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Don't start fights with unhappy customers.

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The employee should know his job enough to be helpful to your needs, if not, they find someone wo can.

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Your Representative should be polite, it makes them like the store better

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Within reason, they should always be available while on job

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They should have a friendly and generally outgoing personality

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Laziness decreases productivity, that's bad for everyone

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An employee should have no room for rudeness

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Yes, be helpful, not not to the point where it is annoying.