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Matrics Number : 102852

From : Kota Samarahan, Sarawak

Year : 1

Course : Biotechnology Resources

Role : Marketing Manager, Promoter

Motto : Never back down, never give up

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Running a small business, even as part of the assignment project, has been both challenging and rewarding. Managing tasks like planning, budgeting, and marketing taught me how much effort goes into even the smallest details. The hardest part was facing unexpected issues like miscommunication or last-minute changes, which often left me feeling stuck. However, these challenges pushed me to find creative solutions, something I’m proud of. Ultimately, seeing our hard work pay off through successful sales and positive feedback made all the effort feel worthwhile.

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Product Promoter:

Promote our products on UNIMAS general group

Multimedia Designer:

Manage and grow the group’s social media presence

Maintain a cohesive design and style for posts to reflect the brand identity

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Dessertory is a cake business that combines two contrasting yet complementary cake styles. Our menu features burnt cheesecakes and batik cakes for customers to choose from. This combination of modern and traditional cake selections makes it possible for our brand to cater to both customers who appreciate the melting creaminess of a burnt cheesecake and others who adore the soft crunchiness of batik cakes.

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DESSERTORY - The combination of two desserts which is Batik cake and Burnt Cheesecake

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DESSERTORY is a combination name of two delicious desserts which is Batik cake and Burnt Cheesecake.

The Batik Cake is a layered dessert with a smooth, delicious variety filling and a firm, biscuit-like texture that melts in your mouth. Its rich creamy based balances perfectly with subtle of sweetness, creating nostalgic and comforting treat.

The Burnt Cheesecake boasts a velvety interior with a caramelized, golden crust. Its creamy texture and balanced sweetness deliver a delightful contrast, offering a modern twist on classic cheesecake.

Both desserts promise indulgence with every bite, perfectly embody the name DESSERTORY.

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We set up our business at UNIMAS in Kota Samarahan, Sarawak, which is accessible for students who are seeking takeout as well as convenient for our delivery services.

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Open orders only on weekdays (24 hours)

Delivery services only on weekends (12 PM until 6 PM)

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We were actively promoting our cakes on WhatsApp but our main social media for marketing is Instagram. Our Instagram handle is @dessertory_cake.

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delivery problems:

1. limited delivery area

2. delay or mishandling orders

solution:

partnering with local students to expand delivery services

Training delivery partners to ensure timely and safe transportation

price complaint:

1. customers feel the dessert are overpriced

solution:

offer occasional discounts such as during holidays

highlight the value of the product such as high quality ingredients

miscommunication:

1. sometimes orders are misunderstood during whatsapps conversation

2. lack of clear tracking or confirmation

solution:

using google forms for order placement

provide summary of the customers' details and orders for confirmation before finalising the order

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Matrics Number : 103584

Year : 1

Course : Biotechnology Resources

Role : Multimedia Designer,Promoter

Motto : Small improvements is better than nothing at all

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Beige Modern Chic Business Model Canvas Brainstorm (2)

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PAYMENT TO SUPPLIER

CHANNEL OF PAYMENT:

DUITNOW (RM500)

CASH (RM30)

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BATIK CHOCOLATE 1 LOAF

AMOUNT: RM8

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BURNT CHEESECAKE

AMOUNT: RM 8

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USING CASH

AMOUNT: RM 477

BISCOFF BATIK INDULGENCE : RM 117

CHOCOLATE BATIK INDULGENCE: RM 280

BURNT CHEESECAKE: RM 80

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MPU3222 BUSINESS PITCHING VIDEO BY DESSERTORY (GROUP 4)

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Matric Number: 102834

Year: 1

Course: Plant Science

Role: Financial manager,promoter

Motto: Be the Change

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Starting my dessert business has been a sweet adventure. Seeing people enjoy my treats makes the hard work worth it, even with challenges like competition and time management. This journey has taught me the value of passion, perseverance, and adaptability, and I wouldn’t trade it for anything.

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This experience taught me the importance of balancing creativity with practicality. I learned to think like an entrepreneur, focusing on problem-solving and staying customer-centric. Additionally, I improved my time management and digital marketing skills, which will be invaluable in future ventures.

Running an online cake business was both challenging and rewarding, providing me with practical insights into the world of e-commerce and small business operations.

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1. Burnt cheesecake

Burnt cheesecake is a baked cheesecake with a caramelized top that's made by cooking it at a higher temperature than traditional cheesecakes. The result is a light and scorched exterior with a rich, gooey center. The caramelized top adds a lot of flavor to the cake.

2.Kek batik indulgence

Kek batik indulgence is our best seller dessert that made with layers of biscuits and a chocolatey mixture. This treat combines simple ingredients such as Marie biscuits (or similar tea biscuits), sweetened condensed milk, cocoa powder, butter, and sometimes a touch of vanilla or eggs to bind the mixture. The biscuits are broken into small pieces and coated with the chocolate mixture, creating a dense, fudgy texture with bursts of crunch.

