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Instructions

1. Put the title of your post as your name, index no. and class [E.g. Raphael (23), 1.1]

2. Head to google and research interesting print advertisements. Please select appropriate advertisements, inappropriate posts will NOT be approved.

3. Choose ONE, save it on your phone and upload it to your Padlet post (see the first button on the extreme left)

4. Write down what you think is the advertisement's Purpose, Audience, Context and Tone.

5. An example has been done for your reference.

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Purpose (What the poster / advertisement is trying to achieve. Look at the word choice and the image. What are they trying to convey and what is the link between them?)

Audience (Who is the poster / advertisement trying to reach out to? Be specific.)

Context (Information on where, when and what the situation is)

Tone (Is it formal / informal? How does this tie in with the PAC?)

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-       Create awareness about something

-       Dissuade people from doing something

-       Persuade people to do something positive

-       Advertise/promote/convince/inspire

-       Support a cause

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Mr Siva

Purpose: The purpose is to persuade drivers not to text while driving as it leads to harming other people through road accidents. The tagline "Stop the Violence. Don't Text and Drive" suggests this

Audience: Drivers of vehicles

Context: Probably many road accidents happen when people are texting while driving and the numbers are high.

Tone: Disturbing tone as the ad shows an image of a man getting punched by someone else, with a yellow truck being hit by a blue car drawn on their skins.

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Purpose: The purpose of this ad is to dissuade people from smoking because it is bad for their health or affects their appearance in a negative way.

Audience: People who are smokers or young people who may think of taking up smoking. I think the specific audience is younger people who may be more concerned about how they look physically and be vain.

Context: Smoking is definitely bad for a person's health because it causes diseases but it also affects how we look due to the smell and how it affects our skin and hair.

Tone: It has a dark and disturbing tone as it shows half a beautiful woman's face affected by smoking. The woman's face that is affected is shown to be old, dry, shriveled up and ugly. This supports the tagline - "Your Beauty. Up in Smoke" which suggests that smoking destroys our nice appearance.

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Purpose: To advertise/promote the breath mints for people with bad breath.

Audience: People who have bad breath or may be concerned that their breath stinks.

Context: The company thinks that their product will be able to help people fight against bad breath and in order to catch their attention, they have decided to show a funny picture depicting or exaggerating the effects of bad breath.

Tone: The advertisement adopts a funny and attractive tone by using a picture of a dog whose bad breath has made a bird faint in its cage. The advertisement is almost cartoonish and will be persuasive for younger people.

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Purpose: The purpose of this ad is to stop people from drinking alcohol all the time because the person will get addicted and would have health problems

Audience:The people who drink alcohol

Context: When the person drink's alcohol,they might get addicted and if they drive while drinking,the person might get caught by the police and go to jail

Tone: The picture is disturbing because when looking at the ad the person gets ban from driving for 12 months,lose their job for drinking alcohol so much,pay a fine and have a criminal record

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Purpose:The purpose of this ad is to prevent people from smoking as the description say”smoking causes the death of your life”

Audience:people who smokes and wants to smoke

Context:smoking can affect your lungs and can cause cancer and other diseases so this ad wants people to avoid smoking and people from smoking.

Tone:The tone is disturbing as in the picture there is a person inside the cigarette

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Purpose : This purpose is to make people stop vaping as not only it's bad for your health, but it will change ur personality and harm your lungs. It's would be difficult to breathe. 🫁

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Audience: To help people see in causing what vape does to your health and ur human body. It changes your breathing rate and everything. Your lungs would be severely damaged.

Context: This situation happens when you get addicted to vaping and can't stop and don't feel productive, you will keep on buying and using vape. The ads purpose and what it's trying to tell us is that it can harm your future kids or just your kids. They can follow as the parents do it, they will start learning from you. Giving off a bad role model.

Tone: it stops people from vaping. If it doesn't and people still continues to vape, it's not the ads fault. They provided the vapers ALOT and ALOT of ads to persuade them to stop using vape but it's their cause as they can harm their own body.

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Purpose:The purpose of this advertisement is to tell people that smoking can affect their taste buds

Audience:Smokers and people who wants to start smoking

Context:many smokers have lost their taste buds due to smoking

Tone:weird and disgusting yet good (?)

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Purpose: The purpose of this advertisement is to tell those people who are addicted or wants to try smoking to stop smoking. As based on the advertisment shown, it's says that about “ 440 000 people die per yea from smoking”

Audience: People who is addicted to smoking or wants to try smoking

Context: Probably as smoking is making the population of people on earth lower and people are dying

Tone: I find the image itself disturbing as it shows a deceased a person I feel like the deceased person died due to

smoking

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The Importance of Emotions in Advertising

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Purpose:The purpose of this ad is to get people to wear braces during the pandemic and if they want they can hide their braces by wearing a mask

Audience: People who wants to have straight teeth

Context:If you want to have straight teeth but don’t want anyone to know you got braces you can wear a mask to cover it up and when the pandemic is over and when you can take off your mask your teeth will be straight

Tone: you can’t tell she wearing braces because it being hidden by the mask

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Purpose : the purpose is to warn people about global warming and Climate change won't just impact forest, or coral reefs, or even people in far-off countries – it will affect all of us. From more extreme weather to increasing food prices, to recreation and decreased opportunities to appreciate the natural world, people everywhere will feel its effects.

