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An MVP (Minimum Viable Product) is the simplest version of a product that can be launched on the market with the least possible features, but that still solves a problem or satisfies a real need.

It allows you to test an idea with the least possible effort and cost.

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- Rapidly test business hypotheses

- Avoid wasting time and money on a product that nobody wants

- Get real feedback from users early on

- Adapt or improve the product based on that feedback (iterate)

- Increase the chances of success based on real data

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Simple and functional

Focused on a single core functionality

Easy to test and share with users

Based on a real problem

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Practical examples Practical examples of successful MVPs

Dropbox

They simply created an explanatory video showing how the platform would work.

Result: thousands of people were interested before the product even existed.

Airbnb

The founders started by renting an air mattress in their living room and creating a basic website.

Result: they realized that there was a demand for alternative accommodation.

Facebook

It started as an exclusive network for Harvard students, with very limited functionality.

Result: its initial success allowed it to expand to other universities and then to the world.

Instagram

The first version (called Burbn) only allowed sharing photos with filters.

Result: the focus on one main feature made the app an immediate success.