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There are 3 theories given in the main body of the essay LO1 which are:
- Upper class fashion trends spread to the middle and low class.

-Through social medias such as Instagram (speed of spread is really fast, different countries people are following similar trends at the same time)

-People starting accepting changing outfits (Upper class people start wearing jeans, T-shirt in the casual life time)

The research is taking jeans as an example, designer or celebrity are starting wearing jeans as a fashionable signal nowadays.

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There are two people I did the research for this part are Virgil Abloh and Travis Scott

Gallery Department is the most iconic brand nowadays. The store was a remake store for jeans, T-shirts...

After the jeans been worn by Vigil, the price going up rapidly.(see the prices in the pictures) Every single piece worth around $800 and also it costs more than 1 month to produce. Sometimes you have to wait even longer to get one.

Chrome Hearts is another brand I did the research, after they collaborate with Gallery Department, the price of jeans going to around £3000.

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Gallery Department Price

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Chrome Hearts x Gallery Department worn by Travis Scott

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Gallery Department worn by Vigil

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Gallery Department Price

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Jeans becoming one of the most fashionable element in the cat walk show

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Gallery Department worn by Vigil

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Gallery Department worn by Vigil

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Athletes's style becoming people who would like to follow

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Gallery Department worn by Vigil