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Name : SITI AZ'ZAHARAH BINTI ZUHRY

Matric Number : 101042

Role in the group : Project Manager/Leader

Aza as the project's creator and leader.

gives each group member an assignment.

establishes our business to offer Unimas students personal care items through the sale of perfumes

creates and manages a cohesive team as a team leader by encouraging candid communication among the members of the team. This guarantees that everyone is in line with the aims and objectives of the project.

oversees operation management to improve workflow efficiency.

keeps up with business trends so that she can make wise decisions and enhancements.

Business Pitching Task Scope :

responsible for explaining about customer's problem, need, and opportunity that our business provides to them . It functions to accomplish customer's satisfaction and repeat-buying .

aligning the project goals and objectives with the expectations of the customer.

Portfolio Task Scope :

documents the background of our business . Background of business is important as it provides the public with information regarding our perfume sale .

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Victoria Secret Jasmine Dream

Description : Immerse yourself in the enchanting allure of "Jasmine Dream," a fragrance that captures the essence of a moonlit garden in full bloom. This exquisite perfume is a delicate dance of floral notes, with jasmine as the star of the show.

Price : RM 5

Tom Ford Ombre Leather

Description : Indulge in the luxurious and seductive allure of "Ombre Leather" by Tom Ford—a fragrance that transcends time and captivates with its modern elegance.

Price : RM 5

The Body Shop Cherry Blossom

Description : This perfume captures the fleeting essence of cherry blossoms in full bloom, creating a sensory journey through a blossoming orchard.

Price : RM 5

Victoria Secret Sweet Scandalous

Description : Indulge in the allure of "Sweet Scandalous," a perfume that exudes a captivating blend of sweetness and intrigue. This fragrance is a daring exploration of sensuality, leaving an unforgettable trail of mystery and allure in its wake.

Price : RM 5

The Body Shop Strawberry

Description : Step into a world of sweetness and joy with the delightful fragrance of Strawberry. This perfume captures the essence of ripe, sun-kissed strawberries in a bottle, creating a fresh and uplifting olfactory experience.

Price : RM 5

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Victoria Secret Velvet Petals

Description : Step into a world of opulence and sophistication with the alluring fragrance of Velvet Petals. This perfume is a luxurious and velvety bouquet that wraps you in a sensuous embrace, evoking an air of timeless elegance.

Price : RM 5

Vanilla Perfume

Description : Embark on a sensory journey with the comforting and alluring fragrance of Vanilla. This perfume captures the timeless and enchanting essence of vanilla, creating a warm and inviting olfactory experience.

Price : RM 5

The Body Shop White Musk

Description : Introducing the ethereal allure of White Musk , a fragrance that embodies purity, sensuality, and timeless sophistication. This perfume is a delicate dance of softness and warmth, leaving a subtle yet captivating trail wherever it goes.

Price : RM 5

Victoria Secret Bombshell

Description : Step into the world of allure and confidence with Bombshell, a fragrance that captures the essence of glamour and irresistible femininity. This perfume is a dynamic blend of floral and fruity notes, creating a scent that is both bold and alluring.

Price : RM 5

Lancome La Vie est Belle

Description : "La Vie Est Belle" is a fragrance that translates to "Life is Beautiful" in English. This perfume is renowned for its sweet and gourmand character, creating a captivating and joyful olfactory experience.

Price : RM 5

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Name : NUR QYAIRUL SYIFAA BINTI RYZISYAINI

Matric number : 97706

Role in the group : Finance Manager

Syifa as the Finance Manager :

manages our business budget and alligns it with overall business strategy .

deals with financial report by preparing accurate and timely financial statements including expenses and profits .

collects payment receipts and keeps track of all perfume payments.

makes updates of payment receipts in Discord to review our business trends.

plays a pivotal role in our project's strategic conversation by assisting the company in making wise financial decisions.

Business Pitching Task Scope :

explaining about our main competitors and how our group thinks that our business might be better than them . One of the factor is professional business strategy in marketing

uses competitor analysis to benchmark our company financial performance against industry standards.

Portfolio Task Scope :

documents all the financial records into padlet for reference.

exports the data for our project uses .

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Burberry Hero

Description : "Hero" perfume is an exhilarating and captivating fragrance designed for individuals who embody strength, courage, and charisma.

Price : RM 5

The Body Shop Apple Blossom

Description : "Apple Blossom" perfume captures the essence of a blossoming orchard in spring, offering a delicate and refreshing fragrance that evokes the beauty of apple blossoms in full bloom.

Price : RM 5

Honeydew Perfume

Description : "Honeydew" perfume is a luscious and refreshing fragrance that captures the sweet and succulent essence of ripe honeydew melons.

