, Proton take an opportunity to try attract all races to buy a new car. In this case, for all those who buy  Proton Inspira,  they  also get Modenas  GT128 that cost RM5,300 for free. The workers who get bonuses for hari raya also can buy it. To the family who has 4-5 members also can buy this car to make their journey to their destination more comfortable.

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Which consumption related segmentation is featured in this ad?
The PROTON has use the poster to attract customer by buy PROTON INSPIRA get MODENAS GT128 which worth RM5300.In Malaysia there are so many religion and so there will be so many celebration.Usually near to the celebration day there will be a lot of promotion and ad.PROTON has choose this eid celebration to come out with that ad.The demographic segmentation is use by using the factor of ages,gender,income n education.Teenagers,students or people at lower income will surely love to have a motorcycle.Other segmentation is the benefit segmentation.Why need to pay more to get

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Which consumption

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ANSWER FOR DISCUSSION LECTURE 2 BY ZAHRATUL MUNAWARAH BT ZAINAL

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ANSWER FOR DISCUSSION LECTURE 2 BY ZAHRATUL MUNAWARAH BT ZAINAL

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Q1: DEFINE SEGMENTATION?
Segmentation means to divide the marketplace into parts, or segments, which are definable ,accessible,actionable,and profitable and have a growth potential. In other words,a company would find it impossible to target the entire market because of time,cost and effort restrictions.

Q2: WHAT ARE THE VARIABLES THAT CAN BE USED TO SEGMENT A MARKET?
-Geographic
-Demographic
-Behavioral
-Psychological segment

Q3:WHO ARE THE TWO SETS OF BIC TARGET CONSUMERS?
1.The retailers to whom it sells directly
2. The end consumers that the retailers supply

Q4:WHAT TYPES OF SEGMENTATION APPROACH USE BY BIC?
-Demographic
-Behavior or needs of consumer

Q5:WHAT ARE THE THREE DISTINCT TYPES OF WRITING INSTRUMENT SHOPPER IDENTIFIES BY BIC'S RESEARCH?
1.Best value for money
2.Seeking specific benefits
3.Impulse buy

POSTER: WHICH CONSUMPTION RELATED SEGMENTATIONS IS FEATURED IN THIS AD?
PROTON use demographic segmentation to attract consumer to purchase their car. Demograhic can be segmented into several markets to help an organization target its consumer more accurately. With this type of segmentation, PROTON can categorize the need of their consumer. PROTON can market their cars to different age,group, income levels and gender.PROTON has use Hari Raya season to promote their cars to increase the sales. PROTON also try to convince the customers by giving one free MODENAS GT128 that cost RM5,300 for those who buying their PROTON INSPIRA to attract more customer.

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ANSWER FOR DISCUSSION LECTURE 2 BY ZAHRATUL MUNAWARAH BT ZAINAL

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ANSWER FOR DISCUSSION LECTURE 2 BY ZAHRATUL MUNAWARAH BT ZAINAL

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Q1: DEFINE SEGMENTATION?
Segmentation means to divide the marketplace into parts, or segments, which are definable ,accessible,actionable,and profitable and have a growth potential. In other words,a company would find it impossible to target the entire market because of time,cost and effort restrictions.
Q2: WHAT ARE THE VARIABLES THAT CAN BE USED TO SEGMENT A MARKET?
-Geographic
-Demographic
-Behavioral
-Psychological segment
Q3:WHO ARE THE TWO SETS OF BIC TARGET CONSUMERS?
1.The retailers to whom it sells directly
2. The end consumers that the retailers supply
Q4:WHAT TYPES OF SEGMENTATION APPROACH USE BY BIC?
-Demographic
-Behavior or needs of consumer
Q5:WHAT ARE THE THREE DISTINCT TYPES OF WRITING INSTRUMENT SHOPPER IDENTIFIES BY BIC'S RESEARCH?
1.Best value for money
2.Seeking specific benefits
3.Impulse buy

POSTER: WHICH CONSUMPTION RELATED SEGMENTATIONS IS FEATURED IN THIS AD?
PROTON use demographic segmentation to attract consumer to purchase their car. Demograhic can be segmented into several markets to help an organization target its consumer more accurately. With this type of segmentation, PROTON can categorize the need of their consumer. PROTON can market their cars to different age,group, income levels and gender.PROTON has use Hari Raya season to promote their cars to increase the sales. PROTON also try to convince the customers by giving one free MODENAS GT128 that cost RM5,300 for those who buying their PROTON INSPIRA to attract more customer.

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ANSWER FOR DISCUSSION LECTURE 2 BY ZAHRATUL MUNAWARAH BT ZAINAL

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ANSWER FOR DISCUSSION LECTURE 2 BY ZAHRATUL MUNAWARAH BT ZAINAL

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Q1: DEFINE SEGMENTATION?
Segmentation means to divide the marketplace into parts, or segments, which are definable ,accessible,actionable,and profitable and have a growth potential. In other words,a company would find it impossible to target the entire market because of time,cost and effort restrictions.
Q2: WHAT ARE THE VARIABLES THAT CAN BE USED TO SEGMENT A MARKET?
-Geographic
-Demographic
-Behavioral
-Psychological segment
Q3:WHO ARE THE TWO SETS OF BIC TARGET CONSUMERS?
1.The retailers to whom it sells directly
2. The end consumers that the retailers supply
Q4:WHAT TYPES OF SEGMENTATION APPROACH USE BY BIC?
-Demographic
-Behavior or needs of consumer
Q5:WHAT ARE THE THREE DISTINCT TYPES OF WRITING INSTRUMENT SHOPPER IDENTIFIES BY BIC'S RESEARCH?
1.Best value for money
2.Seeking specific benefits
3.Impulse buy

POSTER: WHICH CONSUMPTION RELATED SEGMENTATIONS IS FEATURED IN THIS AD?
PROTON use demographic segmentation to attract consumer to purchase their car. Demograhic can be segmented into several markets to help an organization target its consumer more accurately. With this type of segmentation, PROTON can categorize the need of their consumer. PROTON can market their cars to different age,group, income levels and gender.PROTON has use Hari Raya season to promote their cars to increase the sales. PROTON also try to convince the customers by giving one free MODENAS GT128 that cost RM5,300 for those who buying their PROTON INSPIRA to attract more customer to

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ANSWER FOR DISCUSSION LECTURE 2 BY ZAHRATUL MUNAWARAH BT ZAINAL

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ANSWER FOR DISCUSSION LECTURE 2 BY ZAHRATUL MUNAWARAH BT ZAINAL

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Q1: DEFINE SEGMENTATION?
Segmentation means to divide the marketplace into parts, or segments, which are definable ,accessible,actionable,and profitable and have a growth potential. In other words,a company would find it impossible to target the entire market because of time,cost and effort restrictions.
Q2: WHAT ARE THE VARIABLES THAT CAN BE USED TO SEGMENT A MARKET?
-Geographic
-Demographic
-Behavioral
-Psychological segment
Q3:WHO ARE THE TWO SETS OF BIC TARGET CONSUMERS?
1.The retailers to whom it sells directly
2. The end consumers that the retailers supply
Q4:WHAT TYPES OF SEGMENTATION APPROACH USE BY BIC?
-Demographic
-Behavior or needs of consumer
Q5:WHAT ARE THE THREE DISTINCT TYPES OF WRITING INSTRUMENT SHOPPER IDENTIFIES BY BIC'S RESEARCH?
1.Best value for money
2.Seeking specific benefits
3.Impulse buy

POSTER: WHICH CONSUMPTION RELATED SEGMENTATIONS IS FEATURED IN THIS AD?
PROTON use demographic segmentation to attract consumer to purchase their car. Demograhic can be segmented into several markets to help an organization target its consumer more accurately. With this type of segmentation, PROTON can categorize the need of their consumer. PROTON can market their cars to different age,group, income levels and gender.PROTON has use Hari Raya season to promote their cars to increase the sales. PROTON also try to convince the customers by giving one free MODENAS GT128 that cost RM5,300 for those who buying their PROTON INSPIRA to attract more customer to

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ANSWER FOR DISCUSSION LECTURE 2 BY ZAHRATUL MUNAWARAH BT ZAINAL

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ANSWER FOR DISCUSSION LECTURE 2 BY ZAHRATUL MUNAWARAH BT ZAINAL

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Q1: DEFINE SEGMENTATION?
Segmentation means to divide the marketplace into parts, or segments, which are definable ,accessible,actionable,and profitable and have a growth potential. In other words,a company would find it impossible to target the entire market because of time,cost and effort restrictions.
Q2: WHAT ARE THE VARIABLES THAT CAN BE USED TO SEGMENT A MARKET?
-Geographic
-Demographic
-Behavioral
-Psychological segment
Q3:WHO ARE THE TWO SETS OF BIC TARGET CONSUMERS?
1.The retailers to whom it sells directly
2. The end consumers that the retailers supply
Q4:WHAT TYPES OF SEGMENTATION APPROACH USE BY BIC?
-Demographic
-Behavior or needs of consumer
Q5:WHAT ARE THE THREE DISTINCT TYPES OF WRITING INSTRUMENT SHOPPER IDENTIFIES BY BIC'S RESEARCH?
1.Best value for money
2.Seeking specific benefits
3.Impulse buy

POSTER: WHICH CONSUMPTION RELATED SEGMENTATIONS IS FEATURED IN THIS AD?
PROTON use demographic segmentation to attract consumer to purchase their car. Demograhic can be segmented into several markets to help an organization target its consumer more accurately. With this type of segmentation, PROTON can categorize the need of their consumer. PROTON can market their car

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ANSWER FOR DISCUSSION LECTURE 2 BY ZAHRATUL MUNAWARAH BT ZAINAL

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ANSWER FOR DISCUSSION LECTURE 2 BY ZAHRATUL MUNAWARAH BT ZAINAL

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Q1: DEFINE SEGMENTATION?
Segmentation means to divide the marketplace into parts, or segments, which are definable ,accessible,actionable,and profitable and have a growth potential. In other words,a company would find it impossible to target the entire market because of time,cost and effort restrictions.
Q2: WHAT ARE THE VARIABLES THAT CAN BE USED TO SEGMENT A MARKET?
-Geographic
-Demographic
-Behavioral
-Psychological segment
Q3:WHO ARE THE TWO SETS OF BIC TARGET CONSUMERS?
1.The retailers to whom it sells directly
2. The end consumers that the retailers supply
Q4:WHAT TYPES OF SEGMENTATION APPROACH USE BY BIC?
-Demographic
-Behavior or needs of consumer
Q5:WHAT ARE THE THREE DISTINCT TYPES OF WRITING INSTRUMENT SHOPPER IDENTIFIES BY BIC'S RESEARCH?
1.Best value for money
2.Seeking specific benefits
3.Impulse buy

POSTER: WHICH CONSUMPTION RELATED SEGMENTATIONS IS FEATURED IN THIS AD?
PROTON use demographic segmentation to attract consumer to purchase their car. Demograhic can be segmented into several markets to help an organization target its consumer more accurately. With this type of segmentation, PROTON can categorize the need of their consumer. PROTON can market

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ANSWER FOR DISCUSSION LECTURE 2 BY ZAHRATUL MUNAWARAH BT ZAINAL

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ANSWER FOR DISCUSSION LECTURE 2 BY ZAHRATUL MUNAWARAH BT ZAINAL

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Q1: DEFINE SEGMENTATION?
Segmentation means to divide the marketplace into parts, or segments, which are definable ,accessible,actionable,and profitable and have a growth potential. In other words,a company would find it impossible to target the entire market because of time,cost and effort restrictions.
Q2: WHAT ARE THE VARIABLES THAT CAN BE USED TO SEGMENT A MARKET?
-Geographic
-Demographic
-Behavioral
-Psychological segment
Q3:WHO ARE THE TWO SETS OF BIC TARGET CONSUMERS?
1.The retailers to whom it sells directly
2. The end consumers that the retailers supply
Q4:WHAT TYPES OF SEGMENTATION APPROACH USE BY BIC?
-Demographic
-Behavior or needs of consumer
Q5:WHAT ARE THE THREE DISTINCT TYPES OF WRITING INSTRUMENT SHOPPER IDENTIFIES BY BIC'S RESEARCH?
1.Best value for money
2.Seeking specific benefits
3.Impulse buy

