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What things in the trailer appeal to a male audience?

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What things in the trailer appeal to a male audience?

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The things that appeal to a male audience consist of: the action scenes in the trailer such as the bridge scene where a fight happens as Deadpool brandishes two pistols fighting armed criminals which will appeal to males as violence and intriguing moves are shown which will entice them to watch the movie.
The language used in the trailer is informal and comedic throughout, during the scene at the bar with Deadpool and a friend, he is being insulted humorously.

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What things in the trailer appeal to a female audience?

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What things in the trailer appeal to a female audience?

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The relationship and romance between Deadpool and his fiancé appeals to a female audience, this is shown during the opening sequence in the trailer.
Another thing in the trailer that appeals to a female audience is the actor Ryan Reynolds who plays the main part as Deadpool.

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What things in the trailer will appeal to a particular age group?

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What things in the trailer will appeal to a particular age group?

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The characters and action throughout the trailer are aimed towards an audience of people aimed from 15 - 35, this is due to the characters in the trailer appearing to be immature and are works of fiction, the younger audience is more prone to reading marvel comics and consuming marvel's media.
The action throughout interests younger audiences as explosions and fighting is found during the title sequence of the trailer.

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What ethnicity would the trailer be aimed at?

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What ethnicity would the trailer be aimed at?

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The trailer is aimed at mostly white people as there is a lack of other ethnicity in the trailer.

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What things in the trailer will appeal to a secondary audience?

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What things in the trailer will appeal to a secondary audience?

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The marvel themes and cliche's within the trailer such as Deadpool's regeneration and the inclusion of the x-men characters influence the decisions of others. In addition to this, the use of popular actors and actresses in the film give people who aren't interested in the Deadpool character more incentive to watch the film due to an actor they like being in the film.

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What other interests would the people who watch this trailer have?

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What other interests would the people who watch this trailer have?

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The people could be interested in an array of things such as the scenes, the actors, the story, the action or even the humor.

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What VALs category does the trailer appeal to?

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What VALs category does the trailer appeal to?

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The trailer appeals to the VALs category of 'Experiencers' as the trailer shows a variety of pop culture references and includes many products and music which young people who are avid consumers are interested in such as the use of DMX music and the inclusion of intricate clothing grips this category of people more.

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A focus group is a group of people assembled to participate in a discussion about a product before it is launched, or to provide feedback on a political campaign, television series, etc.

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A record of information about a certain subject.
A set of questions with a choice of answers which can provide feedback in a variety of forms.

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Why would the producers of Deadpool use Focus Groups and test screenings?

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Why would the producers of Deadpool use Focus Groups and test screenings?

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They would use focus groups and test screenings to get viable feedback and apply that feedback to better improve the project before it is launched to the public

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How could the producers of Deadpool use this method to get feedback on their film? 

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How could the producers of Deadpool use this method to get feedback on their film? 

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They can get information about what people thought was good about the film as well as criticisms which would help the producers understand the pros and faults of their project.

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They can distribute the survey in screenings or in public, in towns and highly populated areas.

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What was the Worldwide Gross for Deadpool and why would the producers of Deadpool find this information useful?

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What was the Worldwide Gross for Deadpool and why would the producers of Deadpool find this information useful?

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They grossed $363 Million in America and $783 Million worldwide, this information can help the producers understand what their potential is and that they can easily create a sequel to satisfy customers and have more financial gain.

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Explain how media producers categorize audiences.

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Explain how media producers categorize audiences.

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Media producers categorize audiences in various ways such as Demographics and Psycho-graphics.
Demographics, statistical data relating to the population of particular groups within it.
Psycho-graphics are qualitiative information regarding audiences including their personality, values, opinions, attitudes, interests, and lifestyles.

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Who are the target audience for Deadpool?

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Who are the target audience for Deadpool?

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Young people who are interested in action and marvel, from the ages of 15-35.
People who live in large cities and towns who are English speaking, The UK, America.
Aimed at mostly males due to the language used, violence and vast amount of male characters.
It is aimed towards 'Experiencers' as the film is very new and includes a variety of pop culture references which other VALs, such as 'Innovators' wont be interested in as they are only interested in the finer things in life.

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In film, it means a film that is typically a serious, independant film, aimed at a specific audience rather than a broader audience.

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Mainstream means an idea, attitude or activity that is shared by most people that is regarded as normal or conventional.

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Deadpool appears to be a mainstream film as the majority of younger audiences know the character of deadpool and usually watch other marvel movies.

