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Cultural distance:  Switzerland’s national identity varies dramatically with some speaking German, French, Italian, or even Roman. However, the cultural distance of most travelers that are coming from other geographical locations may have a negative impact that involves miscommunication, misunderstanding, difference in opinions, thoughts, beliefs, norms, customs, values, trends, and traditions.

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Economic distance: The distance between Philippines and Switzerland adds time, costs and money which limits and determines the role of touristic movements making the destination less attractive to the traveler.

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Accommodation: Astoria Lucerne is a 4-star hotel in the city centre. It provides a luxury experience and at the same time an unforgettable home away from home. The hotel proudly offers its three award-winning restaurants, a rooftop garden lounge and bar with a 360-degree panoramic view of the mountain landscapes, over 250 rooms, conference spaces, and a fully equipped modern gym; making it the ideal starting point for one to discover Lucerne.

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Alpine Classic Hotel Leysin, Route de La Cité, Leysin, Switzerland

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Alpine Classic Hotel Leysin, Route de La Cité, Leysin, Switzerland 

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Alpine Classic Hotel Leysin, Route de La Cité, Leysin, Switzerland 

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Accommodation: Located in the heart of Leysin village, staying at this hotel makes it easier to get around the area as its location is only a 2-minute walk from the public shuttle bus stop; 10-minute walk from Vermont train station, and 300m from ski elevators and cable cars. It has a bar with a billiard table, cinema, several conference rooms, and a restaurant where its terrace has a panoramic view of Dents du Midi.

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Swiss National Park, Zernez, Switzerland

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Swiss National Park, Zernez, Switzerland 

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Swiss National Park, Zernez, Switzerland 

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Attraction: Oldest reserve found in the Alps that sits right in the border of Italy. It is the perfect destination for nature lovers wherein they can explore the region on a large network of trails however some parts of the destination are prohibited for tourists to preserve the natural ecosystem. Intarlaken also has a large sum of wildlife species, and more than 100 species of birds.

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Quality of service: Transportation options in Zurich, Switzerland takes the top prize in the world. The city has deployed a number of polices and practices that make commuting, living and working in Zurich a pleasant experience whichever modes of transportation the traveler uses that would link two types of areas to achieve effectiveness and shape the volume and direction of tourist flows.

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Attraction: One of Switzerland’s most popular holiday destinations. It has a marvelous urban planning of 35 acres of open space that is surrounded by hotels, flower gardens, cafes, and other establishments.

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Attraction: Also known as simply Pilatus is a mountain overlooking the city of Lucerne in Central Switzerland. It is one of the best getaway destinations in Lucerne where locals and tourist go to hike, paraglide, experience thrilling adventure at pilatus rope park, try Fräkigaudi Toboggan run, Alpine Ibex up close, or simply watch the sunset at Pilatus Z’Nacht.

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Glacier 3000, Les Diablerets, Switzerland

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Glacier 3000, Les Diablerets, Switzerland 

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Glacier 3000, Les Diablerets, Switzerland 

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Activities & Attraction: Located in Les Diablerets, is a popular resort destination situated at the highest peak of Vaudois Alps. It is a paradise enjoyed by many both in summer and winter. There are a number of activities to do such as, peak walk by Tissot hanging bridge, the highlight of the glacier adventure; glacier walk; hiking; cross-country skiing; snowboarding at snowpark; alpine coaster; snowbus; and dine at glacier 3000 with over 7 restaurants to choose from.

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Attraction: Also known as Lac des Quatre Cantons or Lac Lucerne in French, and Lake of the Four Cantons or simply Lake Lucerne in English. The lake is located in Central Switzerland surrounded by the cantons of Lucerne, Nidwalden, Schwyz, and Uri. It is named after the city of Lucerne and is situated between steep limestone mountains, Rigi and Pilatus. It was also part of once an important trade route where commercial freight shipping was the most important activity on the lake as it is located along the north-south trade route through Alps. Today, it is one of the popular destinations in Lucerne as tourists can go on a cruise and admire the breathtaking scenery.

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Attraction: Located in Central Switzerland, it is the fourth largest river in the country after Aare, Rhine, and Rhône. Over the years, it has become a popular bathing spot where people float downstream the current.

