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Preserving the pristine South Australian coastline is something that I am extremely passionate about. Growing up, I spent majority of my childhood down at the beach. Whether that be participating in little nippers, which later turned into Surf Life Saving or spending time with my family, SA's coastline holds a special place in my heart. It is without saying then, what Equinor plans to do will not only disrupt ecosystems, but if the inevitable oil spill does happen; it will be catastrophic to the environment.

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Inspiration Blog - Two Aussie Mermaids blog

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Inspiration Blog - Two Aussie Mermaids blog

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I am a 19 year old Marine Biology student studying at UTAS in Tasmania. I have a general interest in keeping up to date with ocean-related issues and topics. Over the past week, you have probably seen many social media posts related to Big Oil drilling in the Great Australian Bight. Norwegian company, Equinor, is pushing ahead with plans to drill for oil in the Great Australian Bight. They have published a draft environment plan that makes all sorts of claims, for example, "drilling can be done safely". However, in this document there are many figures, graphs and tables that contradict this statement. Table 7.2 on page 261 of this Environment Risk Plan outlines that there is a 'medium risk' of a major oil spill through two mechanisms. Any risk is simply unacceptable, but a medium risk is honestly disgraceful. This table then goes on to outline the 'potential environmental effects', listing the species that would be effected such as Australian Sea Lions and Pygmy Blue Whales. Now, Equinor was not required to make their Environment Risk Plan public before submitting it to the regulator, the National Offshore Petroleum Safety and Environmental Management Authority (NOPSEMA), however, they did in order to be 'more transparent'. They also didn't think anyone would read such a large document. They were wrong. This document then goes on to outline that a capping stack to block a leak would be kept in Singapore. If this were the case, that would mean oil leaking into the Bight for 15 days BEST case scenario. 15 fucking days. That is 15 days too many. It also outlines how the coastline is shallow and flat, with big upwelling systems. This means that oil would spread along the coastline very easily, but would be incredibly difficult to clean up. The likelihood of not only affecting, but devastating absolutely everything in this area is so so high.

Finishing this document, I didn't even know what to feel. I felt so many emotions that I don't know if I've ever felt before. I am hurt. I am disgusted. I am mad (& I don't get mad very often, ask literally anyone I know). But mainly, I am terrified. Terrified that this decision is left up to a group of people who sit in air-conditioned offices all day. People that actually think the money made from big oil drilling in the Bight could possibly outweigh the irreparable damage caused to a place so unique that over three quarters of species living there exist NOWHERE else on the planet. People so ignorant to literally every single issue affecting our environment and climate. Big oil is NOT sustainable. The fact that drilling in the Great Australian Bight is even on the cards proves that big oil isn't sustainable. If it was sustainable, why would we need to drill in the Great Australian Bight of all places? These giant corporations like Equinor have so much money. Literally billions of dollars would go into this when it could go towards building something more sustainable and effective because the economic fallout if something does happen is going to be far greater than any amount of money made from drilling in this area.

An oil spill would completely destroy 3 states of our coastlines with no viable way to clean it up. Oil spills are forever. Big Oil is not welcome in the Bight. Plain and simple. It would destroy both the environmental and economical wellbeing of one of the most diverse, rich and healthy parts of our oceans.

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On Tuesday the 19th of February 2019, Norwegian giant Equinor , previously known as Statoil, released their 426 page Environment Risk Plan. As soon as I had heard it was released, I knew I was going to read it. I didn't care how long it was or how long it would take me.

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Initially, I was a little hesitant about this assignment. From looking at the course outline, it was a little intimidating. I haven't really done anything like this before, which added to my feelings of unease. However, once the assignment was broken down into more detail, I am eager to take on this assignment, with an idea already in mind, I feel like I might be one step ahead of everyone else - which is always a good feeling. I am quite passionate about the environment, and the conservation of our oceans and marine life. with the recent press with Equinor's plans to drill in the South Australian bight, I think that might be a good topic to focus on.

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Inspiration website - FIGHT FOR THE BIGHT

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Inspiration website - FIGHT FOR THE BIGHT

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As a part of my research process I am referring to the offical Fight for the Bight website. This is run by the Great Australian Bight Alliance. They have a plethora of promotional videos and links which have been helpful to me.

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Inspiration Video - Brad Leue Photography

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Inspiration Video - Brad Leue Photography

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I liked this video as it was quite different from the others that I have watched. This video used a voiceover which I thought was extremely effective. I am going to adapt this type of tone for my promotional video.