POSTER: WHICH CONSUMPTION RELATED SEGMENTATIONS IS FEATURED IN THIS AD?
PROTON use demographic segmentation to attract consumer to purchase their car. Demograhic can be segmented into several markets to help an organization target its consumer more accurately. With this type of segmentation, PROTON can categorize the need of their consumer. PROTON

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ANSWER FOR DISCUSSION LECTURE 2 BY ZAHRATUL MUNAWARAH BT ZAINAL

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ANSWER FOR DISCUSSION LECTURE 2 BY ZAHRATUL MUNAWARAH BT ZAINAL

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Q1: DEFINE SEGMENTATION?
Segmentation means to divide the marketplace into parts, or segments, which are definable ,accessible,actionable,and profitable and have a growth potential. In other words,a company would find it impossible to target the entire market because of time,cost and effort restrictions.
Q2: WHAT ARE THE VARIABLES THAT CAN BE USED TO SEGMENT A MARKET?
-Geographic
-Demographic
-Behavioral
-Psychological segment
Q3:WHO ARE THE TWO SETS OF BIC TARGET CONSUMERS?
1.The retailers to whom it sells directly
2. The end consumers that the retailers supply
Q4:WHAT TYPES OF SEGMENTATION APPROACH USE BY BIC?
-Demographic
-Behavior or needs of consumer
Q5:WHAT ARE THE THREE DISTINCT TYPES OF WRITING INSTRUMENT SHOPPER IDENTIFIES BY BIC'S RESEARCH?
1.Best value for money
2.Seeking specific benefits
3.Impulse buy

POSTER: WHICH CONSUMPTION RELATED SEGMENTATIONS IS FEATURED IN THIS AD?
PROTON use demographic segmentation to attract consumer to purchase their car. Demograhic can be segmented into several markets to help an organization target its consumer more accurately. With this type of segmentation, PROTON can categi

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ANSWER FOR DISCUSSION LECTURE 2 BY ZAHRATUL MUNAWARAH BT ZAINAL

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ANSWER FOR DISCUSSION LECTURE 2 BY ZAHRATUL MUNAWARAH BT ZAINAL

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Q1: DEFINE SEGMENTATION?
Segmentation means to divide the marketplace into parts, or segments, which are definable ,accessible,actionable,and profitable and have a growth potential. In other words,a company would find it impossible to target the entire market because of time,cost and effort restrictions.
Q2: WHAT ARE THE VARIABLES THAT CAN BE USED TO SEGMENT A MARKET?
-Geographic
-Demographic
-Behavioral
-Psychological segment
Q3:WHO ARE THE TWO SETS OF BIC TARGET CONSUMERS?
1.The retailers to whom it sells directly
2. The end consumers that the retailers supply
Q4:WHAT TYPES OF SEGMENTATION APPROACH USE BY BIC?
-Demographic
-Behavior or needs of consumer
Q5:WHAT ARE THE THREE DISTINCT TYPES OF WRITING INSTRUMENT SHOPPER IDENTIFIES BY BIC'S RESEARCH?
1.Best value for money
2.Seeking specific benefits
3.Impulse buy

POSTER: WHICH CONSUMPTION RELATED SEGMENTATIONS IS FEATURED IN THIS AD?
PROTON use demographic segmentation to attract consumer to purchase their car. Demograhic can be segmented into several markets to help an organization target its consumer more accurately. With this type of segmentation, PROTON can o

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ANSWER FOR DISCUSSION LECTURE 2 BY ZAHRATUL MUNAWARAH BT ZAINAL

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ANSWER FOR DISCUSSION LECTURE 2 BY ZAHRATUL MUNAWARAH BT ZAINAL

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Q1: DEFINE SEGMENTATION?
Segmentation means to divide the marketplace into parts, or segments, which are definable ,accessible,actionable,and profitable and have a growth potential. In other words,a company would find it impossible to target the entire market because of time,cost and effort restrictions.
Q2: WHAT ARE THE VARIABLES THAT CAN BE USED TO SEGMENT A MARKET?
-Geographic
-Demographic
-Behavioral
-Psychological segment
Q3:WHO ARE THE TWO SETS OF BIC TARGET CONSUMERS?
1.The retailers to whom it sells directly
2. The end consumers that the retailers supply
Q4:WHAT TYPES OF SEGMENTATION APPROACH USE BY BIC?
-Demographic
-Behavior or needs of consumer
Q5:WHAT ARE THE THREE DISTINCT TYPES OF WRITING INSTRUMENT SHOPPER IDENTIFIES BY BIC'S RESEARCH?
1.Best value for money
2.Seeking specific benefits
3.Impulse buy

POSTER: WHICH CONSUMPTION RELATED SEGMENTATIONS IS FEATURED IN THIS AD?
PROTON use demographic segmentation to attract consumer to purchase their car. Demograhic can be segmented into several markets to help an organization target its consumer more accurately. With this type of segmentation

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ANSWER FOR DISCUSSION LECTURE 2 BY ZAHRATUL MUNAWARAH BT ZAINAL

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ANSWER FOR DISCUSSION LECTURE 2 BY ZAHRATUL MUNAWARAH BT ZAINAL

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Q1: DEFINE SEGMENTATION?
Segmentation means to divide the marketplace into parts, or segments, which are definable ,accessible,actionable,and profitable and have a growth potential. In other words,a company would find it impossible to target the entire market because of time,cost and effort restrictions.
Q2: WHAT ARE THE VARIABLES THAT CAN BE USED TO SEGMENT A MARKET?
-Geographic
-Demographic
-Behavioral
-Psychological segment
Q3:WHO ARE THE TWO SETS OF BIC TARGET CONSUMERS?
1.The retailers to whom it sells directly
2. The end consumers that the retailers supply
Q4:WHAT TYPES OF SEGMENTATION APPROACH USE BY BIC?
-Demographic
-Behavior or needs of consumer
Q5:WHAT ARE THE THREE DISTINCT TYPES OF WRITING INSTRUMENT SHOPPER IDENTIFIES BY BIC'S RESEARCH?
1.Best value for money
2.Seeking specific benefits
3.Impulse buy

POSTER: WHICH CONSUMPTION RELATED SEGMENTATIONS IS FEATURED IN THIS AD?
PROTON use demographic segmentation to attract consumer to purchase their car. Demograhic can be segmented into several markets to help an organization target its consumer more accurately. With this type of

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ANSWER FOR DISCUSSION LECTURE 2 BY ZAHRATUL MUNAWARAH BT ZAINAL

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ANSWER FOR DISCUSSION LECTURE 2 BY ZAHRATUL MUNAWARAH BT ZAINAL

# data[].attributes.body
Q1: DEFINE SEGMENTATION?
Segmentation means to divide the marketplace into parts, or segments, which are definable ,accessible,actionable,and profitable and have a growth potential. In other words,a company would find it impossible to target the entire market because of time,cost and effort restrictions.
Q2: WHAT ARE THE VARIABLES THAT CAN BE USED TO SEGMENT A MARKET?
-Geographic
-Demographic
-Behavioral
-Psychological segment
Q3:WHO ARE THE TWO SETS OF BIC TARGET CONSUMERS?
1.The retailers to whom it sells directly
2. The end consumers that the retailers supply
Q4:WHAT TYPES OF SEGMENTATION APPROACH USE BY BIC?
-Demographic
-Behavior or needs of consumer
Q5:WHAT ARE THE THREE DISTINCT TYPES OF WRITING INSTRUMENT SHOPPER IDENTIFIES BY BIC'S RESEARCH?
1.Best value for money
2.Seeking specific benefits
3.Impulse buy

POSTER: WHICH CONSUMPTION RELATED SEGMENTATIONS IS FEATURED IN THIS AD?
PROTON use demographic segmentation to attract consumer to purchase their car. Demograhic can be segmented into several markets to help an organization target its consumer more accurately.

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ANSWER FOR DISCUSSION LECTURE 2 BY ZAHRATUL MUNAWARAH BT ZAINAL

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ANSWER FOR DISCUSSION LECTURE 2 BY ZAHRATUL MUNAWARAH BT ZAINAL

# data[].attributes.body
Q1: DEFINE SEGMENTATION?
Segmentation means to divide the marketplace into parts, or segments, which are definable ,accessible,actionable,and profitable and have a growth potential. In other words,a company would find it impossible to target the entire market because of time,cost and effort restrictions.
Q2: WHAT ARE THE VARIABLES THAT CAN BE USED TO SEGMENT A MARKET?
-Geographic
-Demographic
-Behavioral
-Psychological segment
Q3:WHO ARE THE TWO SETS OF BIC TARGET CONSUMERS?
1.The retailers to whom it sells directly
2. The end consumers that the retailers supply
Q4:WHAT TYPES OF SEGMENTATION APPROACH USE BY BIC?
-Demographic
-Behavior or needs of consumer
Q5:WHAT ARE THE THREE DISTINCT TYPES OF WRITING INSTRUMENT SHOPPER IDENTIFIES BY BIC'S RESEARCH?
1.Best value for money
2.Seeking specific benefits
3.Impulse buy

POSTER: WHICH CONSUMPTION RELATED SEGMENTATIONS IS FEATURED IN THIS AD?
PROTON use demographic segmentation to attract consumer to purchase their car. Demograhic can be segmented into several markets to help an organiation

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ANSWER FOR DISCUSSION LECTURE 2 BY ZAHRATUL MUNAWARAH BT ZAINAL

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ANSWER FOR DISCUSSION LECTURE 2 BY ZAHRATUL MUNAWARAH BT ZAINAL

# data[].attributes.body
Q1: DEFINE SEGMENTATION?
Segmentation means to divide the marketplace into parts, or segments, which are definable ,accessible,actionable,and profitable and have a growth potential. In other words,a company would find it impossible to target the entire market because of time,cost and effort restrictions.
Q2: WHAT ARE THE VARIABLES THAT CAN BE USED TO SEGMENT A MARKET?
-Geographic
-Demographic
-Behavioral
-Psychological segment
Q3:WHO ARE THE TWO SETS OF BIC TARGET CONSUMERS?
1.The retailers to whom it sells directly
2. The end consumers that the retailers supply
Q4:WHAT TYPES OF SEGMENTATION APPROACH USE BY BIC?
-Demographic
-Behavior or needs of consumer
Q5:WHAT ARE THE THREE DISTINCT TYPES OF WRITING INSTRUMENT SHOPPER IDENTIFIES BY BIC'S RESEARCH?
1.Best value for money
2.Seeking specific benefits
3.Impulse buy

POSTER: WHICH CONSUMPTION RELATED SEGMENTATIONS IS FEATURED IN THIS AD?
PROTON use demographic segmentation to attract consumer to purchase their car. Demograhic can be segmented into several market

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ANSWER FOR DISCUSSION LECTURE 2 BY ZAHRATUL MUNAWARAH BT ZAINAL

# data[].attributes.subject
ANSWER FOR DISCUSSION LECTURE 2 BY ZAHRATUL MUNAWARAH BT ZAINAL

# data[].attributes.body
Q1: DEFINE SEGMENTATION?
Segmentation means to divide the marketplace into parts, or segments, which are definable ,accessible,actionable,and profitable and have a growth potential. In other words,a company would find it impossible to target the entire market because of time,cost and effort restrictions.
Q2: WHAT ARE THE VARIABLES THAT CAN BE USED TO SEGMENT A MARKET?
-Geographic
-Demographic
-Behavioral
-Psychological segment
Q3:WHO ARE THE TWO SETS OF BIC TARGET CONSUMERS?
1.The retailers to whom it sells directly
2. The end consumers that the retailers supply
Q4:WHAT TYPES OF SEGMENTATION APPROACH USE BY BIC?
-Demographic
-Behavior or needs of consumer
Q5:WHAT ARE THE THREE DISTINCT TYPES OF WRITING INSTRUMENT SHOPPER IDENTIFIES BY BIC'S RESEARCH?
1.Best value for money
2.Seeking specific benefits
3.Impulse buy

