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Main Logo

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Portillo's Slogan

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What is the price of your most popular items?

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What is the price of your most popular items?

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Does the buyer receive a benefit that is equal to or greater than what they pay?

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Does the buyer receive a benefit that is equal to or greater than what they pay?

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How does the price of your product compare to competition?

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How does the price of your product compare to competition?

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A hot dog at Wienerschnitzel can cost between $4.60 and $5.65

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Will you offer combo meal possibilities, or is everything a la carte?

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Will you offer combo meal possibilities, or is everything a la carte?

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Where can customers go to buy your product?

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Where can customers go to buy your product?

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What about delivery? Will you offer delivery?

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What about delivery? Will you offer delivery?

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Yes, pricing may vary depending on:

rent

labor costs

market demand

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Would you recommend changes to "place" that would make the business more profitable?

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Would you recommend changes to "place" that would make the business more profitable?

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Drive thru only

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Age Range: Primarily adults and older adults ranging from 18-60

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Annual Income: Middle-class to upper-middle-class individuals with disposable income ($40,000–$100,000+). (do to higher pricing)

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Ethnicity: Diverse, with strong appeal among Midwest residents, particularly those familiar with Chicago-style cuisine.

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Professions: College students, young professionals, blue-collar workers, and families looking for high-quality fast-casual meals.

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Sports fans

Food enthusiasts

Social diners who enjoy gathering with friends and family.

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Craving authentic Chicago-style food (hot dogs, Italian beef, cake shakes).

Seeking a high-quality alternative to traditional fast food.

Convenience of drive-thru and delivery for busy lifestyles.

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Who Let The Dogs Out Campaign: The campaign highlights The hit song Who Let The Dogs Out, which would resonate with the older target audience. Our vison is to link Portillo's delicious Chicago style hotdogs with a throwback classic from peoples younger self.