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The target audience is aimed for teenagers aimed at both genders as they would be able to relate to it. The music video will be released on Youtube as this is promoting the single as well as the artist, this is one of the biggest social media platforms which a lot of the target audience watch videos or music videos on. Sometimes the music videos will be viewed more over Youtube than music channels. The music video may also be shown on music channels as a large amount of people will watch them when scrolling through the music channels. The music video would be shown on the charts so this could be played on 4music, Viva, MTV as they have a large target audience and they also have a very similar target audience to our music video.

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This video is for Educational Purposes Also the music is owned by the company that produced the track.

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When doing the production of the music video we had to think about the legal and ethical, we had to think about filming on a private place and Media city was a private place so I had to ask permission to film on an private land, this meant asking for a permit of media city. Also we had to think about other people walking around the area as some people don't like being filmed however we are still legally aloud to film them, this mean't we would have to film when media city was more quiet as not many people would be around.

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This is the treatment for the music video.

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This is the copyright consideration form for my music video.

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Broadway street Risk assessment

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Broadway Street Reece near media city.

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Mind Map of ideas for Music Video

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Reece for Broadway tram stop.

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Risk assessment for the grass at media city.

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Risk assessment for broadway tram stop.

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Risk assessment for imperial war museum steps

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Risk assessment for Dakota Avenue

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The Bridge at Media City Risk assessment

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Reece for Dakota Avenue

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Reece for Bridge at media city.

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Imperial War Museum Steps at Media City Reece

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Reece for the grass at media city.

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You have carried out in-depth research into audio visual promos. You have chosen to focus on a range of promos which include 'Bridget Jones' Baby' as a film trailer, 'Coronation Street' as a television trailer, 'Company' as a music video by Justin Bieber and finally BBC One's television idents. Due to the range of research, you have met mark of the grading criteria.

Within your chosen texts, you have successfully identified the purpose of these audio visual promos as well as the genre and their intended audience. You analysis of content and meaning is accurate and detailed and you are able to demonstrate you ability to discuss signification and how these audio visual promos create messages using technical codes.

P1

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Subscribe now for more! http://bit.ly/1M3dxRH Has Kylie's demons come to light? She's set on leaving Weatherfield, but is there more to the story than meets the eye? Find out this July on ITV. Like, follow and subscribe to the official Corrie pages!

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The purpose of the TV Trailer is to promote the TV show but also the channel that the show is on in this case it would be ITV. It could also promote the actress/actors as when people see who the story line and Trailer is about it will make them want to watch the show for this case Kylie was going to die however the trailer didn't show any scenes of when she dies and this may make the audience want to watch the soap even more because ITV are showing no scenes to make people watch the show. It could be to inform us that Kylie is going to die in the show,this could be their favourite character and will make them want to know how she gets killed off.
The editing of the video is slow this creates tension that something bad has happen but when it focuses on the first two characters the audience start to think things because it makes them think about who could be getting killed.A close up of Kylie is used as she hugs David and gets into the funeral car this shows the expression and emotion on her face and this then gives away exactly who dies when she gets into the car but it takes around ten seconds before anyone knows its Kylie. At the end of the trailer a long shot is used to show Kylie's family and this shows the full emotion of the characters including their body language and from this they all look shocked this could be imply that Kylie's death was a shock to them but its also going to be a shock to the audience. The same music is used throughout the trailer and it is quite depressing this could reveal that the death of Kylie is going to be depressing or that one of the characters are going to gain depression from Kylie's death but from the trailer we can't exactly tell who it is so it makes the audience think about who it is but it also makes them want to watch the soap. The music is about death this could also be showing the audience that someone is going to die because it makes us think that something is going to happen because its quite down and depressing.
Throughout the trailer it is promoting ITV as it started with a quick shot of ITV then went straight to the scenes with the two characters walking. Also at the end of the trailer it has links to the Facebook page of Coronation Street and also the name of their twitter page. At the end of the trailer there is also links to previous trailers and episodes of the show, this is dragging the audience in and wanting them to watch more of the content that they produce.
Natural lighting is used throughout the whole of the trailer this could be to confuse the audience at the start of the TV Trailer as they don't know about the death of Kylie but when we find out that she is getting killed of the lighting doesn't change which is strange because we would automatically think that it would turn to low key lighting as we see it as creating more tension.All the characters are wearing different coloured clothing and this could reveal that they all feel different about Kylie's death for example David is mostly wearing blue clothes this shows that he loyal and faithful to Kylie meaning that once Kylie has decided he will do anything to be with her on the other hand Nick is wearing all black, this could be revealing that Nick is mysterious and evil and this could make us think that Nick may have something to do with Kylie's death.
The genre of this TV trailer is a drama, we know this as Coronation Street is a soap but also we can tell by the way everything in the scene was filmed because it showed emotion of every character and it made the audience also feel a little tense about what is going on.
The intended audience is for old viewers as it will make people want to keep watching the show as it will make them excited to watch it as they will want to watch what happens to the female character. The trailer could also be for new viewers as this could persuade them to watch the soap as it will make them think "I wanna know what happens' and this then grabs new viewers.

