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https://fonts.google.com/specimen/Kanit

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Lizzo - Good As Hell (feat. Ariana Grande) [Lyric Video]

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example of a concept

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cool motype

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Little Mix - Woman Like Me (Lyric Video) ft. Nicki Minaj

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https://www.pinterest.com/zalceline/c-o-l-o-u-r-m-e-b-o-l-d/cant-hold-us-down/

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https://www.forbes.com/sites/pragyaagarwaleurope/2018/12/17/here-is-how-unconscious-bias-holds-women-back/#5f35ed822d4f

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girls who are discriminated by societal and gender bias at home, feel insecure??
based on little representation??

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Insight

Make it more personal

Gender inequality relating to certain privileges

Use personal stories

Visuals matching up to the words

Content/message of the song

Interactive with the audience

Make a bold statement

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gender stereotypes

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I am proud of the beauty and the ancient culture of my country, India. I am not proud of the fact that India has been named the most dangerous country in the world for women in a recent Thomson Reuters Foundation survey.

Perceptions matter. Perceptions dictate who we like, what happens to the stock market and who becomes the prime minister or president of a country. Perceptions of how women should be treated create a rape culture.

It is a jolt to see India scoring worse than war-torn countries such as Afghanistan or Syria or monarchies such as Saudi Arabia, where women have few rights. Everyone expects more and better for women from India, the world's largest functioning democracy. That is precisely why it shocks.

Indian women are in a constant state of vigilance, like a country on terrorist alert

After all, the Indian constitution enshrines women's rights to equality, including freedom of voice, movement and rights over their own bodies. India's designation hurts national pride because it is a country where millions of smartly dressed women go to work in high-rise offices every day, where laws have changed to protect women and where women and men have spilled into the streets to protest against the grotesque rapes of toddlers, the gang rape of eight-year-olds, and of young women activists protesting at the trafficking of women.

The biggest contribution of the Thomson Reuters Foundation survey is that it reframes questions about the gender gap or gender equality into a question about women's safety and danger. It is no longer a philosophical issue of rights. It simply asks: are women safe and free? It forces us to consider cultural forces and the implementation of laws that impact how women are actually treated in a culture, despite formal law, education, employment or income.

India is in denial of the fact that a majority of its women do not feel safe alone on the streets, at work, in markets, or at home, even though they have learned how to cope with this existential anxiety. When I asked young educated women in Delhi if they feel safe, most said no. And most of those who said yes had learned to modify their behaviours to feel safe - they don't go out alone unnecessarily; come home at night before dark; get permission to go out; are always careful and alert; and they censor their speech, their clothes and their body posture, including whether or not they look men in the eyes.

Indian women are in a constant state of vigilance, like a country on terrorist alert. Satish, a 52-year old banker, told me: "For rape there is no fixed time: always be alert." No democracy is a democracy when half its population lives in fear.

Yet men are surprised when they hear this from women. Their common reaction is: "You must be mistaken." The paradox is that women have protected men and their families by keeping quiet. This is honourable behaviour, a part of our "honour society". But National Crime Records Bureau statistics for 2012 to 2016 show that approximately 40% of female reported rape victims were minors and 95% knew the rapist. The rapists belonged to the "circle of trust" of extended family and friends. Young girls have nowhere to go.

What rape statistics really reflect is a vicious cultural agreement that women have little value. Which means in turn that girls must be trained to act as if they do not exist, to minimise their presence to survive, to serve men and not inconvenience them. This sounds archaic in this day and age, but it is true in India and to a greater or lesser degree across many cultures, irrespective of wealth or education.

The India I grew up in has gone. These rapes show a damaged, divided nation | Anuradha Roy

The dirty secret about men's crass abuse of power through sexual violence against women has hit the global press. The #MeToo movement in the US, in which highly successful and wealthy women finally broke the silence about their experiences of sexual violence, have resulted in the US ranking as the 10th most dangerous country for women in the poll of 198 countries. The irony is that without wide media coverage there is no possibility of cultural shift, and with media coverage, the illusion of women's safety breaks and ratings plunge.

India - and the rest of the world - would do well to make women's safety and freedom central goals of democracy and development, and learn about the science of cultural change.