Price : RM 5

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Customer's name : Anjili Ting

Date : 4/12/2023

Amount : RM 10

Classification : Customer bought 2 perfume

Other information : Customer pay through cash so our agent transfer back to account bank

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Customer's name : Nur Damia Amirah Binti Meruni

Date : 4/12/2023

Amount : RM 15

Classification : Customer bought 3 perfumes

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Customer's name : Siti Hajar Binti Mohd Podzi

Date : 4/12/2023

Amount : RM 15

Classification : Customer bought 3 perfumes

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Customer's name : Siti Aisah Binti Fad

Date : 4/12/2023

Amount : RM 15

Classification : Customer bought 3 perfumes

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Customer's name : Aina

Date : 4/12/2023

Amount : RM 5

Classification : Customer bought 1 perfume

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Customer's name : Jinie Arcelia Anak Alixgeoffrey

Date : 4/12/2023

Amount : RM 20

Classification : Customer bought 4 perfumes

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Customer's name : Alisa Zahirah

Date : 4/12/2023

Amount : RM 5

Classification : Customer bought 1 perfume

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Customer's name : Nur Farhanah

Date : 4/12/2023

Amount : RM 5

Classification : Customer bought 1 perfume

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Customer's name : Qistina Nur Amalia Ho

Date : 4/12/2023

Amount : RM 10

Classification : Customer bought 2 perfumes

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Customer's name : Aina

Date : 5/12/2023

Amount : RM 5 (the rest is our MPU's unused money)

Classification : Customer bought 1 perfume but through cash so our agent transfer it back to the account bank that has been used to handle the transaction in and out but our agent transfer all the total of unused money in our group as well. That's why the total that has been transferred is RM20

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Customer's name : Nuraqilah Binti Jol

Date : 5/12/2023

Amount : RM 5

Classification : Customer bought 1 perfume

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Customer's name : Emylia Erick

Date : 6/12/2023

Amount : RM 5

Classification : Customer bought 1 perfume

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Customer's name : Anis

Date : 6/12/2023

Amount : RM5

Classification : Customer bought 1 perfume

Other information : Customer pay through cash method

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Customer's name : Rose

Date : 6/12/2023

Amount : RM 5

Classification : Customer bought 1 perfume

Other Information : Customer pay through cash method

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Customer's name : Azza

Date : 6/12/2023

Amount : RM 5

Classification : Customer bought 1 perfume

Other Information : Customer pay through cash method

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Customer's name : Ayu Afnidah Binti Anam

Date : 7/12/2023

Amount : RM 5

Classification : Customer bought 1 perfume

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Customer's name : Ellinaa Donny Jeuni

Date : 7/12/2023

Amount : RM 5

Classification : Customer bought 1 perfume

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Customer's name : Nur Damia Amirah Binti Meruni

Date : 12/12/2023

Amount : RM 5

Classification : Customer bought 1 perfume

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Customer's name : Siti Asyila

Date : 13/12/2023

Amount : RM 5

Classification : Customer bought 1 perfume

Other Information : Customer pay through cash method

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Customer's name : Nur Asrina Binti Afiq

Date : 13/12/2023

Amount : RM 10

Classification : Customer bought 3 perfumes

Other Information : It only cost RM 10 because we do a Christmas promotion which is 1 perfume = RM 5, 2 perfumes = RM 9, and 3 perfumes = RM 10

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Customer's name : Izzatul Syazwani

Date : 14/12/2023

Amount : RM 10

Classification : Customer bought 3 perfumes

Other Information : It only cost RM 10 because we do a Christmas promotion which is 1 perfume = RM 5, 2 perfumes = RM 9, and 3 perfumes = RM 10

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Screenshot_20231214_161348_com.irakyatmob.bkrm - NUR IZZATUL SYAZWANI BINTI ABDUL HUZA Moe

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Customer's name : Fatimah Azzahra

Date : 14/12/2023

Amount : RM 5

Classification : Customer bought 1 perfume

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Customer's name : Alisha Simpo Anak Hassin

Date : 14/12/2023

Amount : RM 10

Classification : Customer bought 3 perfumes

Other Information : Customer bought perfumes during Christmas promotion

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WhatsApp Image 2023-12-14 at 19.28.54 - Siti Nurhasfizah Maramat

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Customer's name : ALISHA SIMPO ANAK HASSIN

Date : 16/12/2023

Amount : RM 10 (cash out - refund)

Classification : Customer ask for refund as the stock for perfume that she want is out of stock

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Customer's name : Marcelly Ryina Irien

Date : 14/12/2023

Amount : RM 10

Classification : Customer bought 3 perfumes

Other Information : Customer bought perfumes during Christmas promotion

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Customer's name : Alia Sofea Binti Jaafar

