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Examples of value and importance of understanding the needs, wants and preferences of customers for London City Airport.

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Examples of value and importance of understanding the needs, wants and preferences of customers for London City Airport.

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If you know your customer needs is convenience, then you can ensure that service is about speed.  If you  know what your customers read, you can adverise in that magazine.

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Bnefits sought : London City Airport is close to home,  quiet with no announcement policy and targets busness professionals working in the City, near Bank and Canary Wharf.

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Bnefits sought : London City Airport is close to home,  quiet with no announcement policy and targets busness professionals working in the City, near Bank and Canary Wharf.

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Benifits sought : quick to get to quick check in , no queue and relaxing quiet flight 

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Benifits sought : quick to get to quick check in , no queue and relaxing quiet flight 

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weekly

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Monthly

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annually

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How often do they travel?  Once a month.

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How often do they travel?  Once a month.

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Occupation:  Accountant
Area they live: St John's Wood

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Occupation Sales Executive for Europe market.

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Occupation Sales Executive for Europe market.

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entrepreneur/buisnessman

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general bank manager

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sales director

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Needs and Expectations - WiFi quiet area and professional.

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Needs and Expectations - WiFi quiet area and professional.

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P2: Lee likes a good level of service he is most likely recommend to his colleagues 

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P2: Lee likes a good level of service he is most likely recommend to his colleagues 

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good costumer service booking via online good pricer

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Lee is a single, young male who works in the city of London.

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Lee is a single, young male who works in the city of London.

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reliable service first class easy and quick check in and good food services

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good service low price

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every 4-5 months

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Rachel has been happily married for over 30 years she has 4 kids she attends business trips  all over the UK

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Rachel has been happily married for over 30 years she has 4 kids she attends business trips  all over the UK

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David is a young married man who has 2 young children he lives in Essex and commutes to London for work everyday 

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David is a young married man who has 2 young children he lives in Essex and commutes to London for work everyday 

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Karren is a middle aged mum with 3 kids growing up she is a general bank manager

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Karren is a middle aged mum with 3 kids growing up she is a general bank manager

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easten european

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english

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VIP privilege quiet zone first class best service

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alan married he is a entrepreneur/businessman he travels the world for business trips 

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alan married he is a entrepreneur/businessman he travels the world for business trips 

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turkish

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Goes to Costa Coffe

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goes to nero caffe

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goes to starbucks

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goes to cafe nero

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also goes to coffe bean