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Nekro-Darksun,

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-Describe methods that market researchers could use to carry out research

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Difference between Primary Research and Secondary Research

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Difference between Primary Research and Secondary Research

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There are two main types of market research. Both involve the collection of data that is used to find out about customers' needs and buying habits. Primary research is data collected in the field, directly from the customer. Secondary research is data that already exists or may have been collected for another purpose.

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Advertising content must be respectful of all divine religions and not offend Islamic beliefs. It must not disrespect the regime in the UAE and/or the symbols and political institutions thereof. Further, no content broadcast or published by a media corporation or outlet may disrespect the local and international policies of the UAE or disrespect the cultural heritage of the UAE.
The Advertising Standards prohibit the publication of words and pictures that breach public morals. They further prohibit the spread and dissemination of information that may prejudice children, women or any other members of society. The Advertising Standards also prohibit the provocation of violence, hatred and sectarianism via advertising content.
-Zainab

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Difference between Primary Research and Secondary Research

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Difference between Primary Research and Secondary Research

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Primary research is one that involves the gathering of fresh data.
On the contrary, Secondary research is a research method which involves the use of data, already collected through primary research. The main difference between primary and secondary research lies in the sources of data collection.
-Darkmoon

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Newspaper

Newspaper advertising can promote your business to a wide range of customers. Display advertisements are placed throughout the paper, while classified listings are under subject headings in a specific section.

You may find that a combination of advertising in your state/metropolitan newspaper and your local paper gives you the best results.

Magazine

Advertising in a specialist magazine can reach your target market quickly and easily. Readers (your potential customers) tend to read magazines at their leisure and keep them for longer, giving your advertisement multiple chances to attract attention. Magazines generally serve consumers (by interest group e.g. women) and trade (industry/business type e.g. hospitality).

If your products need to be displayed in colour then glossy advertisements in a magazine can be ideal - although they are generally more expensive than newspaper advertisements.

Magazines do not usually serve a small area such as a specific town. If your target market is only a small percentage of the circulation, then advertising may not be cost-effective.

Radio

Advertising on the radio is a great way to reach your target audience. If your target market listens to a particular station, then regular advertising can attract new customers.

However, sound has its limitations. Listeners can find it difficult to remember what they have heard and sometimes the impact of radio advertising is lost. The best way to overcome this is to repeat your message regularly - which increases your costs significantly. If you cannot afford to play your advertisement regularly, you may find that radio advertising does not generate strong results.

Television

Television has an extensive reach and advertising this way is ideal if you cater to a large market in a large area. Television advertisements have the advantage of sight, sound, movement and colour to persuade a customer to buy from you. They are particularly useful if you need to demonstrate how your product or service works.

Producing a television advertisement and then buying an advertising slot is generally expensive. Advertising is sold in units (e.g. 20, 30, 60 seconds) and costs vary according to:

the time slot

the television programme

whether it is metro or regional

if you want to buy spots on multiple networks.

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Online Advertising. ...

Newspaper Ads. ...

Radio Advertising. ...

Television Advertising. ...

Public Speaking. ...

Door Hangers and Flyers. ...

Event Sponsorship. ...

Word-of-Mouth Advertising.

Nekro

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Group 1
List different types of Advertising giving suitable examples
Group 2
What is difference Primary and secondary research
Group 3
Research and find out ways of advertising and procedures of advertising in Dubai