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https://docs.google.com/document/d/15ojN4JZ9oW0Zmr1onswlbzc7yF-SXFBiJc68YQ9BAKM/edit

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Organizations That Help Change The Industry

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Organizations That Help Change The Industry

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Centre for Suatinble Fashion

Finds ways to create fashion at a lower environmental and social cost

It intends to continue researching and educating sustaible fashion practices and to work directly with businesses to give them guidance and tools needed for sustainability

CSF has partnered with Nike, H&M, Kering and others teaching them proper practices in making and selling that reduces carbon emissions that creates less waste

Greenpeace

Organization utilizes peaceful protest and the mindset of “putting themselves in harm’s way”

Has a campaign named “Living Toxic-Free” which aims to eradicate major chemical disasters and reduce industrial pollution

Greenpeace advocates to stop disparity of the poor and marginalized affected groups of toxic waste

Solidaridad

Works to make the cotton supply chain more sustainable

Wants to offer greater physical protection to the farmers growing the cotton

In 2018, Solidaridad improved the finances of 235,00 producers in supply chains through 334 stakeholder projects

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The most immediate consequence of not regulating the fast fashion industry will be felt in slow, but progressing time. As stated by Wikepedia, “Most fast fashion clothes exporters are from developing countries across Asia, such as India, Bangladesh, Vietnam, China, Indonesia, and Cambodia. Developing countries' economies relies on fast fashion consumption as most of their export earnings profit from ready-made clothes.” These countries are most likely aware of the effects that fast fashion causes, but are dismissing them for their own “benefit”. One of the most notable results that the industry has shown and caused is the amount of people working overtime. Like Nazma Akter, founder of the Awak Foundation, “has been fighting to improve worker’s rights in the garment sector for over 32 years. Her first experience of the sector was as a child worker, aged 11” according to Good On You. She says, “If there is no legislation, there is no legally binding agreement, then there is no protection, and there are no rights.” The general idea to reduce negative effects of fast fashion is to set rules that determine what brands should, then punish those who don’t comply. This could lead to punishment like major fines to major, contributing companies. For example, the New York fashion Act attempts to impose social and environmental sustainability disclosure requirements on global fashion brands for it could compel bigger companies to take responsibility for what's happening globally, not what they can only see. The FABRIC Act is similar, it will enforce minimum wage standards and eliminate wage theft in US garment factories. Closely like the New York fashion Act, it will increase accountability on brands and retailers to combat workplace violations, increasing transparency.

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Used clothes discarded in the Atacama Desert, in Alto Hospicio, Iquique, Chile. [Martin Bernetti/AFP]

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How many liters of water and water bottles it takes to make our day to day clothing items. 

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If you think that returning items that you no longer want, like or need after receiving them from packages online lessens the effect of fast fashion impacts you’re wrong. Here’s what really happens to the items you return online; despite the conventional thinking, returns don’t often end up back on shelves. Since Covid-19 was a recent phenomenon people rarely went into stores to purchase goods to avoid close contact. Most likely, when you order online it’s not what you expect. Returning items will guarantee your money back without any expenses from the company, but it is not beneficial when “Easily, 25% of all these returns get destroyed, and destroyed in the best case means recycled, but often means ending up in a landfill of literally burned” said Jason Goldberg, chief commerce strategy officer at Publicis and founder of RetailGeek.com, a retail industry blog. Consequently, returning goods you no longer like does not decrease the amount of waste that happens when you throw them away, but still add to the landfills which soon end up in the ocean.

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The effect of producing mass tons of clothing causes greenhouse gas emissions that are responsible for climate change. Making clothing uses a lot of natural resources which leads to these effects. “The company leaves about 6.3 million tons of carbon dioxide a year in its trail-a number that falls well below the 45% target to reduce global carbon emissions by 2030, which the U.N. has said is necessary for fashion companies to implement to help limit global warming”, says TIME. Another enviromental impact that fast fashion causes and contributes to are the massive hills of discarded clothing in landfills around the world, especially in poverty stricken countries. We are discarding clothing pieces more than ever at an alarming rate of our clothing utilization decreased by 36% in the last few years (2022). “Huge piles of clothes discarded get exported from the developed world to poor countries and along with it the problems they hold” (Earthy Route). Kantamnto Market, Ghana, Panipat, India, Atacama Desert, Chile, Gikomba Market, Kenya and other less fortunate countries have been bombarded with piles and piles of fabrics. Reportedly, everyday about 150 to 200 tons of textile waste - between 60 to 75 truckloads - ends up dumped, burnt, or sent to already overflowing dump sites. That is the cause of buying one time use pieces. Because of this, according to somewhere in Panipat, India, in the past few years, so much discarded clothing has arrived that Panipat’s landfills are falling short of space for residents and citizens. Not only is this one place where the fast fashion industry affects the environment, but when these landfills overflow they usually end up in bodies of water, polluting entire ecosystems of various species. As a result, the cause of fast fashion’s impacts to the world does not only affect us, but also affects the life around us.