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youtube video of deadpool killing a presenter mid-announcement telling the audience that it would be an R-rated film.

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Another promotional picture with comedic elements

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Another promotional picture with comedic elements

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Movie Trailer

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https://youtu.be/BbBBX4Q_eek

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An active audience is one that can voice their opinions and partake in whatever media they are consuming.

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A passive audience is one that observes and consumes media without giving a public opinion or analysing the film.

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2 Step Flow suggests that there are people within our culture who are opinion leaders, these are people who influence viewers decisions in a multitude of ways such as payed advertisements or promoting a product. This is the reason why celebrities are often used in advertisements, to attract a wider audience and influence them on certain decisions/opinions.

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2 Step Flow is applied to Deadpool through the use of publicity stunts that Ryan Reynolds pulls and the promotion he does for the movie, influencing mass audiences towards purchasing the movie.
2 Step Flow also applies to Deadpool as critics have given the film positive and negative reviews and due to this, the readers/watchers of the review, being on radio or through a post on the internet become influenced by the certain review/critique.
This is seen in the review by Manohla Dargis with the tagline 'Deadpool' a Sardonic Supervillain on a Kill Mission. This gives readers of The New York Times a positive view on the film before they go to watch it, the review may also influence the reader's decision.
In addition to this, Ryan Reynolds who is the man behind the Deadpool mask tweeted in the role of the assassin and influenced his 12.4 Million followers to watch the film.

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Passive theory, that suggests that media messages are injected into the brains of the audience such as propaganda and advertisements.
Audiences are influenced from media texts and do not question what they are being shown, it is used in advertising to influence the audience through slogans such as McDonalds' 'I'm Lovin' It' and Nike's Just Do It.
It is how easily an audience can be influenced and desensitised from the media for example, in Deadpool, he shoots people and portrays a careless attitude with no regard for violent crimes in a highway scene with armed men. This can have negative impacts on an audience as some younger audience members might attempt to do acquire a gun and end up harming someone. There are no real positive aspects to this model as all evidence suggests that a member of an audience will eventually take the fiction shown and make it a reality. The person affected by this model will then become morally ambiguous and become unable to make an ethical decision due to the desensitisation.

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This is a theory from a man called Stuart Hall in which he believed that there are only 3 ways in which an audience can respond to media text.

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Where an audience interprets the media shown exactly how the producers intend it to be interpreted.

This applies to Deadpool as audiences consume Deadpool as it is intended to be consumed, as a comedy and they go along with the humor and story with no objections to Deadpool's morals or views.

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Where an audience has conflicting opinions and can see both sides of a story, weighing each positive and negative of both sides against each other.

The audiences are shown both Deadpool's and Ajax's points of view and some give a balanced opinion of both whilst making a decision based on both sides of the coin.

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This is where audiences have a direct view or opinion on something related to the media shown which differs completely from the director's intentions.

Some of the Deadpool audience disagree with Deadpools' ideals and reasons to kill/harm others.

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2 blokes called Blumer and Katz theorized how audiences watch, read and listen to media.

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Gives audiences an escape from day to day life, to fulfill desires, to relax and to get cultural enjoyment.

This can be seen in Deadpool as it is entirely fictional due to the superhuman aspects and the ruthless violence shown is an escape from reality.

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Finding reinforcement for personal values and finding a sense of model behaviour.

This is evident in Deadpool through the scenes where Deadpool is shown to have a engagement with someone and he is given bad news, he has cencer. This can resonate with viewers as some can identify with the seriousness of this disease.

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Gathering information, find out about events happening in the world or things happening to the characters.
To get advice or an opinion and satisfies curiosity.

This is shown in Deadpool through the use of the dialogue, the costume reference that Ryan Reynolds makes referring to the film he was previously in that was a resounding failure. Audiences are intrigued to watch to understand the lore of Deadpool and the characters in the Marvel universe.

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This is what audiences can do during or after the film, gives opportunities to talk and provide opinions through social media.

This links to Deadpool as audiences are encouraged to debate and share their opinions and thoughts online throughout the film through pop culture references and Easter eggs contained within the film.

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The Themes in Deadpool consist of: Violence, Rescue, Good Vs Evil, Revenge, Fighting, Humour, Team Work. Violence is evident throughout the scene but is most prevalent during the killing spree that Deadpool goes on as illustrated below.

