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EXAMPLE Marketing opportunity 1:

Premium Chocolate for Corporate Gifting

New Customer Segment: Corporations and businesses looking for high-quality, memorable gifts for clients and employees. [aligns Promote on LinkedIn, becoming the leader in the Australian market for premium quality chocolate and maintaining a company culture that breeds continuous improvement]

Innovative Approach: Offer customisable, branded chocolate gift sets that can include logos, personalised messages, and unique packaging options. Incorporate augmented reality (AR) experiences where recipients can scan the packaging with their smartphones to see a personalised thank-you message or a video from the sender. [aligns to video production from marketing plan]

Fit with Business Strategy: Aligns with goals to promote sustainable behaviour and reduce our ecological footprint. [aligns to 1.3 Future Business goals from Business plan]

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Opportunity 1: Develop a Premium Vegan Chocolate Line

New Customer Segment: Vegan and plant-based market. Cocoa Delights can leverage its expertise in processing different types of cacao and working with fine ingredients to create a high-quality, premium vegan chocolate line.

Highlight the use of locally sourced, organic, and ethically sourced vegan ingredients to align with the company's values and appeal to conscious consumers.

Innovative Approach: Use Branding and Messaging.

Use phrases like "indulgent yet guilt-free," "plant-based decadence," or "sustainable indulgence" to communicate the line's appealing attributes.

Launch targeted marketing campaigns across various channels (social media, influencer partnerships, digital advertising, etc.) to create awareness.

Fit with business strategy: This aligns with Cocoa Delights' mission to cater to specific dietary requirements and offers the largest range of dark chocolate varieties.

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Create a Mobile App for Personalized Recommendations and Loyalty Rewards

Alignment:

New Customer Segment: Tech-savvy millennials and Generation Z.

Innovative Approach: Utilizing AI for personalized product recommendations and gamified loyalty rewards.

Fit with Business Strategy: Enhances customer engagement and loyalty, driving repeat purchases.

Reason: A mobile app provides a modern, tech-driven way to engage with younger, tech-savvy consumers. By offering personalized product recommendations and gamified loyalty rewards, the app enhances customer experience and encourages repeat purchases. This aligns with Cocoa Delights’ goals of increasing market share and revenue through innovative and customer-centric approaches.

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Marketing Oportunity: High Protein snacks

New Costumer Segment: This segement is constantly seeking nutricious yet tasty snack options that complement their active lifestyle.

Innovative approach: By leveraging the growing trend towrds health and wellness, Cocoa Delights can differentiate itself with innovative products that use natural sweeteners and added protein.

Fit Business Strategy: This aligns with the company strategy to expand its driving brand loyalty and incresing market share.

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SHOT OF ENERGY BITE-SIZED CHOCOLATE

-NEW CUSTOMER SEGMENT: Customers with a healthy lifestyle who like to exercise, especially runners or marathon runners, trekking, and ironman; at the same time, people who need a shot of energy on a busy day can be targeted too.

(aligns with sophisticated people and with a busy lifestyle, creating a new opportunity in a specific market segment)

-BE INNOVATIVE IN THE WAY IT ADDRESSES THE MARKET NEEDS:

Offer customers bite-sized chocolates that include energizing components like guarana or guayusa with special packaging to make it easier to consume them while they're running.

(aligns with continuous tech improvement and diversifying portfolio of products and raw materials to incorporate innovative products.)

-FIT WITH BUSINESS STRATEGY

Giving a touch of exclusivity to people who had busy lifestyles but worried about their performance in their favorite sport and ways to keep fit while enjoying their favorite kind of candy.

(Meet the target market of the business. Also: "get in touch with your healthy side")

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-Andres Fajardo

Personalized Chocolate for Special Occasions

New Customer Segment: Individuals seeking personalized gifts for special occasions like birthdays, anniversaries, and weddings. [aligns with the identified demographic of customers who enjoy luxury and are willing to pay for quality]

Innovative Approach: Offer an online platform where customers can create custom chocolate boxes with personalized messages, choosing from a variety of flavors and designs. Implement a feature that allows customers to schedule delivery on specific dates. [aligns with the marketing strategy to utilize online presence and digital tools]

Fit with Business Strategy: Complements the goal of increasing market share by providing a tailored service that enhances the customer experience and encourages repeat business. [aligns with the marketing objectives to establish Cocoa Delights as the national retailer of choice and increase revenue]

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Opportunity 1: Share a little treat. Guilt free snack.

New Customer Segment: Create a campaign focused on TikTok and Instagram influencers (Gen Z) and expending on the recent trend of "treat yourself/ acknowledge your small achievements" - (little treat meme).

Send influencers our new product, a smaller chocolate bar (snack size) that is healthier and made with premium ingredients and having them try the chocolate on video and share a little detail of their day that deserved reward.

Innovative Approach: We will reach a new segment of client with a product on their price range (smaller size) and guarantee that the younger generation becomes ambassadors for the brand [aligns with the business plan to become established as the national retailer of choice for chocolate connoisseurs within the next 3 years.]

