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--> her post online.

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---> Phyllis would update eCode & Post on the website

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Agenda for Upcoming Meeting & Attachments
Follow up with Scot / Katharine

----> Scot would post

RE: Packet Links

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for all social media outlets to ensure regular posting

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Update the Oakmont Borough Facebook Page

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Update the Oakmont Borough Facebook Page

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www.facebook.com/oakmontborough

Information sharing only, no responding.

2023.05.30 - IG auto updates to FB account.

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Create private videos at first to demonstrate to committee and some select members of the community for feedback.

COMPLETED. Fist video posted 2023.05.27

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To be clear, this is nothing official - but a series of ideas with an estimated timeline of how quickly something may or may not be accomplished.  It’ll serve as a landing place for any and all ideas as a committee & committee structure is created.

Data, feasibility, and expenses will be considered in creating our concrete action steps moving forward.

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https://support.google.com/youtube/answer/9884579?hl=en

Videos can have "Chapters" added so constituents can easily find specific pieces of information, instead of having to watch the whole video.  For example, being able to easily locate "Public Comment" or "Public Works".  They can align with the sections of our agenda.

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Video Chapters break up a video into sections, each with an individual preview. Video chapters add info and context to each portion of the video and let you easily rewatch different parts of the video. Creators can add their own video chapters for each uploaded video or rely on automatic video chapters. Creators can also opt out of automatic video chapters in YouTube Studio.

Note: Not all videos are eligible for automatic chapters, and not all eligible videos will have automatic chapters. If the channel has any active strikes, or if the content may be inappropriate to some viewers, the video chapters feature won't be available.

To add your own video chapters:

1. Sign in to YouTube Studio.

2. From the left menu, select Content.

3. Click the video that you'd like to edit.

4. In the Description, add a list of timestamps and titles.

Make sure that the first timestamp you list starts with 00:00.

Your video should have at least three timestamps listed in ascending order.

The minimum length for video chapters is 10 seconds.

5. Click SAVE.

Note: this option will override automatic video chapters.

To use automatic video chapters:

1. Sign in to YouTube Studio.

2. From the left menu, select Content.

3. Click the video that you'd like to edit.

4. Click SHOW MORE and under Automatic Chapters select "Allow automatic chapters (when available and eligible)". By default, this box will be checked for all new uploads. You can also allow automatic video chapters in bulk.

5. Click SAVE.

Note: Not all videos are eligible for automatic chapters, and not all eligible videos will have automatic chapters. If the channel has any active strikes, or if the content may be inappropriate to some viewers, the video chapters feature won't be available.

To edit automatic video chapters:

1. Sign in to YouTube Studio.

2. From the left menu, select Content.

3. Click the video that you'd like to edit.

4. Click Chapters available ADD CHAPTERS and your automatic chapters will appear in your description to edit. You can click Delete to remove automatic video chapters from your video.

5. Click SAVE.

To opt out of using automatic video chapters:

To opt out of automatic video chapters for a specific video:

1. Sign in to YouTube Studio.

2. From the left menu, select Content.

3. Click the video that you'd like to edit.

4. Click SHOW MORE and under Automatic Chapters unselect "Allow automatic chapters (when available and eligible)".

5. Click SAVE.

Note: You can also opt out of automatic video chapters in bulk.

To opt out of automatic video chapters for a specific video:

1. Sign in to YouTube Studio.

2. Click Settings .

3. Click Upload defaults.

4. Click the Advanced settings, uncheck "Allow automatic chapters (when available and eligible)".

5. Click SAVE.

Watch how to add video chapters

Check out the following video from the YouTube Creators channel on how to add video chapters.
How to Add Chapters to Your Videos Using Timestamps

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Video Chapters break up a video into sections, each with an individual preview. Video chapters add info and context to each portion of the video and let you easily rewatch different parts of the video. Creators can add their own video chapters for each uploaded video or rely on automatic video chapters.

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Create a content calendar of TikTok videos.

