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Role of cellphone in news consumption

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Consumers give the cellphone its power and importance

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Overview of Uses and Gratifications Theory

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Cellphone consumers are using cellphones as relaxation tool

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Business gratifications

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The cellphone as an escape mechanism

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Connect with anyone

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Organize time schedule

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Entertainment seeking usage

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Cellphone Uses and Gratifications

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PSA Cell Phone Use Uses and Gratifications Theory

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Cellphone users are not non-assertive consumers when it comes to their cellphone usage instead, they are consumers who are actively participating in cellphone usage that meets their individual needs and wants.