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Example

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Demand for in-person learning for Pre-Colligate.

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Target boarding schools - parents with funds - for Pre-Colligate.

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Parent and child activity. Virtual or in-person fun, guided activities for parents and students to do together.

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Target foreign boarding schools - Pre Colligate.

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APL and Masters are both strong cohorts to pull from and an opportunity for growth.

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From the conferences/workshops I’ve attended on this topic recently, the market is absolutely saturated for lifelong learning / exec ed for online stuff (and it’s very very cheap). So for lifelong learning, maybe the opportunities are mostly onsite trainings for big money institutions

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Executive Education - strong existing partnerships.

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Attending large conferences - strong outreach.

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Strong demand for online classes for Pre-Colligate.

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IT - Provide and maintain technology platforms for learning remotely. Publishing tools, learners using the internet to complete work, VPN log-in support, software installation, setting up Cloud environments for learners to do more sophisticated research and projects, in the process of setting up a GPU computer lab that can be access remotely so that can allow GPU accelerated computing

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Parents are looking for resources for their children - do whatever it takes for their children to excel.

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Institutional Research - EI dashboards, EP dashboards - educating non traditional and online learners, exploding AI, better bridge the path from LL to EP for course development and use LL for testing demand, create a bridge between LL - EP - DENG/making connections between these three programs

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K-12 Outreach - programming is not a revenue builder/skill-set: research experience for high school students/working with a grad student in the lab and campus visits for younger groups of students to tour hopkins, mentoring and programs with robotics and Charm City STEM league, curriculum extensions - making connections

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DAR - alumni perspective/not doing enough to tap into this population/need a catalogue or collection to engage more effectively with alums vs. one-off communication

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EI - traction for online programs, while recruiting in cities domestically there is interest in commuter locations being able in the NE and surrounding the DMV area (down south NC,SC,GA and PA, NY, MA, DE), we have solid organic traffic coming into the website and established programs and an engaged alumni base, and a large untapped middle school pool

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Target boarding schools - parents with funds for Pre-Colligate.

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Parent and child activity. Virtual or in-person fun, guided activities for parents and students to do together.

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Target foreign boarding schools - Pre Colligate.

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Onsite training for big money institutions.

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Audience expansion (EI) - go after alumni harder to engage with the audience to send their kids to EI programs

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Subscription plan for parents and children - choose from a catalog of options for self-paced learning. Affordable learning option.

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Audience expansion (LL) - target folks who are getting laid off in the DMV area with remote and affordable programs to grow their skills and pivot post-laid off

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Audience expansion (LL) - in partnership w/ School of Ed and delivered to teachers from School of Ed ex. AI for Everyone

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Offerings for retirees. Military, faculty, and others retiree relatively young and look for classes to continue to engage with others and learn.

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Pre-collegiate- Exciting courses like Battlebots. Include social media ads.

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Offer mini-Ted Talk (speaker series) from esteemed professors.

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Audience (EI) - building K-12 families awareness of programs to a younger audience/earlier, home-school audiences, Family engineering experiences

- Parents/Caregivers (including foster/resource parents and kinship care families)

- Online schools

- Homeschool experiences

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Target digital nomads and expatriates with asynchronous, project-based microdegrees in emerging tech (e.g., edge computing, sustainable engineering).

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Audience (EI/LL) - Are there shortages in specific roles within JH related to STEM that we can do training and certification for

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Audience (EI) - Paid research experiences with local students

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Pop-Up Classrooms
Temporary, immersive in-person experiences in underserved or rural areas (e.g., a 5-day AI bootcamp in a library, YMCA, or makerspace, led by traveling faculty or students).

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Audience (LL) - bootcamps/one-off courses/two-week intensives - tailored to specific industry and in-depth knowledge

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Audience (LL) - ex AI for Everyone - -go after internal JHU audiences with tuition remission

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Employer-Embedded Innovation Incubators

WSE coaches embedded in major corporations (or startups), guiding employees through live, work-based learning challenges as part of a "learning-by-solving" program.

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Inn Dev Meth - Apple Vision Pro devices for Hopkins/JHU is one of four that is getting seated with headset device/25 of them - Nathan Graham's team on the list - give feedback on product dev and go to demo labs

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Audience (EI) - Middle school and 9th graders are a substantial potential audience for EI

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LL and DEng partner with CLE for courses in executive engineering education.

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Executive “Unbundled” Pathways

Offer build-your-own pathways using a mix of:

Micro-courses (10–20 min modules),

Pop-up live intensives,

Mentored projects,

Global site visits (e.g., smart factories, climate tech labs).

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Strat Part (LL/DENG/EI) - Funnel experiences through CEO "feel good vibes" at EI, pop-up science, visitor instructors/APL, research partnerships, marketing assets/vendor booth

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Executive Tech Sabbaticals

Partner with consulting firms or tech employers to offer 4–6 week sabbatical programs for high-potential leaders: structured learning + innovation fellowships + personal development.