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Create a content calendar of TikTok videos.

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Keep TikTok as an "in-brief" source of information.

More informal, but not complete informal.

YouTube used for full council meetings.

https://www.ampfluence.com/tiktok-content-calendar/

Video Content Ideas (filmed over the course of a year)

Touring the Parks

Touring Hiking Trails

Meeting-in-a-Minute (Series)

How to subscribe to our youtube station.

Where to find us on social media

"Who's Who" (Series)

How to find and subscribe to the borough calendar

How to use an subscribe to the RSS (when established)

Parliamentary Procedure Basics

Budget Basics (Series)

Committees

Ordinances by Need (Seasonal reminders)

Town Event Overviews

How to get involved

Clubs/Organizations in Oakmont (in parts)

Districts within Oakmont/ Voting locations

Meet the Council

Process to run for Council

Community Q & A

Mini-History (from the Historical Society)

Tours

WWTP

Fire Department

Police

Borough Building

Recycling

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Ampfluence | #1 Instagram Growth Service

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Did you just create a TikTok account for your business but are unable to understand how to approach your content creation endeavor on TikTok? Like any other social media platform, all you need is an excellent TikTok content calendar plan to be successful with your venture.

Don't have one? Don't worry! Because we've created a list of tips and tricks that will act as a roadmap to creating your TikTok content and how to pull together an effective TikTok strategy for your business.

These pointers can give you a fair share of inspiration and ideas for your future content planning and creation. Keep reading to find out.

What is a TikTok Content Calendar

A TikTok content calendar is simply a document outlining your TikTok goals, the strategies and tactics you will use to achieve them, the type of content scheduled per week or per day, and the metrics considered to track your progress on the journey.

It also includes the roles and responsibilities within your team and outlines the reporting cadence as per a specific plan.

Your TikTok content calendar should resonate wth your TikTok marketing strategy and should be tailored to tick off both the short-term and long-term goals of your TikTok marketing journey.

Why Use a TikTok Content Plan

Did you know TikTok is the number 1 application for driving consumer spending in 2022?

Also, Tiktok generated over $2.3 billion in revenue in 2021, an increase of 77%% since 2020.

Simply spending 46 minutes a day scrolling through the videos has led to such a massive increase in lead generation and revenue for TikTok. The potential of TikTok marketing can never be undervalued.

With an intelligent TikTok content calendar plan, you can also reap the benefits of this fantastic platform for your business. Some of the advantages of using a TikTok content plan are:

Increased brand awareness by reaching a massive audience base

Sell your products and services effectively on TikTok

Let the consumers anticipate your content timelines and ideas beforehand and be prepared for it

Make the consumers excited for your following content

Build more engaged consumers

Get feedback from your consumers

Offer effective customer service through content if required

Have a more manageable and planned approach to content creation

No more running out of content ideas for your next publishing day

Advertise your products and services correctly to your target audiences

Drive traffic to your other marketing platforms with ease

Tips on Planning TikTok Contents

Now that we know the final importance of creating a TikTok content calendar plan for your business, let's head to the tips and tricks every business owner must follow to achieve success in their TikTok marketing journey.

Specify Your Goals for Using TikTok

The first step toward creating an effective TikTok content calendar plan is to specify your goals for using TikTok. You need to know your niche well to understand the type of content you need to produce and add it into your plan accordingly.

Here are a few questions you can ask yourself to understand more about your goals for using TikTok:

1. What are the products and services you are promoting?

2. How do you make your advertisements more fun or TikTok friendly?

3. What is the reason behind your TikTok journey

4. What are your final goals on this journey?

By answering such important questions, you will be able to figure out your purpose for using TikTok, after which we will proceed to our next step, which will help you meet your goals effectively.

Learn Everything About Your Target Audience

The next step is to learn as much as you can about your TikTok target audiences. Before choosing your content topics, format, and music for it, you need to make sure it is something your audience is willing to see in their feed.