Date : 14/12/2023

Amount : RM 10

Classification : Customer bought 3 perfumes

Other Information : Customer bought perfumes during Christmas promotion

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Customer's name : Nur Qyairul Syifaa Binti Ryzisyaini

Date : 14/12/2023

Amount : RM 10

Classification : Customer bought 3 perfumes

Other Information : Customer bought perfumes during Christmas promotion

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Customer's name : Arif Fahmi

Date : 14/12/2023

Amount : RM 20

Classification : Customer bought 6 perfumes

Other Information : Customer bought perfumes during Christmas promotion

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Customer's name : Patiurma Lian

Date : 15/12/2023

Amount : RM 10

Classification : Customer bought 3 perfumes

Other Information : Customer bought perfumes during Christmas promotion

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Customer's name : Viviana Anak Lewis

Date : 15/12/2023

Amount : RM 10

Classification : Customer bought 3 perfumes

Other Information : Customer bought perfumes during Christmas promotion

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Payment Receipt for NUR QYAIRUL SYIFAA BINTI - Viviana Lewis

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Customer's name : Syafawati Binti Muhammad

Date : 15/12/2023

Amount : RM 10

Classification : Customer bought 2 perfumes

Other Information : Customer bought not using Christmas promotion so she pay with normal price

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Customer's name : Batrisyia Dayana Binti Mazly

Date : 19/12/2023

Amount : RM 10

Classification : Customer bought 3 perfumes

Other Information : Customer bought perfumes with Christmas discount

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Customer's name : Meliana Lawas

Date : 19/12/2023

Amount : RM 5

Classification : Customer bought 1 perfume

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Customer's name : Siti Az'zaharah Binti Zuhry

Date : 27/12/2023

Amount : RM 10

Classification : Customer bought 3 perfumes

Other Information : Customer bought perfumes during Christmas promotion

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Customer's name : Nurul Aliah Batrisyia Binti Abdullah

Date : 28/12/2023

Amount : RM 4

Classification : Customer bought 1 perfume

Other Information : Customer bought perfume with discount

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Customer's name : Nur Alya Dayana Binti Muhammad Nazri

Date : 30/12/2023

Amount : RM 4

Classification : Customer bought 1 perfume

Other Information : Customer bought perfume with discount

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Customer's name : Nur Aina Kamalia Binti Asmadi

Date : 30/12/2023

Amount : RM 4

Classification : Customer bought 1 perfume

Other Information : Customer bought perfume with discount

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Customer's name : Lateeffa radhiah

Date : 30/12/2023

Amount : RM 4

Classification : Customer bought 1 perfume

Other Information : Customer bought perfume with discount

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Business name : Parfum Enchante'

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Name : PUTRI NAQIBAH BALQIS BINTI ZAINOL

Matric number : 100805

Role in the group : Web designer/ content creator

Putri as the Web Designer and Content Creator :

designs our business website and content-creating to reach the targeted audience . She creates attractive and informative websites https://parfumenchante.shop/ to promote our perfume .

writes enticing product descriptions that highlight the unique features and benefits of each perfumes . In the website , there are perfume pictures with details for customer's reference

designs eye catching graphic and visuals for social media posts and advertisements .

creates posters as marketing attraction to be shared using social media such as Instagram and Facebook .

stays updated about changes in algorithm of new trends to adapt strategies accordingly.

Business Pitching Task Scope

explains about the current market trends of our business .

research the trends and seek for proposed solutions towards improvements .

For portfolio Task Scope :

describes about our online marketing activities which are Facebook , Instagram and Website .

builds our official website by implementing communicative interfaces .

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Name : NUR AINAINIHANAN BINTI ROZMAN

Matric number : 97650

Role in the group : Business Strategist

Aina as Business Strategist :

plans to increase sales.

conducts research of other university small business to analysis our competitors .

develops long-term strategic plans that outline the steps needed to achieve the business goals .

Assigns three delivery centers which are the colleges of groupmates . In their respective colleges, each member does provide deliveries .

runs a physical campaign in Kolej Kenanga in an effort to attract a sizable customer base.

optimizes our product portfolio and develops procing strategies that balance profitability . For exmple , she manages our business promotios during Christmas Sales and End of Year Sales .

Business Pitching Task Scope :

explains about our business potential to grow both financial and operational .

strategizes business plans to compete with other business

Portfolio Task Scope :

provides task distributions among group members .

