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Reason for Popularity: Maybelline's Lipstick became popular in the 1920s due to its affordability and alignment with the flapper era's fashionable trends. The advertising was effective in portraying lipstick as a symbol of liberation for women during a time of societal change. Maybelline's ads emphasized the bold and daring look associated with flapper fashion, capturing the spirit of the era.

Advertising Strategy:

Utilized print media and emerging cinema to reach a wide audience.

Emphasized the cultural shift towards women's independence and self-expression.

Leveraged the product's affordability as a key selling point.

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Reason for Popularity: Revlon's Lipstick dominated the 1950s beauty scene by embracing Hollywood glamour and promoting iconic red lips. The advertising effectively tapped into the post-war desire for luxury and elegance. Revlon's campaigns featured Hollywood stars, associating the brand with the allure of the silver screen and reinforcing the idea that using Revlon's lipstick would bring a touch of celebrity glamour.

Advertising Strategy:

Celebrity endorsements, such as featuring Hollywood actresses in ads.

Emphasized the connection between using Revlon's lipstick and achieving a glamorous, movie-star look.

Capitalized on the economic prosperity of the post-war era.

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Reason for Popularity: In the 1990s, MAC Cosmetics gained popularity by pioneering inclusivity with a wide range of shades. The advertising was effective in challenging industry norms and promoting a sense of belonging and representation for diverse communities. MAC's campaigns celebrated individuality, and the brand's commitment to inclusivity resonated with consumers seeking products that catered to their unique skin tones.

Advertising Strategy:

Featured diverse models in advertising campaigns to showcase the range of available shades.

Collaborated with influencers and artists to reach a broader audience.

Addressed the lack of diversity in the beauty industry, creating a sense of empowerment.

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Reason for Popularity: Glossier's Boy Brow gained popularity in the 2010s by capturing the minimalist, effortless beauty trend. The advertising was effective in conveying a natural and authentic aesthetic. Glossier's marketing strategy embraced user-generated content and social media, fostering a community around the brand and creating a sense of inclusivity.

Advertising Strategy:

Utilized social media platforms to showcase real customer experiences and create a sense of community.

Promoted the "no-makeup makeup" look, aligning with the growing trend towards minimalism.

Emphasized simplicity and ease of use in product application.

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Reason for Popularity: Fenty Beauty redefined beauty standards in the present day by offering diverse and inclusive products. The advertising effectively communicated a shift towards more inclusive beauty standards, challenging the industry to recognize and celebrate diversity. Rihanna's personal involvement and commitment to inclusivity contributed to Fenty Beauty's success.

Advertising Strategy:

Launched with an extensive range of foundation shades, showcasing commitment to diversity.

Emphasized authenticity and individuality through diverse representation in marketing.

Leveraged Rihanna's influence and brand image to make a bold statement in the beauty industry.

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1. Educate on Historical Trends: Share knowledge about the popular cosmetic brands and products that dominated each decade, highlighting their significance and impact on beauty standards.

2. Analyze Advertising Strategies: Examine the advertising strategies employed by each brand, delving into why they were effective during their respective time periods. This includes a focus on messaging, target audience appeal, and the cultural relevance of the ads.

3. Contextualize Cultural Shifts: Connect the advertising strategies to broader cultural shifts and societal changes, emphasizing how beauty ideals and consumer preferences evolved over time.

4. Highlight Effective Campaigns: Showcase the most successful and iconic campaigns from each era, exploring why they captured the zeitgeist and became emblematic of their time.

5. Emphasize Diversity and Inclusivity: Specifically address how certain brands, especially in recent times, have contributed to reshaping beauty standards by embracing diversity and inclusivity in their advertising.

6. Engage and Inform the Audience: Create an engaging and informative presentation that captivates the audience's interest, leaving them with a deeper understanding of the intersection between beauty advertising and cultural dynamics.

7. Demonstrate Advertising's Role as a Cultural Force: Illustrate how advertising serves as a powerful force in shaping and reflecting cultural attitudes towards beauty, influencing societal perceptions and expectations.