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Content 1 - Instagram Giveaway

This post is designed to encourage engagement and sharing and to increase organic reach. By asking viewers to like, comment and share to spread the word, awareness is spread not only for the giveaway but also for the entire project.

*NOTE: Date of competition is just mock. In content schedule, included a giveaway post for the month of October aswell.

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Content 2 - Tiktok

This is a short 8 second video that introduces the board game in a funny and light hearted way. Short video is designed to be engaging and attention grabbing. Showcases snippets from original video.

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Content 3 - Instagram

This post asks an engaging would you rather question: a classic game night question and a necessity to have snacks. This question invites discussion and interaction once again, uses bright colours, and large text that stand out to attract attention.

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Content 4 - Instagram Reel

Here is another short video example of what could be posted on our socials. This video uses a young adult, making the viewer feel like they can relate. The video is short, sharp and audio is sped up to cater for those who have short attention spans. The inclusion of asking a rhetorical question makes the viewer feel not alone and question their current situation. I have posted this sample on Instagram reels, but content like this could also be posted on TikTok.

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Content 5 - Micro Influencer Testimonial 

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My best friend Tash is a micro influencer, part time while also studying to become a nurse. I have written up a pretend mock up (with her permission) writing to the point of view that she is reviewing our board game. By sharing her own lived experience of struggling with what she want's to do in the future this will hopefully gain a sense of trust between the brand and target audience. This will increase interest, gain followers and hopefully further promote our board game.