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Based on the Business Model Canvas(BMC) the key partners for Iconic Kek Lapis Sarawak are local cake houses including Asma Cake House and Mita Cake House. By establishing short-term cooperative contracts with these partners, Iconic Kek Lapis Sarawak secures access to ingredients, facilities and expertise for manufacturing its specialty Kek Lapis cakes. The key activities that drive the business are manufacturing of Kek Lapis using traditional techniques as well as wholesaling the local product to retailers and end consumers. The value propositions focus on elements that make Sarawak Kek Lapis iconic - processing freshly baked cakes daily, offering originally made recipes from the region, and providing high quality cakes with intricate layering. To deliver these propositions, having partners for production capabilities and resources is vital. Iconic Kek Lapis Sarawak builds customer relationships mainly through online channels that allow personalized customer service at scale. The main customer segments comprise Kek Lapis lovers, housewives who bake for their families, and people purchasing for gift-giving during festivals. Reaching these customers primarily relies on an internet presence and e-commerce platform for taking orders. While production costs include raw material prices and energy usage, the revenue streams stem from selling Kek Lapis directly to consumers, supplying semi-finished products to partners at wholesale rates, and other wholesaling of cakes for retail distribution.

The business model canvas provides a strategic overview across these key areas - how Iconic Kek Lapis Sarawak creates value, builds customer relationships, reaches target segments and earns revenues. The interlinked elements come together to bake up a recipe for commercial success built on Sarawak's iconic layered cake tradition.

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Business Model Canvas Iconic Kek Lapis Sarawak

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EZEKIEL LUCAS ANAK ALI(98896)

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CHAN BAO JUN(98438)

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This beautiful multicolour cake was invented by the people of Sarawak sometime in the 1980s. It’s slowly been growing in popularity in Peninsular Malaysia ever since. Distinct for its richness and fragrance, the Sarawak layer cake recipe can be a challenge, especially because the chef needs to work with individual layers and most important less sweets.

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This beautiful multicolour cake was invented by the people of Sarawak sometime in the 1980s. It’s slowly been growing in popularity in Peninsular Malaysia ever since. Distinct for its richness and fragrance, the Sarawak layer cake recipe can be a challenge, especially because the chef needs to work with individual layers and most important less sweets.

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This beautiful multicolour cake was invented by the people of Sarawak sometime in the 1980s. It’s slowly been growing in popularity in Peninsular Malaysia ever since. Distinct for its richness and fragrance, the Sarawak layer cake recipe can be a challenge, especially because the chef needs to work with individual layers and most important less sweets.

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This beautiful multicolour cake was invented by the people of Sarawak sometime in the 1980s. It’s slowly been growing in popularity in Peninsular Malaysia ever since. Distinct for its richness and fragrance, the Sarawak layer cake recipe can be a challenge, especially because the chef needs to work with individual layers and most important less sweets.

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This beautiful multicolour cake was invented by the people of Sarawak sometime in the 1980s. It’s slowly been growing in popularity in Peninsular Malaysia ever since. Distinct for its richness and fragrance, the Sarawak layer cake recipe can be a challenge, especially because the chef needs to work with individual layers and most important less sweets.

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This beautiful multicolour cake was invented by the people of Sarawak sometime in the 1980s. It’s slowly been growing in popularity in Peninsular Malaysia ever since. Distinct for its richness and fragrance, the Sarawak layer cake recipe can be a challenge, especially because the chef needs to work with individual layers and most important less sweets.

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THIAN YIH(101216)

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FAUSTINA MICHELLE A/P ANDREW MICHAEL(98945)

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NUR HUMMAIRAH HASSANAH BINTI HASSAN(100387)

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Conducting this entrepreneurship project in MPU32222 is a new experience whereas having a team with diverse backgrounds and races. We had a good teamwork upon doing this project. We had meetings to exchange ideas and informations to reach a perfect idea on what to sell as a product. I learned so much through out the process of running a business and I hope we’ll get more what’s beneficial for us in the future.