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Name : ADRIANA SAFRAA BINTI AFFANDI

Matric number : 97205

Role in the group : Marketing

Adriana as the product marketer :

shares the webpage of our perfume business with the Unimas Students on WhatsApp in order to oversee our internet marketing.Hence , It is easier for more students to visit our shop.

succeeds in physically promoting our perfumes at campuses .

does market research to understand costumers preferences related to perfumes and finds out that most recommended perfume flavour is strawberry .

manages to grow our business presence on media social platforms through community building and advertising .

Perform marketing physically in college Sakura and Allamanda to attract buyers .

Describes the unique value our perfume provides to the target customer which are Unimas Students and how it solves their problems or satisfies their needs.

Port Folio and Business Pitching Task Scope

creates our Business Model Canva as a strategic management tool that provides a visual representation of our project business model . As result , this dynamic digital format makes it easy for our team to collaborate the different aspects of the business so that improvements could easilly be done .

facilitates collaboration and discussions within a team

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Name : NUR AFRINA HAFNI BINTI AFFANDI

Matric Number : 97643

Role in the group : Marketing

Afrina as a project marketer :

uses WhatsApp to exchange information about perfumes with Unimas students. This will draw greater attention to our small business .

Performs onlie marketing through Facebook and Instagram .

is an accomplished photographer that took pictures of our perfumes to be utilized as showcases in our website and Instagram.

distributes perfumes in person throughout college campuses.

retains existing customer and encourages repeat buying

Business Pitching Task Scope :

explains about perfume products .

answers questions from customers professionally.

Manages and enhances the image of the business.

Portfolio Task Scope

documents our product catalogue to make it easier for our team refer back about the product details record.This includes product names, descriptions, specifications, features, and pricing.

provides a positive shopping experience for customers.

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ADRIANA SAFRAA BINTI AFFANDI

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NUR AFRINA HAFNI BINTI AFFANDI

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NUR QYAIRUL SYIFAA BINTI RYZISYAINI

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Reflection on the Parfum Enchante’ Business Project

The Parfum Enchante’ Business Project was a significant undertaking that aimed to learn the key principles of business operations such as, business idea generation, preparation of business plan, rule and laws pertaining to business activities, basic accounting management, marketing and supporting services. As the marketing, I helps to create brand awareness, drive profit and growth, acquire and retain customers, and enhance engagement. This reflection go through into the key learnings, challenges faced, and personal growth experienced throughout the project.

One of the most valuable lessons from this project was clear communication. Communication is key in marketing. Clearly articulating goals, expectations, and strategies ensures that everyone involved is on the same page. This extends to both internal teams and external partners.Additionally, strategic planning. Strategic planning is the foundation of successful marketing campaigns. Taking the time to develop well-thought-out plans, including defining objectives, target audience, and key performance indicators (KPIs), sets the stage for effective execution.

The project also presented its share of challenges.  Managing tight deadlines and balancing multiple responsibilities was a test of organizational skills. There were instances when conflicting priorities arose, requiring effective time management and delegation to ensure all aspects of the project received due attention.

On a personal level, collaborating with other team members and stakeholders wider my perspective and improved my interpersonal skills. I learned to appreciate the value of diverse viewpoints, fostering an environment where everyone's input was considered and respected.

In conclusion, the Parfum Enchante’ Project was not just a professional milestone but also a journey of personal growth. The project equipped me with practical insights into effective marketing strategies, improved my problem-solving abilities, and reinforced the importance of adaptability in the ever-evolving business landscape. Moving forward, these lessons and experiences will undoubtedly shape my approach to future projects and contribute to my ongoing professional development.

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 NUR QYAIRUL SYIFAA BINTI RYZISYAINI (97706) 

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 NUR QYAIRUL SYIFAA BINTI RYZISYAINI (97706) 

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Reflecting on Perfume Enchante's journey, it's evident that the business has embraced a clear mission of reaching a group sales target of RM100, focusing on the student population at UNIMAS. The commitment to this goal suggests a strong determination to establish a significant presence within the university community.

The challenge of making sales prompted an innovative approach, as the business adapted to the situation by introducing a Christmas sale. The decision to offer discounts on perfumes, reducing the price from RM5 to RM4, reflects a strategic move to attract customers and stimulate sales during a festive period. This flexibility in pricing demonstrates an understanding of the market and a willingness to adapt to customer preferences.

One notable success is achieving the expected sales despite facing a busy schedule. This accomplishment indicates the effectiveness of the Christmas sale and discount strategy in not only overcoming the initial challenge but also exceeding expectations. The ability to succeed amidst a busy schedule underscores the dedication and resourcefulness of the Perfume Enchante team.

Moving forward, it might be valuable to analyze the impact of the Christmas sale on customer satisfaction, loyalty, and potential for future sales. Additionally, considering other promotional strategies and marketing initiatives could further enhance Perfume Enchante's position within the target market.