Leue, B, 2016, BP pulls the plug on oil exploration in the Great Australian Bight, 11 October 2016, Brad Leue Photography, YouTube, URL: https://www.youtube.com/watch?v=rxpiC3-fnyA

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BP pulls the plug on oil exploration in the Great Australian Bight

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1. Fight for the bight
2. Old school coke promotion
3. Sugar free life
4. Detachable wings
5. Redbull
6. Women's right for sanitary products
7. Robot housemaid
8. Never ending donut
9. G&T bar
10. Lime scooter's
11. RCC promotional video
12. Yoga for football players
13. Cleaning products
14. South Australian coastline
15. Plastic free life
16. Plastic free beaches
17. The power of recycling
18. The life cycle of a staple
19. The cycle of a plastic bottle
20. Noise cancelling earphones
21. Starting your day with a dance
22. Nacho hats with salsa in the middle
23. Cars for tall people
24. Tandem bikes
25. Lockout laws
26. Festival laws
27. An apple a day promotional video
28. Middle child is the best child
29. Ripstick
30. Learn to surf
31. Going vegan
32. Going vegetarian
33. Free gym memberships
34. Goodlife promotional video
35. Surf life saving for young children
36. Social media is ruining our lives
37. Social media is making us less social
38. Social media is the best thing to happen to our generation
39. Rollerskating instead of cars
40. Riding bikes instead of cars
41. One direction needs to get back together
42. Splendour in the grass promo video
43. Falls festival promo video
44. Beyond the valley promo vid
45. Taking a gap year should be compulsory
46. Camp America video
47. Learn to wakeboard
48. Learn to ski
49. Only using recyclable products
50. Stop making paper out of trees
51. Save the whales
52. Why how I met your mother is the best tv show ever
53. Bath bomb tan eraser
54. Bath bomb tan
55. Start the day with poached eggs
56. The perfect gin and tonic
57. Adelaide fringe
58. Stainless steel drink bottles
59. Ethical clothing
60. Get rid of fast fashion
61. How to be insta famous
62. Ethically sourced chocolate
63. Ethical work conditions
64. The perfect date
65. How to be social
66. The perfect tinder date
67. The perfect beer pong trick Shot
68. Brain training
69. Quiz every day
70. Squiggle eyebrows are trendy
71. Tamagotchies making a come back
72. Beer pong as an ice breaker
73. Everyone should learn to swim
74. Anti-smoking
75. Anti-drugs
76. Anti-alcohol
77. Glasses for when you're lying down
78. iPhones are the best phones
79. Keep cup
80. Visit SA

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When thinking about my target audience, I believe that they would have some knowledge as to what would happen if the drilling went ahead. However, I believe that if the information and facts were converted in plain English, it would help to persuade the audience a little more. That is why my promotional video is not going to have any technical language in it. Its all about being reader centred when putting together a promotional video. Helping my audience better understand the situation and think differently after watching the promotional is my aim.

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I chose to use the colours blue, green and white for my colour theme. This theme is present on both my Padlet and my website. The reason for choosing this specific colour is:

White is used to express feelings of purity, freshness and simplicity. It is used throughout the website, and Padlet to create a contrast between the other colours.

Cherry, K, 2019, The colour psychology of white, Very Well Mind, 1 April, 2019, viewed 5 April 2019, URL: https://www.verywellmind.com/color-psychology-white-2795822

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Inspiration Video - Great Australian Bight Allowance 

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Inspiration Video - Great Australian Bight Allowance 

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This video was useful in helping setting the tone for my promotional video. It was all about unity and Australia coming together to stop BP. I have adapted this concept for my promotional video.

Great Australian Bight Allowance, 2016, I WILL FIGHT FOR THE BIGHT, 26 September 2016, YouTube, URL: https://www.youtube.com/watch?v=KgfbJdPZrM8

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Start with surfers riding waves, out of focus at the start then slowly the camera is re-focussed.

Music is playing softly in the background. I'm thinking something either acoustic or soft electronic music.

Flashes of different views of the beach, nature and marine life (if possible) throughout the video.

A voice over will come in, talking calmly about the importance of our wildlife. (haven't decided the exact dialogue quite yet).

Ending will be a flash of the Great Australian Bight Alliance logo, with 'FIGHT FOR THE BIGHT' in capital letters on a black screen, with white writing.

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To be able to persuade the audience to take action I will be focussing on including both ethos, pathos and logos. Appealing to the audience's emotions with the correct colour scheme, tone and language. Backing up what I'm saying with facts, which appeals to audiences sense of logic. And finally the ethics involved with the whole campaign.

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Photo Credit: https://www.fightforthebight.org.au/campaign

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I chose to use the colours blue, green and white for my colour theme. This theme is present on both my Padlet and my website. The reason for choosing this specific colour is:

Blue is associated with the feelings of calmness and serenity, which I wanted to use to represent the ocean. Blue is also seen as a colour of reliability which helps with the persuasiveness of my promotional video. Blue also evokes feelings of sincerity but also sadness. I want this feeling of sadness to represent the feelings of the marine life.

Cherry, K, 2019, The colour psychology of blue, Very Well Mind, 27 March 2019, viewed: 5 April 2019, URL: https://www.verywellmind.com/the-color-psychology-of-blue-2795815

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Inspiration Video - The Wilderness Society

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Inspiration Video - The Wilderness Society

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I liked this video as it showed some of the personal effects of the drilling. It was a persuasive promotional video.

The Wilderness Society, 2017, Big Oil has no future in the Great Australian Bight, 24 January 2017, YouTube, URL: https://www.youtube.com/watch?v=jESwxK7z-c4

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Big Oil has no future in the Great Australian Bight

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Photo credit: https://www.fightforthebight.org.au/campaign

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Demanding a call to action from all Australians to protest and refute Equinor from drilling into our precious sea to protect our coastlines and marine life.