Fit with Business Strategy: Aligns with the demographic of clients (Gen Z and Millennials) but expends on a big platform through storytelling. Aligns with the clients lifestyle [generally, have busy lifestyles, and enjoy treating themselves to ‘a bit of luxury’] and even though the younger generation might not be attracted to "luxury brands" the possibility of consuming a smaller product from a brand considered "high end" but sustainable is attractive (Gucci-like effect)

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Júlia Sousa

Opportunity 1: Flavour Journey Subscription Boxes

Customer segment: They have a passion for gourmet food and drinks, seeking unique and high-quality culinary experiences. This segment values craftsmanship and is willing to pay a premium for products that offer superior taste and innovative flavors.

Innovative Marketing Opportunity: Subscription service that would offer customers the chance to explore a new set of infused chocolate bars each month, curated around different themes or flavour profiles.

Features of the Subscription Box:

• Monthly Thematic Collections: Each month, subscribers receive a box featuring a new theme, such as “Tropical Escapes,” with bars designed to reflect these themes.

• Exclusive First Tastes: Subscribers get early access to new and experimental flavours before they are released.

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Gourmet Dark Chocolate Experience

New Customer Segment: Health-conscious consumers and gourmet food enthusiasts seeking high-quality, ethically sourced dark chocolate with unique flavors and health benefits. [aligns Promote on Instagram and Pinterest, positioning as the premium brand for artisanal dark chocolate in the Australian market]

Innovative Approach: Launch a series of limited-edition dark chocolate bars featuring exotic ingredients and unique flavor combinations, such as sea salt and caramel, chili and lime, and lavender and blueberry. Include QR codes on the packaging that link to an exclusive online portal with recipes, pairing suggestions (e.g., wine, cheese), and the story behind each flavor. Offer a subscription service for monthly deliveries of new flavors and special editions. [aligns to digital content creation and e-commerce integration from marketing plan]

Fit with Business Strategy: Aligns with the goal to enhance brand recognition and customer loyalty through innovation and high-quality products. Use sustainably sourced ingredients and eco-friendly packaging to support the brand’s commitment to environmental responsibility. [aligns to 1.5 Future Business goals from Business plan]

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Expand into High-End Retail Locations

New Customer Segment:

Affluent consumers who shop at upscale supermarkets, gourmet food stores, and high end department stores.

People who are looking for high end/premium products, might also be interested in the chocolate while doing shopping.

Innovative Approach:

Its an strategic placement for cocoa delights to commercialize their products in high end retail locations to enhance visibility and accessibility of the products

Cocoa Delights will provide in-store promotions, tastings, and exclusive offers to attract and engage new customersm which will be benefitial to the retail store & Cocoa Delights.

Fit with Business Strategy:

Aligns with the vision to become the leader in the Australian market for premium quality chocolate.

Supports the objective to increase revenue by 6% yearly and establish Cocoa Delights as the national retailer of choice.

Helps in the growing of the gourmet chocolate sector, capitalizing on the strength of high quality ingredients.

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Whiskey Chocolate Bars.

New Customer Segment : To adults ( No under 18 ) who enjoy the flavors of both whiskey and chocolate. This demographic typically includes whiskey enthusiasts, chocolate lovers, and those who appreciate unique culinary experiences.

Innovative Approach : Whiskey chocolate bars can come in various flavor profiles depending on the type of whiskey used and also can develop with premium whiskey for make a value.

Fit with Business Strategy : Aligns with consumer trends, such as the demand for artisanal products, sustainable ingredients, or innovative flavor combinations, can help producers stay relevant in the market and adapt their offerings accordingly.

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Marita Huanca

Opportunity 1: Tailored Chocolate to your coffee

New Customer Segment: Our user research focused on the use that new cafes are giving to our chocolate, cafes that include chocolate to personalize their products such as ice coffee and hot chocolate.

Innovative Approach: that is why we want to include a new design that will change according to the most important festivities and we will introduce a new line of products called  "Chocolates Delights," featuring decadent treats dipped in chocolate and brimming with creamy fillings, tailor-made for enhancing the experience of our chocolate-infused beverages. Within these delectable confections, we'll embed serendipitous messages, setting the stage for an engaging follow-up campaign.

Fit with Business Strategy: This strategic maneuver seamlessly integrates with our overarching business objectives. By fostering deeper B2B relationships and fortifying our presence during prime coffee hours, we not only foster brand loyalty but also carve out a niche within an emerging market segment, thereby augmenting our brand influence and profitability.

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Ana P.

Personalised boxes according to humor/ mood with motivation phrases - New Line Product

Objective:

Increase the penetration and find new occasions to consume chocolate.

Increase the brand awareness increasing the frequency of consumption.

New customer segment: People that love to eat sweet snacks and mostly chocolate to improve their mood and get a personal and intimate moment with themselves eating it.

Innovative approach: Response to the moods of people in their routine life making their days more enjoyable.

Understanding customer feelings in order that they feel the brand closer and interact more with it in their routine.

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Alejandro Rojas:

Premium chocolate powder for hot chocolate in cafes

New customer segment: Australian cafes are looking for high-quality chocolate to offer the best hot chocolate for their customers, giving them a unique experience during their days with our brand. [Aligns with innovative products and becoming a leader in the gourmet chocolate in Australia]

Innovative approach: Offering our customers different kinds of hot chocolate, such as dark, sweet, or organic, profiting from our large range of products and our capacity to satisfy connoisseurs.

Fit with Business strategy: Aligns with the goals to become a leader in Australia's chocolate premium and promote our sustainable behaviour by innovating with our products to meet our customer needs. [Brand awareness to promote Cocoa Delights]