Analyze your target audience's demographics and psychographics to know what they like watching more on TikTok. You can also use third-party tools to analyze user data for your TikTok content creation.

Here are six aspects you need to consider about your target audiences:

And more...

You need to create buyer personas based on these insights, and you will be able to know your fans, followers, and consumers really well and can resonate with their needs, demands, and wants for your content.

Get Inspiration From Your Followers & Competitors' Post

Odds are, most of your competitors are already using TikTok for their business. This means you have a great opportunity to learn from them.

A robust competitive analysis will allow you to understand what type of content your target audiences love to watch and engage within your competitor's TikTok account.

Even though you need not copy all of their content ideas, taking inspiration from their content can be a splendid source of content ideas for your TikTok content calendar plan.

You may even come across some new trends and ideas gradually getting viral within the audiences. You may even spot specific campaigns that really hit the mark of your TikTok purpose.

Using this kind of intel is a gem if you are able to leverage it the right way in your plan.

Set Up Account and Improve Profile

After you know the right people you need to create TikTok content for, you need to set up your profile and improve it gradually.

Ensure you fill out all your profile fields and include the keywords in your TikTok profile.
Use consistent brand images and logos in your profile to ensure that your brand is easily recognizable on the platform.

Even though this is a fundamental step, let this not overwhelm you. You simply need to stay true to your brand image and values while creating your TikTok profile, and your TikTok content calendar will have the same essence.

Research Valuable Hashtags for Your Niche

Hashtags are the most valuable aspect of every social media platform, including TikTok. With the right hashtags, you may even go viral overnight.

Apart from planning the content, you need to create your TikTok content calendar plan, you also need to research and outline the hashtags you will add for each post. Ensure that the hashtags you use are relevant to your content, brand, and target audiences.

You need to find the most searchable hashtags that are readily searched by your audiences and they engage the most. This will gradually prevent your content from getting lost in the millions of content posted every day and outshine the crowd!

Make a Content Library for Your Assets

One important tip that you definitely need to adhere to is to keep adequate spaces in your content calendar.

Suppose you create a TikTok content calendar plan. In that case, some of the content ideas may already be posted recently, which you would like to repost again, fresh new content ideas, or even user-generated content.

Some spaces in the calendar maybe even blank, considering that you cannot really plan the entire month's content in a single day.

This is why you need to create a calendar plan for your TikTok. Make sure that it reflects the mission statement you have assigned in the first step, and rest assured, it will support your final outcome well.

You may distribute your content in different categories to create your content library, such as:

50% of the content will drive traffic back to your website

20% of the content will generate new leads for your business

5% of the content will be about the company culture and values

25% of the content will be UGC(user-generated content)

Or,

80% of your content will be about educating, informing, or entertaining your audiences and 20% of your content will promote your brand!

Placing these post types in your calendar will ensure that you have the right mix to prevent monotony within your audiences.

Determine Optimal Time to Reach Your Followers

Another integral step that you can not afford to go wrong with for your TikTok content calendar plan is choosing the right timelines to post your content and reach your target audiences.

You need to determine at what time most of your target audiences are online and scrolling their TikTok feeds. Once you get an insight into your followers who are online at a certain time of the day, schedule your content for the same.

Suppose your target audiences are most active during the evening. Ensure to always post your content during the evening, and this way, you can even grow your chances of reaching the right set of audiences with ease.

You need to experiment with different posting items to understand which timeline brings the maximum engagement to your posts and schedule accordingly.

You can also get a detailed analysis of the posting times from Tiktok analytics.

Tap on the Settings and click on the Privacy page. Click on Switch to Pro Account, and this will create a Creator account for your business.

Once you have a creator account, you can check out the Tiktok analytics dashboard from your account settings. This will give you a robust overview of your account activity and find you the optimal time to post your content on TikTok.

Let Your Team Review & Use their Feedback to Improve

After you finalize the different elements of your TikTok content calendar plan, you need to review it with your team. Your team is your most prominent critic and can give you the feedback you need to improve your plan even further.