POSTER: WHICH CONSUMPTION RELATED SEGMENTATIONS IS FEATURED IN THIS AD?
PROTON use demographic segmentation to attract consumer to purchase their car. Demograhic can be segmented

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ANSWER FOR DISCUSSION LECTURE 2 BY ZAHRATUL MUNAWARAH BT ZAINAL

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ANSWER FOR DISCUSSION LECTURE 2 BY ZAHRATUL MUNAWARAH BT ZAINAL

# data[].attributes.body
Q1: DEFINE SEGMENTATION?
Segmentation means to divide the marketplace into parts, or segments, which are definable ,accessible,actionable,and profitable and have a growth potential. In other words,a company would find it impossible to target the entire market because of time,cost and effort restrictions.
Q2: WHAT ARE THE VARIABLES THAT CAN BE USED TO SEGMENT A MARKET?
-Geographic
-Demographic
-Behavioral
-Psychological segment
Q3:WHO ARE THE TWO SETS OF BIC TARGET CONSUMERS?
1.The retailers to whom it sells directly
2. The end consumers that the retailers supply
Q4:WHAT TYPES OF SEGMENTATION APPROACH USE BY BIC?
-Demographic
-Behavior or needs of consumer
Q5:WHAT ARE THE THREE DISTINCT TYPES OF WRITING INSTRUMENT SHOPPER IDENTIFIES BY BIC'S RESEARCH?
1.Best value for money
2.Seeking specific benefits
3.Impulse buy

POSTER: WHICH CONSUMPTION RELATED SEGMENTATIONS IS FEATURED IN THIS AD?
PROTON use demographic segmentation to attract consumer to purchase their car. Demograhic

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SITI AIDA NATASHA BT MOHAMAD FAZILAH  (B061510204)

WHICH CON SUMPTION-RELATED SEGMENTATION IS FEATURED IN THIS AD?

Proton has been targeting consumers from the different background status. Benefit segmentation is suitable to the ad because benefit segmentation requires Proton to divide the market based on the perceived benefit of the product or service. Other than that, benefits sought represent consumer needs in term of comfort and safety. Lastly, benefits segmentation is important to positioning which are the place a product occupies in consumers’ minds relative to competing products and benefits of media.

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Which consumption related segmentation is featured in this ad?
As we can see,PROTON has use the poster which shows that if peole buy PROTON INSPIRA then they will get MODENAS GT128 which worth RM5300.At here in Malaysia,we are having many religions so that means many kind of celebration too.But PROTON has choose the eid celebration to come out with the ad of buying PROTON INSPIRA get MODENAS GT128.The segmentation use are benefit and demographic segmentation.Demographic segementation are use by the factors of ages,gender,income and education.Like the MODENAS GT128,it can attract teenagers or people at lower income.The benefit segmentation is by thinking why need to pay more when you can can both item at more lower price.We can pay less but get more.

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MUHAMMAD SYAMIM BIN MOHD SHAH (B061510189) Answers for BIC Case Study Question and Discussion Question.

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MUHAMMAD SYAMIM BIN MOHD SHAH (B061510189) Answers for BIC Case Study Question and Discussion Question.

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Q1: Define Segmentation.
- Divide the marketplace into the group, parts or segment which there will be the potential of market growth.

Q2: What Are The Variables That Can be Used to Segment a Market?
- Geographic segmentation.
- Demographic segmentation.
- Psychographic segmentation.
- Behavioral segmentation.

Q3: Who Are The Two Sets of BIC target consumers?
- The retailers to whom it sells directly and the end consumer that  the retailer supply.

Q4: What Types of Segmentation Approach Use by BIC?
- Behavioral segmentation.

Q5: What Are The Three Disticnt Types of Writing Instrument  Shopper Identifies by BIC's Research ?
- Best vale for money.
- Seeking specific benefits.
- Impulse buy.

Which Consumption Related Segmentation Is Featured in This Ad?
- This is ad is using two types of segmentation which is behavioral and demographic segementation. It makes special offer which in behavioral segmentaion because the offer is on the ocassion of 'Hari Raya' . Proton where the target market is the middle income of family which is be divided in the demographic segmentation. It also same goes to the Modenas target market. So they coorperate with the Modenas to attract the customer to buy a Proton Inspira and get a free Modenas GT128.

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Discussion question for lecture 2 --Nur Amalina binti Jamalullia

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Discussion question for lecture 2 --Nur Amalina binti Jamalullia

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Which Consumption-Related Segmentation Is Featured in This Ad?
.
--Proton company had used demographic segmentation by targeting the consumer monthly income with the family size as the advertisement offer the less payment for Modenas GT128 by purchasing the Proton Inspira.

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AINA NAZIRAH BINTI AHMAD RAFIEE (B061510297)

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AINA NAZIRAH BINTI AHMAD RAFIEE (B061510297)

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Answer for BIC Case study question

Q1- Define segmentation?

Divide the marketplace into parts, or segments, which are definable, accessible, actionable, and profitable and have a growth potential.

Q2 - What are the variables that can be used to segment a market?

i. Demographic

ii. Geographic

iii. Psychological

iv. Behavioral

Q3 - Who are the two sets of BIC target consumer?

The retailer to whom it sells directly and the end consumers that the retailers supply.

Q4 - What types of segmentation approach by BIC?

a) Demographic

b) Geographic

Q5 - What are the three distinct types of writing instruments shopper identifies by BIC’s research?

- Best value of money

-Seeking specific benefits

-Impulse buy

POSTER - Which consumption related segmentation is featured in this Ad?

Through the poster, we can see PROTON use poster to attract people to buy the car. They use demographic segmentation. It is market segmentation according to race, religion, ethnicity, income, and education. Demographics can be segmented into several markets to help an organization target its consumers more accurately. Their strategies is to promote products to increase sales. When the consumers see this advertisements, they will attracted and interested to buy Proton Car. This Ads also show if people buy Proton Inspira, they will get free motorcycle Modenas GT128 in festival season during Hari Raya Aidilfitri. This car is suitable for 4 to 6 people in a family members.

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Answe for bic lecture 2
NORASMIDA BINTI TAN MAZI (b061510284)

Which Consumption-Related Segmentation Is Featured in This Ad?
Benefits Segmentation is featured in the Ad. Due to the benefits sought represent consumer needs, the customer will seek “pay less, get more” to encourage them to purchase in order to gain more benefit. From the Ad, customer not only buy PROTON INSPIRA, but also will get MODENAS GT128 worth RM5, 300. It will be attract customer to satisfy their own desire.

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Answer
for BIC Case Study Questions and Discussion Question In Lecture 2

NUR
HASHIELA BINTI MAZLAN (B061510351)

 

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Answer
for BIC Case Study Questions and Discussion Question In Lecture 2

NUR
HASHIELA BINTI MAZLAN (B061510351)

 

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Which Consumption-Related Segmentation Is Featured in This Ad?

Proton used behavioral and demographic approach in the segmentation. Behavioral targeting is a technique used by Proton to increase the effectiveness of their campaigns through information collected on an individual’s behavior, attitude, interest and respond on buying new cars. Demographic segmentation is market segmentation according to age, race, religion, gender, family size, ethnicity, income, and education. Demographics can be segmented into several markets to help an organization target its consumers more accurately. Proton have used festive season such as Hari Raya to promote people to buy a Proton Inspira for a new car in Hari Raya. Moreover, with  giving a free Modenas GT128 by buying Proton Inspira will attract more people to buy Proton Inspira. In festive season, some people want to buy new things. Proton use this chance to promote people to buy their product and the motive behind occasion segmentation is to increase the reason to buy so as to improve the sales of a particular product or service.

Q1. DEFINE SEGMENTATION
Segmentation is identifying sets of characteristics that distinguish particular groups of customers from others.

Q2. WHAT ARE THE VARIABLES THAT CAN BE USED TO SEGMENT A MARKET?
(i) Demographic
(ii) Geographic
(iii) Psychological
(iv) Usage

Q3. WHO ARE THE TWO SETS OF BIC TARGET CONSUMERS?

(i) The retailers to whom it sells directly
(ii) The end consumers that the retailers supply.

Q4. WHAT TYPES OF SEGMENTATION APPROACH USE BY BIC?
(i) Demographic segmentation
(ii) Behavioral segmentation
(iii) Use related segmentation

Q5. WHAT ARE THE THREE DISTINCT TYPES OF WRITING INSTRUMENT SHOPPER IDENTIFIES BY BIC'S RESEARCH?
(i) Best value for money - typically bought by offices and households that have writing instruments in virtually every room.
(ii) Seeking specific benefits - looking for more personalised item
(iii) Impulse buy - impulse buying are unplanned and more focused on attracting the buying for pleasure.

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BIC Case Study Question

Which Consumption-Related Segmentation Is Featured in This Ad?
Benefits Segmentation is featured in the Ad. Due to the benefits sought represent consumer needs, the customer will seek “pay less, get more” to encourage them to purchase in order to gain more benefit. From the Ad, customer not only buy PROTON INSPIRA, but also will get MODENAS GT128 worth RM5, 300. It will be attract customer to satisfy their own desire.

Discussion Question for Lecture 2

Q1: Define segmentation?

Segmentation is defined as a process to dividing the market into different segments of customers.

Q2: What are the variables that can be used to segment a market?

Demographic, Geographic, Psychographic and Behavioral.

Q3: Who are the two sets of BIC target consumers?

a) The retailers to whom it sells directly

b) The end consumers that the retailers supply.

Q4: What types of segmentation approach use by BIC?

a) Demographics

b) Usage

Q5: What are the three distinct types of writing instrument shopper identifies by BIC’s research?

a) Best value for money

b) Seeking specific benefits

c) Impulse buy

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Answer for discussion lecture 2 by NORASMIDA BINTI TAN MAZI (b061510284)
Q1: ​Define segmentation?
Segmentation involves identifying sets of characteristics that distinguish particular groups of customers from others.

Q2: ​What are the variables that can be used to segment a market?
Demographics: divide by group such as age .

Q3: ​Who are the two sets of BIC target consumers?
Best value for money : base on officer and household.
Seeking specific benefits : consumer which looking for for a more specialised
item .

Q4:​What types of segmentation approach use by BIC?

Q5: ​What are the three distinct types of writing instrument shopper identifies by BIC’s research?

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Answer for discussion question lecture 2 and BIC case study-Muhamad Faris Zaim bin Roslan (b061510282)

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Answer for discussion question lecture 2 and BIC case study-Muhamad Faris Zaim bin Roslan (b061510282)

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Q1:Define segmentation?
Segmentation is process of dividing the market into subsets of consumers with common needs or characteristics

Q2:What are variables that can be used to segment a market?
I)psychographic
II)demographic
III)behavioral
IV)usage

Q3:Who are two sets of BIC target customers?
I)The retailer to whom sell directly
II)The end customer that retailers supply

Q4:What type of segmentation approach by BIC?
I)Demographic
II)Usage
III)Behavioral

Q5:What are three distinct types of writting instrument shopper identifies by BIC's research?
I)Best value of money
II)Seeking specific of benefits
III)Impulse buy

Poster-Which consumption related segmentation is featured in this Ad?
Based on the poster, we can see they use a psycographic segmentation to attract customer to buy it.Proton have use festive season such as hari raya to promote customer to buy Proton Inspira in giving free modenas GT 128.It will psyco for people to buy it in have a new car in less price with a promote free modenas GT 128

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Which consumption-related segmentation is featured in this ad?

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Q1: ​Define segmentation?

Q2: ​What are the variables that can be used to segment a market?

Q3: ​Who are the two sets of BIC target consumers?

Q4:​What types of segmentation approach use by BIC?