Overall, Perfume Enchante's journey reflects resilience, adaptability, and a commitment to its mission. As the business continues to navigate challenges and capitalize on successes, it can build a solid foundation for sustained growth and a lasting impact on the UNIMAS student community.

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Executive Summary: University Perfume Sales Project

This executive brief summarizes the university perfume sales project that our six-student team expertly carried out for a semester.

Project Details:

Product Source: Perfumes sourced from Lazada on November 11th, 2023.

Team Composition: Leader, Marketing Partner, Web Designer, and Business Strategist.

Project Duration: Completed successfully within the semester.

Roles and Responsibilities:

Leader: Ensured effective team coordination and communication.

Marketing Partner: Executed impactful marketing strategies for perfume sales.

Web Designer: Developed an engaging online platform for product display and sales.

Business Strategist: Formulated and implemented effective business strategies.

Financial Goal, Outcome, and Key Learnings:

Financial Goal: Set and successfully achieved a profit target of 100 Ringgit.

Outcome: Realized a profit of 100 Ringgit, showcasing the project's success.

Key Learnings: Strengthened teamwork, collaboration, and practical application of business concepts.

Conclusion: The university perfume sales project provides proof of our teamwork, as we met our financial target, ran a successful Christmas promotion, and gained valuable insight into real-world business applications. Our capacity to function as team members and utilize theoretical knowledge in practical settings has improved as a result of this experience.

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PUTRI NAQIBAH BALQIS BINTI ZAINOL [100805]

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PUTRI NAQIBAH BALQIS BINTI ZAINOL [100805]

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Parfum Enchante, my entrepreneurship venture, has been a rich learning experience in identifying opportunities, taking calculated risks, and crafting innovative products. This project emphasizes strategic resource allocation based on market demand, with the overarching goal of establishing a thriving business dedicated to exceeding customer expectations through affordable and high-quality perfumes.

As a web designer and content writer, my role extends beyond creating visually appealing materials. I am committed to seamlessly integrating cutting-edge technology, ensuring a smooth operation for both customers and team members. Throughout this reflection, I will explore the challenges faced, my personal development, and the valuable lessons learned.

This project highlighted the critical role of technology research for efficient systems and a steadfast commitment to outstanding customer service. Acquiring skills in website creation and automation, I seamlessly integrated processes from order forms to the Discord system.

One significant challenge in our project is taking calculated risks to ensure that our ideas generate profits. This involves keen observation of market needs and trends, as well as analyzing the business models of existing ventures. To enhance cost-effectiveness and maximize our capital, we identified a seller offering high-quality perfumes at a more affordable price. By allocating only 55% of our capital to purchase inventory, we aimed to secure sales and profits.

Another hurdle we encountered was establishing a competitive edge against similar products offered by other students, who priced their perfumes much higher. Our strategic advantage lies in offering more affordable yet high-quality perfumes. Effective marketing played a crucial role in building customer satisfaction with our competitive prices and product quality.

The key lesson learned from this project is the significance of collaboration. The project's success was fueled by dynamic team collaboration, where diverse skills and perspectives played a crucial role in achieving our collective goals. Notably, Parfum Enchante prioritizes the affordability of our products, punctuality, and customer experience. The loyalty and dedication of team members, pulling their own weight to complete the project, made the endeavor run smoothly and with ease.

In summary, the journey with Parfum Enchante encapsulates key lessons in strategic resource allocation, innovation, and collaboration in entrepreneurship. As a web designer and content writer, my role extended beyond aesthetics to seamlessly integrate technology. Overcoming challenges, such as identifying a cost-effective supplier and establishing a competitive edge, emphasized the importance of affordability and effective marketing. The project's success hinged on dynamic team collaboration, where diverse skills and a commitment to customer satisfaction played crucial roles. This entrepreneurial endeavor underscored the transformative power of collaboration and innovation in achieving shared goals.

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Choosing Facebook for our perfume marketing is a no-brainer. With its massive user base and targeted advertising, we reach the right audience. The visual appeal of the platform lets us showcase our perfumes effectively, and engaging with customers is seamless.

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Name: Parfume Enchante

Categories: Cosmetic Shop

Website: https://parfumenchante.shop/

Instagram: parfume_enchante

Services: Delivery and Contactless Delivery

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Hardsell Post:

1. Attention:

The use of emojis, particularly the fire symbol and bold text, grabs attention immediately.

The phrase "Unbeatable Deal Alert" is attention-grabbing and communicates urgency.

2. Interest:

The post highlights the incredible deal of getting premium perfumes at a very low price (RM5 each).

It creates interest by emphasizing the limited-time offer and the significant discount.

3. Desire:

The phrases "Elevate your scent game" and "Don't miss out on the chance" aim to create a desire for the exclusive and affordable deal.