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When I took part in the group project of MPU3222 Foundation of Entrepreneurship Inculturation, I found that it’s not easily to become a successful entrepreneur. To start a business, entrepreneur needs to find the supplier or agency to provide the sustainable stock as the basic for business. I can imagine how many difficult that will be faced if the project of MPU3222 runs in individual. Besides that, I also can understand that business cannot leave by these important components which are customer, sales and stock. To get the customer’s attention, every entrepreneur needs to put their effort on promotion by disseminating in social media like Facebook, Instagram and TikTok to let our business’s potential customers notice about the existence of our product in the market. Sales is a way to convince the customers that the products are acceptable in the market. As our sales keep going, stock also always needs to be refill to make sure our business can continue on sales without delaying customer’s order.

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This MPU3222 enterpreneur project is a new experience for me which worked with different races,different backgrounds and we didnt knew each other before involved in this project. It is a test of tacit understanding for each of us. We shared our ideas and thoughts at the first meeting to decide what are we going to sell. We devided our job such as media admin, dealing with supplier, monitor sales, using AIDCA model for create attractive copywriting, sent the copywriting to the groups daily as a way to promote our products, collect orders, dealing with customers for fulfill their needs and desires. Hope we can achieve and doing well in this course!

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FAUSTINA MICHELLE A/P ANDREW MICHAEL(98945)

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FAUSTINA MICHELLE A/P ANDREW MICHAEL(98945)

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This project has gave me the experience on running a business including its challenges and doubts. I was confused at the beginning but then soon i began to have a hang on what its all about. Through this project, I've been also given the chance to look at other groups ideas and products. All of this has been very beneficial to me and I hope it will too in the future.

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NUR HUMMAIRAH HASSANAH BINTI HASSAN(100387)

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NUR HUMMAIRAH HASSANAH BINTI HASSAN(100387)

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I feel very grateful for being able to into MPU 322.. because I was able to learn how to manage a business, especially the iconic lapis cake business. I was also able to gain new experience which is the experience of communicating and dealing with customers

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Working on the entrepreneurship project in MPU3222 with a diverse team was an invaluable learning experience. As strangers from different backgrounds coming together, building mutual understanding and unity required effort and open communication. I'm proud of how we overcame differences to collaborate effectively. Dividing tasks played to our individual strengths. Whether handling social media, suppliers, sales monitoring, AIDA marketing, order fulfillment, or customer service, each member contributed meaningfully. Providing daily copywriting updates held us accountable and allowed group input. Still, aligning so many moving parts didn't always run smoothly. When challenges like unclear expectations or coordination issues emerged, we addressed them through patience and compromise.

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MUHAMMAD ZAFFAN BIN ZALI(99993)

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Copywriting & Teaser Post at Instagram Page

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Copywriting & Teaser Post at Instagram Page

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Based on the instagram post:

Purpose is to intrigue, hook attention, generate anticipation. Photos/videos are selected and edited to highlight intriguing visuals, imply interesting themes/characters, pose questions to make the audience curious.

Tone is often mysterious, suggestive, even cryptic rather than giving a lot of clear information. Images raise questions rather than answer them.

Techniques: Striking visual compositions, unusual angles, bold colors, high contrast, effects like slow motion. Quotes out of context. Very brief clips of video dialog or action.

Subject matter focuses on intriguing personalities, emotional moments, action, mystery, conflict. Trying to create wonder and speculation rather than lay everything out.

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Selected IG Campaign Post

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Profile Page

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Copywriting & Teaser Post at Facebook Page

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Copywriting & Teaser Post at Facebook Page

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Based on the Facebook Page Post:

Purpose is to intrigue, hook attention, generate anticipation. Photos/videos are selected and edited to highlight intriguing visuals, imply interesting themes/characters, pose questions to make the audience curious.

Tone is often mysterious, suggestive, even cryptic rather than giving a lot of clear information. Images raise questions rather than answer them.

Techniques: Striking visual compositions, unusual angles, bold colors, high contrast, effects like slow motion. Quotes out of context. Very brief clips of video dialog or action.

Subject matter focuses on intriguing personalities, emotional moments, action, mystery, conflict. Trying to create wonder and speculation rather than lay everything out.

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About Page

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Home Page

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We are selling more than 40 types of kek lapis Sarawak and the price start from RM13 to RM23.