Audience: companies and girl who use to much carbon footprint those who has more

carbon footprint than others

Context : it is a big problem as one day we won’t be able to test ice cream and polar bears won’t be existent!😡

Time : formal, it is a situation which must be taken seriously good

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Purpose: the purpose of the ad is to persuade people to stop smoking as it causes lung cancer and heart attacks.

Audience: People who are addicted to smoking.

Context: smoke causes impairment of the lungs' clearance system, leading to the build-up of poisonous substances, which results in lung irritation and damage. increased risk of lung infection and symptoms such as coughing and wheezing. permanent damage to the air sacs of the lungs.

Tone:picture is disturbing. As the lung in the picture is damaged.

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purpose:The purpose of this ad is to discourage people from smoking and to spread awareness about how smoking can kill you.

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audience:This ad is reaching out to people who want to smoke and people who smoke.

context:The ad shows that smoking ciggarettes is the leading cause of a preventable death and is responsible for many deaths.The ad shows you why you should not smoke and what happens if you smoke too much.

Tone:the advertisement adopts a dark tone by using a picture of a skull infront of the cigarette to show that you will die by smoking.

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Purpose: The purpose is to promote the sunscreen so you dont get a sunburn at the beach or anywhere.

Audience: People going to a beach

Context: Probably a lot of people got a sunburn. Sunburn is too much exposure of sunlight and it could lead to permanent skin damage. Using their sunscreen will help prevent from it

Tone: The ad is creative as people are taking shade under the advertisement

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Purpose: to persuade people to buy the product as shown in the picture

Audience: people who want to buy washing machines

Context: the man in the picture explains the sentence below "wash tough and delicate together" as the man is tough the picture is also appealing to children or teens.

Tone: it is a cool tone as it attra ts people to buy the product.

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Purpose:The purpose of this ad is to advise people not to eat too much junk food and start a healthy diet.

Audience:People who eats too much junk food.

Context:Eating too much junk food can cause diabetes,high blood pressure,stroke and obesity.Rather than having a junk food addiction,having a healthier diet can make you more fit,reduce high blood pressure,decreases the chances of getting diabetes.

Tone:The ad is trying to convince people not to eat too much junk food and eat it once a while.

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Purpose: The purpose of this advertisment is to tell people what happens when you smoke.

Audience: people who smoke.

Context: probably a lot of people are dieing from smoking that's why the producer put smoking isn't just suicide. It's murder.

Tone: Disturbing because is a kid inhaling smoke and below it says smoking isn't just suicide. It's murder.

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Purpose: the purpose of this advertisement is to persuade people not to abuse animals just for a show.

Audience: j think they are trying to reach out to the animal control officers.

context: animal gets abuse just to perform in a show

tone:it stops people from asking animals to perform so that less animals get abuse and can have a peaceful life. more people will then be performing instead of animals.

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Purpose

The purpose is to stop smoker from smoking because it can burn our life by breathing the in the dirty air as it get to our lung

Audience

The smoker

Context

The company thinks that the environment is getting worst as the air is being polluted by the smokers

Tone

The advertisement is warning the smokers what happening to the air as it gets polluted

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Purpose:This purpose of this ad is to persuade people to prevent dengue from happening by using BLOCK.Dengue can cause death .

Audience: people who have plants at home. People who do not empty pots of water when not in use.

Context:to use BLOCK to prevent dengue to happen.

B-break up hardened soil.

L-lift and empty flowerpot plates.

O-overture pots and wipe their rims.

C-change water in vases.

K-keep roof gutters clear and place BTI insecticide .

Tone: the tone is very meaningful as the word BLOCK has a meaning behind it that is related to dengue .

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Purpose: The purpose of this advertisement is to stop harm to animals. The picture shows a cat with a judge wig (sort of), which probably means there are people that put their anger on their pets.

Audience: The audience targets to people who are wanting to adopt or buy pets without experience or wanting to use the pets as entertainment/abuse.

Context: The poster encourages people to think before they act.

Tone: The poster looks funny yet disturbingly horrifying at the same time since the picture is funny, but the meaning is dark.

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Purpose:The purpose of this ad is to promote invisalign to people that has braces,people who doesn't like braces or people who wants to smile confidently

Audience:People with braces

Context:probably people with braces struggles to find perfect food to eat without getting the braces damage or dirty

Tone:basic yet friendly

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Purpose: The purpose of this poster is to stop people from smoking before it's too late.

Audience: People who smoke.

Context: When we smoke, it destroys our lungs and affects our health. And smoking will eventually lead to our death if we continue this bad habit and don't stop.

Tone: it is a sad and distressing photo and shocks you into seeing what can happen when people who smoke damage their health and eventually pass away due to their bad habit of smoking. This highlights the problem of smoking.