The tiered pricing structure encourages customers to desire more by offering better value for buying multiple items.

4. Conviction:

The post attempts to build conviction by repeating the low prices and using words like "unbeatable" and "incredible."

It creates a sense of urgency by mentioning the limited stock and the ticking clock.

5. Action:

The post ends with a clear call to action, urging customers to visit the provided link and make a purchase before the deal expires.

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The purpose of this image is to advertise a limited-time sale on the brand's products, with an emphasis on the affordability of the offer.

Visual Appeal: The image showcases an array of elegant perfume bottles, creating a sense of luxury and sophistication.

Brand Recognition: Recognizable perfume names such as COCO Chanel and Tom Ford Leather are used to attract customers familiar with premium brands.

Price Promotion: The overlay text emphasizes the price "Only For RM5," creating urgency and value for potential customers.

Color Scheme: The items look and feel rich, even though they are cheap, because the use of warm colors and gold accents.

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1. Attention:

The use of delicate emojis, like flowers, and the soft language create a calming and aesthetically pleasing tone, capturing attention.

2. Interest:

Instead of focusing on a deal, this post introduces the Perfume Elegance Collection, emphasizing the diversity and craftsmanship of the fragrances.

It aims to generate interest by describing the scents in a detailed and enticing manner.

3. Desire:

The post creates a desire by portraying the fragrances as a "sensorial journey" and an "enchanting allure," appealing to the emotional and experiential aspects of the audience.

4. Conviction:

The use of phrases like "meticulously crafted" and "unforgettable" helps build conviction by emphasizing the quality and uniqueness of the Perfume Elegance Collection.

5. Action:

The post ends with a subtle call to action, inviting the audience to experience the collection. While not as direct as the hardsell, it encourages exploration and potential purchase through the use of the hashtag #ScentedElegance.

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The purpose of the photo create an atmosphere of natural luxury and simplicity

Product Presentation:

Clear branding to make the products easily recognizable.

Sensory Appeal:

Inclusion of vanilla beans and flowers to evoke the fragrance's natural origins and scent.

Creating an association between visual elements and the anticipated scent.

Aesthetic Appeal:

Use of warm, soft lighting and a wooden surface to convey a cozy and premium ambiance.

Clean and elegant product packaging design to enhance perceived quality.

Contextual Imagery:

Inclusion of vanilla beans and white flowers provides context for fragrance notes and suggests purity and authenticity.

Simplicity:

Minimalistic arrangement to avoid overwhelming the viewer and focus attention on the product and its natural ingredients

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Instagram is our go-to for perfume marketing. Its visual focus lets us showcase our fragrances beautifully. With a niche audience interested in lifestyle and beauty, we can target those likely to love our scents

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Screenshot 2024-01-15 at 01-42-36 Parfume Enchantè (@parfume_enchante) • Instagram photos and videos

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1. Attention:

The post starts with an attention-grabbing statement, "Elevate your senses," creating an immediate focus on the sensory experience.

2. Interest:

The list of exclusive scents, each with enchanting notes, builds interest by offering a variety of choices to the audience.

The mention of "exquisite perfumes" suggests a high level of quality.

3. Desire:

The post aims to create desire by using words like "enchanting," "allure of luxury," and "leave a lasting impression," suggesting that using these perfumes will enhance one's essence and make a memorable impact.

4. Conviction:

The hashtag #TimelessFragrance suggests that the perfumes have enduring appeal, building conviction in the long-lasting quality of the scents.

5. Action:

The post concludes with a clear call to action by providing a contact number (WhatsApp only) for interested customers to make a purchase or inquire about the exclusive scents.

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Screenshot 2024-01-15 at 01-42-36 Parfume Enchantè (@parfume_enchante) • Instagram photos and videos

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Product placement: The perfumes are arranged in a line, allowing visitors to see each item clearly.

Lighting: Using soft, diffused lighting eliminates sharp shadows and emphasizes the purity and colors of the perfume bottles, which can be important for showing the product effectively.

Background: The perfumes, which are the main subject, are meant to stand out, so a bland, textured background was chosen. Flowers are added to make the arrangement look better and increase the idea of scent.

Focus: The focus is very clear on the perfume bottles, which means that the opening should be smaller to see the whole thing clearly.

Composition: The composition is clean and simple, with plenty of empty space around the goods to keep the picture from looking crowded, which can be useful for visual marketing.

Branding: The sticker on each perfume faces the camera to make sure that the brand can be seen.

Color Scheme: The colors are soft and go well together, which fits with the nature of the product and makes you feel calm and pampered.

