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Un recurso fundamental que explora cómo las personas aprenden y cómo diseñar experiencias de aprendizaje efectivas. Combina principios de psicología cognitiva con diseño instruccional práctico.

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Learning Experience Design Principles and Practices

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Learning Experience Design Principles and Practices

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Exploración completa del diseño de experiencias de aprendizaje (LXD) y su aplicación en entornos digitales modernos.

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In his book "This is Learning Experience Design," Niels Floor describes LXD as follows:

"Learning experience design is the process of creating learning experiences that enable the learner to achieve the desired learning outcome in a human-centered and goal-oriented way".

Sounds pretty tempting, doesn't it? And rightly so. Marrying creative design principles with learning theories, learning experience design (LXD) is an exciting approach to creating training programs. And if you're an instructional designer wondering what's in it for you, the answer is simple:

More engaged learners, enhanced learning outcomes, and training that addresses real performance issues.

The good news is that it's pretty straightforward to apply LXD principles to your current eLearning development processes. And in just eight minutes, we'll show you how.

Stick with us to discover:

What is LX design?

Learning experience design (LXD) is an innovative approach to developing educational training. It combines principles from educational psychology, user experience design, and instructional design.

The goal is to use these principles to design engaging, learner-centric educational experiences that enhance knowledge acquisition and retention.

As such, LXD considers every aspect of the learning process, including the environment, technology, activities, and assessments.

It also borrows heavily from design thinking methodologies. Applying these principles enables instructional designers to better understand learners' needs, preferences, and pain points.

A key characteristic of learning experience design is the focus on multi-modal training.

For example, LXD incorporates multimedia content, interactive practice activities, and scenario-based learning.

This motivates and engages learners, encouraging them to play an active role in the learning process.

For a truly experiential learning experience, LXD also creates opportunities for learners to reflect and complete comprehensive assessments.

Learning experience design vs user experience design

While LXD applies some UX design methodologies, there are several differences between these two fields.

User experience design focuses on creating a seamless and comfortable experience for a broad audience of people using a product.

The objective is to optimize customer satisfaction and loyalty. It achieves this through methods like usability testing, design thinking, prototyping, and user research.

On the other hand, LXD focuses on helping learners reach a specific goal (e.g., how to use new software).

The aim is to optimize learner engagement and knowledge retention to achieve better learning outcomes.

It does this by applying instructional design models, adult learning theories, gamification, and other pedagogical principles.

The main difference between UXD and LXD is the end goal. Both want to create an exceptional user experience, but LXD does this specifically to help users reach their desired learning goals.

Learning experience design vs instructional design

There's next to no distinction between ID and LXD.

In both cases, the common goal is to facilitate effective learning and achieve the desired outcomes.

Where they differ slightly is in the approach.

We could say that LXD takes a more holistic approach since it considers the full learner journey, the learners' environment, and principles from other fields.

For many instructional designers, LXD represents a better, more accurate description of what they do.

This is because instructional design has evolved to have a more learner-centric approach with a focus on creating immersive and engaging experiences.

In most cases, the terms can be used interchangeably. LXD simply reinforces modern instructional designers' commitment to applying learning science and design thinking when building training programs.

Five key principles of LX design

You don't need to rethink your whole eLearning development process to incorporate learning experience design methodologies. In fact, these five LXD principles are easy to implement and can help elevate your learning experience.

Here's a closer look:

1. Show learners what's in it for them

As we've seen, LXD takes a learner-centric approach to designing educational experiences. So, a simple way to tap into this is to show learners the "why" behind the training or activity.

For example, think carefully about the title of a course or module. How can you demonstrate the benefits? What will make learners want to enroll?

Let's look at some examples:

In addition, use the first slide of your course to highlight the tangible benefits learners will enjoy after completing the training. These benefits should be aligned with the overall goal of the learning experience.
Here's an example:
2. Use design elements that learners know

Usability is an important word in learning experience design.

The more user-friendly your training courses are, the easier it is for learners to navigate them. This means fewer drop-offs and higher course completion rates.

In the world of UX design, there's a concept known as "Jakob's Law."

This principle recommends using familiar design patterns for a more comfortable user experience.

