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Usually holi attire would be old clothes that are fine to be ruined. Due to the bollywood, upper class, upper caste romantacized ideal of wearing white clothes for holi, we see it being pushed by companies through adverstisements in the mordern day.

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I remember when I was doing my KCl online summer programme, and we were discussing different cultures in class. Students from other countries widely only knew two festivals from India - Holi and Diwali. Many of them knew about it through social media, filters or songs like "Hymn for the weekend" by Coldplay. Through social media and search engines, that people all around the world interact with, there is sharing of knowledge of what holi is. It is very interesting to see how holi ar lenses on Snapchat and google uses doodles and animations to interact with their users on how Holi is celebrated and somehow intrigue people to learn about the festivals and its culture.

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GOOGLE DOODLES OVER THE YEARS (2001- 2019)

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GOOGLE DOODLES OVER THE YEARS (2001- 2019)

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Coldplay - Hymn For The Weekend (Official Video)

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Balam Pichkari Full Song Video Yeh Jawaani Hai Deewani | PRITAM | Ranbir Kapoor, Deepika Padukone