Q5: ​What are the three distinct types of writing instrument shopper identifies by BIC’s research?

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Answers for Discussion Question Lecture 2 – Cho Chooi Ling

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Answers for Discussion Question Lecture 2 – Cho Chooi Ling

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Which Consumption-Related Segmentation Is Featured in This
Ad?

The consumption-related segmentation that is featured in this Ad are such as psychographic segmentation. Psychographic segmenting by social class are implied for this product category, as cars are usually imaged as the reflection of a consumer’s lifestyle and also as a social symbol of success in one’s life. Hence, Proton company have camed up with the advertisement of buying a Proton Inspira and get a Modenas GT128 which is worth RM 5,300 that will able to attract customers from middle class family and also from average income level family as they will feel it’s really worth to buy the car as you will get a free motorcycle when you buy the new car. Besides that, this Ad also focus more on behavioural consumers as they are grouped into different segments based on consumption of certain products and services and also by their usage rate, brand loyalty, time and location. The use of related segmentation is also done on the objective and location to attract various type of consumers.

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Q1: ​Define segmentation?

Q2: ​What are the variables that can be used to segment a market?

Q3: ​Who are the two sets of BIC target consumers?

Q4:​What types of segmentation approach use by BIC?

Q5: ​What are the three distinct types of writing instrument shopper identifies by BIC’s research?

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Answers for Discussion Question and BIC Case Study Questions in lecture 2 By SITI HAFSAH BINTI TUN HAMZAH (2BTMM)

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Answers for Discussion Question and BIC Case Study Questions in lecture 2 By SITI HAFSAH BINTI TUN HAMZAH (2BTMM)

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Which consumption related segmentation is featured in this ad?

Consumption related segmentation is featured in this ad is demographic. Demographic is about age, life-cycle, gender, income, occupation, education, religion, ethnicity, and generation. In Malaysia there are a many of religion and celebration. As a result, the ad of Proton is focusing on the celebration of Raya that always be celebrate by Muslims people in Malaysia. It is because Proton have been do some research on this celebration. As we know Muslims people always want to celebrate by new thing during Raya. So that Proton focusing how to make sale by do some promotion during Raya celebration as we can see on the ad given.

Q1: Define Segmentation?

Dividing a market into smaller segments of buyers with distinct needs, characteristic or behavior that might requires separate marketing strategies or mixes.

Q2: What are the variables that can be used to segment a market?

The variables that can be used to segment a market is geographic, psychographic, demographic and behavioral.

Q3: Who are the two set of BIC target consumers?

·         The retailers to whom it sells directly

·         The end consumers that the retailers supply.

Q4: What types of segmentation approach use by BIC?

Segmentation approach use by BIC is looking at the behavior or needs of consumers and demographic. As we know that demographic is about age, gender, income, education of consumers.

Q5: What are the three distinct types of writing instrument shopper identifies by BIC’s research?

The three distinct types of writing instrument shopper identifies by BIC’s research is

·         Best value for money

·         Seeking specific benefits

·         Impulse buy

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Answer for BIC Case Study Questions and
Discussion Question in Lecture 2 By TOH HUI LING (2BTMM)

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Answer for BIC Case Study Questions and
Discussion Question in Lecture 2 By TOH HUI LING (2BTMM)

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Q1:  Define segmentation?

·         Segmentation is dividing a large homogenous market into clearly identifiable segments based on geographic, demographic, psychographic, behavioral and other variables.

Q2:      What are the variables that can be used to segment a market?

·         The variables that can be used to segment a market are based on geographic, demographic, psychographic, behavioral and so on.

Q3:      Who are the two sets of BIC target consumers?

·         The two sets of BIC target consumers are the retailers to whom it sells directly and the end consumers that the retailers supply.

Q4:      What types of segmentation approach use by BIC?

·         Types of segmentation approach used by BIC are demographic, geographical ,behavioral or needs of customers, and psychological.

Q5:      What are the three distinct types of writing instrument shopper identifies by BIC’s research?

·         Best value for money

·          Seeking specific benefits

·          Impulse buy

Which Consumption-Related Segmentation Is Featured in This Ad?

First, the ad of Proton Inspira distribute during period of Hari Raya Aidilfitri. This can considered that Proton used the demographic segmentation that especially attract the races of Malay people where they celebrate the Eid Fitr. It is also a behavioural segmentation because PROTON set the promotion during the labels of holidays. Besides that, PROTON is targeting the car user by the promotion of buy PROTON INSPIRA will get one free MODENAS GT128.This will attract more customers and increase the sales of the PROTON.

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ANSWER FOR THIS QUESTION- NOOR ASYIQIN BINTI ABDUL MANAF

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ANSWER FOR THIS QUESTION- NOOR ASYIQIN BINTI ABDUL MANAF

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Q1: DEFINE SEGMENTATION
The define of segmentation is the process to identifying sets of characteristics that distinguish particular groups of customers from others and separating into a different market.

Q2: WHAT ARE THE VARIABLES THAT CAN BE USED TO SEGMENT A MARKET?
i.     Demographic
ii.    Geodemographic
iii.   Usage
iv.   Behavioural

Q3: WHAT ARE THE TWO SETS OF BIC TARGET CONSUMERS?
i.   The retailers it sells directly
ii. The end consumers that the retailers supply

Q4: WHAT TYPES OG SEGMENTATION APPROACH YSE BY BIC?
i.   Behavioral
ii. Demographic
iii. Geographical

Q5: WHAT ARE THE THREE DISTINCT TYPES OF WRITING INTRUMENT SHOPPER IDENTIFIES BY BIC’S RESEARCH?
i.Best value of money
ii. Impulse buy
iii. Seeking specific benefits

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(B061510310)
Answer for BIC Case Study Question
Q1: Define Segmentation?
Segmentation is the process of dividing the market into subsets of consumers with common needs or characteristics.

Q2 : What are the variables that can be used to segment a market?
i) consumers’ demographics
ii) product usage
iii) geography
iv) lifestyle

Q3 : Who are the two sets of BIC target consumers?
i) the retailers to whom it sells directly.
ii) the end consumers that the retailers supply.

Q4 : What types of segmentation approach used by BIC?
i) Demographic
-BIC uses this approach to some extent, recognising that different retailers appeal to different types of consumer based on age profiles and income, and that different groups of end consumers seek different products for example male and female shaver requirements.

ii) Product usage
-BIC introduced BIC Megalighter designed to light BBQs and BIC Megalighter for candles in 2004.

iii) Behavior or needs of consumers
-BIC’s research into its stationery product category shows that there are three distinct types of writing instrument shopper.

Q5 : What are the three distinct types of writing instrument shopper identifies by BIC's research?
i) Best value for money
ii) Seeking specific benefits
iii) Impulse buy

Answer for Discussion Question for Lecture 2

Which Consumption-Related Segmentation Is Featured in This Ad?
Usage-situation segmentation is  featured in the advertisement since this segmentation is based on the idea that the

occasion or situation often determines what consumers will purchase

or consume. Proton have used festive season such as Hari Raya to promote people to buy a Proton Inspira for a new car in Hari Raya. Moreover, with  giving a free Modenas GT128 by buying Proton Inspira will attract more people to buy Proton Inspira. In festive season, some people want to buy new things. Proton use this chance to promote people to buy their product and the motive behind occasion segmentation is to increase the reason to buy so as to improve the sales of a particular product or service.

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Answer for Discussion Question Lecture 2 – LIM AN NIE

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Answer for Discussion Question Lecture 2 – LIM AN NIE

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Which consumption related segmentation is featured in this ad?

Segmentation simply means to divide the marketplace into parts or segments, which are definable, accessible, actionable, and profitable and have a growth potential. In other words, a company would find it impossible to target the entire market, because of time, cost and effort restrictions. From the advertisement, Buy Proton Inspira will get Modenas GT 128 For worth RM5300, many people will get attracted and encourage them to purchase from Proton company. Proton company also focused on the price segmentation which focus on the higher income group. In addition, Proton Company also having special promotion on a label of holiday to attract consumer by using behavioural segmentation.

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Answer for BIC case study question -Nur Amalina binti Jamalullia

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Answer for BIC case study question -Nur Amalina binti Jamalullia

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Q1: Define segmentation?
.
--Segmentation involves identifying sets of characteristics that distinguish particular groups of customers from others.

Q2: What are the variables that can be used to segment a market?
.
--Geographic, demographic, behavioral, psycholgraphic.

Q3: Who are the to sets of BIC target consumer?
.
--Retailers it sales directly, the end consumers that the retailers supply.

Q4: What types of segmentation approach use by BIC?
.
--Demographic, behavioral and geographic.

Q5: What are the three distinct types of writing instrument shopper identifies by BIC's research?
.
--Best value of money, seeking specific benefits and impulse buy.

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Answer for BIC case study - SYASYA BT AHMAD SARBAINI (B061510256

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Answer for BIC case study - SYASYA BT AHMAD SARBAINI (B061510256

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Q1 : Define segmentation?

Segmentation involves identifying sets of characteristics that distinguish particular group of customer from others.

Q2 : What are the variables that can be used to segment a market?

Geographic, demographic, psychographic,  behavioral and other.

Q3 : Who are the two sets of BIC target consumers?

BIC focus on  two sets of customer which is the retailer to who it sells directly and the end consumer that the retailers supply.

Q4 : What type of segmentation approach use by BIC?

- Demographics (divide up the population into group based on age, gender) . BIC recognising that different retailers appeals to different type of consumer based on age profiles and income, and that different group of end consumer seek different product.

- Behavior ( best value for money. seeking specific benefits, impulse buy)

Q5 : What are the three distinct types of writing instrument shopper identifies by BIC's research?

- Best value for money
- Seeking specific benefits
- Impulse buy

ANSWER FOR DISCUSSION QUESTION
Which consumption - related segmentation is featured in this Ad?

- Segmentation is divide the marketplace into parts, or segments, which are definable, accessible, actionable, and profitable and have a growth potential. Consumption - related segmentation is featured in this ad is demographics segmentation which is market segmentation according to age, race, religion, gender, family size, ethnicity, income, and education . In this situation PROTON focusing on group that have big family size. Example since the promotion is available during Hari Raya Aidilfitri, all family members probably want to go back together to their hometown. Therefore they need a big and comfortable car for their family. PROTON INSPIRA is a good choice for a family. They also focusing on a customer that have middle income because people that have middle income affordable to buy a car for their family. To make it more interesting the customer also will get MODENAS GT128 every purchase of PROTON INSPIRA. Therefore it will attract customer to buy the car.

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Answer for BIC case study questions – LIM AN NIE

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Answer for BIC case study questions – LIM AN NIE

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Q1: Define segmentation?

Segmentation involve identifying sets of characteristics that distinguish particular groups of customers from others.

Q2: What are the variables that can be used to segment a market?

Demographic, Geodemographic, Gree Consumers, Personality Traits, Lifestyle, Sociocultural

Q3: Who are the two sets of BIC target consumers?

The retailers to whom it sells directly and the end consumers that the retailers supply.

Q4: What types of segmentation approach use by BIC?

Demographics, Behavioural, Geographical and Psychological.

Q5: What are the three distinct types of writing instrument shopper identifies by BIC’s research?

For those are best value of money, seeking specificbenefits and impulse buy.

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Answer for discussion question -Hoh Sek Yin

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Answer for discussion question -Hoh Sek Yin

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Which consumption-Related segmentation is featured  in this Ad?

At the biggest festival Hari Raya Aidilfitri, Proton release the offer as buy a new car proton inspira dan to get free a modenas GT128, the company targeted by analyzing the demographic factors, they are focusing on factors of the middle income of the customers and the compact cars more suitable for the university student in terms of the range of the age of the consumers is 18 years until 40 years old.