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Attraction: Also known as Chapel Bridge, it is a wooden footbridge in Lucerne that was built in 1333, and is one of the oldest bridges in Europe. It is named after the nearby St. Peter’s Chapel, where its northern bridgehead used to be connected to. It linked the old town on the right bank of the Reuss to the new town on the left bank to serve as protection from attacks that could come from the south. It also contains a number of paintings which dates back to the 17th century. And the most photographed destination in Lucerne.

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Albula Railways GmbH, Gäuggelistrasse, Chur, Switzerland

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Attraction & Transportation: The route from this railway stretches along Albula and Bernina landscapes with 122 kilometers and passing through 200 bridges, and oversees unspoiled mountain landscapes such as the Piz Bernina. It is also one of Switzerland's UNESCO World Cultural Heritage.

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Jungfraujoch - Top of Europe, Eigergletscher-Jungfraujoch, Grindelwald, Switzerland

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National Scale: The longest glacier found in Europe named as “The Great Aletsch Glacier” begins at Jungfraujoch, and it is one of the UNESCO World Heritage Sites. “The top of Europe” is one of the must visit destinations because of its observation terrace and scientific observatory perched at 3,454 meters which gives a great panoramic view of the glaciers.

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Geneva Airport - GVA - French Sector, Route Douanière, Grand-Saconnex, Switzerland

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Emirates, (MNL) Manila to (GVA) Geneva Airport

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Emirates, (MNL) Manila to (GVA) Geneva Airport

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Local Scale: Approximately 60,000 pesos booking from Manila to Switzerland.
Private Sector.

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Geneva Airport - GVA - French Sector, Route Douanière, Grand-Saconnex, Switzerland

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Cathay Pacific, (MNL) Manila to (GVA) Geneva Airport

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Cathay Pacific, (MNL) Manila to (GVA) Geneva Airport

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Local Scale: Roughly 43,000 pesos booking flight for Manila to Switzerland via Cathay Pacific.
Private Sector.

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Swiss Federal Railways SBB Passenger Division, Wylerstrasse, Bern, Switzerland

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Transportation: The main railroad lines of Switzerland are operated by the SFR and owned by the Swiss confederation.
Public Transportation in Switzerland.

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Cost of services: Primarily, Switzerland’s cost of living is 225.10% higher than the Philippines. For instance, a meal for two in this restaurant costs 22,000 - 41,443 pesos. This is one of the best restaurants in the country.

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Hôtel InterContinental, Chemin du Petit-Saconnex, Geneva, Switzerland

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Cost of Services: Costs of hotel accommodation and tour packages varies depending on the tourist's preference and capability. There are various offers which are expensive if you like customized tour packages.

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National Scale: The Swiss capital Bern exudes old world charm in a beautiful location, perched on the River Aare peninsula, and the historic old town of Bern is a UNESCO World Heritage Site. Walking along the paved streets is Switzerland's highest cathedral with panoramic views from its top; fountains of the 16th century; the medieval clock tower of Zytglogge with moving puppets; and six kilometers of shopping arcades called "Lauben". The Rose Garden (Rosengarten) provides breathtaking views of the middle of the old town.

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Zermatt Matterhorn Viewpoint, Mürini, Zermatt, Switzerland

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Seasonality: Most tourists travel to Switzerland during the high season from July to August when the weather is in the warmest to witness the enticing nature from rivers, lakes, to mountains. In this case, there will be a 50% increase in prices. Apart from that, the demand during December to March which is a winter season is also a factor for travel demand as winter activities and skiing season approaches.

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World Scale: The highest peaks of the Alps in Western Europe can be found in Swiss Alps. One of which, the famous Jungfrau mountain is significantly important for Switzerland’s tourism, attracting mountain climbers and tourists for several years now. The history of the formation of the alps was from the tectonic plates movement. Also, this mountain range stretches along the countries Austria, Slovenia, Italy, Switzerland, Germany, and France respectively.

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World Scale: The mountain range Glarus Alps contains a significant thrust fault, the Swiss Tectonic Sardona that showcases a phenomenal display of mountains that was built through the continental collision of Africa and Europe. The distinct rock dividing line in Piz Sardona is composed of 250 million year old verrucano rock and 30 to 50 year old flysch rock making it as exclusive from other alps.