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The purpose of the Ident is to promote the channel and also the programs that are on next,this will make people want to keep on watching the channel if there is something that they want to watch on the channel but it can also persuade them to want to watch the channel later on if they have a certain program on that they want to watch.  This could be also to entertain us as people may want to watch it if the ident is creative. It also informs us of what's on next on the channel by a voiceover.
Throughout the indent camera angles are being used, when they are all cycling together the angle is high so we are able to see everyone travelling around in the different colour raincoats, this could make the audience feel like they are seeing what exactly is going on for themselves and it makes them feel they are in the scene themselves and this creates a little excitement. Fast paced editing used throughout the ident and this creates tension as it makes people want to watch ident as they want to know why they are all wearing a variety of different colour raincoats. When they are filming at a high angle there looks like there is a rainbow shining through the screen however this could be a visual effected added into to create more excitement and this could be showing the audience what the weather is like and how it changes throughout the ident. Within the video everyone seems to be wearing colourful clothing with colours such as Purple,Red,Pink, Orange, Yellow, Blue and Green. These all represent the rainbow which link to the part with the visual effect of the rainbow this could be suggesting happiness of the raining stopping. The colour Red could suggest warning and caution this could imply that they have been in danger before however they are out of it for now but it could happen again. Blue could represent that all the people are calm now and that they are now happy. However at the start of the ident there is a women wearing a black coat and this could be empathising that something bad is going to happen because we refer black to being a sign of death, darkness and dullness and this could suggest that people may be in danger or something bad is going to happen.
The lighting throughout the video is low key lighting or natural lighting. At the start of the ident when the man is cycling -on his bike in the rain it seems more dark which could be seen as low key lighting and this can create tension and makes the audience feel intense as though something bad is about to happen and this grabs the audience's attention straight away however when the music starts the lighting completely changes to natural lighting as it seems to stop raining and it becomes more clear, this could bring a different emotion to the audience, it could imply happiness and being safe from the rain whereas the low key lighting creates a more dark and dull atmosphere.
The sound throughout the ident is quite relaxing and peaceful but at first we would expect it to be more scary however this males the audience feel more at ease but it also confused them as the start of the video it is more of a negative impact on the audience. Also when they are cycling we hear thunder however we don't  visually see the thunder itself this is called Asynchronous.
The genre of the ident is entertainment and drama as it could draw people in as they will want to know why people are wearing very similar coloured raincoats but it will and the ident is created to be more dramatic than what it actually is and an visual audio promo.
The intended audience is for viewers of BBC as this ident will be on viewed on BBC, BBC has to have "something for everyone" so there isn't a indented audience because everyone is going to see it however this won't be seen on CBBC or Cbeeies as they would have there own ident so this is for the older viewers from teenagers to older adults.