Besides that, in this case of Proton, they are focusing on factors such as income, age, sex, race and family member. The consumers relatively have a monthly income of RM2000 and above and provide for the consumer preferences for all races

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ANSWER FOR DISCUSSION QUESTION-- JOANNE TAN 

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ANSWER FOR DISCUSSION QUESTION-- JOANNE TAN 

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Which consumption-related segmentation is featured in this Ad?
In this ad, Proton company has came up with promotion as buy a Proton Inspira can get a free modenas GT128, The benefit segmentation is one of the most skillful segmentation. Besides that, this offer is very attractive and can attract most of consumer to buy it.

Besides that, buying during the festival of Hari AIDILFITRI is the form of behavioral segmentation. Behavioural segmentation divides the market into groups based on their knowledge, attitudes, uses and responses to the product ( Proton INSPIRA/ MODENAS GT128).

In addition, it is also prove that demographic segmentation. Demographic segmentation is market segmentation according to age, race, religion, gender, family size, ethnicity, income, and education. Demographics can be segmented into several markets to help an organization target its consumers more accurately. In the case of Proton, they are focusing the family with 3-5 members. Besides that, it also suitable for the  consumer relatively have a monthly income of RM2500.

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Answer for discussion for question 2- Nur Syafiqah binti Mohd Nasir

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Answer for discussion for question 2- Nur Syafiqah binti Mohd Nasir

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Which consumption related segmentation is featured in this ad?

The variables segmentation that involve in this ad was economic segmentation and benefit segmentation. Economic segmentation is the poverty line, low income group, middle income group and high income group.The need of these classes differs widely and is an important and effective method of segmentation. For instance, a middle class or upper middle class may inspire for low priced car while high income group may settle only for expansive model. The income level is very important criteria for market segmentation and has been used effectively by marketer.For example, in this advertisement, any customer who bought Proton Inspira will get a Modenas GT128 valued RM5300 for free during the Hari Raya promotion.

Besides, benefit segmentation also focused on marketing and advertising executives isolate one particular benefit to consumers and advocate its opportunity to consumers. For instance, when discount sale is offered price benefit is offered.  The benefit segmentation has proved one of the most skillful and dramatic successful segmentation. The combination of price, utility and convenience benefit has helped in boosting sales of many products. This segmentation was important because  Hari Raya is the best opportunity for the customer to purchase transportation l that give discounts or free gift.

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Answers for BIC Case Study- MOHAMAD FIRUL BIN ZAINAL

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Answers for BIC Case Study- MOHAMAD FIRUL BIN ZAINAL

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Q1: Define Segmentation?

The process of defining and subviding a large homogenous market into clearly identifiable segments having similar needs, wants, or demand characteristics.

Q2 : What are the variables that can be used to segment a market?
i)    behavioural

ii)    demographic

iii)   psychographic

iv)   geographical differences.

Q3 : Who are the two sets of BIC target consumers?
Two sets of BIC target consumers are:
i) the retailers to whom it sells directly.
ii) the end consumers that the retailers supply.
Q4 : What types of segmentation approach used by BIC?
Types of segmentation approach used by BIC are:
i) Demographic
ii) Product usage
iii) Behavior or needs of consumers

Q5 : What are the three distinct types of writing instrument shopper identifies by BIC's research?
The three distinct types of writing instrument shopper identifies by BIC's research are:
i) Best value for money
ii) Seeking specific benefits
iii) Impulse buy

In conjunction with the festival Eid-Fitr, BIC company has conducted demographic market segment with promotion for having proton inspira through approaches of posters. The main  target customers is Malaysian people who are celebrate this festival. The company offers Modenas GT128 worth RM 5,300 as a gift on purchase. Car buyers more influenced in conjunction with the festival celebrations and also with offer rate of prices at a time and many other benefits like free gift, Free maintenance for some period, insurance

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poster ads answer :

In this ads, PROTON has been used demographic segmentation which on Hari Raya celebration. PROTON used this promotional pricing strategy during Hari Raya to attract all Malaysian to buy their car and show to all that they have new car on Malaysian big day. Dealerships like to claim that whatever promotion they’re running is going to end soon, so you just have to run in today if you want to save big!

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Answer for BIC Case Study and Discussion Question - NURIN AFIQAH BINTI SHAMSHOL KAMAL [B061510217] 

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Answer for BIC Case Study and Discussion Question - NURIN AFIQAH BINTI SHAMSHOL KAMAL [B061510217] 

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Q1 : Define segmentation ?
A process which involves dividing a broad target market into subsets of consumers, businesses, or countries that have or are perceived to have, common needs, interests, and priorities, and then designing and implementing strategies to target them .

Q2 : What are the variables that can be used to segment a market ?
- Demographic
- Geographic
- Psychographic
- Behavioral
- Social Cultural Segmentation
- Use Related Segmentation
-Benefit Segmentation
-Hybrid Segmentation

Q3 : who are the two sets of BIC target consumers ?
i) the retailers to whom it sells  directly
ii) the end cunsumers that the retailers supply

Q4 : What types of segmentation approach use by BIC ?
i) Demographics : age , gender
ii) Psychographic : behavior , needs of consumers

Q5 : What are the three distinct types of writing instrument shopper identifies by BIC's research ?
i) Best value of money
ii) Seeking benefits
iii) Impulse buy

ANSWER FOR DISCUSSION QUESTION FOR LECTURE 2

Which consumption-related segmentation is featured in this ad?

Based on the adv , Proton have use the Hari Raya Aidilfitri promotion which is social cultural segmentation under religion during celebration . This type of segmentation helps promote sales at certain part of the year.
Plus , benefits segmentation also applied in the adv . Proton provide a Modenas GT128 cost RM 5,300 for those who buy the Proton Inspira . This marketing and advertising executives isolate one particular benefit to consumers and advocate its opportunity to consumers.

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Answer for BIC Case Study Questions and Discussion Question In Lecture 2 by LEE FOO SENG

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Answer for BIC Case Study Questions and Discussion Question In Lecture 2 by LEE FOO SENG

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BIC Case Study Question
Q1: Define segmentation?
The process of identifying and separating the market into different segment profile base on their characteristics.

Q2: What are the variables that can be used to segment a market?
i.   Demographic
ii.  Demographic
iii. Psychological
iv.  Behavioural

Q3: What are the two sets of BIC target consumers?
i. The retailers it sells directly
ii. The end consumers that the retailers supply

Q4: What types of segmentation approach use by BIC?
i. Usage
ii. Demographic (Age, gender, income, sex etc)
Q5: What are the three distinct types of writing instrument shopper identifies by BIC's research?
i. Best value for money
ii. Seeking specific benefits
iii. Impulse buy

Discussion Question
The ad is using behavioral segmentation as it is targeting those who will celebrate Hari Raya Aldilfitri. Peoples tend to buy something new as well any new car to celebrate new year or any festival celebrations . More so, benefit segmentation is featured in this ad as consumer would get a MODENAS GT128 motorbike worth RM5,300 if they buy a PROTON INSPIRA. Consumers nowadays are seeking for specific benefits of a product, so a free motorbike for a purchase of a car is pleasuring and attractive for consumers.

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answers for BIC CASE STUDY and DISCUSSION QUESTION IN LECT 2 by Nurazizah binti Saiful Anwar (B061510155)

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answers for BIC CASE STUDY and DISCUSSION QUESTION IN LECT 2 by Nurazizah binti Saiful Anwar (B061510155)

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Q1: Define segmentation?

Segmentation are the process of identifying sets of characteristic that distinguish particular groups of customers from others.

Q2:What are the variables that can be used to segment a market?

The segmentation are based on

a) the demographic

b) the geodemographic

c)the green consumers

d)personality traits

e)lifestyles

f)socio-cultural values and belief

Q3:Who are the two sets of BIC target consumers?

The two sets of customer are:

a) the retailers it sells directly

b) the end consumers that the retailers supply

Q4:What types of segmentation approach use by BIC?

The BIC use the demographic segmentation for it differentiate the needs and wants in example from different consumers from their genders which is by fulfilling the shavers requirements for men and women. They also used the geodemographic as they are trying to sell their products by the geographical region and acknowledge the consumers values in that region.

Q5: What are the three distinct types of writing instrument shopper identifies by BIC’s research?

a) best value for money

usually bought by the offices and households that have writing instruments in virtually in every room to prevent problems of misplaced of pens or for household to having writing instruments in lower prices.

b) seeking specific benefits

for consumers looking for their personalised items that may be reluctant to let anyone borrow it. Buying decisions taking much longer time to selected the most comfortable to hold and reflects the individual itself. This marketing activity therefore needs to focused on these more sophisticated individual needs.

c)impulse buy

impulse buying are unplanned and more focused on attracting the buying for pleasure activity. Purchasing in this segment is far more emotional and so the skilful marketer will seek to create objects of desire. Attention grabbing point of sale are essential to stimulate impulse buys

QUESTION LECTURE 2

Which Consumption-Related Segmentation Is Featured in This Ad?

The Ad are using the lifestyles segmentation where its trying to attract the buying on their cars and the customers will get another vehicles that motorcycle for free and this will make sense that consumer will paid for one car but get an extra vehicle in one payment. There are also socio-cultural values and beliefs of malaysian especially in worth buying activity in nearest festive month are merely being biggest factors to buy the cars in that particular time.

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Answers for BIC Case Study Question - BUR AINA BINTI AHMAD POZI(B061510042)

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Answers for BIC Case Study Question - BUR AINA BINTI AHMAD POZI(B061510042)

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Q1-Define segmentation
Market segmentation is a identify bases for segmenting the market develop segment profiles. Segment must be   measurable,accessible,substantial,differentiable,actionable.
Q2-There are two variable that can be used to segment a market which is demographic, geographic, psychographic,behavioral and other.
Q3-The two sets of BIC target market are the retailers it sells directly and the end consumers that the retailers supply.
Q4- Type of segmentation approach use by BIC are demographic, for example age,gender and ect.
Q5-There arethree distinct types of writing instrument shopper identifies by BIC's research, first best value for money, second seeking specific benefits and third impulse buy.

Answers for Discussion Question Lecture 2-
Which Consumption-Related Segmentation Is Featured in This Ad?
Usually , the people of Malaysia will buy new items for the festive season , especially the Malays on Hari Raya Aidilfitri. Besed on the ad, proton used demographic segmentation.

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Answer for BIC Case Study-   RASHIDA BINTI JAAPAR (B061510177)

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Answer for BIC Case Study-   RASHIDA BINTI JAAPAR (B061510177)

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Q1: Define segmentation ?
The process of defining and subdividing a large market into small group having similar needs and wants or demand characteristic.

Q2: What are the variables that can be used to segment a market ?
- Demographic
- Psychological
- Lifestyles
- Geographic

Q3: Who are the two sets of BIC target consumer ?
- The retailers to whom it sells directly
- The end consumers that the retailers supply

Q4: What types of segmentation approach used by BIC ?
i) Demographic - age, gender, religion
ii) Geographic - region, climate, population growth rate

Q5: What are the three distinct types of writting instrument shopper identifies by BIC's research?
i) Best value for money-
ii) Seeking specific benefits
iii) Impulse buy

POSTER
In this Ad, proton used demographic segmentation during celebrating Hari Raya. Proton use the poster to attract  all Malaysian people to buy their car. Proton also used promotional pricing strategy which is make an offer buy one car Proton Inspira can get a new motorcycle Modenas for free. The combination of price and benefit also show that Proton using benefits segmentation in this situation.

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Answer for BIC Case Study Questions and Discussion Question in Lecture 2 By Chong Yew Fai

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Answer for BIC Case Study Questions and Discussion Question in Lecture 2 By Chong Yew Fai

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Q1:      Define segmentation?

Identify and separate the market into different segment profile such as geographic, demographic, psychographic, behavioural and others.

Q2:      What are the variables that can be used to segment a market?

·         Geographic – Divides a market according to geographic location eg. World region, country, country region.

·         Demographic – Divides a market according to age, gender, income, occupation, education, race, and religion.

·         Psychographic – Divides a market into group based on social class, lifestyle, and personality characteristics

·         Behavioural – Divide a market based on their spending behaviour eg. Occasion, loyalty status, benefit sought, and usage rate

·         Other – Anything categories can divide market into.