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purpose : the purpose of this is i think they want to advertise their food so that more people can come and eat

audience : i think they are trying to reach out to everyone because both old and youngsters can eat mcdonalds

context: i think they want to let people eat their food and earn more money.they want people to be happy and unhealthy for once.

tone: this is informal and they want to sell more of their food and get money .

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Purpose : rising awareness of abuse from homes and they don’t talk. Kids are getting abused on their house and they do not talk

Audience: the people getting abused and parents who abuse people. They are motivated not to abuse people

Context: abuse has been rising since 20s and they cause depression but they can’t escape the reality. Children tend to be quiet about it

Tone : negative as it looks scary if you look at the poster and it’s a children getting tied up and says “ help me “

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Purpose: The advertisement is trying to tell people who has bad breath or gum problems that it will help them alot as it says "Power to your mouth”. And it shows that it's very cooling as there is animals from cold places

Audience: People who has bad breath or gum issues or other mouth problems

Context: Alot of people has bad breath or gum problems, by using this mouth wash it will take all your problems away.

Tone: The advertisement shows that the mouth wash itself is very cooling and refreshing as it shows animals that lives in cold places

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purpose:The purpose of this poster is too tell people not to quit on what they are doing are keep going and the success will be later but for now just don’t quit.Just like the girl in the poster doing 2 plates each which is impressive.

Audience:To those people who wants to quit on what they are doing.

Context:Like the girl in the poster,she was probably thinking to herself not to quit and try and remove all the negative thoughts and focus on the positive thought.

Tone:The tone on this poster is giving motivation to those people who wants to quit on what they are doing and keep going.

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Purpose:Attract young people to join the US army

Audience:It aims to attract young people because its the army and it is very though job meant for young people and not for old people since they might have physical or mental disability

Context:The advertisement was made during ww1 to help the US army to recuite more people.It was used in ww2 for its popularity

Tone:Serious tone since since the person is not smiling and wants people enlisted to the army immediately

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Purpose: To spread awareness about cooking if people are interested in it and to learn new recipes about it and to discover more about it.To attract people by showing a picture of a delicious food

Audience: The people who are interested in cooking

Context: the person in able to to learn to cook and learn new recipes to cook.They can cook for their family once they learn

Tone: The picture is interesting because it say that to discover flavor,veal and discover more and the picture of the food looks delicious and the highlight of the ad is to learn cooking

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Purpose:The purpose of the poster is to stop people for committing suicide that’s why the poster says stop the death penalty.

Audience: To the people who is planning to commit suicide

Context:When people commit suicide is probably because of stress or family problem and can cause other people to learn from it.Everytime when they have stress or family problem,their mindset will tell them they should commit suicide instead of just letting thing to go one

Tone:The picture is very distressing and sad because more people will keep dying due to more suicide cases.

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Purpose: to persuade people that lego has many possibilities and is fun at the same time

Audience people who play lego or people who want to start playing lego

Context: the astronaut shown entering the brick universe explains the the sentence" a universe of possibilities" and that there are many possibilities in lego

Tone: it is a calm tone as the brick is cool and is just a picture of a astronaut entering a brick.

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purpose:to remind people to not pollute the water by throwing rubbish into the ocean.And to remind them that the fish will eat the rubbish and you will also consume the rubbish you throw by eating the fish.

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audience:people who throw litter into the water and people who think of littering.

context:The sushi shown in the picture is replaced with plastic and rubbish to show that the fish we eat might be polluted with rubbish if we continue littering into the ocean.

Tone:its is slightly gross as it shows the food being replaced with rubbish and we would eat the polluted fish.

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Purpose: to get people to buy food online

Audience: people who are to lazy to go and buy food

Context: If you are to tried or lazy to get out of the house to buy food you can buy food online

Tone: instead of wasting time buying food buy it online

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Purpose: The purpose is to advertise their coffee. Expressing that their coffee will recharge you as the picture shows a packet of batteries with a coffee image.

Audience: Adults/Coffee drinkers/People who has no energy throughout the day

Context: Probably a lot of people are drained from work but they need to focus and push forward to finish the remaining work.

Tone: Its cool and creative tone because its promoting the ad in a creatuce way

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Purpose: The purpose of this advertisement is to promote this Colgate product for bad breath.

Audience: For people who have bad breath.

Context: Some people have bad breath and when they snore during their sleep, ooo it's smelly! Especially if they are sharing the bed with someone else, the person has to suffer.

Tone: The advertisement is very funny because the woman is using the sleeping mask as a surgical mask to cope with the Man's bad and smelly breath instead of a sleeping mask.

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Purpose:Telling people to buckle up the seat belt before entering the ride.

Audience:To people who don’t use seat belt

Context:used in theme parks with rides.

tone:disturbing since it shows a man that is not wearing a seat belt and could potentially die

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Purpose: The purpose of this advertisement is about circus animal abuse, showing how animals are not part of the show. The picture shows a lion in a jester makeup, and in a cage. It shows what goes behind the scenes.

Audience: this is targeted to people who go to Circuses for entertainment and to spread awareness of animal abuse.

Context: animals are abused in Circuses.

Tone: it looks horrifyingly flabbergasting since animals could die from that much abuse.