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Strat Part (LL/DENG) - Laid off workers/federal workers through Work Force Development Centers gaining funding to further education

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Courses or seminars hosted by "the best" in the field. Engineer celebrities. Hopkins has the creator of Alexa, etc.

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Strat Part - (EI) - high school career fairs, professional career days/alternative to conferences, mini-road show asset of pathway to engineering through JHU, integrate into WSE IT career day slide deck

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Strat Part - leverage vendor relationships. with tech, MathWorks, Apple, Dell - could hit these relationships harder and more strategically

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Recruit ambassadors from EP student base to develop partnerships w/in industry and teach for LL

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Strat Part - intersession treks via DAR, showcase additional opportunities

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Audience Ex (LL/DENG) - Adult field trips with corp partnerships, at JHU, in STEM field

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I have been working with Ashutosh to develop the 'value proposition' for the DEng program. Beyond the research that I have done independently, Ashutosh and I will reach out to DEng graduates and their employer/sponsor to get their thoughts on the program and how it supported their organization's goals.

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Group 3 did not discuss this, but I wanted to add this to the Padlet.

I am cultivating a relationship with the MD Society of Professional Engineers (MDSPE) to connect with their >400 members promoting our NDNC offerings. I have joined their Education Committee and worked with their leadership to identify the top-priority skill-building items that apply across the board. I have boiled down this insight into three key areas:

1. Project Management for Engineers

2. Proposal Writing for Engineers

3. Business Skills for Engineers

Using the newly minted Project Management Certificate offering, I have pitched this program to MDSPE leadership and am continuing to cultivate content for the additional topics.

I believe this creates a good model to approach professional associations with skill-building programs focused specifically on the engineering workforce.

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Group 3 did not discuss this, but I'm adding it to the Padlet for consideration.

Building on the recent presentation by JHU's Michael Shields on the collapse of the Key Bridge, we may have the opportunity to leverage faculty and instructor speakers on in-demand topics related to LL-specific offerings. For example, we could host a 30-minute virtual or live presentation on the importance of structured project management and what can go wrong without the proper project planning discipline. This would help to create a 'call to action' for participants to register for the corresponding course or certificate offering.

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Group 3 did not discuss this, but here's an idea.

We have had limited success in partnering with corporations to offer customized EP Cohort programs. Where we have formed these partnerships in the past, I believe there was a specific skill-building need within the organization that our EP Masters Programs could address with or without customization.

In speaking with dozens of corporate learning leaders, the majority have informed me that they offer tuition reimbursement for work-related coursework on a case-by-case basis. Annual reimbursement caps differ from company to company and may also include a 'clawback' provision. I have found that without a specific skill-based need, companies allow their employees to select coursework based on their individual needs and preferences. Many use a third-party administrator to manage this employee benefit, such as BrightHorizons/EdAssist.

Companies tend to leave course selection to the employee, but the DO value tuition discounts and other deferred payment options.

To assist WSE in achieving top-of-mind provider status, we may consider providing companies with a 'dedicated landing' page where employees can directly access our EP registration pages. We could market this to companies as a 'first step' in securing tuition discounts once XXX enrollments are in place. In addition, our agreement could include periodic 'info sessions' with employees and integration with their onboarding process.

So, here's my recommendation:

1. Can we make a generic landing page 'widget' that I can offer to companies to post on their intranet? Is this a lot of work? What's the downside?

2. Could we provide a sliding scale discount at specific enrollment thresholds?

I believe this could get us a 'foot in the door' and establish a relationship with company leadership for further partnership expansion.

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EI - Next year, MarCom is building out a webinar event series for high school administrators, teachers, and counselors! Just completed the tester event this past spring. This will help expand awareness of our programs to this tertiary audience and important influencer for high school students. This series will include 3-4 events/panels.

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ALL (LL/EI) - Focus groups. Focus groups. Focus groups. Or individual interviews. Learn from your current learners.

EI currently does this with alumni post-session—question of capacity - time-intensive. Consider parent focus groups (lol EJ is already planning this out)

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Group 3 - EP Transfer Credit - Corporate Leadership Programs and LL Coursework

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Group 3 - EP Transfer Credit - Corporate Leadership Programs and LL Coursework

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Many large companies have in-house Leadership Development programs. We have the ability to review their internal curriculum to determine if their coursework would qualify for transfer credit to an EP Master's program. We currently have this agreement in place with BAE Systems.

I am working with Raytheon to evaluate their ATEP curriculum for this purpose. This effort could be expanded to other organizations who have similar in-house development programs.

In addition, might we explore a similar offering for the completion of LL coursework? Just a thought.