According to the creator of this principle, Jakob Nielsen, it works because users prefer when a site operates in a way or style they already know.

In other words, don't reinvent the wheel with the navigation and UX in your training programs.

This is a simple and effective principle to implement when designing learning experiences.

Stick to icons that learners are familiar with. For example, by placing navigation buttons in a logical place and avoiding any icons or on-screen details that could confuse a learner.

Use arrows or a clear CTA button to show learners what they have to do next, and avoid underlining words, as learners can mistake this for a hyperlink.

3. Consider visual hierarchy

We've all had the misfortune of trying to make sense of a course, paper, or web page with poor readability.

Maybe it lacks proper headings, the font is illegible, or there's too much clutter. Whatever the issue, the result is the same: we stop reading.

That's the last thing you want to happen as an instructional designer.

This ties in with another UX principle, visual hierarchy.

Designers use this to guide users' attention and highlight key information on a page. They achieve this by using best practices related to the amount of negative space, headings, font sizes, and colors.

Applying these principles will create a cohesive learning experience that users can relate to and navigate with ease.

According to Gestalt psychology, visual hierarchy is a framework that helps some elements on a page stand out more than others. This signifies how important that information is.

For instance, our minds will automatically recognize high-contrast elements as the most important.

Here's an example of how poor visual hierarchy can create a headache for users.

The first issue of the New York Times doesn't have any visual hierarchy. No headers, white spacing, or contrast.

Now let's compare that with what a standard issue of the New York Times looks like today.

The way you organize your elements can make a huge difference for learners. To apply this principle, try the following:

Use headers to break up text

Ensure your font size is legible

Add white space to give your content room to breathe

Use images to support text

Think about contrast and use bold to highlight key messages

Remove unnecessary distractions to only include what's fundamental for learners

4. Remember the magic number 7

There's an interesting cognitive psychology principle all instructional designers should know. It's called Miller's Law.

According to this theory, the average person can only retain seven items in their working memory at a time (give or take two).

This gives us an interesting insight into how learners process and remember information. It also guides how we design and organize information in our learning experiences.

While some researchers claim Miller's Law is too simplistic, it can be impactful in education.

The key is to design learning experiences that present information in small, digestible chunks.

For instance, limit the information on each slide to seven (maximum) elements. This will avoid cognitive overload and empower learners to assimilate information better.

Another UX design principle supports this idea.

Hick's Law (or Hick-Hyman Law) claims that the more options you give a person, the longer it will take them to make a decision.

And while your learners aren't making purchasing decisions, having too much information on a slide can inhibit their learning ability.

Let's look at two examples.

Instead of this:

Try this:

5. Remember the forgetting curve

The German psychologist Hermann Ebbinghaus coined a theory commonly known as the Ebbinghaus forgetting curve.

According to his research, our memory declines sharply within 20 minutes of learning. After an hour, we lose about half of the new information, and after 24 hours, this curve flattens out.

Human memory declines if we don't review what we have learned during this period.

Interestingly, Ebbinghaus discovered that factors like sleep, stress, and the presentation of the learning material can influence the forgetting curve.

He also noted that repetition after learning can strengthen learners' memory and make relearning easier.

What does this mean for us when we create learning experiences?

Well, firstly, it highlights the importance of repetition in the learning process. Regular knowledge checks and assessments can help learners reduce the forgetting curve and retain core information.

It also showcases the importance of applying newly acquired knowledge right away. Therefore, learners are more likely to assimilate new information if they can apply it immediately in their jobs.

Ebbinghaus was also the brains behind another interesting theory, the serial position effect. This states that human memory prioritizes information when it's presented in a series or list.

Specifically, we better remember the information that comes at the start and the end of the series. This is a useful tactic to know when creating learning content.

You probably don't need a psychologist to tell you that learners remember information better when it is presented in list form.

But it's always good to get a reminder.

Wrapping up

Learning experience design is an exciting new branch of instructional design that borrows principles from creative UX and psychology.

However, it's more than a passing trend.

LXD is an exciting step forward for the field, enabling us to build learner-centered training experiences that meet tangible business goals.

We hope you find these LXD principles interesting and easy to implement in your next eLearning project. Let us know in the comments what other LXD principles you love.