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Fight for the bight - preserving South Australia's coastlines.

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The serif font of Thames is used throughout the Padlet and website. This typeface is used as it is an easy to read font that is suitable for the small online print. By using this font is increases readability and helps to guide the eye along the line of type. This particular font is used to assert dominance and authenticity as serif fonts are often more trusted by readers, compared to decorative fonts. The straightforward nature of the Thames typeface directly reflects the straight forward message that I am promoting. I believe that this font directly relate match my promotional purpose.

Reep, DC 2011, Technical writing principles, strategies, and readings, 8th edn, Pearson/Longman, New York

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I chose to use the colours blue, green and white for my colour theme. This theme is present on both my Padlet and my website. The reason for choosing this specific colour is:

Green is often associated with nature, which is fitting because the ocean is a huge part of our natural environment. Also, the colour green can improve readability, increasing the speed and comprehension of of the reader. It is because of this that I have chosen to include green into my colour scheme. In order to be persuasive, I need to be reader centred and increasing readability and comprehension is the perfect way to do that.

Cherry, K, 2019, The colour psychology of green, Very Well Mind, 27 March 2019, viewed: 5 April 2019, URL: https://www.verywellmind.com/color-psychology-green-2795817

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Annotated Bibliography - Scholarly Source 1:

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Annotated Bibliography - Scholarly Source 1:

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A review of oil, dispersed oil and sediment interactions in the aquatic environment, Influence on the fate, transport and remediation of oil spills.

This chapter from the Marine Pollution Bulletin critically analysed the effects of oil spills on the environment. More specifically, the deepwater consequences. This source was useful for me as it helped to re-inforce the important nature of my topic.

However, the chapter was written in quite a technical way, using terms and words that I had never heard of. This slowed my reading and made the research quite difficult as I had to use my dictionary to decipher some sentences.

Overall, this source helped in the factual research part of the promotional video, and I feel as though I have a sound understanding of the effects.

Gong, Y, Zhao, X, et al, 2014, A review of oil, dispersed oil and sediment interactions in the aquatic environment, Influence on the fate, transport and remediation of oil spills, Marine Pollution Bulletin, 15 February 2014, Vol. 79, p 16-33, Elsevier

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Photo credit: https://www.fightforthebight.org.au/campaign

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My mind map is filled with uncensored and unedited ideas which I just spit balled onto the page. I critically thought about different perspectives, attitudes and approaches for my promotional video. I also thought about it from the perspective of Equinor, as well as what could happen to our economy if the drilling went ahead and there was a spill. The mind map helped to flesh out ideas for my promotional video, and I believe I have. sound idea of what I want to do now.

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Annotated Bibliography - Scholarly Source 2: 

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Annotated Bibliography - Scholarly Source 2: 

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Impact of Oil Spills on Marine Life in the Gulf of Mexico: Effects on plankton, Nekton and Deep-sea Benthos.

This source identified not only the long term effects for marine life, including coral health. It also included organisations and institutions which are involved in the research of these effects. This helped broaden my own research for content.

Buskey, E, White, H, Et al, 2016, Impact of Oil Spills on Marine Life in the Gulf of Mexico: Effects on plankton, Nekton and Deep-sea Benthos, Oceanography, September 2016, Vol. 29, pp. 174-181

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The tone of my promotional video will be serious, with the aim to provoke emotional response from the audience. I want them to feel outraged, and angry after viewing my video. I want to be able to convey the feelings of despair of marine life, but also the signifiant loss of irreplaceable nature. This will be done through the specific audio and editing of the video.

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Annotated Bibliography - Scholarly Source 3: 

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Annotated Bibliography - Scholarly Source 3: 

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Cost and Benefits associated with marine oil spill prevention in Northern Norway

This source analysed if the benefits having an oil spill prevention plan outweighed what the cost of this plan would take. This was a useful source as it provided the need for a prevention plan. Further cementing that an oil spill is not uncommon, even if there is a prevention plan in place

Hasselstrom, L, Hakanssin C, et al, 2017, Costs and benefits associated with marine oil spill prevention in Northern Norway, The Polar Journal, 2 January 2017, Vol 7, pp.165-180

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The target audience for my promotional video would be those who are frequent ocean users. This promotional video aims to appeal to the wider South Australian coastal community, more specifically those who are over the age of 14, who can grasp the magnitude of the issue. These can include surfers, fisherman's, Surf Life Saving club members and those who live down the beach. It will also be targeted to those who love marine life. The target audience is not gender biased, however it would be more specifically targeted to those who are a little more socio-economically advanced.

Specific organisations will be targeted as well. These include:

- The South Australian Tourism department
- environmental groups around SA
- those who live directly in the oil spill danger zone
- Surf Life Saving SA (SLSSA)
- Animal Rights advocates

These people will be specifically targeted as the health of the ocean will directly impact them.

Obviously, I would love for the whole of Australia to be my target audience as everyone should be aware of the effects if the drilling goes ahead, however starting with the listed target audience above is a good start.