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The Iconography in Deadpool's shipyard scene consist of: Costumes, weapons such as swords and guns, vehicles, scrap and containers.

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Fighting, conflict, damsel in distress, standoff, heroes out numbered and good vs evil are all portrayed in this scene which shows that in this scene alone, Deadpool follows a lot of movie tropes.

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The stock characters in Deadpool are Negasonic Teenage Warhead, Colossus who are side characters and Vanessa who is the Damsel whereas Deadpool and Ajax are the Anti-Hero and Villain of the scene, there are also grunts shown but only one of them are given a backstory and name, Bob.

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Scrapyard Outdoors, with presumably bad weather.
The scrapyard is a perfect scene for a fight as it has props everywhere and is a chaotic place, in addition, this area would be great for an action scene due to the fact that scrapyards are usually full of scrap and containers which can be used as platforms and promotes creativity to the writers to create new fighting and comedy options.

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A top down shot is used during the stare off between Deadpool and Ajax, to build suspense and show that Ajax has the high ground and Deadpool is the underdog.
The scrapyard fight scene utilises other shots similar to this to portray a message that Ajax is stronger than Deadpool, despite Deadpool making fun of Ajax by spelling out his name with the bodies of his henchmen.

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There are a variety of fast cuts and smooth, quick transitions to avoid interrupting the action as the scene progresses. In addition to cuts, the editors use blurring and field of view to their advantage for example, when the soldier calls off the others and the atmosphere becomes quiet and calm for a short amount of time, this is used to speed up the short scene and makes it more impactful as viewers will notice the blurring and field of view change and it will prepare them for more action. Slow motion is also used in this fight scene as it builds up the action and violence in a stronger way as the audience can take in each attack Deadpool makes, the bullets that fly by and the shrapnel.

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This scene makes use of natural lighting to give the visuals a more realistic and darker look. The use of this makes the scene appear more serious than it is and is a great contradiction of comedy mixed with realism.

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There is a range of diegetic and Non-Diegetic sound in the scene, the majority of sound is Non-Diegetic as it consists of sound effects such as bullets and sheen sounds from the deflections of bullets along with the clink of metal being hit. The Diegetic sounds in the scene are the voices of the characters and fast paced, intense music. Synchronous sound is used which aligns sounds to movements or actions for example, when Colossus gets attacked by Angel, the sound of him resisting and being pushed back with the sound of gravel being stepped on as Angel runs with him, this is used to give the audience a better feeling of the action being performed.

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Visual Codes: Colour Connotations In Costumes

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Visual Codes: Colour Connotations In Costumes

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The enemies in the scene all wear black to signify that they are part of the same group, connotations of the colour black consist of dullness, darkness, demonic which accurately describes the enemy mercenaries, the two main villains Ajax and Angel also wear black to show their alliance.
Deadpool wears red and black to show that he is an antihero as red connotes to blood and hatred, themes which relate to Deadpool as his goal is to exact revenge on Ajax, Deadpool is also undead in a sense as he cannot die and regenerates, which can be signified by the use of black and red in his costume to show that he is woven together just like his suit.

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Props are used to improve the combat within the scene and also are used for comedic effect for example, when Deadpool waves the surrender flag made out of underwear and a steel bar, it makes the enemies confused and progresses the action as it gives Deadpool a chance to attack.
Props can also be used to validate the setting and make the area appear more believable, props such as weapons and crates, shipping containers, tyres and vehicles add to the visuals in the scene and give an editor more to work with, props such as bullets can also be used however it is more likely that bullets are added in post production for ease of access.

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Positive representations of women in Deadpool

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Positive representations of women in Deadpool

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One positive representation of women in Deadpool is by a character named Negasonic Teenage Warhead played by an actress called Brianna Hildebrand, she plays her character who is a lesbian and a mutant who works alongside Colossus in the film as one of the X-Men, she is a hero who has powers of telekinesis and matter manipulation.
She's portrayed as a strong female character in Deadpool, which is different to the normal tropes in movies, especially superhero movies, she deviates from the normal stereotype as being weak and always a damsel needing to be saved as without her, Deadpool wouldn't be able to fight Ajax as in the scrapyard scene, Deadpool requires Negasonic's help to get up to the ledge using her powers to allow Deadpool to save his wife.
She has a tendency to answer back to men and not care how she looks which is empowering for a female audience.

