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JETRO should support our entry into the Japanese market because we offer a product that perfectly aligns with the country's love for unique, high-quality snacks. Ignoring us would be a missed opportunity to introduce a brand that not only complements Japan's deep-rooted traditions but also brings fresh, global appeal. If JETRO's mission is truly to promote business innovation and diversity, then partnering with us is a no-brainer. Failing to do so would raise serious questions about their commitment to fostering new, international market opportunities.

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- Reformulate the Canelitas cookies with reduced sugar and natural ingredients to cater to health-conscious consumers.

- Invest in attractive, minimalist packaging to align with Japanese aesthetics.

- Offer portion-controlled packs for mindful snacking.

- Create special editions for gift-giving occasions, enhancing emotional connections.

- Introduce seasonal variations to capitalize on seasonal buying trends.

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Characteristics of the Japanese consumers

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Characteristics of the Japanese consumers

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1. Japanese consumers value high quality and attention to detail.

2. They prefer products with unique or traditional flavors.

3. Brand loyalty is strong once trust is established.

4. Health-conscious choices are important in their purchasing decisions.

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1. Japan has a strong demand for unique and high-quality snacks, making it an ideal market for introducing Canelitas.

2. Japan's focus on traditional and nostalgic flavors aligns well with Canelitas' cinnamon-based taste.

3. Japan's advanced distribution networks and consumer trust in imported brands provide an opportunity for Canelitas to expand successfully.

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Canelitas have been beloved by the latin American community for decades managing a good position in the market, but it’s time to make them go bigger.

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Canelitas is a cookie brand that is part of the product portfolio of the mexican companies.

Canelitas are distinguished by their cinnamon flavor, their characteristic sweetness and aroma.