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﻿﻿Our target market is customers at peninsular Malaysia and the most common problem is high postage cost to delivery our product to customer. So to solve this problem our seller currently offer our customers the free delivery and postage to peninsular Malaysia but in the short time. They also do buy 5 free 1 policy to make more sales and get more customers.

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https://instagram.com/icnonickeklapis_sarawak?igshid=NzZlODBkYWE4Ng==

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https://www.facebook.com/profile.php?id=61554102803496&mibextid=LQQJ4d

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Open everyday from 8:00AM to 8:30PM

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Sole Prorietorship

A sole proprietorship is owned and operated by one individual which is Puan Asma. The owner of a sole proprietorship doesn't need the approval of a board or partner to make daily business decisions. They also get to keep and determine what to do with the business' profits.

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No. 16, Lot 14151, Block 26, Aiman Commercial Centre, Jln Datuk Mohammad Musa, Aiman Commercial Centre, 94300 Kota Samarahan, Sarawak

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Achieves sales targets by identifying prospects, connecting with key decision makers, understanding needs and presenting solutions

Manages entire sales cycle from lead generation to close

Maintains sales records and provides regular reports on marketing campaign success and pipeline status

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Reviews written, audio or video content for quality, accuracy and style

Edits and revises content by reorganizing, rewriting, or modifying tone, format etc.

Ensures content is clear, consistent, grammatically correct and meets publishing standards

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Reviews written, audio or video content for quality, accuracy and style

Edits and revises content by reorganizing, rewriting, or modifying tone, format etc.

Ensures content is clear, consistent, grammatically correct and meets publishing standards

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Creates visual media content including videos, animations, graphics and images

Edits raw material using editing software and ensures content meets quality standards

Optimizes content for publication across different platforms and media formats

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Supports the PM to help plan and execute projects

Steps in for PM if they are unavailable to keep projects moving

Assists with preparing project documentation, schedules, budgets etc.

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Develops project plans and manages all aspects of projects to ensure on-time completion within budget

Assembles project team, assigns tasks, and oversees team members

Reports to senior management on project status, issues, and risks

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Hi! My name is Ezekiel Lucas.

I'm from Kuching, Sarawak. I was previously from

Matriculation program at Negeri Sembilan. I am excited and looking forward so much learning about entrepreneurship. That's all from me, nice to meet you all!

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Hello everyone and nice to meet you all! My name is Chan Bao Jun and you can just call me Chan as well. I am from Bintulu, Sarawak.

Thope I can obtain some useful and interesting knowledge about enterpreneurship from this course. I'm ready to start this course with Dr Mahani and gain the knowledge from Dr very soon. Thank you.

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Hello to Dr Mahani and mates.

My name is Thian Yih, just call me Thian well do. I am from Kuching Sarawak. My expectation towards this course is i can learn more about entrepreneurship. I hope have great learning progress with Dr Mahani. Glad to meet you all!

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Hi everyone! My name is

Faustina Michelle Andrew

Michael but you can call me Tina!

Cute and short just like me ;) I'm 20 years old this year and am from Kulim, Kedah! I am a STPM graduate from Kolej Tingkatan Enam Kullim. I am currently taking up International Economics here in UNIMAS.

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Group Member's Background (Vice Manager)

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Group Member's Background (Vice Manager)

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Hi, my name is Nur Hummairah Hassanah and I am from Malacca. I recently graduated from STPM and felt lost because I had no prior knowledge about this course. However, 1am grateful to have met Dr. Mahani in this class and I am hopeful that I can gain more knowledge about this subject from her.

That's all from me, thank you.

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Group Member's Background (Project Manager)

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Group Member's Background (Project Manager)

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Hi and Assalamualaikum everyone. My name is

Muhammad Zaffan Bin Zali and you just can call me Zaff. I'm STPM student and come from Melaka. My course is Service Economy and nice to meet all of you. Have a nice day:)

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1. Muhammad Zaffan Bin Zali

2. Nur Hummairah Hassanah Binti Hassan

3. Faustina Michelle A/P Andrew Michael

4. Thian Yih

5. Chan Bao Jun

6. Ezekiel Lucas Anak Ali