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What Is Learning Experience Design? 5 Key Principles to Know

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What is learning experience design? What's the difference between instructional design and LXD? Learn the answers to this and much more here.

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Guía práctica con estrategias y mejores prácticas para la enseñanza en línea efectiva.

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Informe actual sobre las últimas tendencias y desarrollos en tecnología educativa y su impacto en la educación superior.

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This report profiles key trends and emerging technologies and practices shaping the future of teaching and learning, and envisions a number of scenarios and implications for that future. It is based on the perspectives and expertise of a global panel of leaders from across the higher education landscape.

Read full report: PDF | Other materials

The Future of Teaching and Learning

Artificial intelligence (AI) has taken the world by storm, with new AI-powered tools such as ChatGPT opening up new opportunities in higher education for content creation, communication, and learning, while also raising new concerns about the misuses and overreach of technology. Our shared humanity has also become a key focal point within higher education, as faculty and leaders continue to wrestle with understanding and meeting the diverse needs of students and to find ways of cultivating institutional communities that support student well-being and belonging.

For this year's teaching and learning Horizon Report, then, our panelists' discussions oscillated between these seemingly polar ideas: the supplanting of human activity with powerful new technological capabilities, and the need for more humanity at the center of everything we do. This report summarizes the results of those discussions and serves as one vantage point on where our future may be headed.
Read more about the Horizon Report on page 4 >
Trends: Scanning the Horizon

This section of the report describes the trends that are going to shape the future of global higher education teaching and learning.

Read more about these trends on page 6 >

Key Technologies & Practices

This section of the report details six key technologies and practices that will have a significant impact on higher education teaching and learning. Included in this section are college and university exemplar projects demonstrating the impact of the technologies and practices.
Learn more about the emerging technologies and practices on page 18 >
Scenarios

This year's report envisions a number of scenarios for the future of teaching and learning for which we can start to prepare today.
Read the possible future scenarios on page 31 >
Implications: What Do We Do Now?

This section features seven Horizon panelists exploring the report's findings through their own unique lens and offers reflections on the following questions: What should we do now? What plans should we make?
Read the essays exploring key issues in global higher ed on page 36 >
Expert Panel

The 2023 Horizon panel comprised 55 higher education experts from around the globe.
See the Expert Panel on page 54 >
Reports and Supporting Materials

Issues, Technologies, and Trends Resources

Higher education leaders and decision makers use the annual Issues, Technologies, and Trends resources-the EDUCAUSE Top 10, Trend Watch report, and the Horizon Reports-to know what's important and where to focus in their IT planning and management activities. When viewed together these resources provide more complete and nuanced guidance on institutional IT priorities.

EDUCAUSE Horizon Report is a registered trademark of EDUCAUSE.

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low-code and no-code (lcnc) technologies

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2023 EDUCAUSE Horizon Report | Teaching and Learning Edition

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The 2023 EDUCAUSE Horizon Report profiles key trends and emerging technologies and practices shaping the future of teaching and learning, and envision

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Learning Analytics: Measurement and Data Analytics in Education

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Learning Analytics: Measurement and Data Analytics in Education

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Exploración profunda de cómo utilizar datos y análisis para mejorar el diseño educativo y los resultados del aprendizaje.

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John C. Stamper, Zachary A. Pardos, Philip I. Pavlik

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Meaningful Assessment in the Digital Age

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Meaningful Assessment in the Digital Age

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Guía práctica para diseñar y implementar evaluaciones efectivas en entornos digitales.

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The Cambridge Handbook of the Learning Sciences

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The Cambridge Handbook of the Learning Sciences

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Compendio exhaustivo de investigación actual en ciencias del aprendizaje y sus implicaciones para el diseño educativo.

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Handbook of Research on Educational Communications and Technology

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Handbook of Research on Educational Communications and Technology

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Recurso comprensivo que cubre las últimas investigaciones en tecnología educativa y comunicación.

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J. Michael Spector, M. David Merrill, Jan Elen, M. J. Bishop

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Serie de artículos que exploran las direcciones emergentes en diseño educativo y sus implicaciones para el futuro de la educación.