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create mystery

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wanting to know what happens next

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How does it end?

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what would my audience find surprising or counterintuitive about this topic

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relateable (Car crash) -> Could happen to me

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donating for a country isn't as effective as donating for a person

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money is just a number, the story leads to the emotion

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money is just a number, the story leads to the emotion

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the curse of knowledge

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a personal story is more concrete than a statistic about 3 million hungry children

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election in the USA .. are you better of today than 5 years ago?

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a personal story is easy to understand...

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Instead of overwhelming your audience with information, you need to keep this simple and to the point

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Instead of overwhelming your audience with information, you need to keep this simple and to the point

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its more important to deliver 1 message than speak about 10 ineffectively

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its more important to deliver 1 message than speak about 10 ineffectively

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Just because I care doesn't mean that the audience cares

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Just because I care doesn't mean that the audience cares

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Ring of Saturn -> you want to know the "ending" of the story

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Ring of Saturn -> you want to know the "ending" of the story

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think about the Core Message you want to tell

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think about the Core Message you want to tell

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tell enigmas of the mystical -> everbody wants to know the "solution" 

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tell enigmas of the mystical -> everbody wants to know the "solution" 

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our brain is wired to remember concrete data

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our brain is wired to remember concrete data

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What is my audience expection to hear related to this topic?

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What is my audience expection to hear related to this topic?

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and what would be exciting?