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The purpose of the music video is to promote Justin's single and his album and this will make the audience want to listen to his music but also buy his single or album. It is also to entertain us as it makes people want to watch the video as its part of his Purpose Tour and traveling the world and it may make people want to go to his purpose tour as it looks really good and this is promoting his tour.
Throughout the music video, camera movements are constantly being used, for example at the start of the video panning is being used to show his body and this will make the audience know straight away that its Justin Bieber as they will recognise his tattoos once this has been done tracking is used throughout to show the journey that he is on, this could be trying to show people how much he has grown as an artist but also it also makes the audience feel as though they are with him on his journey and he could be saying where he is now is because of his fans. The editing is fast paced and this goes with the beat of the music and is continuity editing which mean that it takes us from one scene to another straight away.
The lighting in the video varies from low key lighting, high key lighting and natural lighting which is unusual for a music video. Low key lighting is used when the scenes are on his tour, Natural lighting is used when he is travelling around the world and high key lighting is used when he is modelling for Calvin Klein . Justin Bieber himself is in the video this means that the audience are more likely to watch it because he is in the video as when he isn't in the video then his audience aren't going to watch the video as much or at all. Justin's clothing is very similar throughout as he usually just wears black,white,grey or green, the black could show that he is quite business like and takes pride in his clothing on the other hand it could suggest his dark and dull side from when he used to be younger. The white could show his purity,innocence and youth. Green could show his health but also his growth as a person.
The genre of the music video is pop and RnB, we know this by the fast paced editing which shows the type of artist Justin Bieber is but also the type of music he creates. The editing also goes with the beat so when a beat is hit the scene or shot changes to a different one.
The intended audience for this music video is for Justin Bieber's fans so this could be from teenage girls and young women however some teenage boys or men may like his music. It could also be for his old fans that he has since the day he realised his first song but it could be for new people who haven't really heard his music before but they have started to like him.

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Bridget Jones's Baby Official Trailer #1 (2016) - Renée Zellweger Movie HD

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The purpose of this trailer  is to promote the film to the audience  and this will make them  want to watch the film at the cinema because they will usually put the best scenes into the trailer to encouraging people to go and watch the film. It is also promoting the actress/ actors because the audience may want to watch the film because they have a certain celebrity in the  film. The trailer may also entertain us as it will make the audience want to see the film as they want to know how Bridget Jones is going to cope with a baby but also who is she going to marry.
Throughout the trailer many camera shots are used for example towards the start of the trailer a lot of close up shots are used to show the emotion of Bridget getting married but also the emotions of her father walking through the church, it also makes the audience engage with the characters as we can see her expressions and she looks quite awkward, this could suggest that Bridget is marring the wrong man.
In the trailer fast paced editing is being used this engages the audience as it makes them want to see whats going on or going to happen and its creating tension and this instantly grabs the audience attention. Throughout the trailer fade editing  is constantly being used  towards the end to show different scenes this makes the audience want to know who the baby's father is but also makes us question who it is.
Music and sound is constantly being used throughout the trailer,. At the start before an scene footage is shown we heard wedding bells, this is called Asynchronous where it doesn't link to the trailer straight away but it could also imply that Bridget or another character in the film is going to get married.Towards the end of the trailer Jess Glynne's song ' Hold my hand' is used this could be showing that she is ready to commit to having a relationship with one of the men she speaks to but it could also imply that she needs guidance because she doesn't want to go through her pregnancy on her own, the words 'Im ready for this' this could reveal that she is ready to settle down and have a baby but it could also to enlighten the mood and feel more positive about Bridget's situation.
The trailer is all  high key lighting this shows that it is a more happy and up beat film than something like a horror. However from watching the trailer we know that this film is a 'RomCom'/ Romance and Comedy as throughout it makes the audience laugh several times but we also know the film is based on love and romance.
The intended audience for this film is people  aged 15 and over  as this is the age rating because it seems to have a lot of swearing and rude comments/words. The audience could also be fans of the actors as this will make them want to watch it straight away if their favourite actor/actress is starring in the film, also the audience could be for people who have watched the other Bridget Jones films and they want to watch the new one so this refers to old fans but there could be new fans who have never watched it before.