Q3:      Who are the two sets of BIC target consumers?

the retailers to whom it sells directly and the end consumers that the retailers supply

Q4:      What types of segmentation approach use by BIC?

Demographics that is divide up the population into groups based on age, gender. BIC uses this to recognising that different retailers appeal to different types of consumer based on age profiles and income, and that different groups of end consumers seek different products, male and female shaver requirements. Promotion, advertising and presentation of products are therefore tailored to these differences.

BIC also use behavioural segmentation, more specifically ‘usage’, in addition to its world-leading range of pocket lighters, BIC introduced BIC Megalighter designed to light BBQs and BIC Megalighter for candles in 2004

Q5:      What are the three distinct types of writing instrument shopper identifies by BIC’s research?

Best value for money, reliable for regular household purchasers. Seeking specific benefits, premium high quality products for the consumer that wants 'something special'/benefit sought. Impulse buy, novel, attractive products, sometimes with a fairly short life cycle.

POSTER :   Proton used behavioral and demographic approach in the segmentation. Targeting who those celebrating the holiday season so they will have a mind set of new vehicle in the new year. More important, they use behavioral segmentation that is on occasion, they have a spatial promotion on a label of holiday to attract consumer.

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Answer for BIC Case Study - Siti Noor Dalilah Binti Mohamad Rahimi (B061510193)

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Answer for BIC Case Study - Siti Noor Dalilah Binti Mohamad Rahimi (B061510193)

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Q1 : define segmentation?

segmentation is identify sets of characteristics that distinguish particular groups of consumers from others.

Q2 : what are the variables that can be used to segment a market?

Demographics, geodemographic, green consumers, personality traits, lifestyles, sociocultural

Q3 : who are the two sets of BIC target consumers?

- The retailers to whom it sells directly

- The end consumers that the retailers supply

Q4 : what types of segmentation approach use by BIC?

Demographics

Q5 : what are the three distinct types of writing instrument shopper identifies by BIC’s research?

-  Best value for money

-  Seeking specific benefits

-   Impulse buy

WHICH CONSUMPTION-RELATED SEGMENTATION IS FEATURED IN THIS AD ?

Based on the poster, Proton use advertising that offered the free gift by purchased the product to attract the consumer especially Malaysian consumers. Proton attract the consumers to purchasing their product by buying the PROTON INSPIRA will get free gift MODENAS GT128 by lower price which is only RM5300. This show that proton were used DEMOGRAPHIC segment in the Ad. As we know, everyone loved with the free gift. Ad may cause people will interesting to buy proton product. Furthermore, this offer only had during Aidilfitri. As we know, during this festival many Malaysian will celebrate. And more Malaysian will go to their village. By this offer their maybe interesting to buy a new car because the will get a free gift than service their older car. So, by buying a new car they will get a new motorcycles by lower price. This is a good deal offered by company and give benefit to the consumers.

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Answer for BIC Case Study - Cho Chooi Ling

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Answer for BIC Case Study - Cho Chooi Ling

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Q1:  Define segmentation?

Segmentation are identifying and also separating customers into small groups based on their characteristic to identify each of their own different market segments.

Q2:      What are the variables that can be used to segment a market?

-Demographic
- Psychological

-Geographical

-Usage

Q3:      Who are the two sets of BIC target consumers?

-The retailers to whom they sells directly to.

-The end consumers that the retailers supply to.

Q4:      What types of segmentation approach use by BIC?

-Behavioural or needs of customers
-Demographic

-Geographical

-Psychological

Q5:      What are the three distinct types of writing instrument shopper identifies by BIC’s research?

-Best value of money
- Impulse buy

-Seeking specific benefits

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Answers for Discussion Question Lecture 2 - Tan Wai Theng

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Answers for Discussion Question Lecture 2 - Tan Wai Theng

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Which Consumption-Related Segmentation Is Featured in This Ad?

The Proton company has come up with an advertisement which is "Buy Proton INSPIRA and get MODENAS GT128 worth RM5,300" Proton company focus on the psychographic segmentation by different level of social class. Psychographic segmenting by social class makes sense for this product category, as cars are often a reflection of a consumer’s lifestyle and used as a social symbol of success in their education or occupation.

Besides that, Proton company focused on the price segmentation too. This type of price segmentation is well illustrated by the range of automotive brands marketed by many vehicle company such as Proton, Toyota and many more. It is a clearly objective to appeal the higher income groups.

Behavioral targeting is a technique used by Proton to increase the effectiveness of their campaigns through information collected on an individual’s behavior, attitude, interest and respond on buying new cars.

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Answer for Discussion Question Lecture 2 - NABILAH BINTI AZMI (B061510202

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Answer for Discussion Question Lecture 2 - NABILAH BINTI AZMI (B061510202

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1.DEFINITION SEGMENTATION
means to divide the marketplace into parts, or segments, which are definable, accessible, actionable, and profitable and have a growth potential.

2. WHAT ARE THE VARIABLE THAT CAN BE USED TO SEGMENT A MARKET?
- Demographic
- Psychological
- Geographical
- Usage

3. WHO ARE THE TWO SETS OF BIC TARGET CONSUMERS?
The retailers to whom they sells directly to and the end that the retailers supply

4. WHAT TYPES OF SEGMENTATION APPROACH USE BY BIC?
- Demographic segmentation which is according to consumer age, gender and status.
- Behavioural is focus on they needs and wants
- Geographical
- Psychological

5. WHAT ARE THE THREE DISTINCT TYPES OF WRITING INTRUMENT SHOPPER IDENTIFIES BY BIC's RESEARCH?
- Best value for money
- Seeking specific benefits
- Impulse buy

WHICH CONSUMPTION-RELATED SEGMENTATION IS FEATURED IN THIS AD?
Based on this ads, Proton use the basic consumers instinct which is buyer for more. The more consumer spend, the more consumer gets. Offering Modenas bikes as a free gift is such a big saving for anyone who know the real price for the bike. This attract consumer to take the offer and the same time show the great acceptance towards the ads.

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Answer for Discussion Question Lecture 2- TAN SHIN WEY

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Answer for Discussion Question Lecture 2- TAN SHIN WEY

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Which Consumption-Related Segmentation Is Featured in This Ad?
As we know, most of the Malaysian like free gift when they purchasing something especially the higher the price the needed for getting free gift is more high. In this advertisement there are using benefit segmentation for making this advertisement in the market as their marketing strategies to promote the goods to increase their sales. When the discount sale are offer to all, everyone will start to feel interested with the offer. Just what we see in this advertisement, Buy Proton Inspira will get MODENAS GT 128 FOR FREE*, with this sentences, most of the Malaysian will start to feel interested with this offer, with buy one car can get a new motorcycle for free. This offer can make some of the family can have a new motorcycle with purchasing one new Proton Inspira at the same time. With this kind of offer, they can get some benefit when they are purchasing something.

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Answer for study case Q2 | Intan Shahirah binti Norbi B061510179 | 

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Answer for study case Q2 | Intan Shahirah binti Norbi B061510179 | 

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WHICH CONSUMPTION- RELATED SEGMENTATION IS FEATURED IN THIS AD?
Based on the poster, Proton used behavioral and demographic approach in the segmentation. Targeting people on Hari Raya AidilFitri season so they will have a mindset of new vehicle in the New Year. More important, they use behavioral segmentation that is on occasion, they have a special promotion on a label of holiday to attract consumer which is “Beli PROTON INSPIRA dan dapatkan MODENAS GT128 bernilai RM5300 percuma”.

1. DEFINE SEGMENTATION
segmentation is identifying sets of characteristics that distinguish particular groups of customers from others.

2. WHAT ARE THE VARIABLES THAT CAN BE USED TO SEGMENT A MARKET?
-demographic
-geographic
-psychological
-usage

3. WHO ARE THE TWO SETS OF BIC TARGET CONSUMERS?

-the retailers to whom it sells directly
-the end consumers that the retailers supply.

4. WHAT TYPES OF SEGMENTATION APPROACH USE BY BIC?
- Demographic segmentation
-behavioral segmentation
-use related segmentation

5. WHAT ARE THE THREE DISTINCT TYPES OF WRITING INSTRUMENT SHOPPER IDENTIFIES BY BIC'S RESEARCH?
- best value for money: typically bought by offices and households that have writing instruments in virtually every room.
-seeking specific benefits: looking for more personalised item
-impulse buy: impulse buying are unplanned and more focused on attracting the buying for pleasure.

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Your answer for discussion question for Lecture 2 - Nur Khairiena                                                                                            Which Consumption-Related Segmentation Is Featured in This Ad?

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Your answer for discussion question for Lecture 2 - Nur Khairiena                                                                                            Which Consumption-Related Segmentation Is Featured in This Ad?

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Psychographic segmentation is featured in this advertisement. This is because psychographic segmentation involves dividing your market into segments based upon different social class, lifestyle, and personality characteristics. For the social class the person that would buy this car is a person who are in a higher social class. This is because Proton Inspira is an expensive car. For the lifestyle, the one who bought it usually are employed. For those who bought the Proton Inspira, the motorcycle given for free is to ease people who wants to get to work quickly by avoiding the traffic jammed. And for the personality characteristics, the one who has rugged character and loves speeding will buy this car because this car is a sports car with unique features.

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Answer for discussion question for Lecture 2 –
AISYAH NUR SYIFA

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Answer for discussion question for Lecture 2 –
AISYAH NUR SYIFA

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Festival season constitute the main buying period especially for consumer durable goods, which contributes almost total annual sales. In a highly segmented market with different races, subcultures, religions, castes, linguistic groups and geographical variations, significant differences exist with regard to the buying motives, buying behavior and consumption patterns of the consumers. It is imperative to identify various factors and the extent of influences on consumer behavior during festivals, enabling marketers to be more precise on their occasion based marketing efforts. For example, the poster shows the product which is when purchase PROTON INSPIRA will get MODENAS GT128 for free.  Considering market segmentation and knowledge about segment characteristics, as powerful marketing tools, the company needs to understand the underlying dimensions of festival buying motives and to segment the consumer durable market. For sure they know everyone wants to ride a new car during festival and the promotion will give them benefit by having motorcycle for free.

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Answers for BIC case study-Nur Syakira Binti Raimi

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Answers for BIC case study-Nur Syakira Binti Raimi

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Define segmentation?
Identifying sets of characteristics that distinguish particular groups of customer from others
What are the variables that can be used to segment a market?
Geographics,demographics,behavioral,psychological segments
Who are the two sets of BIC target condumers?
The retailer to whom it sells directly and the end consumers that the retailers supply.
What types of segmentation approach use by BIC?
Demographics,geographical,psychological and behavioral or need of customerwhat are the three distinct types of writing instrument shopper identifies by BIC's research?
For those who are best value for money,seeking specific benefits and impulse

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Q1 : Define Segmentation
Segmentation means is subdividing a large homogenous market into clearly identifiable segments having similar needs, wants, demand characteristics.

Q2 : What are the variables that can be used to segment a market?
-Demographic to divide up the population into groups based on age, gender
-Usage rate of products
-Geographical region
-By products/ service offered

Q3 : Who are the two sets of BIC target consumers?
-The retailers to whom it sells directly
-The end consumers that the retailers supply
Q4 : What types of segmentation approach use by BIC?
-Behavioral segmentation: looking at the behavior or needs of consumers
-Demographic segmentation: looking at the age and gender of consumers
-Use related segmentation
-By products / service offered
Q5 : What are the three distinct  types of writing instrument shopper research?
-Best value for money, reliable
-Seeking specific benefits , premium high quality products for the consumers that wants "something special"
-Impulse buy, novel, attractive  products, sometimes with a fairly short life cycle

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Answer for Discussion Question 2 - Lim Shi Hui

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Answer for Discussion Question 2 - Lim Shi Hui

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Which consumption- related segmentation is featured in this ad?