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https://www.facebook.com/profile.php?id=61571646785385&mibextid=ZbWKwL

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https://www.instagram.com/dessertory_cake?igsh=ZHB1bnB0c2V3emVp&utm_source=qr

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Attention

Love at first bite? 😍 Meet our irresistibly creamy Burnt Cheesecake for just RM 8! 🍰

Interest

Velvety smooth, perfectly caramelized, and baked to golden perfection, this dessert is a slice of happiness waiting for you. ✨

Desire

Imagine indulging in its rich, melt-in-your-mouth texture, whether it’s a cozy treat for yourself or a sweet moment shared with loved ones. 💖

Conviction

Handcrafted with care and passion, our Burnt Cheesecake is already a crowd favorite. Why not make it yours today? 🎉 Limited stock available, so don’t miss out! ⏳

Action

Pre-order now and enjoy this indulgent delight! Secure your slice today: PM us at 011-3145-1210.

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Attention

Indulge in Sweet Luxury! 🍫✨

Why settle for ordinary when you can indulge in extraordinary?

Interest

Treat yourself to Kek Batik Indulgence—a perfect harmony of rich chocolate, crunchy biscuits, and a touch of sweetness in every bite. It’s the ultimate dessert to satisfy cravings, share with friends, or gift someone special.

Desire

Imagine the chocolatey goodness melting in your mouth! With every bite, you’ll experience a delightful blend of flavors that’s simply unforgettable.

Conviction

🚚 Special Delivery for UNIMAS: COD to every kolej lobby for only RM 1.

📅 Get it fresh: Orders will be delivered on 11/1 (Saturday).

⏰ Limited Stock: Pre-order closes this Friday at 12 PM—don’t miss out!

❗Note: Burnt cheesecake is currently unavailable.

Action

Order now and secure your indulgence:

Pre-order Form

For inquiries, PM us at 011-3145-1210

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Matric Number : 102805

Year : 1

Course : Plant Science

Role : Marketing Planner, Promoter

Moto : We have tomorrows for a reason

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Starting a small business has been a transformative journey. It began with a spark of passion but quickly taught me the importance of preparation, resilience, and adaptability. From understanding customer needs to managing finances, every challenge pushed me to grow. Despite setbacks, seeing my ideas come to life and making a positive impact has been deeply rewarding. It’s a path of hard work and learning, but one that has brought immense fulfillment and personal growth.

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Matric Number : 102843

Year : 1

Course : Plant Science

Role : Graphic Designer, Promoter

Motto : she’s learning (i’m she)

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Teaser :

Get ready to indulge 🍫✨! Dessertory is coming soon—a sweet haven where every bite tells a story. Stay tuned for the opening and treat yourself to a world of irresistible desserts!

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Starting this small business has been a journey of development, perseverance, and learning. Having a clear vision has kept me motivated, and each difficulty has forced me to adapt and evolve in ways I never expected. Building solid relationships has taught me that success is based on trust and connection. While failures have taxed my resilience, recognising tiny victories has kept me motivated. This experience has been about more than just business; it has been a journey of personal discovery and growth, preparing me for the road ahead.

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Siti Aisyah Zarifah binti Mohd Jaffri (102963)

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Siti Aisyah Zarifah binti Mohd Jaffri (102963)

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This experience has been truly meaningful, teaching us valuable lessons about teamwork, creativity, and understanding customer preferences. We focused on offering high-quality desserts like batik cakes and burnt cheesecakes that are both affordable and appealing to students.

Using platforms like Instagram and WhatsApp allowed us to connect with customers and gain positive feedback, highlighting the importance of engagement. The Christmas promotion also showed how strategic offers can boost interest and sales. Overall, this journey provided practical insights into entrepreneurship and valuable skills for the future.

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Siti Aisyah Zarifah binti Mohd Jaffri (102963)

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Siti Aisyah Zarifah binti Mohd Jaffri (102963)

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Matric Number : 102963

Year : 1

Course : Biotechnology

Role : Multimedia Designer,Promoter

Moto : Take the risk or lose the chance

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Financial Management

Oversee budgeting and financial planning.

Track and manage expenses to ensure profitability.

Handle cash flow and maintain financial stability.

Prepare financial reports for business decision-making.

Supplier Management

Negotiate contracts and pricing with suppliers.

Maintain relationships with suppliers to ensure timely deliveries.

Monitor supply inventory to prevent shortages or overstocking.

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Research and Planning Phase

• Identity target audience, competitors and market demand

• ⁠Plan covering mission, vision, goals and financial projections

• ⁠Assess the viability of the idea in terms of resources, legalities and profitability

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Manage marketing

• Manage all aspects of promoting our dessert brand specializing in batik cakes and burnt cheesecakes.

• Develop marketing strategies and plan impactful campaigns.

• Build a strong and recognizable brand presence in the market.

• Oversee social media management and content creation.

• Collaborate with partners to expand reach and opportunities.

• Analyze customer preferences to tailor marketing efforts effectively.

Promoter

• Promote our batik cakes and burnt cheesecakes to attract customers.

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Promoter

Plan the marketing strategies to reach the target audience

Monitoring the market trends and exploring the opportunities to expand

Interaction between customers to understand their needs or addressing complaints

Graphic Designer

Develop and maintain a cohesive visual identity

Design visuals for posts and stories, ensuring high-quality aesthetics

Take high-quality photos of the products for social media

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Instagram Page and Posts:

Created and managed the Instagram page.

Designed and posted visually appealing content.

Wrote engaging captions to promote products.

Promotion and Marketing:

Promoted products through Instagram posts, and WhatsApp messages.