Advertising firms and big data companies know how to change culture. We need to harness these skills to change conversations about what it means to be a man, so women can flourish without being imprisoned in the name of safety.

* Deepa Narayan is a social scientist and author of the book Chup: Breaking The Silence About India's Women
Topics

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India is the most dangerous country for women. It must face reality | Deepa Narayan

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I am proud of the beauty and the ancient culture of my country, India. I am not proud of the fact that India has been named the most dangerous country in the world for women in a recent Thomson Reuters Foundation survey. Perceptions matter.

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Los Angeles High School of the Arts
As a teenage girl, I have been in many situations in which people would be unfairly judged or mistreated because of their gender.

At my middle school, we had a very strict dress code; this code was a long list of rules that mostly applied to girls and only a few that regarded boys. We couldn't wear skirts or shorts that were shorter than one inch above the knee while boys wore shorts that reached their mid-thigh. We would get in trouble if a sliver of our bra strap unintentionally slipped out of our tank top and was visible, but boys proudly showed off their entire obliques with long tank tops.

A number of the office staff would monitor the hallways and send any student who was out of dress code to the office. Coincidentally, the majority of students who were pulled out of class to go to the dean and call their parents were female.

On many occasions, girls were sent home to get clothes that were more "appropriate" for school; ergo, depriving them of valuable class-time. The school's system was unjust and unfair to girls, and it is a perfect example of the inequity gender double standards encourage.

I spoke to seven high school students, all of whom stated that they were against double standards. They said that double standards are discriminatory and infuriating.

In fact, Los Angeles High School of the Arts junior Vanessa Jin says, "everyone is equal and generalizing/double standards make me want to rip someone's head off."

Sophomore Sean Kim says that he "personally thinks that gender double standards are constantly fluctuated and aren't properly understood. People always contradict the concept of it when they feel it benefits them most at a certain time."

When asked which gender is judged more harshly, the majority of teens replied with females. Name-calling and slut-shaming of women is common among men.

Junior Jeffrey Park points out that "women have it hard in modern society because of their appearances. For example, when women wear clothes that expose some of their body parts, men tend to call these women 'sluts.'"

People are constantly pressured to fit into these guidelines that society has created and feel intimidated by them. Females are constantly scrutinized if they aren't physically attractive by society's standards.

Freshman Tiffany Kim acknowledges that "it's a social standard as in 'being skinny', 'being tall', 'having a small face', [and] 'having a thigh gap'." If you don't have the features that society believes to be desirable, you are not considered socially acceptable.

It seems as if females undergo the majority of this burden, but males also experience the pressure.

Sophomore Justin Lee states that "the ideal physique for a male is a fairly muscular image, but not too muscular and not too skinny. Every other desirable feature is out of our reach if we weren't born with it."

There are specific roles that we must fill because of our gender. Girls are demoted if they don't act feminine and boys if they don't seem strong.

Lee comments that "the general idea of a woman is supposed to be classy and elegant whereas the general idea of a man is more lenient." Although he believes females have it harder than males when it comes to living by guidelines, Lee has also encountered situations where he felt he was unrightfully judged because he's a boy.

"I have a group of female friends who were good at makeup and they assumed I wasn't good at makeup because I'm male," he added.

Freshman Angelica Macutay also shared a personal experience in which she felt excluded because she is female. She explains, "when I was in elementary school, my classmates would consider me a 'tomboy'... When I'd hang out with my friends that were boys, they'd tell me not to do certain things because I was a girl. For instance, they preferred me not to use foul language because it isn't lady like."

Freshman Kristine Santos suggests that these double standards may have more influence in the United States than in other countries.

"When I was in the Philippines, us girls [could] do what boys [did]... I think girls are treated differently than boys [in America] because some people think boys can do better because they are smarter, athletic, and can do hard jobs like being a carpenter, [but] when people see girls being a carpenter it's weird because it's a boy's thing," she said. "But in the Philippines we are all treated equally. We can do boys' things and it's normal."

Although the majority of teenagers interviewed stated that society's standards are more strict for women, Jin opposes this conjecture.

She says that "all people are judged harshly" and asks why it is necessary to compare the two genders.

"Females and males have hard times, not one more than the other," said Jin. "Why does it matter why we are being judged? People are wired to judge, regardless of the reason."