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1. Attention:

The quote from Jeffrey R. Immelt serves as an attention-grabbing introduction, encouraging the audience to think about growth and customer satisfaction.

2. Interest:

The hashtags #perfumeenthusiast and #perfume suggest a shared interest in perfumes, attracting individuals who are enthusiasts or interested in the topic.

3. Desire:

While the quote itself doesn't directly create desire, the use of hashtags implies a sense of community and shared passion among perfume enthusiasts, potentially fostering a desire to engage in discussions or explore more about perfumes.

4. Conviction:

The quote, attributed to Jeffrey R. Immelt, may carry conviction as it comes from a prominent business leader, suggesting a thoughtful perspective on growth and customer satisfaction.

5. Action:

The softsell post is less explicit in its call to action. Instead, it invites individuals to reflect on the provided quote and potentially engage in conversations with others who share a passion for perfumes.

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Screenshot 2024-01-15 at 01-47-56 Parfume Enchantè (@parfume_enchante) • Instagram photos and videos

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The purpose of this photo is to promote a particular perfume product using a personal approach by featuring an individual holding the product.

1. Human Element: Including a person in the photo creates a connection with viewers, as they can see someone who ostensibly enjoys the product, which can be more persuasive than just the product alone.

2. Product Display: The individual is holding the perfume clearly, focusing attention on it and ensuring the product is identifiable.

3. Simple Background: The plain background doesn't distract from the subject, making the individual and the product the focus of the image.

4. Facial Expression: The person's smiling face suggests happiness and satisfaction with the product, which is a positive endorsement.

5. Quote and Hashtags: The caption includes a quote that emphasizes the value of customer satisfaction, which, along with relevant hashtags, can engage users and increase the photo’s reach on social media.

6. Lighting: The lighting seems to be soft, likely to avoid harsh shadows on the person's face and ensure the product is well-lit.

7. Color Scheme: The color of the backdrop is in harmony with the individual's clothing, which creates a pleasing aesthetic without overpowering the product.

8. Direct Engagement: By showing a person directly presenting the product, the photo encourages viewers to imagine interacting with the perfume themselves, which can be a powerful marketing technique.

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1. Attention:

The repetition of the attention-grabbing phrase and emojis maintains a friendly and engaging tone, welcoming perfume lovers.

2. Interest:

The softsell post introduces a 50% discount for limited edition perfumes, creating interest by emphasizing a significant cost reduction.

3. Desire:

The post lists a variety of elegant perfumes, each with its own appeal, aiming to generate desire among customers for unique and high-quality scents.

4. Conviction:

The 50% discount adds a persuasive element, creating conviction that this is a great opportunity to acquire luxury perfumes at a more affordable price.

5. Action:

The post concludes with a straightforward call to action, directing customers to the website to place orders. The extensive list of perfume selections encourages exploration and potential purchases.

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Starting a perfume business among UNIMAS students has been a life-changing experience that has taught me a lot about collaboration and entrepreneurship. I actively participated in the project's evolution as a member of our creative team, which also included a business strategist, web designer, marketing partner, and leader.

One notable accomplishment was reaching our 100 ringgit minimum profit target. This result not only highlights how well we collaborated, but it also shows how business concepts can be applied in a small market like that of student clients.

As a product marketer for our perfume business, which targets UNIMAS students, I've worked on a variety of projects that all add to the expansion of our company and raise awareness of our brand. Spreading the word about our homepage on WhatsApp to manage internet marketing has worked well in raising our online presence among students. This strategy fits with our target audience's common communication habits while also making it simpler for more students to reach our business.

Our audience's attention and interest were interested by creating inviting and joyful promotions that connected with the holiday theme. In addition to adding value to our items, offering special discounts, made potential customers feel pressed for time and excited. Our audience's preferences and purchases over the holiday season will be better understood by examining the sales statistics and customer reviews from the Christmas campaign.

For me, this project has greatly improved my ability to collaborate and work in a team. It became essential to have effective communication both with our target audience and the rest of the team. It was satisfying to see how each team member's special talents added to our total success. In addition to improving my comprehension of how businesses operate, this experience has given me more creativity and an entrepreneurial mindset that I will use in future projects.

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Reflection on the perfume Enchante Business Project

The primary goal of this project was to meet the need of Unimas students to purchase personal hygiene products on campus rather than elsewhere. This is because we offered a perfume business that makes it very simple for customers to purchase because we accept a variety of payment methods. In addition, we offer delivery services, which allow us to send items right to our customers' doors.

This business initiative has taught me a lot of new abilities and stuff. As the team's business strategist, it was my responsibility to develop plans that would make our company profitable. By using creativity to market our perfume items, I have gained experience in entrepreneurship in this particular setting. Furthermore, we have our portfolio documented, which is crucial for reference and future usage in relation to our business trends. Furthermore, this helped us become

experts at organizing financial records that include all incomes and results.