The more feedback you gain from your team, the more versatile you can make your TikTok content plan. By improvising your plan according to their recommendations, you can make your TikTok content calendar plan more exclusive and effective for your brand engagement.

Track Performance & Adjust Strategy Accordingly

Last but not least, just like any other marketing strategy, you need to regularly track and adjust your TikTok content calendar plan to bring better results. Not only will it help your plan be more effective, but it will eliminate the guesswork you have included in your plan until now.

Set specific parameters and metrics that you will regularly check for your TikTok account and evaluate them efficiently.

Again, you can also use the TikTok analytics dashboard to get hold of such crucial information for your TikTok account. Or, you can incorporate other third-party applications that can also prove to be really beneficial in examining your TikTok content growth and finding the areas of improvement with time.

Apart from these, you can also conduct surveys and ask your followers how well our social media strategy is doing. Ask them whether the content you post adds value to their life or not.

If yes, ask them how it adds value to their lives and if no, ask them how you can improve your content creation endeavors.

Ask them for topics that they would like to view more, and this can give you more ideas on the direction to approach for your TikTok content creation plan.

Conclusion

The potential of TikTok is immense. However, you can only leverage the power of TikTok to promote your business when you have a well-laid TikTok content calendar plan designed for your TikTok account.

There is neither any full proof strategy to create a content calendar for your TikTok account nor can you copy others' plans and use them for your TikTok account. You need to ensure that your TikTok content calendar plan aligns with your brand goals, values, and essence.

This will help to maximize your content reaction efforts, help your content reach the right set of audiences, and bring you the maximum leads in your business.

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How To Plan Your TikTok Content Calendar - Ampfluence | #1 Instagram Growth Service

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Did you just create a TikTok account for your business but are unable to understand how to approach your content creation endeavor on TikTok? Like any other social media platform, all you need is an excellent TikTok content calendar plan to be successful with your venture. Don't have one? Don't worry!

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To create a connected and informed community.

Through open and transparent communication, we aim to build strong relationships between the borough and its residents, fostering a sense of belonging and pride in our community.

We envision a future where residents are actively engaged in local decision-making processes, where information is easily accessible.

Our goal is to create a thriving, vibrant, and inclusive community that is united by a shared vision for the future.

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Any managed social media will be created or utilized with the settings that it is outward directional.  Members of the community that have questions or concerns will be referred to Borough emails and/or the website for official mediums.

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A Communication for Oakmont Residents & Neighbors

Explore the feasibility of a regular newsletter.
Start digitally/monthly? One page front/back? Postcard?

Some regular content:
-Recent resolutions/ordinances
-Upcoming closures
-Borough events
-Links to all communication mediums

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Ensure tags and subscriptions work efficiently
Promote the resource through all mediums.

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Timely (our calendar service)
GoGov (app)

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Create regular updates and posts for instagram on events, resolutions, and community resources.

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In accordance to our calendar.

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Our instagram is @oakmontborough and twitter is @boroughoakmont.  You can change a username without losing followers.  Stay consistent to make handles easier to find.

COMPLETED 2023.04.19

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Handle: @oakmontborough
https://www.tiktok.com/

COMPLETED 2023.04.19

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Address: communications@oakmontborough.com

Social media requires an email address for signing up.  Rather than having it tied to an individual who may or may not continue their service, a general email will allow for continuity of information.  It would also allow a few people to access it (Chair, BM, ABM) to keep communications consistent and keep email history known.

This would be for signing up for email, collecting survey responses, or for people to submit information for publishing.

COMPLETED 2023.05.02

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https://thesunpapers.com/2023/01/16/borough-launches-new-mobile-app/

People can quick access information, forms, provide feedback, get alerts, all in one place!

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The Borough is excited to announce it has launched a new mobile App, "Haddonfield Happenings," powered by @GOGovApps!

The app has a notification feature that allows the Borough to alert residents to emergencies, road closures, and important announcements.