Gender double standards is a very controversial topic, especially with adolescent teenagers. Some say that judging people based off their gender is a natural compulsion that we can't prevent whereas others state that double standards are very prominent in our society that we have to diminish. Regardless of their opinions on this topic, people of all genders disapprove of gender double standards. They pressure people to live their lives while abiding by rules and guidelines that society has addressed to us according to our gender.

Unfortunately, double standards can't be demolished overnight. They encourage a seemingly "normal" group of thoughts that have been embedded in our heads by society over decades. The best we can do to reduce the negativity is to be aware of these double standards and the toll they can take on our thoughts.

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Gender double standards: The controversial topic among teens

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As a teenage girl, I have been in many situations in which people would be unfairly judged or mistreated because of their gender. At my middle school, we had a very strict dress code; this code was a long list of rules that mostly applied to girls and only a few that regarded boys.

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Oh, the beautiful and acclaimed double standard. Glorious, isn't it?

So it's not the most fun. But do we need it?

Here we go ladies and gents. These are the five biggest double-standards in a brother-sister relationship!

There's a GPS chip implanted into your brain, but when it comes to where your brother is...
1. Knowing where you are.
Yes, this one sucks big time. Your brother can be M.I.A for two weeks, but you're gone for two minutes and the entire town is having a search party lead by your mom featuring a long pitchfork.

After your brother brings home three different girls that week, you expected your parents to ask him about it. Nope. They don't even tell him to keep the basement door open. When you bring home your date, your father magically appears at the front door, home from work early.
2. Dating
This applies more as you get older. At dinner parties you're forced to attend, your brother is allowed alcohol and you're not because it's unladylike. Uh, what?
3. Drinking
Your family expects you to be a somewhat decent cook even though you have absolutely no skill. At all.

Still, your brother can only put Ramon noodles in the microwave and no one's calling him out for it.
4. Cooking
Your brother can get away with a t-shirt and jeans when you're going out to a restaurant, but when it comes to you, your hair, nails, and face must be on point. Seriously Mom? Don't you already think I'm perfect? Stop talking about my slacking eyebrow game.

The double standard seems really stupid. I mean, my mother called the cops-THE COPS-one time because she came home from work and I wasn't there. I was at our neighbors house working on a history project and came back to see the cop car in the driveway. Like... why mom?

An hour without me and she calls 911, but my brother doesn't come home for the night, no one knows where he is, and she doesn't even bother to send him a text.
5. Dressing
On numerous occasions I have pointed the unfair rules out to my parents, who shrug it off. They would never admit, "It's because you're a girl," but it is very obvious.

In all reality, the double standards suck. Boys are expected to take care of themselves, girls are protected, yada, yada, yada. All we know is that our brothers can stay out as late as they want and we're home by eleven.

But as annoyingly frustrating as it is, at the end of the day your family just loves you and has your best interests at heart. So no matter what time your brother comes home, realize your parents' concern is something you can't blame them for.
Spread the brother-sister love.

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The Double Standards of a Brother-Sister Relationship

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Oh, the beautiful and acclaimed double standard. Glorious, isn't it? So it's not the most fun. But do we need it?Here we go ladies and gents. These are the five biggest double-standards in a brother-sister relationship!1. Knowing where you are. There's a GPS chip implanted into your brain, but when ...

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The Equal Pay Act was signed into law in 1963, but the US is still far from giving women equal pay for equal work.

The average American woman earns 80.5 cents for every dollar a man earns, and women's median annual earnings are $10,086 less than men's, according to data from the US Census Bureau.

White women make 79% of a white man's salary. Asian women have the narrowest gap at 87%. Black women make 63%, and Hispanic women earn 54%.

A 2009 study published in Social Psychology Quarterly found that "greater numbers of sexual partners are positively correlated with boys' peer acceptance, but negatively correlated with girls' peer acceptance" among adolescents.

"According to the sexual double standard, boys and men are rewarded and praised for heterosexual sexual contacts, whereas girls and women are derogated and stigmatized for similar behaviors," authors Derek A. Kreager and Jeremy Staff wrote.

An assertive, successful woman being seen as "bossy" and less likable than a man with a similar demeanor is just one of many subtle ways women are treated differently in the workplace.