As a six-person team, we must effectively collaborate to discuss our business from the very beginning . This was made possible by each member completing their own tasks after group manager Aza assigned them. The end product is a collected effort that includes a business pitching film and portfolio. Hence , We were able to collaborate to sell our perfumes in this conversation. Hence , the enormous financial gain is our reward .

Most importantly, we discovered how to use technology to sell our perfumes. We occasionally communicated with our customers using three different social media platforms: Facebook, Instagram, and WhatsApp. In addition, we created an official website for our business. Our team also inserted our customers' payment information into Discord.

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SITI AZ'ZAHARAH BINTI ZURHY ( 101042) Documents The Background Of Our Business

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SITI AZ'ZAHARAH BINTI ZURHY ( 101042) Documents The Background Of Our Business

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Start With The Origin Story

First, we meet each other at Petary ( Perpustakaan Tun Abdul Rahman Yakub. We discussed a lot about what we wanna do for this project, then after some search for online shopping like shopee and lazada , we found one shop in lazada that sells a pen perfume at a low price. After that, we decided to sell the perfume to UNIMAS students for this project.

Describe Our Vision And Mision

Our vision is to be the favorite perfume brand for people everywhere, creating scents that make life's moments unforgettable and our mission is to make high - quality, unique perfumes that help people feel great.

Highlight Your Unique Selling Points

Welcome to Parfum Enchante , where your personal essence is bottled into perfection. Our unique selling point lies in creating bespoke fragrances that are as unique as you are. We take pride in handcrafting each perfume from the finest organic ingredients, all sources directly from local growers to ensure purity and sustainability.

This Is Our Product

we sell 15 type of perfume which is :

1.Vanilla

2.VS bombshell

3.VS Scandalous

4.COCO Chanel

5.La Vie Est Belle

6.Strawberry

7.The Body Shop 8.White Musk

9.Apple Blossom

10.Cherry Blossom

11.Burberry Hero

12.Tom Ford Ombre

Leather

13.VS Aqua Kiss

14.VS Velvet Petals

15.VS Jasmine Dream

All of this perfume have there own unique side.

Community Involvement

This perfume business might implement for community involvement such as sourcing locally which is being partner with local growers and suppliers for ingredients, which supports the local economy and reduces the carbon footprint associated with transportation of materials.

Future Goals

Our main future goal is to grow our perfume business by carefully crafting a wider range of fragrances and exploring new markets over the next five years. We plan to nurture a more sustainable brand by transitioning to eco-friendly packaging and sourcing ingredients responsibly. A big milestone we're aiming for is to launch our very own line of personalized scents, allowing customers to co-create their unique fragrances with us. In terms of presence, we're looking to enhance our online store and establish a few select physical stores in key locations to connect with our customers more directly. Finally, we're working towards not just being known for our enchanting perfumes, but also for being a business that supports our community and the environment, with the hope of setting a standard in the industry for sustainability and ethical practices.

Operating hours

24 hour

Link

Facebook : https://www.facebook.com/profile.php?id=61555314812611

Instagram : https://www.instagram.com/parfume_enchante/

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Parfum Enchanté. Elegance in Every Drop, Confidence in Every Spray

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NUR AINANIHANAN BINTI ROZMAN (97650)

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PUTRI NAQIBAH BALQIS BINTI ZAINOL (100805)

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Reflecting on the journey of creating my perfume business project has been profound. Developing the concept from just an idea to a detailed plan has been both challenging and rewarding. I've learned the significance of a well-articulated business overview that captures the essence of what we aim to offer. Crafting the founder's story helped me connect on a personal level with potential customers and stakeholders, sharing the passion and inspiration behind the fragrances.

The vision and mission statements became my guiding stars, focusing on not just commerce but also the impression and legacy I want the brand to leave. Realizing the importance of unique selling points, I made sure our selling proposition stands out in a crowded market. Detailing product information, from the scent profiles to the ingredients used, was an exercise in balancing creativity with information that customers would find valuable.

Incorporating sustainability practices became a priority — it pushed me to consider the long-term impact of the business on the environment. Deciding to involve the community and canvas for customer testimonials showed me that a business can't exist in a vacuum; it thrives on interaction and feedback.

Finally, setting future goals wasn't just about ambition but also about practical steps to ensure growth, innovation, and sustainability. This project has been more than a plan; it's been a blueprint for a dream I'm ready to bring to life, showing me the importance of attention to detail, the power of storytelling in branding, and the value of a clear vision for the future.

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SITI AZ’ZAHARAH BINTI ZUHRY (101042 )