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Firstly, on July 9,1829 the first sewing machine was born. Following this new invention, it created a faster and a more efficient way to produce mass clothing. Fast fashion chains and companies have been around for multiple years going as far back as the 40’s. Though, these companies did not have their boom of sales until the 90’s. Fast fashion is a relatively recent phenomenon to introduce trendy, cheaply-priced, quick and poorly made clothing to suffice the demand of the upcoming style. The sewing machine made this easier for major companies to keep up with the different movements of style instead of inefficient handmade work. Later when the internet was invented on January 1, 1983, companies were able to post ads to promote their products, but this also benefits them by putting in-store businesses without online sites out of business because less and less people go in store to shop ever since the convenience of online shopping. From a laptop, phone or any modern device people are able to order from the company’s website and have it delivered straight to their home without going out of someone's day. Modern advertising came with the development of printing (newspaper) in the 15th and 16th centuries where advertising was already a popular form of advocating for something, but now, in the present time we see the most common ads on websites we enter or videos that we watch. It shows that if you are a regular shopper, ads you will see in the future will recommend similar products and with the increasing amount of time people spend online they are more further and likely to see ads of fast fashion companies like Shein, Temu, Rowme, H&M, Primark, Urban Outfitters, Zara, Hot Topic and more. Most recently, during the pandemic almost all people were online exposed to advertisements more frequently than ever.

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Another solution to consider is buying second hand clothing pieces that are timeless. Sites like eBay, Facebook Marketplace, and other available shops to purchase pre-loved items are great. Additionally, we can solve this problem by fixing used clothes people already love and want to love again. A waste charity, Wrap, recommends and encourages for others to have people’s clothes to be rapaired and revamp to the current trends with existing pieces. Renting your clothes also could be another key to reducing fast fashion. If you replace 10% of your clothing purchases every year by renting clothes, around 160,00 tons of carbon dioxide emissions in the UK will be saved, reported by Wrap, the waste charity. Of course, minimizing is the most obvious and easiest way to set this difficulty aside. Buying a maximum of eight items a year could reduce fashion’s emissions by %37 in the world’s major cities, says the research by Leeds University and Arup.

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We can also solve this matter by reducing the fashion industry’s carbon footprint as it is key to limiting global warming. Critics say that making clothes more sustainable in different firms who have launched “eco” collections doesn't solve the bigger problem of overconsumption. The definition of fast fashion is inexpensive clothing produced rapidly by mass-market retailers in response to the latest trends. If trends in fashion means the popular styles of clothing and accessories at a particular moment in time, then it will lead to overconsumption caused by the eager buyers trying to be “trendy.” Overconsumption leads to these clothes being bought and made in bulk, but only for the fabrics to end up in a landfill where thousands of other clothes are left after the end of a trend.

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It is not easy to solve this giant problem of fast fashion, but it is possible. Over the past multiple years there have been different and many solutions that are considered to be beneficial to slow down the fast fashion industry. It takes more than just a handful of people to resolve this issue. As has been mentioned before, there have been other occurrences when creators, influencers and individuals have supported fast fashion rather than inform their audience about the worse, beneath the iceberg problems that this situation causes. As an attempt to fix this, according to BBC News, “The UN has launched the #ActNow Fashion Challenge to highlight how industry and individuals can help improve fashion’s environmental impact.” Because the internet and media play such a big role in modern day advertising, the UN decided to focus their eyes on the best way to enlighten a large, diverse group of people with important opinions. On the significant platforms like, Tiktok, Instagram, and Twitter it is better to use hashtags like the “#ActNow” promoted by the UN since it boosts certain posts to various kinds of pages.

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The human impact from fast fashion is outrageous. Recently, in a factory, workers are expected to produce 500 pieces of clothing per day with a salary of 4,000 yuan per month (~$556) while their first month’s pay is withheld from them. In another factory, workers receive an equivalent amount of 4 cents per item. Moreover, they work 18-hours a day and only get 1 day off a month. This is the effect of demand and supply. In order for fast fashion companies to appeal to the eyes of their customers they need their products to be made fast and up to date. In addition, if a worker made a mistake on a certain clothing item their wage is penalized ⅔ for that day thus as their consequence. Apparently, the long hours and working conditions were reported to violate China’s labor laws since they include high levels of toxic chemicals in clothing. Most factories do not have emergency exits or windows and other vital safety protocols. By this, it puts the workers' lives in jeopardy hence all the violations. These companies not only violate important laws, but also copy independent designs as their “own”. More notably, shoppers are unaware that most of these corporations mishandle customer data frequently. Yet, influencers post videos of try-on hauls that are worth thousands of dollars of clothing pieces so they can influence their viewers to purchase from the company instead of steering them away. For this reason, people think it’s a great way to save some money on cute, trendy items. They say to visit pop-up stores for very low, and cheap prices like Shein. For one specific company, they seemingly were working with “about 2,000 Indian influencers alone before the Indian government banned the app in 2020 as a retaliatory move against China” (TIME).