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view 4

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view 3

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view 2

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Move 4-

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Move 3-

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Move 2-

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Move 1- Closed up "suitcase"

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Side view

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Move 3- Put down the table top once remove the L-shaped support from the center to the side

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Move 2-Move the L-shaped support to a side

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Move 1- First, lift up the table top

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1. Storage
Move 5-

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1. Storage
Move 4-

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1. Storage
Move 3-

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1. Storage
Move 2-

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1. Storage
Move 1-

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http://weburbanist.com/2014/11/05/fold-out-life-13-space-saving-expanding-room-elements/#

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Design of booth-2nd ideation(still in progress

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Design of booth-2nd ideation(still in progress

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RE-BRAND TARGET

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- 1st opened in PHUKET, THAILAND in 1994

- Spa concept with its Asian therapies and holistic focus on spiritual mental and physical harmony

- Banyan tree spa academy Phuket was set up in 2001 to train a dedicated group of spa therapies.

- This uniqueness reflects how Banyan Tree brands its products. All four brands are the names of trees, with each of their first letters also being the first four letters of the English alphabet.

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*Live products demonstrations
- awareness and distinctive advantages

*Keynote speaker to drive traffic
- give talks that attract crowds to the exhibition.

*Photo contest
- attendees take pictures of the booth and share them with designated hashtag on social network. WIN A PRIZE

*Lucky draw, Prize wheel
- while people are waiting their turn, discuss needs share product information and collect prospect ideas.

*Giving away product sample or services.

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Nowadays, public are more concern about special things . In normal booth will have tables , chairs and etc. In Banyan Tree booth, we try to brings up people interesting and curiousity. When people first look at our booth, they will naturally attracted by our special tree decoration. They will step forward and realize there is some picture and notes hanging up on the tree. Automatically, The message we are trying to promote to the public will spread out by those piece of paper or picture hanging up on the tree.

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A thread with all the evidence hanging on it. All the picture about the brand and the trustworthy prove to be putting on the tree.

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The divided of each type of therapy . A tablet will be nail on the tree to differentiate 4 types of therapy ( Chinese, Thai, Japanese , Balinese )

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By using the idea of the Banyan Tree logo, creating a foldable decoration tree . All the information about the brand will be hanging on the tree.

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Canvas will be cover half of the booth to create a background for the booth. The support structure will be thin aluminium stick.

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A round shape of space will be construct. A 3D Banyan tree will be made at the center of the booth. Information , photo and experience will be hanging on the tree.

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1. By adapting the idea of mooncake box, the inner part of the giftbox will be divided into four parts. Each type of therapy will have a representative sample. For example, Thai will be given a oil essence..

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By reusing the Banyan Tree logo, it will be divide into 4 parts which represent each therapy. The color scheme use will also follow back to the specific therapy.
Gold : Chinese
Japanese :  Red
Thai : Brown
Balinese : Blue

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Mid Valley convention hall is been chosen as our booth promotion site location.This public area a famous and lively which can attracts people to come .The convention hall is specially open for promotion booth to be held .

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Rebranding the brand logo by dividing it into four parts ( Thai, Japanese , Chinese , Balinese )
Banyan tree is a well-known Asia Brand that covered spa services.