The new app also offers a user-friendly experience to "Report a Concern."

It's easy and free to download; search Haddonfield Happenings or Haddonfield in the APP Store or Google Play Store.

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Borough launches new mobile app - The Sun Newspapers

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The Borough is excited to announce it has launched a new mobile App, "Haddonfield Happenings," powered by @GOGovApps! The app has a notification feature that allows the Borough to alert residents to emergencies, road closures, and important announcements. The new app also offers a user-friendly experience to "Report a Concern."

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Analyze survey responses

Look at website user analytics.

Pageviews

Unique pageviews

New visitors

Returning visitors

Evaluate how we use both "Borough Utilized" and "Unofficial" communication mediums. (Not reinvent the wheel.)

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Establish a calendar for on-the-go news to be given to local businesses for the business signs.

Seasonal or monthly

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https://docs.google.com/forms/
or other medium

Create a survey to share with members of the community to receive feedback on current services and ways to improve.

Share via text.

Share on social media.

Send to grapevine.

Share to Oakmont newsletter.

Costs for a postcard to homes?

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Google Forms - create and analyze surveys, for free.

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Exploring the capabilities of what our website can offer, or expanding to services like mail chimp, we can auto-populate text for an email to send to our list.

Consider Thematic Lists:

Residents (and Neighbors) Members

Business Owners (Businesses located in Oakmont)

Clubs/Organizations

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Create a calendar with pictures of Oakmont and dates (to the best of knowledge) with a disclosure and QR to the most recent calendar in cases of changes from holidays or additions of special meetings.)

Utilize a local printer.

This could be run as a competition amongst Oakmont artists/photographers of all ages to create pictures for each month of "famous" Oakmont places (non-businesses)

Ideally, sales of the calendar will benefit the sustainability of any subscriptions and printing fees for communication.

To cut down on excess, pre-sales and limited extra will be printed.

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Offer to every local business in the borough, regardless of if a member of the chamber.

Sign will have QR codes (and brief instructions for anyone unfamiliar) to all main points of contact.

Postcards card size "On-the-Go" news can be provided for people to take.

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Slanted 7 x 5 Sign Holder with Business Card Holder

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These displays are ideal for trade shows, retail stores, offices, presentations, counter pop sales, and even in open houses in real-estate sales. Great for displaying pictures, menus, price lists or any other printed material you want to display while the attached business card holder is perfect for…

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Create a community-based digital calendar.

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Create a community-based digital calendar.

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Explore Timely's capabilities for sorting by layered/thematic events.

Set up abilities for people to subscribe.

Explore opportunities for community organizations and businesses to post events.

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Get feedback from the community on our borough's logo, consider a competition of artists (Grades 9-12 + Adults) to update our logo.

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Provide opportunities for t-shirts that share Oakmont Pride.  Logo above (or another design of the committee's choosing) can be on the front, and all communication handles on the back.

This becomes free advertising for more open communication.

Ideally, all proceeds can keep any subscriptions or print fees from costing the taxpayers any additional money.

We can take pre orders and also order a limited amount of others.

We could set up a "borough booth" at a street sale.

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Have a "Borough Booth" at the street sale/night events where we have our "On-the-Go" news, help people subscribe to all communication outlets, sell t-shirts, get community feedback and ideas, and become more visible to community members.

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Oakmont Street Sale - Oakmont Chamber of Commerce

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Consider pros and cons of live-tweeting council meeting.

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www.facebook.com/oakmontborough

Information sharing only, no responding.

INITAL PAGE ESTABLISHED 2023..05.05

MESSENGER CLOSED. 2023.05.15

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Add an RSS (Real Simple Syndicate) to the main page of the borough site.

INITIAL FEED CREATED 2020.06.05.

Still waiting on options for all social media to field into the same place.

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Your favorite website or podcast creates an RSS feed that maintains a list of fresh content. Learn how to check this list or use a feed reader to check here