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Surveys for intake to help determine needs 

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Surveys for intake to help determine needs 

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Try before you buy first-hand experience options (not sure where this fits in w/r/t marketing) 

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Try before you buy first-hand experience options (not sure where this fits in w/r/t marketing) 

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digital and physical swag as leave behinds

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digital and physical swag as leave behinds

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testimonials (maybe just embedded in some of what is below)

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testimonials (maybe just embedded in some of what is below)

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Bookmarks to support ELA content with journal/Essential Questions/prompts for students

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Bookmarks to support ELA content with journal/Essential Questions/prompts for students

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Explain FH in terms of offering part of the "solution" story

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Explain FH in terms of offering part of the "solution" story

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Share with school community, school board, parents about adoption decision

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Share with school community, school board, parents about adoption decision

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Leave behind with someone after a sales meeting, for them to share with other stakeholders in their school or district

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Leave behind with someone after a sales meeting, for them to share with other stakeholders in their school or district

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Create awareness and curiosity about Facing History

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Create awareness and curiosity about Facing History

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research briefs (although I see white papers - so this could be included there)

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research briefs (although I see white papers - so this could be included there)

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Explain offerings, costs & time committment

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Explain offerings, costs & time committment

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Help leaders understand how our offerings map to their challenges

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Introduce people who don't know us to our brand

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Introduce people who don't know us to our brand

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Use it to help make decisions and also, potentially to share with other potential customers or decisionmakers

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Use/incorporate marketing content into sales processes/materials

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- with corresponding automated drip email plan

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Externally facing content designed to speak to customers and promote products.

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Create succinct clarity about what we offer 

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Create succinct clarity about what we offer 

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for follow-up sales calls

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Audience coming to our website, following us on social, reading our emails, etc.  

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Audience coming to our website, following us on social, reading our emails, etc.  

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FH staff meeting with audience in person; e.g. conference, school visit 

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FH staff meeting with audience in person; e.g. conference, school visit 

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Outline a clear next step for a reader (Call to Action)

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Outline a clear next step for a reader (Call to Action)

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Help leaders share our offerings with others 

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Help leaders share our offerings with others 

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Email Templates (outreach, follow-up, etc)

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Marketing Playbook

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that include outcomes for Schools/Districts who have worked with us

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Brand building and content marketing to drive lead generation