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I. (2018, May 09). Hidden Meanings Behind Childish Gambino's 'This Is America' Video Explained. Retrieved from https://www.youtube.com/watch?v=9_LIP7qguYw
Gajanan, M. (2018, May 07). Childish Gambino's 'This Is America': Breaking Down Symbols. Retrieved from http://time.com/5267890/childish-gambino-this-is-america-meaning/

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Gambino creates at first glance, a music video full of dance and movement to a seemly catchy new song. Although he packs this video with so much information that in order to understand the viewer must watch it several times and try to figure out what is really going on. He lets the viewer open their eyes and do their research to understand the references made and become aware to the violent things we wish we could ignore in our society.

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The video is needed to fully understand the song. Listening to the song on its own does not convey the message as strongly as the song does with the video behind it. The visuals help aid the viewer.

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3. Shows the impact of distraction on the public

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3. Shows the impact of distraction on the public

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We see these dancers completely unaware of the violence around them. We the viewer are also only concerned with the dancing in the foreground and miss the information in the background. We also see in one clip, people on their cell phones showing how technology is aiding our distraction.

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Gambino is creating a discussion about gun violence and the correlation to racism in America.

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2. Shows the violence caused by guns in America

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2. Shows the violence caused by guns in America

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All guns in the video are handled with such care after they are used in such violent ways. They always get carried away in delicatered cloths. This talks about how American culture revolves around preserving the precious right to bare arms.

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1. Shows the acceptance only to conformity 

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1. Shows the acceptance only to conformity 

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We see African- American individuals doing actions that connect to their culture and then getting shot down. Although the kids in school uniforms dancing with Gambino are not harmed even though we can see these hidden violent acts being displayed in the background. They are conforming to Gambino being 'America' and therefore are unharmed.

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Childish Gambino, also known as Donald Glover, is an actor, stand-up comedian and rapper. He has acted in many movies and tv shows such as Community, Atlanta, and his most recent movie Solo (a Star Wars film).

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Gambino portrays himself as 'America' portraying acts of violence to using entertainment as a distraction.

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Gambino's 'This is America' became a cultural phenomenon over night. Watching this music video more than once reveals the hidden messages he's packed into such a loaded topic about American culture.

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Childish Gambino - This Is America (Official Video)