Social cultural segmentation is featured in this advertisement. Culture, religion, race, region is part of the socio- cultural factors which influence consumers needs. In a society, there are several types of social classes and each of them want to maintain their status. the social classes are identified by measuring various variables on index basis and they are segmented for marketing purposes. It is presumed that the people of one class have similiar needs and perception. During this one of the biggest festival in Malaysia, Hari Raya Aidilfitri, this advertisement can attract much more people in Malaysia to buy this PROTON INSPIRA with lower prices.

Besides, consumers are grouped in different segments based on consumption of certain products and services and usage rate, brand loyalty, time and location. Manufacturers often innovate products to reduce costs and to provide better products to consumers. The use related segmentation is also done on the basis of time, objective and location.

Marketing and advertising executives isolate one particular benefit to consumers. For instance, when discount sales is offered price benefit is offered. Same as in this advertisement, MODENAS GT128 which costs RM5300 is free to get when buying this PROTON INSPIRA. This benefit segmentation is one of the most skillful segmentation. The combination of price and convenience benefit has helped a lot in boosting sales of many products.

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Answer for Discussion Question Lec2- Teh Hwee Chean

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Answer for Discussion Question Lec2- Teh Hwee Chean

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Which Consumption-Related Segmentation is featured in this ad?

This Proton advertisement is focused for high income consumers, because a car is not necessary for everyone, not everybody can afford the price of a car. Or else, consumers can choose for lower price car. Besides, there is a free motorcycle once purchase for the car. A low income family cannot afford two vehicles because there are a lot of expenditures have to consider for using two vehicles. For example, the insurance, petrol fees, maintenance, road tax and so on. Moreover, this ad mentioned they only pay for the cost of motorcycle not included premium insurance and registration of road tax.

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Answer for Discussion Question Lec2- Teh Hwee Chean

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Answer for Discussion Question Lec2- Teh Hwee Chean

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BIC CASE STUDY :
1.Define segmentation?

Segmentation is a strategy which involves dividing a broad target market into subsets of consumers, businesses, or countries that have, or are perceived to have, common needs, interests, and priorities, and then designing and implementing strategies to target them.

2. What are the variables that can be used to segment a market?

i.            Demographic – divide the target market into smaller group such as gender and age

ii.            Geographical- divide target market into regional or national.

iii.            By product

3. Who are the sets of BIC target consumer.?

i.            The retailers to whom they sell the products directly

ii.            The end consumer that the retailer supply

4. Types of segmentation approach by BIC

i.            Demographic segmentation : gender of consumer

ii.            Behavioral segmentation : need of the consumer

iii.            Geographical segmentation

5. What are the three distinct types of writing instrument shopper identifies by BIC’s research?

1. Best value for money -  typically for offices and households

2. Seeking specific benefits -  personalised item that will be kept as personal belonging to that individual.

3. Impulse buy - unplanned instrument that can attract consumer.

POSTER :

PROTON used demographic segmentation that involve the races of Malay people where they celebrate the Eid Fitr. This celebration is very synonym for Malaysian every year and so that PROTON attract people by using promotional pricing strategy. They will temporarily price their product below the list price and sometimes even below the cost to create buying excitement and urgency. Some auto companies, offer low interest financing, longer warranties or free maintenance to reduce the consumer ‘price’.

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Answer for BIC case study- 

Abdul Halim Bin Bohari

B061510140              2BTMM 1/1

                            

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Answer for BIC case study- 

Abdul Halim Bin Bohari

B061510140              2BTMM 1/1

                            

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Q1: Define Segmentation
Indentify bases forsegmenting the market Develop segments profiles.
Q2: What are the variables that can be used to segment a market?
Geographic, Demographic, Psychographic, Behavioral and etc.
Q3: Who are the two sets of BIC target consumers?
1- the retailers to whom it sells directly
2 - the end consumers that the retailers supply
Q4: What types of segmentations approach use by BIC?
Behavioral segmentation - focus on customers needs and wants (they way they buy product)
Demographic segmentation - which is looking at the consumers gender, ages,status etc. Geographical and
Psychographical.
Q5: What are the three distinct types of writing instrument shopper indentifies by BIC's research?
Best value for money - reliable, value for moneyproducts for regular household purcasers.
Seeking specific benefits - premium high quality products for consumer that wants 'something special'
Impulse buy - novel, attractive products, sometimes with fairly shorts life cycle.

POSTER- Which consumption - related segmentation is featured in this ad?

Based on the poster, we can concluded that Proton use this poster to attract the Malaysian people mostly Malay.They cut down the price in one time period so it will lead to urgent purchase. This means that proton us the Psychographic and Price segmentation. As we can see the price is low as RM5300 is shown in the ad, but it is only the price for the Modenas bike and not the Inspira.This will make the customers things that the low price is for the two products. Proton also use the Demographic segmentation which is they use this Aidilfitri festival to gain the attention from the Malay people that celebrate it. Especially the one who want car urgently due to Aidilfitri to go home to their village. Lastly, this kind of ads will write the implicit contents with small fonts such as the word ( terms and condition apply). this will make the customers does not know that there is some terms that they need to follow if they purchase the products.

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Which consumption related segmentation is featured in this ad?? 

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Which consumption related segmentation is featured in this ad?? 

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NABIHAH NASHA BT ROSLI

Segmentation means to divide the marketplace into parts,or segments,which are definable accessible,actionable and profitable and have growth potential.In others words ,a Company would find it impossible to target the entire market, because of time restrictions.The company has created a promotion by giving free bikes to customers who can buy Proton Inspira.So it will attract customers And increase the profit of company.

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CASE STUDY :

                          1. Define segmentation?

 

Segmentation is
a strategy which involves dividing a broad target market into subsets of
consumers, businesses, or countries that have, or are perceived to have, common
needs, interests, and priorities, and then designing and implementing
strategies to target them.                             2. What are the variables that can be used
to segment a market?

       
i.           
Demographic – divide the target
market into smaller group such as gender and age

     
ii.           
Geographical- divide target market
into regional or national. 

   
iii.           
By product

3. Who are the sets of BIC target consumer.?

       
i.           
The retailers to whom they sell the
products directly

     
ii.           
The end consumer that the retailer
supply

4. Types of segmentation approach by BIC

       
i.           
Demographic segmentation : gender of
consumer

     
ii.           
Behavioral segmentation : need of
the consumer

   
iii.           
Geographical segmentation

5. What are the three distinct types of writing instrument
shopper identifies by BIC’s research?


 Best value for money -  typically for
     offices and households 
 Seeking specific benefits - 
     personalised item that will be kept as personal belonging to that
     individual.
 Impulse buy - 
     unplanned instrument that can attract consumer. 


 

 

POSTER :

 

PROTON used demographic segmentation that involve the races of Malay
people where they celebrate the Eid Fitr. This celebration is very synonym for
Malaysian every year and so that PROTON attract people by using promotional
pricing strategy. They will temporarily price their product below the list
price and sometimes even below the cost to create buying excitement and
urgency. Some auto companies, offer low interest financing, longer warranties
or free maintenance to reduce the consumer ‘price’.

# data[].attributes.subject
CASE STUDY :

                          1. Define segmentation?

 

Segmentation is
a strategy which involves dividing a broad target market into subsets of
consumers, businesses, or countries that have, or are perceived to have, common
needs, interests, and priorities, and then designing and implementing
strategies to target them.                             2. What are the variables that can be used
to segment a market?

       
i.           
Demographic – divide the target
market into smaller group such as gender and age

     
ii.           
Geographical- divide target market
into regional or national. 

   
iii.           
By product

3. Who are the sets of BIC target consumer.?

       
i.           
The retailers to whom they sell the
products directly

     
ii.           
The end consumer that the retailer
supply

4. Types of segmentation approach by BIC

       
i.           
Demographic segmentation : gender of
consumer

     
ii.           
Behavioral segmentation : need of
the consumer

   
iii.           
Geographical segmentation

5. What are the three distinct types of writing instrument
shopper identifies by BIC’s research?


 Best value for money -  typically for
     offices and households 
 Seeking specific benefits - 
     personalised item that will be kept as personal belonging to that
     individual.
 Impulse buy - 
     unplanned instrument that can attract consumer. 


 

 

POSTER :

 

PROTON used demographic segmentation that involve the races of Malay
people where they celebrate the Eid Fitr. This celebration is very synonym for
Malaysian every year and so that PROTON attract people by using promotional
pricing strategy. They will temporarily price their product below the list
price and sometimes even below the cost to create buying excitement and
urgency. Some auto companies, offer low interest financing, longer warranties
or free maintenance to reduce the consumer ‘price’.

# data[].attributes.headline
CASE STUDY :

 

1. Define segmentation?

 

Segmentation is
a strategy which involves dividing a broad target market into subsets of
consumers, businesses, or countries that have, or are perceived to have, common
needs, interests, and priorities, and then designing and implementing
strategies to target them.

2. What are the variables that can be used
to segment a market?

       
i.           
Demographic – divide the target
market into smaller group such as gender and age

     
ii.           
Geographical- divide target market
into regional or national. 

   
iii.           
By product

3. Who are the sets of BIC target consumer.?

       
i.           
The retailers to whom they sell the
products directly

     
ii.           
The end consumer that the retailer
supply

4. Types of segmentation approach by BIC

       
i.           
Demographic segmentation : gender of
consumer

     
ii.           
Behavioral segmentation : need of
the consumer

   
iii.           
Geographical segmentation

5. What are the three distinct types of writing instrument
shopper identifies by BIC’s research?


 Best value for money -  typically for
     offices and households 
 Seeking specific benefits - 
     personalised item that will be kept as personal belonging to that
     individual.
 Impulse buy - 
     unplanned instrument that can attract consumer. 


 

 

POSTER :

 

PROTON used demographic segmentation that involve the races of Malay
people where they celebrate the Eid Fitr. This celebration is very synonym for
Malaysian every year and so that PROTON attract people by using promotional
pricing strategy. They will temporarily price their product below the list
price and sometimes even below the cost to create buying excitement and
urgency. Some auto companies, offer low interest financing, longer warranties
or free maintenance to reduce the consumer ‘price’.

# data[].attributes.subject
CASE STUDY :

 

1. Define segmentation?

 

Segmentation is
a strategy which involves dividing a broad target market into subsets of
consumers, businesses, or countries that have, or are perceived to have, common
needs, interests, and priorities, and then designing and implementing
strategies to target them.

2. What are the variables that can be used
to segment a market?

       
i.           
Demographic – divide the target
market into smaller group such as gender and age

     
ii.           
Geographical- divide target market
into regional or national. 

   
iii.           
By product

3. Who are the sets of BIC target consumer.?

       
i.           
The retailers to whom they sell the
products directly

     
ii.           
The end consumer that the retailer
supply

4. Types of segmentation approach by BIC

       
i.           
Demographic segmentation : gender of
consumer

     
ii.           
Behavioral segmentation : need of
the consumer

   
iii.           
Geographical segmentation

5. What are the three distinct types of writing instrument
shopper identifies by BIC’s research?


 Best value for money -  typically for
     offices and households 
 Seeking specific benefits - 
     personalised item that will be kept as personal belonging to that
     individual.
 Impulse buy - 
     unplanned instrument that can attract consumer. 


 

 

POSTER :

 

PROTON used demographic segmentation that involve the races of Malay
people where they celebrate the Eid Fitr. This celebration is very synonym for
Malaysian every year and so that PROTON attract people by using promotional
pricing strategy. They will temporarily price their product below the list
price and sometimes even below the cost to create buying excitement and
urgency. Some auto companies, offer low interest financing, longer warranties
or free maintenance to reduce the consumer ‘price’.