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Another positive representation of women in Deadpool is the character Angel, played by Gina Carano is a character who has superhuman strength and durability, in the film Angel is seen pushing one of the physically strongest members of the X-Men called Colossus into some scrap which shows that she is a powerful character, despite the fact that she works for the villain Ajax.
Angel also shows strength and independence when she intimidates a man in the bar scene who has a following of criminals who aim their guns at her without Angel showing fear, she continues to intimidate him until her boss, Ajax, tells her to let him go.

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Negative representations of women in Deadpool

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Negative representations of women in Deadpool

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A negative representation of women in Deadpool is the character of Vanessa played by Morena Baccarin, is the typical 'Damsel in Distress' in Deadpool and due to this is a negative representation of women, in addition to this, Vanessa offers little to Deadpool in helping him overcome his challenges and becomes the reason Deadpool has to risk his life to save her. This typical weak representation of women in Deadpool is unfair as there are no male characters who are in danger as much as Vanessa is.
In addition to this, Vanessa is found by Deadpool in a strip club, making women seem like sexual objects to men.

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Identify the Narrative structure of Deadpool. Is it Linear or Non-Linear?

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Identify the Narrative structure of Deadpool. Is it Linear or Non-Linear?

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Deadpool is a Non-Linear narrative as there are large sections of the movie where a flashback is present where we learn about Deadpool's life before he had gotten the powers and another flashback explaining how and why he got the powers. After the initial scene, the flashback where he meets Vanessa happens whilst he is in a taxi and as an audience we are introduced to the backstory of Wade Wilson.
When the first flashback ends Deadpool is brought back to the taxi.

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Identify 3 Propp character types in Deadpool and explain.

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Identify 3 Propp character types in Deadpool and explain.

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Hero - Deadpool can be classed as a Hero as he is sent on a quest to save his partner, he appears good and honorable but also shows traits of being dishonorable and violent, these traits are shown throughout, especially during the scrapyard fight scene where Deadpool mercilessly kills his enemies.

Princess - Vanessa can be classed as a Princess as she is the object of Ajax's scheme and is the damsel which Deadpool has to save, this is shown throughout the film.

Villain - Ajax can be classed as the Villain as his goals are to sabotage Deadpool and ruin his life in order to gain the power's that he possesses, Ajax is evil and lacks empathy towards Deadpool and the X-Men that accompany him, this is especially shown when he leaves Deadpool in a chamber where he is deprived of oxygen.

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Give an example of 3 enigma codes in Deadpool

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Give an example of 3 enigma codes in Deadpool

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In this section i will ask questions relating to Deadpool and the narrative throughout such questions include:
Will Deadpool defeat Ajax?
Will Vanessa Die?
Will Blind Al build the IKEA desk?
Will Deadpool find a cure for his cancer?
Who does Ajax work for?
Did Colossus get hurt?
Deadpool also makes use of binary opposition as it shows good vs evil through Deadpool and Ajax, anti hero vs hero through Deadpool and Colossus, love vs hate through Deadpool and Vanessa and Deadpool and Ajax.

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Hero - Character that is sent on a quest to seek something or financial or spiritual gain.
Character is Good and Honorable.
Character carries event of the story.
Hero is victimized and faces adversity in the story.

Villain - Opposite of Hero.
Usually evil and has little empathy for anyone or anything.
At the end of the story the villain is usually taught a lesson or is defeated by good.

Princess - Can be the Heroes reward.
The object of the villains schemes.

Helper - The helper will aid the Hero on his/her quest, with help or advise them.

Donor - Provides an object with some sort of magical power which will ultimately help somebody.

Dispatcher - Usually sends the character on a mission.
He/She will invite the hero to fight the villain.

False Hero - Starts off the story as a good character but as the story progresses the character becomes evil or tries to steal the hero's thunder.
The false hero can sometimes win the trust of the princess's father, this could hinder the progress of the hero.

The Father - Usually rewards the hero in some way, which could be the princess's hand in marriage.
Sometimes referred to as the king.

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Another negative representation of women is during the highway scene where an innocent bystander grabs his partners hand and leads her away from danger, implying that the woman has to be saved.
Additionally, Vanessa is always wearing provocative clothing symbolizing that she is wearing this clothing for men.

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Levi Strauss Theory of Oppositions that drive a Narrative

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Levi Strauss Theory of Oppositions that drive a Narrative

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Opposites are grouped as pairs, one of the oppositions is usually more powerful than the other, without binary oppositions the world would be unbalanced, you cant have Yin without Yang.

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Questioning the narrative.
Series of questions that keep the audience engaged.