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How's it going? You can call me Jian! I am a 2nd yr. Computer Science student, an avid gamer, and have a passion for all things gaming, streaming, and content creation. I am also quite 'well-versed' in the 'art' of Philippine memes and shareposting, and the use of internet slangs that are dominant in today's social media platforms, not limited to the Philippines alone. I might say I really am an 'adequate specimen' to represent Generation Z (lol), given my own proclivity to all things trending as long as it's appeared through my feed at least once!

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For this Padlet, I want to highlight the ever so prevalent humor and creativity of memes and their significance to Philippine culture, most particularly in politics. Filipino memes have become a significant part of the country’s online culture, offering humor that resonates with local experiences, language, and societal issues. What makes Filipino memes particularly interesting and funny is their ability to combine wit, satire, and cultural references in ways that feel relatable to a wide audience. Many memes draw from everyday Filipino life, including quirky aspects of family dynamics, local politics, relative experiences, and popular trends, making them easy for people to connect with and laugh about. The use of local languages, like Tagalog and various dialects, adds a personal touch that amplifies their humor and makes them feel more authentic. Additionally, Filipino memes often blend humor with social commentary, addressing everything from political corruption to love life struggles, allowing people to laugh while also reflecting on deeper societal issues. This mix of humor, cultural relevance, and social insight is what makes Filipino memes both entertaining and impactful in today’s digital age.

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Filipino memes play a significant role in shaping social change by providing a platform for both entertainment and social commentary. They are often used to express opinions on political and societal issues, making complex topics more accessible and digestible to a wide audience. For instance, memes about political corruption, social injustices, or national events can spark discussions, raise awareness, and even influence public opinion, especially among younger generations. Beyond politics, Filipino memes also promote cultural awareness by reflecting local customs, language, and humor, fostering a sense of shared identity. Moreover, they encourage digital activism, as memes can quickly go viral, mobilizing people for causes and uniting them in common objectives, demonstrating the powerful role memes play in both humor and social change.

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Using Agenda Setting theory, Filipino memes help prioritize certain issues and bring them into the public spotlight. By creating and sharing memes around specific topics, such as political corruption or social movements, memes effectively set the agenda for public discourse, influencing what people think about and discuss. This is especially powerful because memes simplify complex issues, making them more relatable and engaging, which captures the attention of a wider audience, especially younger, digitally active individuals. Through viral distribution, memes can shift public focus, bringing lesser-discussed issues to the forefront of national conversations.  As a result, memes serve not only as entertainment but also as a tool for shaping the priorities of society and directing collective attention toward significant matters that might otherwise go unnoticed