# data[].attributes.headline
ANSWERS FOR BIC CASE STUDY / DISCUSSED QUESTION --> WAI KAI XUAN (b061510060)

# data[].attributes.subject
ANSWERS FOR BIC CASE STUDY / DISCUSSED QUESTION --> WAI KAI XUAN (b061510060)

# data[].attributes.body
Q1 : Define segmentation
- The process of defining and subdividing a large homogenous market into clearly identifiable segments having similar needs, wants, or demand characteristics. Its objective is to design a market mix that precisely matches the expectation of customers in the targeted segment.
- The four basic market segmentation strategies are based on:
i. Behavioral
ii. Demographic
iii. Psychographic
i. Geographical

Q2 : What are the variables that can be used to segment a market?
- Usage rate of products by consumers
- Geographical
- Demographic (eg. age, gender)

Q3 : Who are the two sets of BIC target consumers?
- the retailers to whom it sells directly
- the end consumers that the retailers supply
-By products/services offered

Q4 : What types of segmentation approach used by  BIC?
- Behavioral sector with seeking at the needs and wants of consumer
- Demographical sector with identify by age and gender
- Related segmentation
- By products / services offered to market

Q5 : What are the three distinct types of writing instrument shopper identifies by BIC's research?
- Best value for money : reliable, value for money products for regular household purchases
- Seeking specific benefits : premium high quality products for customers that wants "something special"
- Impulse buy : novel, attractive products, sometimes with a fairly short life cycle

Q6 : Which consumption related segmentation is feature in this Ad (Proton Inspira)?
Benefit segmentation is dividing market upon the perceived value, benefit or advantage consumers perceive that they receive from a product or services. This segment market based upon quality, performance, customers service, special feature, or other benefits.

From the poster, we know that Proton Inspira use benefit segmentation to attractive people to purchase it with a free MODENAS GT128 with worth RM5300. The free gift was a attractive things that pull people to visit it.

Besides, the promotion is proceed during Hari Aidilfitri which is buying  it occasion. Many seller would love to do promotion during special holiday which there will be more people are invited to purchase. Special promotion proceeding during special day is more easier to promote their product compare to normal day. Pronton Inspira promote during Aidilfitri actually is easy to attractive people.

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Your answer for discussion question for Lecture 2-Lai Kher Xin

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Your answer for discussion question for Lecture 2-Lai Kher Xin

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Which Consumption-Related Segmentation Is Featured in This Ad?

Under the behavioralsegmentation, it is clear that PROTON has been targeting consumers who came from the different background status with different model of cars respectively. They are focusing for consumers who are brand loyalty and brand sought. Consumers who are loyal to PROTON will tend to accept the promotion made by PROTON.

The potential consumers can be targeted by analyzing the demographic factors. PROTON is focusing on factors such as income, age, sex, race and family when identifying the target audience.  PROTON is targeting consumers who has family member with size of 3 to 6 members at competitive and affordable price. Their age are ranging from 18 years onwards with family size of 3 to 6 members. In order to own a PROTON car, the consumers relatively have a monthly income of RM2, 000 and above and cater for the consumer preferences for all races.

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ANSWERS FOR BIC CASE STUDY - NUR SYAKIRA BINTI RAIMI

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ANSWERS FOR BIC CASE STUDY - NUR SYAKIRA BINTI RAIMI

# data[].attributes.body
Define segmentation?
Identifying sets of characteristics that distinguish particular group of customer from others.
What are the variables that can used to segment a market?
Geographics
Demographics
Behavioral
Psychological segments
Who are the two sets of BIC target consumers?
The retailer to whom it sells directly and the end customers that the retailers supply.
What types of segmentation approach use by BIC?
Demographics
Geographical
Psychological
Behavioral needs of customers
What are the three distinct types of writing instrument shooper

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ANSWER FOR BIC CASE STUDY -MOHAMAD ZIKRI B. ZAINUDDIN (B061510082

# data[].attributes.subject
ANSWER FOR BIC CASE STUDY -MOHAMAD ZIKRI B. ZAINUDDIN (B061510082

# data[].attributes.body
Q1. Define segmentation?
-Segmentation is involves identifying sets of characteristics that distinguish particular groups of customers from others.
Q2. What are the variables that can be used to segment a market?
-The variables are geographic, demographic, psychographic
Q3. Who are the two sets of BIC target consumers?
1. Retailers.
2.The end consumer.

Q4. What types of segmentation approach use by BIC?
-Demographics , geographic.

Q5. What are the three distinct types of writing instrument shopper identifies by BIC's research?
1.Best value for money
2.Seeking specific benefits
3. Impulse buy

Consumption-Related Segmentation is Featured in this Ad?
Poster Festival Eid-Fitr, Company conducted psychographic market segment with do a promotion to attract customer. The promotion when buy a proton Inspira will gets a new motorcycle "Modenas Gt128" as a free gift from the company.

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CASE STUDY :

 

1. Define segmentation?

 

Segmentation is
a strategy which involves dividing a broad target market into subsets of
consumers, businesses, or countries that have, or are perceived to have, common
needs, interests, and priorities, and then designing and implementing
strategies to target them.

2. What are the variables that can be used
to segment a market?

       
i.           
Demographic – divide the target
market into smaller group such as gender and age

     
ii.           
Geographical- divide target market
into regional or national. 

   
iii.           
By product

3. Who are the sets of BIC target consumer.?

       
i.           
The retailers to whom they sell the
products directly

     
ii.           
The end consumer that the retailer
supply

4. Types of segmentation approach by BIC

       
i.           
Demographic segmentation : gender of
consumer

     
ii.           
Behavioral segmentation : need of
the consumer

   
iii.           
Geographical segmentation

5. What are the three distinct types of writing instrument
shopper identifies by BIC’s research?


 Best value for money -  typically for
     offices and households 
 Seeking specific benefits - 
     personalised item that will be kept as personal belonging to that
     individual.
 Impulse buy - 
     unplanned instrument that can attract consumer. 


 

 

POSTER :

 

PROTON used demographic segmentation that involve the races of Malay
people where they celebrate the Eid Fitr. This celebration is very synonym for
Malaysian every year and so that PROTON attract people by using promotional
pricing strategy. They will temporarily price their product below the list
price and sometimes even below the cost to create buying excitement and
urgency. Some auto companies, offer low interest financing, longer warranties
or free maint enance to reduce the consumer ‘price’.

# data[].attributes.subject
CASE STUDY :

 

1. Define segmentation?

 

Segmentation is
a strategy which involves dividing a broad target market into subsets of
consumers, businesses, or countries that have, or are perceived to have, common
needs, interests, and priorities, and then designing and implementing
strategies to target them.

2. What are the variables that can be used
to segment a market?

       
i.           
Demographic – divide the target
market into smaller group such as gender and age

     
ii.           
Geographical- divide target market
into regional or national. 

   
iii.           
By product

3. Who are the sets of BIC target consumer.?

       
i.           
The retailers to whom they sell the
products directly

     
ii.           
The end consumer that the retailer
supply

4. Types of segmentation approach by BIC

       
i.           
Demographic segmentation : gender of
consumer

     
ii.           
Behavioral segmentation : need of
the consumer

   
iii.           
Geographical segmentation

5. What are the three distinct types of writing instrument
shopper identifies by BIC’s research?


 Best value for money -  typically for
     offices and households 
 Seeking specific benefits - 
     personalised item that will be kept as personal belonging to that
     individual.
 Impulse buy - 
     unplanned instrument that can attract consumer. 


 

 

POSTER :

 

PROTON used demographic segmentation that involve the races of Malay
people where they celebrate the Eid Fitr. This celebration is very synonym for
Malaysian every year and so that PROTON attract people by using promotional
pricing strategy. They will temporarily price their product below the list
price and sometimes even below the cost to create buying excitement and
urgency. Some auto companies, offer low interest financing, longer warranties
or free maint enance to reduce the consumer ‘price’.

# data[].attributes.headline
ANSWERS FOR BIC CASE STUDY & DISCUSSION LECTU| SITI AISYAH BINTI ROSLAN

# data[].attributes.subject
ANSWERS FOR BIC CASE STUDY & DISCUSSION LECTU| SITI AISYAH BINTI ROSLAN

# data[].attributes.body
Q1:      Define segmentation?

# Segmentation is a process of dividing the market into subsets of consumers with common needs or characteristics. Segmentation can be based on consumers’ demographics, product usage, geography, lifestyle, and many other characteristics and needs.

Q2:      What are the variables that can be used to segment a market?

#There are 4 types of segmentation in consumer market that is geographic segmentation, demographic segmentation, psychographic segmentation and behavioral segmentation. Some of the variables in geographic segmentation are region, climate, and population density. For demographic segmentation are education, income, and family status. Next, for psychographic segmentation are values, interest, and lifestyles. Lastly for behavioral segmentation are price sensitivity, brand loyalty, and pursuit of benefits.

Q3:      Who are the two sets of BIC target consumers?

#Two sets of BIC target consumers are the retailers to whom it sells directly and the end consumers that the retailers supply.

Q4:      What types of segmentation approach use by BIC?

#Types of segmentation approach use by BIC are demographic segmentation and behavioural segmentation. BIC uses demographic segmentation to some extent, recognising that different retailers appeal to different types of consumer based on age profiles and income, and that different groups of end consumers seek different products like male and female shaver requirements. Besides, BIC also uses a segmentation approach looking at the behaviour or needs of consumers. For example, BIC's research into its stationery product category shows that there are three distinct types of writing instrument shopper.

Q5:      What are the three distinct types of writing instrument shopper identifies by BIC’s research?
# The three distinct types of writing instrument shopper identifies by BIC’s research are:-
1. Best value for money.
2. Seeking specific benefits.
3. Impulse buy.

__________________________________

Which Consumption-Related Segmentation Is Featured in This Ad?
#Consumption-related segmentation that is featured in this ad are occasion segmentation and benefit segmentation under behavioral segmentation. Occasion segmentation is dividing a market into groups according to occasions when buyers get the idea to buy, actually make their purchase, or used the purchased item. In this ad, we can interpret that Proton makes promotion during Eid Fitr season by examining the norms of Malaysian people that like buying new things when celebrating Eid Fitr,

Benefit segmentation is dividing a market into groups according to the different benefits that consumers seek from the product. It requires finding the major benefits people look for the product. Like in this ad, Proton making a collaboration with Modenas where when customer buying the Proton car, they get one Modenas motorcycle. So, customer not only get the car, also they obtain benefit of getting a motorcycle with only one payment.

# data[].attributes.headline
 Answers for BIC case study question and discussion question in
Lecture 2-TEO SIN YEE

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 Answers for BIC case study question and discussion question in
Lecture 2-TEO SIN YEE

# data[].attributes.body
Q1:      Define segmentation?Segmentation involves identifying sets of characteristics that distinguish particular groups of customers from others.
Q2:      What are the variables that can be used to segment a market? Demographics, Geodemographic, Green Consumers, Personality Traits, Lifestyles, Sociocultural.   Q3:      Who are the two sets of BIC target consumers? ·
-The retailers to whom it sells directly ·
-The end consumers that the retailers supply.
Q4:      What types of segmentation approach use by BIC?
Types of segmentation approach used by BIC are behavioral or needs of customers, demographic, geographical and psychological.
Q5:      What are the three distinct types of writing instrument shopper identifies by BIC’s research?·
-Those who are best value for money ·
-Those who are seeking specific benefits ·
-  Impulse buyer.

DISCUSSION QUESTION
Which Consumption-Related Segmentation Is Featured in This Ad?

The poster has showed the behavioral segmentation, it is clear that PROTON has been targeting customers who came from the different background status with different model of cars (PROTON INSPIRA). They focus on the customers who are brand loyalty and brand sought to PROTON will tend to accept the promotion.

Besides, PROTON company is using benefit segmentation for making this advertisement in the market as their marketing strategies to promote their products to increase the sales. When the discount sale is offered, the consumers will start to feel interested with the offer by the combination of price, utility and also after sales services. This will helped in increasing the sales of the products.

Lastly, the potential consumers can be separated due to the demographic factors. PROTON is focusing on factors such as income, age, sex, race and family.  PROTON is targeting the consumers who has family members for 4 to 7 members at reasonable price. In order to own a PROTON car, the consumers must have a moderate income and is suitable for all genders and races.