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This is a type of execution that uses animation to do their selling.

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There is a lot of costs put into animation.

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Animation executions are on the rise with an increasing popularity.

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https://www.youtube.com/watch?v=XFsZ6BO4LU0

This Oreo Commercial is an example.

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https://1912pike.com/why-does-starbucks-blend-coffee/

This Starbucks commercial is an example.

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This is a type of execution that provides consumers with solutions to their everyday problems.

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This type of execution has been around since the 1950's.

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Consists of four components: encounter, problem, interaction, and solution.

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https://youtu.be/mfEMW0sXwiw

This Tide commercial is an example.

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https://www.youtube.com/watch?v=1SwFso7NeuA

This P&G commercial is an example.

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This is a type of execution that resembles a 30 second movie with a plot or story which suggests that the brand is not the center of the ad but rather more on the outside of it.

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This allows the consumer to draw their own ideas and conclusions about the brand or product.

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Many Superbowl ads use this approach.

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https://www.ispot.tv/ad/weg4/toyota-thin-ice-featuring-ashley-wagner

This Toyota commercial is an example.

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https://youtu.be/Emawq64b0DU

This Always commercial is an example.

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This is a type of execution that uses real people to give positive feedback and claims about the brand or product. This allows a greater credibility to the company.

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This approach works best for services rather than products.

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Testimonials enhance credibility to the company as consumers know that they can be trusted.

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https://youtu.be/TO0JWhqxeXM

This Gain commercial is an example

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https://youtu.be/y40ufTtccS4

This Dove commercial is an example.

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This is a type of execution that strives to convince consumers that a brand is superior to other brands.

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This approach assumes consumers and businesses rely on cognitive processes when making purchase decisions.

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Often times includes scientific or survey evidence.

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https://www.youtube.com/watch?v=9q0oXHn6hZE

This Chevy commercial is an example.

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https://www.youtube.com/watch?v=fK_zwl-lnmc

This Apple Music commercial is an example.

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This is a type of execution that shows how a product works.

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Is an effective way to communicate the benefits to consumers.

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Business-to-business ads often present demonstrations.

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https://www.ispot.tv/ad/wDDz/swiffer-cat-hair-gets-everywhere

This Swiffer commercial is an example.

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https://www.youtube.com/watch?v=L0YPsuZYZIY

This Mr. Clean commercial is an example.

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This is a type of execution that take consumers into a make-believe experience.

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Viewers often recall the most irrational and illogical ads.

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Common fantasy themes include sex, love, or romance.

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https://www.youtube.com/watch?v=GDzMxlw2Fgo

This Mr. Clean commercial is an example.

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https://www.youtube.com/watch?v=cWgmk758G-0

Any of these skittles commercials are examples.

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This is a type of execution that straight foreword give information to consumers.

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Consumers who are highly involved in a particular product category pay attention to an informational ad.

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Correct placement of an informative ad is vital.

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https://www.youtube.com/watch?v=F3lrhPeK6gU

This Shamwow commercial is an example.

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https://www.youtube.com/watch?v=2PU8ZxQj7eE

This Oxiclean is an example.