"It's a Catch-22," Sonya Rhodes, Ph.D., a psychotherapist and author of new book " The Alpha Woman Meets Her Match," previously told Business Insider. "Whatever women do at work, they have to do it nicely. But the more you back off, the more they don't take you seriously."

A 1998 study in Psychology of Women Quarterly found that fathers reported more praise than mothers for their involvement in parenting, and mothers were more often praised for their ability to successfully combine work and family. This double standard remains in place today. A woman who takes care of her kids is simply doing what is expected of her, but a man who takes care of his kids is an exceptional, involved father.

Actress Jenny Mollen recently addressed this double standard in regard to her husband, Jason Biggs.

"People often ask me if I feel lucky that @biggsjason is such an involved dad and the answer is, no. I expect him to be a good father! That's why I had kids with him," she wrote on Instagram. "Nobody would ever say to a man, 'wow, you are so lucky your wife feeds and bathes your children.' For women, it's expected to love and protect and show up for soccer practice. For men, an hour or two alone with the kids on a weekend somehow warrants a trophy. (Or at least a World's Greatest Dad mug.) This double standard is antiquated and insulting. If your partner isn't hands on, he shouldn't have hands."

Women who have heart attacks are , but more likely to live if their doctor is female, according to a more likely to die if their emergency room doctor is male new study published in Proceedings of the National Academy of Sciences. Male doctors with more female colleagues also gave more effective treatment to female patients.

The study couldn't determine the reason for this gap, but one key takeaway was that women and men have different heart attack symptoms.

A conducted by the C.S. Mott Children's Hospital National Poll on Children's Health from the University of Michigan surveyed 475 mothers with at least one child under the age of 5 years old and found that six out of 10 moms reported that they had been shamed for their parenting choices. It's even causing some mothers to develop " study maternal anxiety," meaning that they constantly question themselves and the decisions they make regarding their kids.

"The blaming of mothers is intimately connected to cultural anxieties around the changing social roles of women," Natalie Boero writes in a chapter of "The Fat Studies Reader" about how mothers are often blamed for the "epidemic of childhood obesity."

The " pink tax" refers to how products for women, like razors in "feminine" colors, are often pricier than the men's equivalent.

From everyday items like deodorant and clothing to services such as haircuts and dry-cleaning, to mortgages and car insurance, women are still paying more than men for necessities.

Designers of women's clothing generally prioritize how pieces look over how helpful they'll be for women living their lives. The dearth of pockets leaves women no choice but to hold their essentials or carry them in a purse.

In an article in The Atlantic called "The Gender Politics of Pockets," Tanya Basu writes that " Mid-range fashion is a male-dominated business, driven not by form and function, but by design and how fabric best drapes the body."

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11 surprising double standards that still exist for women in the US

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The world has made incredible progress in shattering the glass ceiling and empowering women. But there's still a long way to go. Here are 11 ways women are unfairly inconvenienced, shamed, and discriminated against just for being female in the US.

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Making the web more beautiful, fast, and open through great typography

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Roboto has a dual nature. It has a mechanical skeleton and the forms are largely geometric. At the same time, the font features friendly and open curves. While

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- deep research
- insight
- concept
- tone of voice (moodboard)
- rough drafts of art & copy (styleframes + vinyl cover)
- platforms to be viewed on

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When the going gets tough, tough women adjust their crowns and keep going!

In this land of sunshine and opportunity, women of all cultures are carving bold new paths for themselves and their families. 7G Media celebrates all the passion, courage, determined spirit and endless compassion that blends together in the beautiful brushstroke that is WOMAN!
Happy Emirati Women’s Day

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- being oppressed by their partner
- being put down/belittled

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- in japan they exclude women from entering medical school
https://www.theguardian.com/world/2018/aug/08/tokyo-medical-school-admits-changing-results-to-exclude-women

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- husbands has to be the breadwinner ???
- women are expected to be housewives and domesticated
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- mostly men are the bosses lol what bs
- difference in wages

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all ages

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- good as hell by lizzo
- run the world by beyonce
- cant hold us down christina aguilera

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- 12 x 12 vinyl cover
- poster
- one digital element (lyric video)
- one other touchpoint (sticker for toilets?)

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women that has been supressed by double standards