# data[].attributes.body
- 73% said they would rather have digital experiences with their banks than personal ones.
- Millennial's are most likely to use online and mobile banking channels due to easy-to-use websites

# data[].attributes.body
- Buy products specific to needs and lifestyle
-  They value experiences over material things.
- 84% of millennial's don't trust traditional advertising
- 97% of consumers aged 18–34 read local business reviews online.

# data[].attributes.body
- Age between 1980-1996
- Millennial's make up 27% of the world
- Projected to have the most spending power at $3.39 trillion.